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105FULLY ENDORSED BY THE AUSTRALIAN TILE COUNCIL
T R E N D S | F E A T U R E D P R O D U C T S | T R A D E F A I R S | I N D U S T R Y N E W S
SLIP RESISTANCE: THE EXPERTS TALK
ARDEX SHOWS LEADERSHIP
CEVISAMA AND QUALICER REPORTS
105LEADERSHIP6 Fabian Morgan (Ardex Australia) and Shaun Cozens (DTA
Australia) discuss how their dependability is a key factor to working through a global pandemic.
RETAIL FOCUS9 A winning mix of digital and in-store strategies is
delivering growth for The Tile Collective.
PROFILE15 GNS Ceramics now offers coverage throughout the eastern
seaboard of Australia. Richard Murphy and Jono Stokes tell us how they did it.
STATISTICS18 Ceramic tile imports decreased dramatically in 2019.
SLIP RESISTANCE FEATURE24 Experts in the field provide their views on testing
methodologies and how they are likely to evolve in the next few years.
CEVISAMA33 International correspondent, Joe Simpson reports on this
year’s show.
QUALICER46 Regular contributor, Peter Halliday travelled to Valencia,
Spain to provide an overview of Qualicer 2020.
INDUSTRY ROUNDUP55 Tile styles coming out of the United Kingdom and Corian’s
organic colour collection.
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CONTENTS
Making Buildings Better
Trusted for more than 50 years in Australia, the business now known as ARDEX Australia has continued to invest in people and local manufacturing. Backed by global expertise and multiple brands with rich local history, ARDEX continues to strengthen capacity and knowledge through
synergistic acquisitions in local markets.
ARDEX Australia strives to provide powerful, innovative solutions that extend beyond the product. A large team offers face to face customer service and technical assistance to customers and
installers in the �eld and many more working behind the scenes delivering support and training, both online, via our technical support centres and Academy’s and on-demand with many evolving
digital solutions.
www.ardexaustralia.com | 1300 788 780
Delivering Solutions Through Product & Support
4 | TILE TODAY #105 | www.tiletodaymagazine.com.au
Proudly produced and printed in AustraliaELITE PUBLISHING CO PTY LTDABN: 27 006 876 419PO BOX 800, Templestowe, Victoria, Australia 3106Ph: + 61 3 9890 0815Fax: + 61 3 9890 0087Email: [email protected]: www.tiletodaymagazine.com.au www.elitepublishing.com.au
PUBLISHERVicky [email protected]
EDITORBetty [email protected]
INTERNATIONAL CORRESPONDENTJoe Simpson [email protected]
MACHINERY EDITOR
Philip [email protected]
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ELITE PUBLISHING CO PTY LTD PUBLISHERS OF: Flooring Magazine, Discovering Stone
Magazine, Finishes & Surfaces Magazine, TileToday
Magazine, Supplier Magazine and FB Magazine.
Leading the Industry
Endorsed by Australian Tile Council www.australiantilecouncil.com.au
ELITE PUBLISHING CO PTY LTD. All rights reserved. No part of this publication maybe reproduced, transmitted or copied in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system, without the express prior written consent of Elite Publishing Co Pty Ltd. Viewpoints, opinions, claims, etc expressed in articles appearing in this publication are those of the authors. The Publishers accept no responsibility for the information supplied or for claims made by companies or their representatives regarding product performance, etc or for any errors, omissions, misplacement, alterations, or any subsequent changes, or for any consequences of reliance on this information or this publication.
Please note: Shade variation is an inherent feature of tile production. The Publisher is not liable for any discrepancy between images published in Tile Today and actual products.
TILE TODAY
105FULLY ENDORSED BY THE AUSTRALIAN TILE COUNCIL
T R E N D S | F E A T U R E D P R O D U C T S | T R A D E F A I R S | I N D U S T R Y N E W S
SLIP RESISTANCE: THE EXPERTS TALK
ARDEX SHOWS LEADERSHIP
CEVISAMA AND QUALICER REPORTS
Tile Today has become digital and joins many other print magazines that have made the same move. The benefits are clear: the magazine's content will be delivered directly to the in-boxes of subscribers and advertisers.
There are clickable links for added interaction, and if the information interests you enough, then you can forward the e-newsetter or the link to the magazine immediately to colleagues, staff and managers.
We hope you will take the time join the growing tile community that will receive the digital magazine. Just click here to subscribe:
https://bit.ly/3dJ5EBc
In this edition, we speak to some of the leading proponents in the field of slip resistance about current testing methods and future developments.
This issue is also filled with stories from people who we regard as leaders in the tiling industry. First up, Fabian Morgan, managing director of Ardex Australia and Shaun Cozens, managing director of DTA Australia explain how they continue to support their customers in the age of coronavirus.
Richard Murphy and Jono Stokes also tell us how they expanded GNS ceramics at a time when they could have easily rested on their laurels when the business celebrated its 50th anniversary.
We also “travel” to Spain to see the latest tile styles that have come out of the Cevisama event and provide highlights from Qualicer.
We hope you enjoy this issue and invite anyone to contact me on [email protected] for feedback or story suggestions we can follow up.
Until next time,
Betty Tanddo Editor
FRONT COVER IMAGE
Agate white, exterior tiles with slip resistance are from Krem and made in India. These rectified glazed floor tiles can be supplied in 60 x 60cm and 60 x 120cm on request. They are available in polished, matte, lapatto and R11 finishes. In addition to white, the tiles also come in dark grey, mid grey, light grey and ivory. The range is distributed by the Tile Agencies Group in Australia.
FOREWORD
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LEADERSHIP
The novel coronavirus SARS-CoV2 (which gives rise to the COVID-19 disease) has had
a catastrophic effect on industries such as hospitality, tourism and travel. In contrast, the forecast short- and long-term effects of the pandemic on commercial and residential construction are more nuanced. Where for many other industries the pandemic is nearly a full-stop, for construction it's more of a dash — the industry continues in recognisable form, but follows a different direction.
Dependable supplyForecasts for what will happen to the tiling and flooring industry on the other side of that dash are something Fabian Morgan and Shaun Cozens have been following closely. Fabian is managing director of Ardex Australia, and Shaun is managing director of DTA Australia (DTA), which became part of the Ardex Group in 2018. It's not just the tiling industry itself they've been considering, but also the important
Ardex: The benefits of a global presenceWith a global presence and strong Australian supply chain, the Ardex Group is focused on ensuring its retail partners and tiling customers survive and succeed
flow-on effects for both tilers, and flooring and tile retailers.
As Fabian sees it: “The coronavirus has completely reshaped the industry landscape. Coming into 2020, we could see the boom in the residential new build market was beginning to cool off, with Australian Bureau of Statistics data showing an 18.5% year-on-year decline between 2019 and 2018. This was due, in part, to a decrease in construction of multi-residential units, resulting in a drop in tile imports."
As the pandemic made its presence felt, Fabian says, all that changed. "Today, we are seeing unprecedented sales in all trade-focused brands including ABA, Dunlop and Ardex, despite government restrictions, as builders and tradesmen look for reliable supply chains to complete existing and new projects."
Leading professional floor and wall tool brand, DTA has also seen an increase in business during
the COVID-19 pandemic, thanks to its focus on the needs of tilers and retailers across the country. According to Shaun, that is due in part to DTA's robust supply chain.
“Reliability is a key part of any business, which has become even more apparent in the last few months as international and inter-state transport has been restricted. Our distribution centres in Melbourne, Sydney, Brisbane and Perth have been central in supporting tilers and resellers, so that they can remain reliable to their customers. Our focus on designing tools for local markets and owning our supply chain have been factors in our continued success,” he said.
This focus on dependability avoids a number of pitfalls for tiling and building companies, including warranty issues, impacts on timescales, potential price increases associated with sourcing new products and reskilling craftspeople to use them. These can all significantly affect the reputation
of a building or tiling business, jeopardising future opportunities.
Additionally, for retailers, consistent stock levels will ensure trust with their trade and consumer customers. It also helps to avoid excessive administration and time spent in negotiations to acquire products from new suppliers.
Fabian sees the impacts of import and interstate transport as also playing a part in increasing sales of tile adhesives. “The Ardex Group is one of the largest manufacturers across APAC [Asia-Pacific region], with manufacturing operations in Malaysia, Singapore, Thaila nd, Vietnam, Taiwan, South Korea and China. Despite this, we choose to produce approximately 95% of our locally sold products in Australia, and carry stock in every state.
“We also have six manufacturing plants and 11 distribution centres nationwide, providing a strong supply chain direct to tilers and retailers without hold-ups or cancellations. This includes our new manufacturing and distribution facility in Brisbane and our state-of-the-art distribution centre in Kings Park, Sydney. Both are recent investments showing our commitment to the local market."
Ardex has more developments planned, with a view to the future, as Fabian points out. "Further investments underway include a doubling of our already significant powder manufacturing in Auckland, New Zealand. This will have the benefit of freeing up capacity in Australia, along with construction of two new manufacturing lines to be commissioned in 2020. We are investing with a very long return horizon.”
Overcoming challengesThe first half of 2020 has created a new set of concerns and opportunities for tilers and retailers, according to Shaun: “For tilers, the coronavirus has pressed 'fast forward' on the market, as at the beginning of the year we were seeing home renovations increasing. This has only been spurred on by the recent restrictions and economic
in making consumers feel safe in your store, so it’s important that they are trained and sufficiently motivated to deliver the best service possible. Additionally, they act as ambassadors in your local community who provide trust and a personal connection to the business, particularly in smaller towns.”
