100% SEED TREATMENT CAMPAIGN - KHARIF 2007

Status of Seed treatment

• Commercial hybrid seeds are generally treated

•State seed agencies supply treatment chemical in a small pouch – All may not be using it ?

•Seeds of Self pollinated crops are treated to the extent of 10-15% on an average

•Seed treatment stimated to enhance the productivity by 8-10%

•Concerted effort can enable to achieve this 8-10% increase productivity with minimal cost

Strategy• Maximum reach to all farmers of the targeted

kharif crops through mass media, print media etc• Campaign started at right time, reinforced with

discussion in Kharif Conference• Two rounds of Video Conference with all

stakeholders• Support to farmers – chemicals/bio-pesticides,

seed dressing/treatment equipment, subsidy through MM

• Awareness, Training material – posters, films• Participation of State level political

executives/departments-Coordination Committees

Special Efforts during Kharif campaign

 • Participation of all stakeholders- Industry, ICAR,

Mass media etc.• Advertisement in regional languages three times

during pre- Kharif.• Encouraged participation of experts in mass

media-DD, AIR, Local press etc• Carrying the message through State specific

farmers programmes such as “Raithu Chaitanya Yatra” in AP, “Kisan Mahotsav” in Gujarat, Kharif “Pakwada” in Bihar, Jal Chetna Yatra in Rajastan

• Effectively used ATMA channel

Launching of seed treatment machine in Kota byShri Prabhulal Saini, Minister of Agriculture and Cooperative, Govt. of Rajasthan

Farmer meeting conducted during the launching of seed treatment machine and Shri Prabhulal Saini, Minister of Agriculture and Cooperative, Govt. of Rajasthan, addressing soybean farmers at Kota

Farmers training in MP

Farmers meeting at KVK, Shivpuri

Farmer’s Training-Seed treatment Campaign

Farmer’s Training-Seed treatment Campaign

Bhajan Sandhya: Promoting Seed Treatment

SEED TREATING MACHINES FOR GROUNDNUT & SOYBEAN

INDUSTRY - PROMOTION OF SEED TREATMENT

SEED TREATMENT : ADVANTAGES

• Protects germinating seeds and seedlings against soil and seed borne pathogens/insects. •Seed germination enhancement.

Treated Untreated

Thiamethoxam Treated soybean crop

SEED TREATMENT : ADVANTAGES

• Early and uniform establishment and growth• Enhances nodulation in legume crop.• Better than soil and foliar application.•Uniform crop stand, even in adverse conditions (less/high moisture)

Ground nut

UNTREATED TREATED

Maize

Seed rate 5 Kg./ acreCruiser 5gm /acrewater volume 10 ml /kg.seed

Pearl millet - Excellent Plant Stand & Growth in Gaucho Treated Plot

Untreated Gaucho treated

Gaucho treated

Area sown (lakh ha.)

UP 0.8 Guj 0.51 Chat 0.41 Raj 7.44 Mah 25.29

0

20

40

60

80

UP Guj Chat Raj Mah

% Area sown with treated seed Soyabean

Pre

Post

Area sown (lakh ha.)

UP 59.03 Guj 6.93 Chat 37.24 Pun 26.21WB 42.86 Bihar 32.38 Mah 14.50

% Area sown with treated seed - Paddy

0

10

20

30

40

50

60

UP Guj Chat Pun WB Bihar Mah

Pre

Post

Area sown (lakh ha.)

UP 8.84 Guj 9.37 Raj 48.79 Maha 14.55

0

20

40

60

80

UP Guj Raj Mah

% Area used treated seed- Bajra

Before

After

Area Sown (lakh ha.)

UP 3.87 Guj 1.12 Chhat 0.19 Bihar 0.20

Raj 1.44 Mah 3.87

0

20

40

60

UP Guj Chat Bihar Raj Mah

% Area treated - Urad

Before

After

Area sown (lakh ha.)

UP 0.39 Gujarat 2.07 Chhatisgarh 0.99 Bihar 0.60

Raj 9.11 Mah 6.44

0

20

40

60

UP Guj Chat Bihar Raj Mah

% Area treated- Moong

Before

After

Area sown (lakh ha.)

UP 3.63 Guj 2.80 Chhat 1.08 Mah 11.07

WBl 0.03 Bihar 0.61

0

20

40

60

UP Guj Chat Mah WB Bihar

% Area treated - Arhar

Before

After

Area sown (lakh ha.)UP 1.04 Gujarat 16.62Chhatisgarh 0.52 Punjab 0.84Rajasthan 3.06 Maharashtra 3.10

0

20

40

60

80

UP Guj Cha Pun Raj Mah

% Area sown with treated seed Groundnut

Pre

Post

Campaign during Rabi  Crops selected

Wheat, Gram, Mustard, Sugarcane, Sunflower, Pulses, Paddy, Potato

First meeting already held on 9th August, 2007

States are asked to convene the coordination meetings

Decided to bring out posters/publicity material in association with industry

Industry will have demonstration plots in association with KVKs

Effective use of Mass-media and advertise in audio / video / print media

Campaign during Rabi •Symbolic launching of campaign in important states by the Ministers

•Discuss in Rabi Conference

•All divisions requested to spread the word

•Special web pages with pictures of success stories

•Better coordination with ICAR

•Effectively involve Seed industry especially private

Our Mission is;

100% seed treatment (Do not sow without seed treatment)

Suggestions Please !