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100/100 Lutosławski • logotype 1
Logotype
100/100 Lutosławski2013
The centenary of the birth of Witold Lutosławski
manual
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100/100 Lutosławski • logotype 2
Logotype – basic version
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100/100 Lutosławski • logotype 3
Logotype – basic version / inverted
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100/100 Lutosławski • logotype 4
Logotype – grayscale
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100/100 Lutosławski • logotype 5
Logotype – grayscale / inverted
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100/100 Lutosławski • logotype 6
Logotype – achromatic version
The achromatic version of the logotype is used when its basic
version cannot be applied, e.g. stamps and engraving
techniques.
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100/100 Lutosławski • logotype 7
Logotype – achromatic version / inverted
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100/100 Lutosławski • logotype 8
The protection area of the 100/100 Lutosławski* logotype is
based on the (x) module, i.e. half of the size of the zero digit in
100.
* The inverted logotype options presented on pages 3, 5 & 7
are placed within the protection area.
= x
3 x
4 x
4 x 4 x
Logotype protection area is a space where no other graphics –
not belonging to the logotype itself or its acceptable background –
should appear.
Logotype – protection area
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100/100 Lutosławski • logotype 9
Logotype – colour
CMYK: M: 84, Y: 88
RGB: R: 235, G: 38, B: 41
LAB: 52 72 51
HTML: EB2629
Grayscale: K: 65Pantone: 1788
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100/100 Lutosławski • logotype 10
Logo smaller than the suggested minimum size should be
avoided.
Logotype – minimum size
20 mm
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100/100 Lutosławski • logotype 11
Logotype – prohibited modifications
Do not modify element proportions.
Unjustified logo colour modifications.
Do not expand vertically and/or horizontally.
Do not add elements, e.g.: contours, shadows
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100/100 Lutosławski • logotype 12
Logotype – improper use
Logotype should not be placed on backgrounds which hinder its
legibility.
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Logotype applicationexamples
100/100 Lutosławski
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100/100 Lutosławski • logotype 14
Because of the special character of the 100/100 Lutosławski
logo, it should not appear among other logos of sponsors, partners,
media sponsors, etc. See the above example of a poster.
The 100/100 Lutosławski logo constitutes a form of a quality
mark. Thus the logo should be appropriately exposed in all the
event’s promotional materials, publications, etc.
Logotype application – examples
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100/100 Lutosławski • logotype 15
Examples of application of the 100/100 Lutosławski logotype.1.
CD cover (obverse & reverse).2. Billboard
1.
2.
Logotype application – examples
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