Upcoming trendsAs with all building and construction sectors, a big driver of demand in tiling is style trends. Today, the rise of the Hamptons and coastal looks is pushing demand for light colours and natural materials. Meanwhile, the enduring popularity
The ARDEXacademy provides training and accreditation to tilers, as well as mobile academies that can be set up in any town or location nationally
Top,The Ardex Australia manufacturing and distribution facility in Brisbane (QLD) was officially opened by global CEO Mark Eslamlooy in 2018, long before social distancing became important. Bottom, Fabian Morgan, managing director of Ardex Australia
8
climate, moving the residential market toward a higher volume of small jobs.
“While there will still be a small number of big residential jobs, tilers in particular should be looking at how they can make this wealth of smaller jobs profitable.
“The flooring and tile retailers that we’ve seen enjoying success in the COVID-19 era have listened to the market,” adds Fabian. “Unfortunately, our sales teams have seen a number of resellers take a 'one size fits all' approach to their businesses, and simply cut access and support for both trade and consumers in line with falling retail traffic and legitimate health concerns.
“However, there are those that have seen and adapted to consumers dropping off at ‘the front of the store’, while tradespeople have continued to drive demand. Rather than cut support for both markets, retailers need to shift their focus to ‘the back of the store’ until consumers return to the aisles.”
A big winner in the retail sector has been hardware stores, which have remained open during restrictions as an essential service. These businesses have led the way in managing consumer engagement, says Shaun: “In troubling times, it’s paramount to make customers feel safe. Moving forward, tile and flooring stores that proactively manage social distancing and provide opportunities for sanitation can help customers feel confident in visiting when they need to buy something. This will remain vitally important for a long time, as even with restrictions starting to lift, social distancing will remain a reality long-term.”
Shaun believes that for retailers — especially those in rural locations — the way they treat staff will also continue to be important. “Your staff will be your front line
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RETAIL FOCUS
The Tile Collective began as a web-based tile retailer called Cheap Tiles Online
(cheaptilesonline.com.au) six years ago. The online store offers over 3000 products with more options being added constantly.
It gained momentum from selling high grade tiling products at warehouse prices and providing an efficient delivery service which allowed it to open a showroom in Underwood, a suburb located south-east of Brisbane’s CBD in Queensland. The showroom has been open for five years.
According to founder and owner Virgil Burns, their way of managing the digital component of the business is making sure they adapt to the ongoing changes in this market. And its online store is essentially
The Tile Collective merges digital, people and skills
Knowledge gained from extensive industry experience along with a passion for tiles has propelled the business to achieving two major accomplishments: a thriving showroom and a strong online presence
supported by its in-store values of “great prices and great service”. The team work hard to execute these different retail goals. “We pride ourselves on being able to deliver on our promises and make it a hallmark of our business model to continue to uphold these ideals,” said Virgil.
In late 2019, the decision was made to group all areas of the business under the over-arching brand, The Tile Collective.
Permission to sellYou could easily say that The Tile Collective has a consultative approach to selling. “We have always worked with the mantra of ‘We’re in the business of people, not tiles’” explains Virgil.
The Tile Collective showroom is in Underwood, a suburb located south-east of Brisbane’s CBD in Queensland
10(l&r) General manager Grant Denman with owner and founder, Virgil Burns
of modern aesthetics is encouraging a preference for large format tiles and dark colours to create floors and walls with fewer grouting lines.
While these looks are driven by home styling magazines, social media and pop culture as aspirational goals, they do not necessarily educate consumers and developers on the specific adhesives, grouts and tile trim to use to achieve the desired style. Tiling experts and retailers are a valuable source of information, and they will benefit from understanding the latest looks and the products that will be in demand.
Fabian outlines the advantages that the Ardex Group offers as an international company. “With travel to global trade conventions being limited, working with a manufacturing partner that offers an international base is hugely important. Alongside APAC, the Ardex Group has operations in the design capitals of the world, from
England and mainland Europe, to America. Along with stocking brands that consumers know and trust, understanding the aesthetics they will be specifying in the coming seasons is a huge advantage," he said.
Fabian also points to how the Ardex Group is increasing its support for the industry, with the latest trends, data and best practice as part of a long-term commitment — a commitment that has been accelerated to meet the needs of the industry due to COVID-19.
“The ARDEXacademy provides a wealth of training and accreditation to tilers with our team of technical experts at training facilities in all state capitals, as well as mobile academies that can be set up in any town or location nationally. This includes courses on floor levelling, waterproofing, large format tile training and concrete repair,” he explains.
“Our initial plan was to offer this full suite online within two years. We
have now accelerated this timeline to launch the ARDEXacademy Online in the coming months. This will follow the success of our current online video conference tutorials, which have been massively oversubscribed, even as additional sessions were put on to meet demand.”
Retailers and tilers can also benefit from Ardex’s expertise, as it offers the largest technical phone support team in Australia. This is backed by a wealth of online tools and content including the brand’s interactive grout selector, which models colour choices against different tile options. The site also offers a tiling product selector, which advises on the right adhesive based on tile and substrate choices.
To help reinforce its relationships with tilers and retailers, DTA Australia offers many instructional videos on a wide range of products from levelling systems and water proofing, to dust shields and extractors. It also offers support in dedicated locations in every state.
On the ground, the Ardex Group assists retailers with over 60 field sales professionals who offer technical and customer support along with retail training. Throughout the last few months, they have remained active and available to stores, builders and tradies, while adhering to strict social distancing policies. This team has been expanded during the coronavirus to provide additional support to customers.
In conclusion, Fabian summarises the ongoing support the Ardex Group will provide:
“We will continue to lead and support the industry, which we can only do thanks to our 300 plus dedicated team here in Australia. Our manufacturing plants and distribution centres deliver orders within a matter of days, easing cash flow for our customers, and our R&D team understand the Australian market to ensure we have the right products, whilst our sales team offer the highest level of customer service.
“Ultimately, our retailers' and tilers’ success is our success.” n
Top, Ardex Australia has a state-of-the-art distribution centre in Kings Park, Sydney. Bottom, the show-room at DTA’s head office in Melbourne.
“With this in mind, we are very selective throughout our hiring process so that our team consists of staff that are focused primarily on customer service and brand culture.
“First and foremost, we encourage our team members to always put the client first and give them the time they need to make their selections from beginning to end. They must be able to problem solve, and help our clients finalise design decisions in a timely way, as well as keep up with industry trends.”
The company assumes every person learns and absorbs information differently so its training is tailored to give each staff member enough time for questions to be answered thoroughly, and they can get a good understanding of the business fundamentals.
“We believe there is always something new to learn and continually adapt our training strategies. We are also constantly asking for feedback from our customers to see how we can improve. This openness to change and explore ideas has had a huge impact on us and enabled us to
continuously evolve the business,” said Virgil.
The team is led by Virgil and general manager Grant Denman, who between them have 45 years of experience in the tile industry. It was gained from working in all areas of the industry, from tiling as a trade, to wholesale, retail, logistics and ecommerce. As a result, its customers have access to advice, product and awareness of the marketplace that is up to date.
“We work with our staff closely, helping them to develop in a well-supported environment that ensures our clients are handled with confidence and professionalism,” adds Virgil.
The Tile Collective differentiates itself with its management approach. Even with the level of proficiency and workload it takes to run a growing business, both Virgil and Grant are very hands-on in the business with packing and delivering the tiles when needed. There is no job within the business that they won’t step into, so that customers receive the service they feel they deserve.
Virgil also said it has the reach and capability of other national brands, while maintaining the “family owned” feel of a smaller business for its team. “We believe this creates a healthy and enjoyable environment for our team and customers alike. A flat management structure where all staff are empowered to get on with their job and can respond quickly to
The company assumes every person learns and absorbs information differently so its training is tailored to give each staff member enough time
for questions to be answered thoroughly
“”
Nikki Watts works as the builders’ liaison at The Tile Collective
The Tile Collective focuses its offering on high grade tiling products at warehouse prices
12
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The Tile Collective caters to small to large
residential builders, and other commercial
clients as well as “weekend warriors” or DIY enthusiasts
looking to do a quick renovation.
“
”
14
customers, and where management remains at the forefront of an ever-changing market.”
He points to different members of the team, as examples of the culture he has established in the company. “We are extremely proud of our builders’ liaison Nikki Watts. With her passion and dedication to service and efficiency, she has built the department from the ground up. Her competence from working in the industry has given her the skills that our residential and commercial builders want,” said Virgil.
“And a special mention to our warehouse team, managed by Craig Millbourn. Together they have achieved remarkably low errors rates and maintain a safe working environment.”
Since government restrictions have been imposed as a result of the global coronavirus pandemic, it has implemented safety measures for its staff and customers. Grant explains, “We have split our team so that we can run two shifts of skeleton staff to reduce the potential for exposure.
“We have also set up an outdoor waiting area with social distancing set up, as well as limiting the number of customers in the showroom at any one time. This, along with extra cleaning and precautionary directives for staff means we can maintain our service and sales so far. Our goal is to continue to adapt to make sure our staff and customers are always being taken care of.”
It has also taken steps to bolster its online business. “It means directing our marketing towards people who may be isolated and ensuring they have multiple points of contact with
our staff so they continue to receive great customer service, from the comfort and safety of their homes,” said Grant.
