Presented by:

DJ Heckes, CEO & Founder

EXHIB-IT! & Full BRAIN Marketing

Interaction “I’m 48. I don’t understand

this Social Media stuff.”

• Similar to a

business cocktail

reception

• Without constraints

of time or space

Social Media Sites

Questions

• What do I want to

accomplish?

• Where do I want to go?

• Why do I want to go

there?

A Plan for Clear Communication

Learn How to:

• Use LinkedIn for lead

generation

• Promote your events

• Increase awareness of your

business and what sets you

apart

• Find out the value of LinkedIn

groups

• Manage LinkedIn with limited

resources

STEP 1: Use LinkedIn for

Lead Generation

Customer Listening Listening to Current customers

Lead Generation: How to Develop a Customer Focused Culture

What about the Engagement that

Comes From the Customer

Interaction?

Social Media Revolution

Why LinkedIn?

LinkedIn Stats

35% check it daily

32% check the site several times a week

42% update profile regularly

81% belong to at least one group

Study by Market research firm Lab42

8-2011

Using LinkedIn

Top Level Executives

• Industry networking (22%)

• Promoting their businesses (20%)

Middle Management Professionals

• To keep in touch (24%) with others

• Industry networking (20%)

Entry Level Employees

• Job searching (24%)

• Co-worker networking (23%) Study by Market research firm Lab42

8-2011

Connecting YOUR Way to Success

Create a Compelling

Profile

NOT a Resume Rehash

Take Advantage of All Features

Create Compelling Profile

Summary Specialties

• Elevator Speech

• Key Word Searchable

Create compelling Profile (Cont.)

Skills

Create compelling Profile (Cont.)

Connecting YOUR Way to Success

Make Connections

• LinkedIn Is YOUR Online

Rolodex

• Import Email Addresses

Connect Your Way to Success

Connect Your Way to Success

Manage Your

Contacts into

Categories for

Connecting with the

Right Messages

Connect Your Way to Success

Status Updates

• 1 – 3 times per week

• Start with a Lower Case Action Verb

• Share What You Are Working On

• Include Links to Articles,

Presentations

• Update Status – Strictly Business

Status Updates

Connecting Your Way to Success

Recommendations

• Give Them

• Ask for Them

• Don’t Forget To Return the Favor!

Get Recommendations

for Increased

Awareness

Connect Your Way to Success

Connect Your Way to Success

• Answer Questions to Highlight Your

Subject Expertise

• Communicate. Show Interest. Look for

Ways to Help.

• Be Yourself. Be Real. Spend Time

Being YOU.

• Don’t Always be in Selling Mode.

• Have Fun!

STEP 2: Promote Your Events

HOW to Promote Your Events on LinkedIn

Step 1

Step 2

Step 3

Best Global Brands -- Top 100 Brands in 2010: IBM #2

Increase Awareness / What Sets You Apart.

STEP 3:

Best Global Brands -- Top 100 Brands in 2010: Google #4

Best Global Brands – Top 100 in 2009 –Starbucks #1 Best Practices Used by Starbucks

Zappos.com

Find the Value of LinkedIn Groups

STEP 4: Groups

• Choose a Target Market

• Join Groups for those

Markets

• Can Join Up to 50 Groups

• Actively Participate in a

Meaningful Way

• Set Communications to

Weekly

Connecting Through Groups

The Value of LinkedIn Groups Get Involved Within Your Groups Search by industry, key words

How to listen – Start with setting up Alerts

Social Media

Metrics

Manage LinkedIn

with Limited

Resources &

LinkedIn Profile

Stats

Step 5:

CONNECT Your Way to Success LinkedIn Profile Stats

How to Manage LinkedIn

With Limited Resources

Let’s Connect!

DJ Heckes www.fullBRAINMarketing.com

www.EXHIB-IT.com ceo@exhib-it.com

http://twitter.com/#!/EXHIB_IT

http://twitter.com/#!/myfullbrain

https://www.facebook.com/TradeShowExperts

http://www.facebook.com/FullBRAINMarketing

http://www.linkedin.com/in/djheckes