10 Years Old!

Average User has more than 200 Facebook friends.

http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/

64% visit the site daily

http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/

Facebook Terminology

• Page - Profile• Cover Photo & Profile Pic• About• Tabs & Apps• Timeline• Newsfeed & Ticker

Facebook for Business Basics

Facebook About Page

Reach: The number of unique users who saw one impression of your

content.

Impression:The number of times your content appeared.

Facebook Terminology

Engaged User: The number of unique users who clicked on your content.Like, Share, Comment, Click, etc

Engagement Rate:The ratio between the engaged

user and total number of impressions for a post.

Facebook Terminology

Negative Feedback: Actions by users such as Hide Post, Hide All Posts, Unlike Page, Report

as Spam

Positive Feedback:Actions by users that result in

engagement.

Facebook Terminology

What is the purpose?To generate interest in the Virginia travel product by engaging consumers with beautiful imagery, compelling headlines and brief descriptions. Ultimately, directing consumers to content to learn more and plan a trip.

Facebook Strategy

Purpose?• Customer Service• Customer Relationships• Inspiration• Special Offers• Brand Exposure• Drive Traffic

Facebook Strategy

What matters the most to us?

Click to Website/Blog 5 pointsShare 3 pointsComment 1 pointLike 0.5 point

Facebook Post Score

Casey