BackgroundAs the owner, Virgil’s expertise with tiles began at 12 years of age when he assisted tiling mosaics in the shower of the family home. He said he was such a natural that he was left to grout them all by himself and that’s where he caught the bug. A year later he was given some work as a labourer with a tiling crew before becoming an apprentice tiler at the young age of 15, working for a long-established family business called R Dunn and Sons that serviced areas from Newcastle (NSW) right up to Bundaberg (QLD).
After completing his apprenticeship and finding that he had the knack for managing people, he built up a group of 15 qualified tilers and began to supply and install for some notable residential builders. It wasn’t long before he was off the tools and running all of the behind the scenes operations of a professional tiling crew and beginning to learn the retail aspects of the business.
Virgil’s involvement in retail began with a small warehouse in Brisbane where Virgil would hold stock, serve customers and pack the
orders himself. Cheaptilesonline.com began as one of his projects and as it began to gain traction, it required larger premises and assistance to continue to prosper.
After settling in the Underwood location, Grant was brought on board to assist with the development and day to day operations of the business. This “go getter” attitude and their shared industry knowledge meant that the two of them were able to work closely together to develop the processes and product ranges into what form the foundations of the business today.
Grant started his career with
DIY Tiles when he was 19 years old. “I started in the warehouse, and moved to logistics and administration, then through to merchandising and showroom assistant.
“I left to pursue an opportunity at a daily deals website to gain some ecommerce experience. I came back to tiles as a wholesale sales rep and then moved on to help Virgil build the business from the ground up when the opportunity came up. It was really exciting for me because it allowed me to use the skill set from working
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Virgil and Grant with some of their staffGreige collection are popular at The Tile Collective
in the industry, and use my creative side as well. I’m a musician and love that business can essentially be a creative endeavour when you approach it with the right attitude.”
Target marketsThe Tile Collective caters to small to large residential builders, and other commercial clients as well as “weekend warriors” or DIY enthusiasts looking to do a quick renovation. “We carry a large amount of stock in our warehouses so we can keep up with supply and get our clients what they need, when they need it,” said Virgil. There is a fairly even split between professional trades and DIY customers.
Direct imports are one of the things they are most proud of, according to Grant. “We work with our factories to get the best quality at a competitive price point,” he said.
“The Tile Collective import from a variety of well known, reputable factories across the world. We have worked closely with Tile Agencies Group (TGA) on some of our best-selling product lines over the last 18 months. We also support our local suppliers that we have worked with from the very beginning. Our strong relationships have been paramount to the success of our company and this is something we are always looking to build on.”
Some of its most popular ranges include Picasso by Domino and Hampton from President that is sourced through Bryan Vadas at TGA, and the Lifestone series that it has developed and imported directly. “I’ve always been a fan of the quality of Guocera and MML products, so will always stock a few ranges that we get through DIY Tiles,” said Grant.
The Tile Collective has found that its everyday low prices (EDLP) is the main reason it has customers coming back, again and again. “We are always increasing our stocked ranges and ensure that we
keep products that are ‘on trend’ but at very reasonable pricing. We understand pricing and quality is important to our clients, so we try to keep the prices low and the product and service high,” explains Virgil.
As an independent tile business without any ties to a buying group, it has been experiencing steady growth since it opened its Underwood showroom. “Our last quarter has been up on the previous year which seems to buck the trend of the market currently in a lot of areas,” said Virgil. n
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It might be natural to assume that when a company reaches a significant milestone such as its
50th year in business that the owners and management team might take the time to reflect and “rest on its laurels”. This is not the case at GNS. Instead it set out on a course of the action that would make it the largest tile wholesaler on the eastern seaboard.
What was the process involved in the expansion? For example, what was the time frame and how did some of the planning and execution come about?The planning for our expansion began in 2016 after celebrating 50 years of tile wholesaling. During this time, we had built a substantial customer base, our inventory had
National ambitions and local expertise fuels growth at GNSAfter celebrating its 50th anniversary back in 2016, GNS Ceramics decided to go to the next level and began making expansion plans. Co-managing directors, Richard Murphy and Jono Stokes tell Tile Today how they did it.
PROFILE
16
grown into the widest in Australia and we had developed a firm philosophy of commitment and service to our customers. We felt it was the right time to expand. This decision was further enhanced with encouragement from many of our trusted customers who in themselves served multiple markets throughout Australia. This was reinforced by several of our factories who were looking for a reliable sole distributor for their products, who could handle the large volumes they produce.
The process began with research, site visits and discussions. After this, we felt there was an opening in the Victorian market for a stable, reliable, independent wholesaler. We drew up an initial three-year business plan, and early in 2017, we opened a sales
office that included a small storage facility in Melbourne. From this start, the business has forged ahead, growing year on year and it has recently started to service the South Australian and Tasmanian markets.
Due to continued sales growth over the last three years, we have just moved to a much larger warehouse facility to handle the increased volume. This has enabled us to increase our stockholding and maintain our commitment and high level of support to our customer base.
In mid-2019, with our operations in Victoria settling in, we started to consider the next largest market in Australia – Queensland. Our
The main image shows an Australian kitchen using larger tiles to emphasise and delineate open space. GNS sees strong markets for subway tiles (inset top) and 150mm square tiles (inset bottom) as well.
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The Melbourne warehouse
research indicated this market had different characteristics from Victoria and therefore required a different approach. We were aware of its geography, and its many established wholesalers in the marketplace, and as a result the business plan we had used in Victoria was not suitable for Queensland. So, to launch ourselves into this market, we decided to investigate the purchase of an existing business. After due diligence, in March 2020, we purchased DW Custer and are well on our way to introducing exciting ranges of products into this market.
How does the expansion better position GNS as a business in the current market?The internet has reduced the size of Australia, obviously not in land mass, but in the way we connect and operate our business. Physical and geographic boundaries are less restrictive now. Consumers expect that products are widely available and within a quick timeframe.
The emergence of e-commerce has further fuelled expectations and this is no different in the tile
industry. To meet these challenges, we need to be ready with a supply of new and innovative products that can be dispatched to key locations across Australia. GNS does not focus on being a tile retailer – we rely on our customers to do what they do best. We aim to be their logistical support, serving as the pivotal link between manufacturers and the market with our centrally managed, geographically positioned distribution centres along the east coast of Australia. This unique position allows us to hold large stock holdings providing easy access for our customers.
Our expansion program is still a work in progress as we continue to build for the future. This will include continued refinements of our IT capabilities and improved distribution, logistics and administration. Our sales and distribution hubs will continue employing local staff who bring knowledge and understanding of their locality. As always, a consistent focus on customer service will be the mainstay of these endeavours. To reinforce this outcome, we have dedicated product managers in each
state, providing local input into our national product selection process.
Whilst our expansion has increased our customer base and stock holdings, our goals have not wavered or changed. We aim to continue to provide new and interesting products and continuously improve our service, commitment, and reliability to our customers wherever they may be across Australia.
How do you see tile trends developing in the upcoming seasons?One timeless aspect of tile trends is that “colours” continue to evolve. The attention to greys is receding and greige (grey/beige) is emerging as the latest colour to be exciting customers. Soft greens, blues, browns and dusty pinks are trending complementary colours, and accents of green, teal and blue continue to be popular. As consumers continue to develop eclectic mixes for their tiled spaces, they are also becoming more adventurous with colour. Marble and stone designs are increasing in the number of colours available on
tiles, creating visually stimulating designs that perfectly mimic the natural world.
Whilst the trend for larger tile sizes continues, with 600 x 1200mm now generally accepted in the market, there also seems to be an interest in the opposite direction. Sizes such as 150 x 150mm and 200 x 200mm are proving popular. The universally well-liked subway tile continues to dominate the market for small wall decorations.
How do you think the industry is evolving because of the coronavirus?It is early days so we can only surmise what it is going to be like when we reach the other side of COVID-19. We suspect that internet and social media platforms will continue to provide alternative avenues to traditional bricks and mortar shopfronts and this is likely to continue long after the current lockdown has been lifted.
In the medium-term, the reduction in international travel will potentially limit the amount of overseas product entering the market. Furthermore, the restrictions on movement in other countries may cause additional issues amongst global supply chains. The distinct possibility of a recession is likely to prove difficult for many and no doubt, some businesses will fail in its wake.
It will be a time when all of those in the tile industry will benefit from working together, supporting each other and maintaining strong relationships up and down the supply chain.
ProgressEstablished in 1966, GNS Ceramics is regarded as wa major importer and wholesaler exclusively servicing retail outlets throughout NSW and the ACT. From 2017, the company expanded its coverage to include retail outlets throughout the south eastern region of Australia.
Its acquisition of Brisbane-based wholesaler, DW Custers has allowed GNS to supply tiles throughout the eastern seaboard.
Since its inception, GNS’s philosophy to “commitment and service” has remained a guiding principle for the company, and has led it to establish a solid capital base, build significant stock levels, and have the freedom to seize opportunities in the tile industry.
GNS believes it serves a crucial link between manufacturers and the market, connected through retail outlets. The company’s strengths are developing mutually beneficial relationships with its customers and suppliers, paying close attention to market trends and being progressive in its outlook.
To keep up to date on the latest trends, the GNS team constantly scans what is happening around the world to identify emerging designs, while working closely with its existing manufacturers to offer a comprehensive range.
