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Key Elements of Web 2.0 Participation Easy access Customization Conversation Long tail Friend finding/network building Sharing Openness User generated content
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10/1/2008 Hessie Jones
The Art of ConversationThe Art of Conversation
Social Media: The Key to Effectively Attracting and Retaining Customers for Life
10/1/2008
10/1/2008
Key Elements of Web 2.0Key Elements of Web 2.0 Participation Easy access Customization Conversation Long tail
Friend finding/network building
Sharing Openness User generated
content
10/1/2008
Key Elements of Web 2.0Key Elements of Web 2.0 Participation Easy access Customization Conversation Long tail
Friend finding/network building
Sharing Openness User generated
content
Harnessing Collective Intelligence
10/1/2008
Consumer media consumption continues is Consumer media consumption continues is increasingly fragmented but social networks are increasingly fragmented but social networks are the only content services that command mass the only content services that command mass
adoptionadoption
10/1/2008
ParticipationPopulation
10/1/2008
10/1/2008
What is Social Media?What is Social Media?
“Online applications, platforms and media which
aim to facilitate interaction, collaboration and theSharing of content”
10/1/2008 Source: Universal McCann, Wave 3 March, 2008
10/1/2008
10/1/2008
Key Elements of Social Key Elements of Social MarketingMarketing
Authenticity Listening/Sharing Adding Value Active/Frequent Building
Credibility Building
Community
What it’s NOT about:
Selling Misleading YOU
10/1/2008
What this means for your What this means for your businessbusiness
Sustained Organic traffic Little-to-no media spend Relevant customer reach Increased credibility Strong customer relationships WOM traffic Sustained customers
with eventual revenue potential
10/1/2008
Drive Continuous TrafficDrive Continuous TrafficHave a variety of traffic
sources:• Create a blog• Develop authority
(technorati, scribd)• Comment on other blogs• Use Video (Ustream,
Mogulus)• Use Flickr• Yahoo! Answers• Reciprocal Links
Social Bookmarking• Non self-serving• Frequent• Bookmark the good stuff• Discover new stuff• Merge with the group• Be an SME• Add comments to other
people’s bookmarks• Create tags• Actively participate in the
community• Earn the right to be self-serving
after you’ve proven your value
10/1/2008
Retain your customersRetain your customers Be accessible to your
potential/current customers.
Let them know you’re paying attention.– Monitor relevant Blog/Article Alerts– Create a Squidoo page– Twitter/ Tweetscan/Twitterfeed– getsatisfaction.com
10/1/2008
Value you get = Value Value you get = Value you giveyou give
MonitorAnalyzeInteractLead
10/1/2008 Hessie Jones
Thank you