The company’s attention to detail has helped establish its reputation for professionalism and reliability. GNS prides itself on friendly customer service and a responsive sales team. Its warehouses operate night and day, to provide prompt and efficient supply. n
The GNS Sydney office shows a display of some of the tiles the company can supply
RIchard Murphy is the chief operations officer, overseeing sales and marketing at GNS Ceramics. He has an extensive background in applied sciences, logistics, sales and marketing, and he has been involved in the ceramic tile industry for nearly 28 years. During this time, Richard has held diverse leadership and management roles with a number of importing and wholesaling companies. He joined GNS Ceramics in 2004 and became joint managing director alongside Jono Stokes in in 2012.
Jono Stokes is the chief operations officer, overseeing purchasing, finance & operations at GNS Ceramics. He represents the third generation of the family that owns GNS Ceramics with his earliest memories a young child where he accompanying his father on a buying trip to Japan in search of mosaics.
In 2004, Jono officially joined the company and has worked in a variety of roles including customer service, sales and accounts. He was appointed joint managing director in 2012.
Following three years of relatively stable volumes, imports of ceramic tiles to Australia plummeted by 12.1 per cent in quantity and 9.6 per cent in customs value in 2019, writes Peter Halliday.
Dramatic fall in ceramic tile imports in 2019
The data for ceramic tile imports during the 2019 calendar year published by
the Australian Bureau of Statistics (ABS) shows that Australia imported 40,120,185 square metres of ceramic tiles, down from the 45,577,062 square metres in 2018.
The total Australian customs value was A$433,181,938, down from A$479,611,522 in 2018.
The December quarter 2019 showed a slight increase over the December quarter in 2018, indicating that the market may have stabilised (prior to emergence of
the Covid-19 pandemic). The four quarters prior showed significant declines of between -10 and -17 per cent when compared with the corresponding periods 12 months earlier. Fig.1 illustrates total imports in both quantity and value over
FIG.1 CERAMIC TILE IMPORTS MOVING 12 MONTH TOTAL
Data source: ABS
STATISTICS
21
Data source: Reserve Bank Australia
FIG.2 AUD EXCHANGE RATE 2010 - 2019
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the past 10 years to the end of December 2019.
Australia imports almost 90 per cent of the ceramic tiles it consumes. The foreign exchange rate plays a big part in the landed cost, which roughly corresponds to the Australian customs value, and therefore to the wholesale price of ceramic tiles. Major importers have sought to keep prices down by increasing the amount they purchase from lower cost countries such as China and more recently India. Fig.2 illustrates the foreign exchange rate history over the past 10 years.
Imports by country and the declared destination state are shown in Fig.3. China was still the largest source for ceramic tiles sold in Australia, supplying 70.6 per cent of the total import quantity. This represented a slight increase in market share over the previous year while the total import quantity from China was down -11 per cent, slightly less than the national percentage decline.
The value of Chinese imports declined by -8 per cent and represented 56 per cent of the total customs value of imports. The average customs value of tiles from China was AUD8.69 per square metre in 2019.
Italy was the second largest
supplier to Australia in 2019. While the volume of Italian tiles decreased by -20 per cent, the value of imports from Italy decreased by only -13 per cent, possibly indicating the higher value of the material now being sourced from Italy. The average customs value was AUD26.15 per square metre.
The volume of tiles imported from Malaysia was -18 per cent down on the previous year and -23 per cent down in value. The average customs value per square metre was AUD6.77.
The fourth largest source for ceramic tiles, Spain, declined by -5 per cent and -2 per cent in value, much less than the national average. The average customs value from Spain was AUD21.78 per square metre.
India became the fifth biggest source of ceramic tile imports to Australia in 2018 and continued to increase its market share to 1.5 percent in 2019. While the volume in 2019 was still significantly smaller than the top four countries already mentioned, there is no doubt that
India is growing as a source of lower cost tiles. The average customs value of tiles imported from India was AUD8.82, very similar to China’s average.
Whilst total tile import volumes into Australia fell by 12 per cent, tile imports from India increased by 10 per cent in 2019 and the customs value increased by 14 per cent. Over 83 per cent of tiles imported from India were classified as porcelain with a less than 0.5 per cent moisture absorption. Only 2.4 per cent were tiles with a moisture absorption above 10 per cent.
The ABS only records the declared destination state on import documentation for imported tiles. However, it is possible that some of these may be sold and transferred to other states. Fig.4 illustrates each state’s declared import quantity and share of the national total over the last six years.
New South Wales was still the top destination to receive the largest quantity of tile imports
22
IMPORT DESTINATION STATE
Total Square Metres
Total Customs Value AUD
COUNTRY OF ORIGIN New South Wales*
Northern Territory
Queensland South Australia
Tasmania Victoria Western Australia
Australia (Re-imports) 1,600 1,600 16,858
Bangladesh 301 301 7,469
Belgium 1,781 1,415 62 3,257 188,071
Brazil 90,638 1,067 24,079 4,274 34,492 10,362 164,912 2,247,640
Bulgaria 207 4,726 4,934 49,351
Canada 1,148 442 1,590 23,216
China (excluding SARs and Taiwan) 11,516,187 144,799 5,693,486 1,624,452 150,701 7,290,260 1,909,836 28,329,721 246,220,980
Czech Republic 2,266 7,027 5,209 14,503 163,627
Ecuador 1,300 1,300 38,895
Egypt 149 149 4,012
France 10,032 1,170 3,268 7,053 3,473 24,995 761,288
Germany 92,177 48,476 41,873 7,154 189,680 4,286,850
Greece 442 442 13,215
Hong Kong (SAR of China) 7,469 3,534 268 11,271 105,336
India 344,469 2,093 45,796 34,321 2,255 99,266 83,054 611,254 5,390,563
Indonesia 110,015 7,070 114,203 18,951 8,640 31,032 27,214 317,125 3,477,325
Iran 5 2,779 2,784 22,069
Israel 150 150 14,587
Italy 1,369,529 6,248 495,312 147,334 33,917 856,046 485,796 3,394,181 88,760,137
Japan 79,829 3,264 270 389,928 10,516 483,807 3,048,284
Jordan 50 1 1 52 3,471
Korea, Republic of (South) 127,330 2,944 6,753 132 12,106 149,265 1,349,068
Lebanon 3 3 1,271
Macau (SAR of China) 15 15 1,162
Malaysia 709,371 43,906 798,966 206,897 5,718 1,386,969 84,122 3,235,951 21,912,749
Mexico 3,390 51 3,441 55,986
Morocco 7,148 395 1,659 204 9,405 757,793
Netherlands 7,218 1,588 2 6,907 15,714 234,096
New Zealand 58 80 10,334 10,471 61,946
Oman 2,534 2,534 11,929
Pakistan 922 922 14,993
Poland 1 5,706 5,707 26,083
Portugal 32,588 2,323 19 1,083 67,570 18,444 122,027 2,393,378
Russian Federation 396 396 23,814
Saudi Arabia 86 300 386 5,033
Serbia 716 716 26,944
Singapore 119 119 16,559
South Africa 4,536 196 4,732 30,768
Spain 924,594 112 246,457 12,538 22,796 358,639 139,410 1,704,546 37,128,991
Sri Lanka 74,316 92,108 1,683 17,033 202,544 387,683 3,100,151
Taiwan 2,156 2,182 1,244 1,710 7,292 101,972
Thailand 111,034 40,889 3,322 60,185 45,553 260,983 2,628,739
Turkey 55,011 84,717 14,790 37,749 13,299 205,566 3,434,759
Ukraine 270 270 4,745
United Arab Emirates 167,124 6,575 12,458 2,039 48,268 1,583 238,048 3,379,636
United Kingdom 2,064 56 2,073 155 4,348 198,906
United States of America 4,704 7,626 29 4,452 16,811 527,473
Vietnam 136,715 17,324 10,050 1,954 8,783 174,827 909,750
Grand Total 15,997,520 218,898 7,736,564 2,092,434 226,992 10,784,278 3,063,501 40,120,185 433,181,938
State Share 39.9% 0.5% 19.3% 5.2% 0.6% 26.9% 7.6% 100.0%
FIG.3 CERAMIC TILE IMPORTS 2019
*Includes ACTData source: Australian Bureau of Statistics
The value of Chinese imports declined by -8 per cent and represented 56 per cent of the total customs value of imports.
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but it declined by -16.1 per cent in 2019, reflecting the downturn in building activity. The state now represents 39.9 per cent of the national total. New South Wales sourced 72.0 per cent of tiles from China, slightly above the national average whereas the percentage imported from Malaysia was 4.4 per cent, well below the national average. New South Wales also imported volumes above the national average from Spain and India.
Victoria was the second largest state for tile imports, accounting for 26.9 per cent of the national total. Imports to Victoria declined by only -4.5 per cent, reflecting that the residential construction downturn was not evenly spread across all states at the same time in 2019. The state imported fewer tiles from China than the national average (67.6 per cent), 7.9 per cent from Italy, 12.9 per cent from Malaysia and 3.3 per cent from Spain. Victoria only imported 0.9 per cent of tiles from India but
imported far higher quantities of porcelain tiles than the national average from Japan.
Imports into Queensland declined by -12.3 per cent in line with the national downturn. Queensland sourced 73.6 per cent of tiles from China, 6.4 per cent from Italy, 10.3 per cent from Malaysia, and 3.2 per cent from Spain. India represented only 0.6 per cent of the state total.
Western Australia continued its run of declining imports for the fourth consecutive year, recording a further -19.2 per cent downturn. The imported only 62.3 per cent of tiles from China, 15.9 per cent of tiles from Italy, 2.7 per cent from Malaysia, 4.6 per cent from Spain and 2.7 per cent from India.
South Australia declined by a modest -1.8 per cent, Tasmania by -2.9 per cent and Northern Territory by -23.9 per cent.
South Australia imported 77.6 per cent of their tiles from China, above the national average, while importing well below the national
average of tiles from Spain at only 0.6 per cent of the state's total. Imports from India to South Australia were 1.6 per cent of the state total.
The summary table in Fig.5 details the breakdown of all imports by Harmonised Tariff Code. It shows porcelain tiles made up 51.7 per cent of all imports. Tiles with a moisture absorption above 10 per cent, typically wall tiles, made up 16 per cent of the import total, although many of the other categories would also be used on walls.
Tiles with a moisture absorption between 0.5 and 10 per cent made up 17.2 per cent of the total whilst mosaics made up 1.1 per cent, and finishing ceramics 2.1 per cent. n
Peter Halliday is the recently retired managing director of Decor8 Tiles
Calendar Year
New South Wales
(inc ACT)
Northern Territory
Queensland South Australia
Tasmania Victoria Western Australia
Combined Total M2
Change On Previous
Year
Total Customs Value AUD
StateTotal 2014 14,409,415 663,506 8,056,465 1,993,568 188,544 9,290,549 5,033,204 39,635,250 13% $375,779,939
% of annual total 36.4% 1.7% 20.3% 5.0% 0.5% 23.4% 12.7% 100.0%
StateTotal 2015 16,080,653 639,072 8,865,158 2,260,547 207,667 10,138,373 5,089,541 43,281,009 9.2% $464,476,306
% of annual total 37.2% 1.5% 20.5% 5.2% 0.5% 23.4% 11.8% 100.0%
StateTotal 2016 18,709,544 424,309 10,018,660 2,140,593 214,828 10,240,295 4,364,964 46,113,193 6.5% $483,168,120
% of annual total 40.6% 0.9% 21.7% 4.6% 0.5% 22.2% 9.5% 100.0%
StateTotal 2017 18,499,241 377,444 9,913,040 1,985,877 194,038 10,987,176 3,906,819 45,863,635 -0.5% $464,522,945
% of annual total 40.3% 0.8% 21.6% 4.3% 0.4% 24.0% 8.5% 100.0%
StateTotal 2018 19,007,104 287,716 8,826,335 2,131,842 233,748 11,298,180 3,792,137 45,577,062 -0.6% $479,611,522
% of annual total 41.7% 0.6% 19.4% 4.7% 0.5% 24.8% 8.3% 100.0%
StateTotal 2019 15,997,520 218,898 7,736,564 2,092,434 226,992 10,784,278 3,063,501 40,120,185 -12.0% $433,181,938
% of annual total 39.9% 0.5% 19.3% 5.2% 0.6% 26.9% 7.6% 100.0%
FIG.4 CERAMIC TILE IMPORTS - STATE SHARE
Data source: ABS
FIG.5 CERAMIC TILE IMPORT CUSTOMS CLASSIFICATION 2019
Harmonised Tariff Code
Description Import SQM
% of Total SQM
Customs Value (AUD)
% of Total AUD
Average $ Per SQM
6907211001 Tiles, cubes and similar articles, water absorption coefficient by weight not exc 0.5% (excl. 690730 and 690740), whether or not rectangular, largest surface area of which is capable of being enclosed in a square the side of which is less than <7 cm
351,257 0.9% $4,160,797 10.4% $11.85
6907219002 Tiles, cubes and similar articles, water absorption coefficient by weight not exc 0.5% (excl. 690730 and 690740), whether or not rectangular, largest surface area of which is capable of being enclosed in a square the side of which is greater than >=7 cm
23,199,083 57.8% $295,401,840 736.3% $12.73
6907221003 Tiles, cubes & similar articles, water absorption coefficient by weight exc 0.5% but not exc 10% (excl. 690730 & 690740) whether or not rectangular, largest surface area of which is capable of being enclosed in a square the side of which is <7cm
22,502 0.1% $346,563 0.9% $15.40
6907229004 Tiles, cubes & similar articles, water absorption coefficient by weight exc 0.5% but not exc 10% (excl. 690730 & 690740) whether or not rectangular largest surface area of which is capable of being enclosed in a square the side of which is >=7cm
7,818,995 19.5% $60,012,042 149.6% $7.68
6907231005 Tiles, cubes and similar articles, water absorption coefficient by weight exceeding 10% (excl. 690730 and 690740), whether or not rectangular, largest surface area of which is capable of being enclosed in a square the side of which is <7 cm
25,333 0.1% $205,402 0.5% $8.11
6907239006 Tiles, cubes and similar articles, water absorption coefficient by weight exceeding 10% (excl. 690730 and 690740), whether or not rectangular, largest surface area of which is capable of being enclosed in a square the side of which is >=7 cm
7,248,164 18.1% $51,209,435 127.6% $7.07
6907301007 Mosaic ceramic tiles, cubes and similar articles (excluding those of 690740), whether or not rectangular, the largest surface area of which is capable of being enclosed in a square the side of which is less than 7 cm
240,504 0.6% $5,138,986 12.8% $21.37
6907309008 Mosaic ceramic tiles, cubes and similar articles (excluding those of 690740), whether or not rectangular, the largest surface area of which is capable of being enclosed in a square the side of which is greater or equal to 7 cm
285,533 0.7% $4,820,918 12.0% $16.88
6907401009 Finishing ceramic tiles, cubes and similar articles, whether or not rectangular, the largest surface area of which is capable of being enclosed in a square the side of which is less than 7 cm
39,016 0.1% $829,689 2.1% $21.27
6907409010 Finishing ceramic tiles, cubes and similar articles, whether or not rectangular, the largest surface area of which is capable of being enclosed in a square the side of which is greater or equal to 7 cm
889,811 2.2% $11,056,266 27.6% $12.43
Grand Total 40,120,199 100.0% $433,181,938 1079.7% $10.80
Data source: ABS
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TESTING AND DEVELOPMENTS IN SLIP RESISTANCEFor decades, regulations and guidance regarding slip resistance have been as much about guesswork as they have been about science. While there has been some consensus on how to give a general slip resistance rating to tiles as they leave the factory, little attention has been given to how both wear and cleaning can affect this over time. That situation is likely to change over the next two three years, and everyone in the tile industry needs to come to grips with these changes.
Tile Today spoke to some experts in the field to find out what we can expect.
SLIP RESISTANCEFEATURE
26
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All Slip Solutions also offers a “Slip Management Plan”, where the company audits pedestrian surfaces using the wet pendulum slip test method, at regular intervals.
“If and when these surfaces fall below the required results, we are able to treat them with our proprietary treatment to return them to the required slip resistance and issue a NATA accredited slip test report to show compliance.
“This is a cost-effective alternative to replacing the surface, as it is amortised over the life of the contract and shows a duty of care. We can provide a greater return on investment in the tiles by maintaining the integrity of their slip-resistance performance,” he said.
The requirement for testing and reporting falls into two main categories: “in-lab” and “on site”. The tests conducted “in-lab” are usually conducted on a few pieces of tile in a specified size and nature. These tests are done before supply is initiated, to ensure the supplied tiles meet the requirements of the application and project. “On site” testing is generally carried out once an issue has been identified.
The guiding principles of slip resistance specification in Australia are HB198:2014 and AS4586:2013, and there are five different test methods and resulting classifications:
• P-Rating – Wet Pendulum – Classification P0 – P5
• Dry Floor Friction Test – Classification D0 – D1
• Wet-Barefoot Inclining Platform Test – Classification A – C
• Oil-Wet Inclining Platform – Classification R9 – R13
• Displacement Volume Test Method – Classification V4 – V10
Each test method and classification has its place. For many years, the default position was the R-rating for those referring to slip resistance. However, given that most applications at the retail level have to do with barefoot or shoes on a relatively flat surface on which water is the contaminant, the P-rating system is perhaps a safer default position. But understanding the application and the most relevant test and classification is still important.
One of the benefits of shifting from the R-rating to the P-rating is that the material can be tested more cost-effectively. As Lee explains:
“We have had a lot of tile businesses send us samples to test for P-rating because the cost of a P-test is about 10-20% of the cost of an R-test…
“While the pendulum test does not cater for all applications, it does give tile professionals a [strong basis] on which to have the conversation with their customers about slip resistance, and the ability to compare between products.”
TESTING ENVIRONMENTThe variables that need to be considered when testing slip resistance include contaminant, angle of inclination, and footwear in the specification process. Traffic, wear, and cleaning regime are also important considerations.
The surface of a floor can change markedly over time with wear. A test administered directly after installation can vary significantly from a test conducted some time later. Environmental factors, such as foot traffic and abrasive contaminants, can change the slip coefficient over time. As a result, accelerated wear needs to be taken into account when specifying tiles for particular applications, especially in commercial or public areas.
Cleaning regimes and general maintenance can affect the performance of a tile especially in terms of slip resistance. In particular, the build-up of contaminants on the surface of tiles can make the tile slippery. This is not necessarily from a change in slip coefficient of the glaze, but the excessive build up means there is a possibility of slipping on the surface of the material rather than the tile itself. However, importers, wholesalers and retailers do not always provide cleaning and maintenance advice for the products they sell.
Surface treatments and coatings have evolved sophisticated responses to this situation. Previously, the only solution was to remove existing tiles no longer performing to the required specifications and install a new surface. Nowadays, tiles in certain applications can be chemically “etched”, altering the slip coefficient, and increasing the classification and category.
Another reason for testing tiles in situ, according to Lee, is that slip resistance on tiles may vary from batch to batch. “Coated surfaces can vary greatly from their stated slip resistance depending on whether they are applied correctly,” he said. n
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Bryan Vadas is from the Tile Agencies Group
SLIP RESISTANCEFEATURE
According to Lee, there are three main criteria to consider
when choosing a slip test for tiles: practicality, relevance and application. Lee relates these choices to the work All Slip Solutions does:
“We are testing tiles from all around Australia, both prior to installation as well as in-situ, and the requirements and considerations are quite varied…
"Our core focus is on the wet pendulum test method, because we think this is the most reliable method to find the risks associated with slip resistance on pedestrian surfaces.
“In addition, we provide a service that covers the whole life of the tile from the point of installation. We are able to provide tests that define the tile before it arrives on
TILE SLIP LIFECYCLE SOLUTIONSBryan Vadas believes understanding the different slip resistance tests and matching each to the planned application of the tiled surface is key to making sure the highest level of slip mitigation is achieved. He spoke to Lee Dilkes from All Slip Solutions.
About All Slip SolutionsOne of Lee’s major clients is a state government department that looks after public housing. Its services include a slip rectification program, where it treats bathroom floor tiles that occupational therapists have identified as a slip hazard, using a proprietary product that increases the co-efficient of slip in the wet areas. After these surfaces are brought up to the required slip rating, the wet pendulum slip test method is used to check that the requirements have been met.
All Slip Solutions also provides a cleaning regime for a householder to follow, which ensures tile surfaces are kept clean and slip free. “Non-slip surfaces will lose their efficiency due to a build-up of grime and fats over time. A correct cleaning regime is essential,” Lee said.
When asked how tests will change by 2025, and what new technologies will come into play, Lee said he doesn’t believe that existing tests will change or be superseded to any great extent.
“I would like accelerated wear tests to be incorporated with slip tests on new products. These could indicate the lifespan of the specific slip rating, and how long the tiles last before they drop into a lower slip rating and become non-compliant.
“Whether or not this happens will largely be governed by economics, as many users are reluctant to spend any additional funds pre-installation. However, the ability to extend the consumer’s investment in tiles may change in the coming years."
site and can test the tile once it has been subjected to wear and contaminants. We can also restore the slip resistance characteristics which may be lost over time.”
All Slip Solutions is based in Queensland, and Lee has been involved in testing the coated surfaces at the new Queensland Country Bank Stadium in Townsville, a number of ambulance and fire stations and a local university.
TESTING AND REPORTINGThe methods used to test slip resistance in Australia are the ramp (“R” rating) and the pendulum (“P” rating) tests. Some specifiers use both methods to evaluate if the tile is suitable for a specific project.
The R-rating is applied to tiles which are tested on a ramp, by
a tester wearing work boots, on a sloping surface contaminated with oil. This is ideal for commercial applications where oil is a factor, or where work boots are worn.
The Pendulum Test (P0 -P5) measures friction between a rubber slider mounted on a pendulum arm and a wet tile. It replicates a bare foot or a rubber soled shoe on a flat surface contaminated with water such as a residential bathroom. The slip resistance value is then given a rating (P0 -P5).
One of the benefits of P-testing is that it can be done in-situ once the tiles have been installed. R-testing cannot be done once tiles have been installed, as the surface needs to be tilted through a range of inclines, which is impossible to do once the floor is in place.
At All Slip Solutions, Lee said there has been a surge in requests to test imported tiles. Retailers and specifiers prefer to have reports issued by a local company that “aligns to the intended application”, he said.
“Many overseas manufacturers provide R-test results, rather than the P-test which is preferred here. And given our testing facility is local, we are able to provide a test result that people have more faith in compared to reports that are generated in overseas facilities....”
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We provide builders, facility owners and management companies with:• data to assist in the selection
of new flooring products• evidence for compliance with
the National Construction Code, in support of occupancy requirements
• evidence for compliance with workplace safety requirements and demonstrated "duty of care" in ensuring safe environments for employees and other users of the premises, such as the general public
• evidence of the effectiveness of facility maintenance practices, such as cleaning protocols
• in-service performance monitoring and remaining life management for flooring assets
We provide builders, facility owners and management companies with:• data to assist in the selection of
new flooring products• evidence for compliance with
the National Construction Code, in support of occupancy requirements
• evidence for compliance with workplace safety requirements and demonstrated “duty of care” in ensuring safe environments for employees and other users of the premises, such as the general public
The alignment of Australian standards with recognised international standards, including those relating to test methodology and product performance, is a trend
which will almost certainly continue.
• evidence of the effectiveness of facility maintenance practices, such as cleaning protocols
• in-service performance monitoring and remaining life management for flooring assets
We also provide insurance assessors or personal injury lawyers with:• evidence related to warranty
or insurance claims to assist in properly assigning responsibility for product failures
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“”
SLIP RESISTANCEFEATURE
Founded in 1986, Advanced Technology Testing and
Research (ATTAR) was established to conduct materials testing and research, and to provide Non-Destructive Testing (NDT) training to Australian industry.
As it expanded its capabilities to meet market demand, ATTAR’s expertise now includes non-destructive testing, failure analysis and forensic engineering, risk assessment, specialist testing of structures and vessels, and expert witness services.
Brett is part of its executive leadership team. He provided some thoughtful responses to the questions posed by Tile Today.
What kinds of slip resistance tests do you currently provide? Are they for manufacturers that make the tiles, architects or specifiers who choose the tiles or facility managers who apply treatments, or a mix of all the above?
ATTAR operate a National Association of Testing Authorities (NATA) accredited laboratory and perform independent testing for the manufacturers of flooring products and coating systems, in order to establish the performance characteristics of these materials.
We also perform testing of installed products on behalf of facility owners/managers in order to establish compliance "as installed", or to evaluate the in-service performance of a flooring product. This type of testing also feeds into our specialist flooring failure and personal injury investigation work.
Laboratory slip resistance tests undertaken include oil-wet ramp testing, barefoot ramp testing, wet pendulum testing and dry floor friction testing. We also perform accelerated wear testing, where an evaluation is made of progressive changes to slip resistance during a simulated wear process, in order to provide insight into the likely wear behaviour once installed.
PERFORMANCE TESTING TILESBrett Hyland, general manager – compliance services at ATTAR discusses how he sees slip resistance testing will evolve in the near future
How will tests have changed by 2025? What new technologies will come into play? How will new types of tests change the industry's approach to slip resistance? There is a noticeable shift towards considering the economics of an asset, including flooring, over its full lifespan. This critically depends on how long the asset can remain in service while maintaining favourable characteristics, including slip resistance. This will continue to drive pre-installation demand for independent evaluation of wear behaviour for flooring products, which already features in the supply specifications for many major facilities.
Post-installation, there will be increased need for targeted in-service inspection processes, where more frequent inspections would apply for parameters getting closer to their tolerance limits.
The alignment of Australian standards with recognised international standards, including those relating to test methodology and product performance, is a trend which will almost certainly continue.
Australia still maintains a number of local standards for slip resistance, and these will come under increasing pressure in the next few years. Standards for ensuring adequate
sustainability of slip resistance for flooring materials are also likely to be developed or adopted in Australia in coming years. We expect these sustainability requirements to find their way into building regulations as referenced performance standards.
The focus on lifetime asset costs is bringing greater scrutiny to commercial floor cleaning techniques, as a potential contributing factor to premature flooring failure. It is likely that cleaning specifications will become more tightly monitored and more integrally connected with product warranty provisions.
Tightening of health and safety expectations will have continued impact on flooring product development. These include consideration of luminance contrast requirements for pedestrian hazard management and compositional constraints such as heavy metal content and respirable silica and asbestos.
Environmental concerns will increase pressure on product manufacturers to demonstrate green credentials in terms of sustainable materials, energy input, recyclability and/or safe disposal.
Finding a suitable balance between heightened slip resistance expectations, robust wear resistance, ease of cleaning and the various hygiene and environmental demands is likely to become more difficult for manufacturers to achieve with existing materials and processes. These circumstances will reward those manufacturers able to best innovate in terms of material selection, manufacturing processes and quality control.
How do your clients make use of these tests? What do they see as the potential outcome of these tests?We provide manufacturers with:• evidence of product compliance
to support the supply of their commercial flooring materials
• objective test data to help them in developing and improving their flooring products
Brett Hyland, general manager – compliance services at ATTAR
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Slip resistance is a significant functional design issue. Not only does ignorance of this topic result in compromised floor safety, but insufficient
specification, application and installation can expose those involved in the design and building process to litigious risk.
Injury due to falls results from a complex interaction of environmental and biomedical factors, not just from a single cause. That said, taking slip resistance into account is an important aspect of floor safety, as it delivers an assessment of the risk of slipping within the built environment.
It is often thought that slip resistance can only come at the expense of aesthetics. However, with modern processing techniques, this is no longer the case.
Safety around slippingThe Australian Building Codes Board (ABCB) indicates that falls are the greatest health and safety risk in commercial buildings. As stated in the Executive Summary to the ABCB 2011 document, Proposal to revise the Building Code of Australia to reduce the risk of slips, trips and falls in buildings:
"The main health and safety risks in buildings were identified in a report to the ABCB (Atech Group, 2003) to be from slips, trips and falls. A subsequent report to the ABCB by the Monash University Accident Research Centre, 2008, The relationship between slips, trips and falls and the design and construction of buildings (the
Specifying slip resistance
Monash Report) documented the number of injuries and fatalities from slips, trips and falls in buildings, and calculated the cost of these injuries to be $3.1 billion over 2002 to 2005 and fatalities to be $1.2 billion over 2001 to 2005."
(https://www.abcb.gov.au/-/media/Files/Resources/Consultation/RIS-Slip-Trips-and-Falls-Final-Decision.pdf)
Additionally, the Royal Australian Institute of Architects suggest that falls are the most common cause of personal injury claims against architects. This is often due to inadequate specification and documentation.
Since 2014, the National Construction Codes (NCC) has included Deemed-to-Satisfy Provisions to pedestrian ramps, stairs and landings for new buildings as outlined within Table D2.14 for Class 2 to Class 9 Buildings (e.g. commercial applications); and Table 3.9.1.3 for Class 1 and 10 Buildings (e.g. residential settings).
While the NCC only directly applies in certain circumstances, many floors in new commercial buildings must comply with AS 1428.1:2001, Design for Access and Mobility: General Requirements for Access – New Building Work, which require that: "All continuous accessible paths of travel shall have a slip-resistant surface".
This requirement may be ambiguous and open to interpretation, which is where Standards Australia Handbook 198 Guide to the Specification and Testing of Slip Resistance of Pedestrian Surfaces (HB 198) is seen as best practice to aid designers, specifiers, manufacturers and suppliers in the specification of new floor surfaces. HB 198 provides guidance on the selection of pedestrian surface materials for specific locations, using the test methods outlined in AS 4586 Slip resistance classification of new pedestrian surface materials.
Care must be taken however, on the interpretation of these tables where factors such as likely reductions in slip resistance can occur between tiles tested straight out of the box, to installation, handover and subsequent pedestrian traffic and cleaning. This is where accelerated wear slip resistance testing can assist to identify those materials that are likely to be problematic soon after installation.
Other design features should be considered to manage the risk, not simply just an assessment of the slip resistance for the floor. Management strategies may include a documented wet weather program to justify a
Slip resistance testing is not really optional any more – risky tiling not only endangers the public, but can result in legal liability as well. To make tiling less risky, Australia has two institutions: a set of standards that define requirements, and certified testing resources that determine if flooring meets those standards. Carl Strautins, the current Chair of Standards Australia Committee BD-094 (Slip Resistance of Flooring Surfaces), describes how this works.
It is important to confirm that the specified product meets the performance criteria by having tests conducted by a testing company accredited by the National Association of Testing Authorities (NATA), so as to be confident in the results, according to Carl Strautins
reduction of classification from P3 for an internal wet entrance foyer to a P2 for a transitional area. Such control measures could include external awnings, warning signage, additional matting, umbrella wrapping machines and more frequent inspection and cleaning rotations.
In considering the initial slip resistance classifications refer to Tables 3a and 3b within HB 198 and specify the slip resistance test method and document the classification required.
It’s important to note that there is no correlation between ramp and pendulum slip test methods. In general terms, the wet pendulum and dry floor friction (Dry FFT) slip resistance testing methods should be used in all situations, with additional ramp slip resistance testing in specific specialised industrial processes or barefoot situations. Accelerated wear slip resistance testing can indicate limitations on products, and thus identify potentially dangerous products from being specified. It is a good comparative indicator between products in assessing sustainable slip resistance.
As well as providing slip resistive flooring, other design features should be considered to reduce the extent and likelihood of a slip and fall. Such considerations include: the installation of water absorbent matting; ergonomic handrails; high visibility stair treads; and routine floor inspections. Where different surfaces are considered, slip testing and other tests such as stain resistance, gloss measurements and aesthetics should be conducted. This information will allow a comparative analysis to assess the relative benefits of each finishing system proposed.
It is important to confirm that the specified product meets the performance criteria by having tests conducted by a testing company accredited by the National Association of Testing Authorities (NATA), so as to be confident in the results. Too often there may be significant errors in the measurement of slip resistance because of inadequate technical competence and poor — or non-existent systems of quality management and control.
There is also the issue of impartiality for those testing companies that provide slip resistant treatments. The NATA (or ILAC) emblem on test reports provides assurance that the tests conducted on the samples can be relied upon. n
Author: Carl Strautins is the current Chair of Standards Australia Committee BD-094 (Slip Resistance of Flooring Surfaces). He is a Certified Occupational Hygienist, Certified Materials Professional at Safe Environments a NATA accredited testing and calibration facility and Australia’s only NATA accredited Type A inspection body to assess design specifications and NCC requirements for slip resistance.
Safe Environments are providing special rates for Tile Today readers.
$90+GST
Pendulum Slip Testing to AS 4586-2013
To take advantage of this offer, download the lab request form, and send with samples for testing. Samples may be sent to either our Sydney or Melbourne office.
CLICK HERE TO ACTIVATE
Melbourne: PH (03) 9604 0700
Sydney: PH (02) 9621 3706
www.SafeEnvironments.com.au
www.safeenvironments.com.au/tiletoday
Safe Environments Pty Limited are accredited by the National Association of Testing Authorities (NATA) to AS ISO/IEC 17020 for inspections and AS ISO/IEC 17025 for testing and calibration. For current detailed scope of accreditation please search for No. 17139 at https://www.nata.com.au/accredited-facility
Safe Environments services:• Oil wet and barefoot ramp slip test• Accelerated wear slip tests• Luminance contrast testing• Tile defect inspections• Surface quality & dimensions• Stain resistance & PEI abrasion• Water absorption & small colour difference
• Silica dust testing & assessments• Respirator fit testing
The 38th edition of Cevisama in Spain saw fresh designs that led to a striking variety of possibilities for walls and floors with bold and vibrant colours, heavy textures, and classic prints on ornamental shapes. International correspondent Joe Simpson reports.
CEVISAMA 2020:DESIGN POSSIBILITIES EXPANDED
Several new initiatives were introduced this year, such as a Design Hall dedicated to product innovations for architectural and interior design
projects. This proved to be an unusually well-curated space, offering a snapshot of current trends away from the commercial melee of the main exhibition halls.
Here the focus was on two main areas: boldly coloured small format tiles, many with 3D or structured surfaces: and XXL format tiles for worktop, façade, and furniture applications. It proved to be a great space to see both the more avant-garde propositions from the major manufacturers, and beautiful designs from niche producers.
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CEVISAMA 2020SHOW REPORT
Of course, most trade visitors attend Cevisama to see – and buy – the latest tile designs, particularly those from the leading Spanish producers, most of whom continue to support the event.
This year the overall stand quality was exceptionally high, with companies such as Aparici, Apavisa, Arcana, Ceracasa, Gayafores, Keraben, Pamesa, Rocersa, and Vives leading the way. Some of the smaller brands also impressed, notably Mainzu, Monopole and Natucer. For these brands, renewed interest in small format tiles really plays to their strength.
One of the best overall displays came from the three Peronda brands: Peronda, Museum, and Harmony. All three offered strong new ranges; from the achingly beautiful Raku effect tiles of Peronda’s FS suite, through to metallic-effect tiles from Museum, to designer ranges from Harmony. While it can be difficult to see the commercial justification or design distinction between many brands in the tile sector, Peronda’s products make sense and offer great choices for different sectors of the market.
Ascer used Cevisama to announce the latest production and sales statistics for Spanish manufacturers, and these underlined the ongoing strength of Spain's tile sector. In 2019, Spanish tile sales grew by 4% with 75% of all sales going to Spain’s 185 export markets world-wide.
The 38th edition of Cevisama saw 800 exhibitors make their pitch for a share of this growing market. A number of prominent trends emerge: some building on design directions from 2018-19, others presenting something very new.
COOL NEUTRALSNeutral tones enhanced by metallic motifs were popular this year. The iridescent reflections seen in Akila from Azteca, Stardust from Fanal, Iron 4D from Museum, and Grespania's Patina bring an edge of luxury and make use of natural light to visually expand a space.
Once again, geometric patterns and eccentric graphics were seen at the forefront of tile design. After years of toned-down styles, this trend really helped inject life and exuberance into the halls at Cevisama. Whimsical looks, including Vives' Art Déco inspired Pop collection, Aparici's Altea, and Arcana's uniquely designed wood-look Komi range, made bold statements and demonstrated tile’s ability to turn spaces into works of art.
As a complement to neutral tones, soft pastels and soothing hues were in abundance at Cevisama this year. However, many of these colours are also rich and warm, a long way removed from the rather insipid pastels of yesteryear.
The Travel range from Emotion Ceramics, Clash by Rocersa, and Bow from Harmony all point to the
Art by Rim Deco-Design
Corten porcelain “Sapphire” tiles from Aparici are available in various formats and colour options for exteriors
Noa in Tanzania Almond from Porcelanosa is a tribute to the origins of ceramic tiles, celebrating their natural beauty and other qualities without relinquishing any of their functionality
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Marble reproductions were seen on many stands at Cevisama
Dstone Ornato and Ash Lake Wall from Aparici
Alsacia Cotto from the Small Size brand recreates the passage of time and the beauty of the old Cotto in 20mm thick porcelain
Impressionistic painterly brushstrokes will be an upcoming trend tile
A number of manufacturers are reinventing
3D tile styles
black tiles interesting with intriguing reliefs, textures and subtle patterns and. Whilst there have always been advocates of the all-white scheme, the popularity of the all-black feature wall is rising, too.
Most notable, however, is the proliferation of dramatic mixes of black and white tiles that utilise geometric patterns and draw on almost any art movement from Art Deco to Pop Art. Formats can be in any style from mosaics and textured bricks to décor tiles and larger 3D pieces.
ART AND VOLUMEFormats that look as if they’ve been splashed with paint have been a talking point amongst visitors to this year’s exhibition. These eye-catching designs have allowed the producers to show off new inks for porcelain which don’t lose their vibrancy when heated, but they’re also illustrative of how playful ceramic tile manufacture can be.
In the coming months, look out for streaked effects with a touch of glitter and smudged designs that give the appearance of being worn by time. This type of ingenuity shows that ceramics can be customised to evoke almost any concept and are faithful in
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CEVISAMA 2020SHOW REPORT
gradual shift away from a more traditional neutral colour palette that dominated 10 years ago. These tiles can bring subtle colour to interiors. The key tones are muted pinks, blues, and greens. These 2020 hues visually enrich environments and lend a relaxing atmosphere.
MODERN TERRACOTTATerracotta is back in fashion again, so much so that the porcelain and ceramic stoneware manufacturers in the Spanish tile sector are making their own contemporary versions of this rustic-looking product. Ranges available are either making a virtue of the warmth of the surface and offering mono-colour tiles that are saturated in colour — some brown or beige, others leaning towards orange — or experimenting with geometry.
A number of brands, for example, are reinventing other styles of tile such as 3D or hydraulic formats by introducing earthy and clay tones into glazes and patterns. Some of the latest designs are picking up on the revival of seventies fashion.
ONE COLOURAlthough colour is having its moment in the design world, any trend always has its counterpoint and monochrome décor is also enjoying something of a comeback. Spanish producers are finding fresh ways to make white and
Zinc Green by Apavisa. “Zinc is everywhere. Everything ... everybody. Everyone,” according to the accompanying brochure.
Inspired by the Azul Bahía
marble from Brazil, the Bay collection from
Azteca consists of three colours: blue, silver, and
grey. They come in a lacquered
and matte finish.
Strong, contrasting shades in Bestile’s Orion range
The Canyon collection from Gayafores is presented in four shades that revolve around grey and beige of various intensities, and is accompanied by a mosaic-type decoration
The Matelier range from Equipe in Ocean Blue
Origin tile from Halcon Ceramicas
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The Legno tile range from Bestile
for the show’s visitors. Bespoke shaped tiles stood out among its conventional counterparts in new ranges such as Cevica's Chintz, Roca Tile's Rockart, Apavisa's Intuition, and Onix's Hex XL collection. These carefully-created ranges allow for more interesting layouts and bring a sense of sophistication to tiled interiors that have not been seen in recent years.
CLASSIC LOOKSIn contrast to these unique shapes, traditional formats were in abundance with a return of the subway tile in small and square formats. Pierre by Small Size, Delice by Gayafores, and Antiqua by Equipe, offer both
Peronda’s Lenk is a collection named after the famous Swiss ski resort. Its wood-effect tiles feature a veined design and it comes in a selection of seven colours with an antislip soft finish.
Cr. Lux Kionia Smeraldo from Pamesa Ceramica
interior and exterior solutions for all types of surfaces.
But there are also innovations in this area, with elongated rectangular formats, like 75 by 400mm, really adding to the designer’s armoury, with vertical, horizontal, and angled installation options all bringing a distinct flavour to the party.
Metro tiles have long been a great choice, but Cevisama saw many slightly deeper 150 by 300mm variants on display. These are ideal for creating a block of colour and require fewer tiles per square metre.
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CEVISAMA 2020SHOW REPORT
Blue tiles featured prominently in many displays at Cevisama
The Natural Fusion collection by Arcana Tiles represents the symbiotic union between wood and stone
format to large-scale geometrics. Some of the most outstanding examples are inviting to the touch.
From curved ridges and bevelled surfaces, to concave details, manufacturers are increasingly experimenting with texture and dimension. The latest sculpted tiles quite literally raise the bar in interior design. Wall tiles, like Donna by Peronda, Underground from Keraben, and Natucer's absolutely fantastic Custom d'Autore series, expertly exploit this trend to create one-of-a-kind looks.
Alongside this, Cevisama provided ample evidence that shapes and decorative tiles are enjoying a full-scale revival. And what a visual treat this major trend provided
reproducing a picture whether it is with sharp photo-realism or impressionistic painterly brushstrokes.
It was not just colour and pattern that were making waves in 2020. One of the easiest ways of changing a space is to add volumetric surfaces. Of course, 3D tiles are not new in the tile industry but because of their increasing popularity with designers, Spanish manufacturers are coming up with ever more eclectic products. These include sinuous waves and lines to deconstructed shapes and graphic representations of flora and fauna to satisfy the demand for novelty. Thanks to their versatility, ceramics can be used to create all kinds of reliefs from a classic bevelled small
Cevisama is known for its displays of bold patterned tiles Realonda’s Rhombus+Hex range is inspired by the designs, architecture and craftwork of yesteryear
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digital glaze, it will reduce material consumption and be more environmentally friendly.
This development has been welcomed by manufacturers in a tangible way with EFI selling five machines in just two days. The installed price was estimated to be around AUD1 million each. EFI Cretaprint supplied the digital decoration equipment to Australia’s only porcelain tile manufacturer, NCI based in Maitland (NSW).
Spain has traditionally been the home of small format, decorative wall tiles so it was not surprising to find so many on display. A number of the bigger format manufacturers have even introduced small sizes (200 x 200mm, 65 x 250mm, 75 x 300mm) to try and capture more of what has been a growing global trend for some time. Vives again stunned visitors, deservedly winning the best exhibition stand award, with its latest modern heritage range, large marble and faux tessellated floors.
Large format porcelain slabs (what Americans now call “Thin Gauged Porcelain Tile”) was showcased by most manufacturers. The first production line to produce 3200 x1 200mm porcelain slabs for Neolith is located in Spain and even longer slabs are now being made.
It was another colourful, decorative Cevisama fair featuring many products to suit the Australian market from both Spanish and international firms. While Cersaie in Italy is the “must visit” tile fair for every tile buyer and those interested in trends, Cevisama is worth visiting to see more of what Spain can offer.
Peter Halliday is the recently retired managing director of Décor8 Tiles
Marble reproductions were a highlight at Grespania
The EFI Cretaprint stand at Cevisama 2020
Gamma tile from Baldocer Ceramica in bronze 15 x 15cm
The Antiqua Blue collection from Equipe Ceramics
Zellige Blanco from Natucer Ceramica Natural
The Karacter collection by Apavisa can be specified in two different colours and sizes with a choice of natural or solid 2cm finish
CEVISAMA 2020SHOW REPORT
Peter Halliday visited the Cevisama event this year and provided the following observations.
I spent a day at the fair, en route to the Qualicer conference. The suppliers I spoke with were happy with the results, especially from the busy two middle days of the event. More North American visitors were purchasing, especially following the new anti-dumping measures introduced in USA against China in 2019.
The first thing to notice at Cevisama was that blue tiles featured prominently in many displays from dark midnight, cobalt, right through to dusty sky blues. Dusty pinks were popular, and shades of green were also present in many displays.
Digital effects reigned supreme as manufacturers showed off the results of their continued investment in next generation, high definition digital glaze and decoration equipment. Metallic effects, sinking glaze, clever shaded highlights and granular frit resulted in a lot of surface texture to glazes that did not require special (and expensive) new press moulds. Examples of shaded tile mixes featured on a number of displays.
Brilliant marble reproductions were showcased at the Grespania stand in a display that caught and confused the eye. Bestile displayed everything from bright coloured 20 x 20cm wall tiles to large format cloud-like marble. Aparici featured subtle overlay patterns and a wild mix of graphic designs.
Every second year, the machinery sector displays the latest innovations in manufacturing.
Digital decoration company EFI Cretaprint was awarded the Alpha D’Oro prize for Hybrid Decoration of Ceramic Tiles because it developed a print head that can be used for both water-based and solvent based colourants. Combined with
DESPATCHES FROM VALENCIA, SPAIN
IRON from Museum is inspired by weathering steel and its metamorphosis, further enhanced by the application of new 4D Shaped technology. The collection comes in two colours: Denim and Oxide.
Aleluia’s Detroit is an extruded porcelain collection
Another really strong trend was bold marble-effect tiles. Marble-effects long been best sellers, adding elegance and style to any surface. At Cevisama this year, marble-effects came in bold colours, notable rich blues, with striking metallic veins and large format pieces adding to the visual impact of these statement designs.
Many of the key manufacturers displayed dazzling large format marble effects in hues of blue from indigo and cerulean to teal and sky. There were digitally printed slabs that resembled a Google Earth image in all its crystal-clear clarity, and other formats that were reminiscent of a richly veined marble – though not one that you’re likely to find in any quarry.
But this trend was not only limited to the marble-effect porcelains, as blue cropped up in many of the carefully curated colour palettes chosen for a brand’s décor tiles and one of the most memorable offerings was a solid blue matte wall tile with subtle undulation.
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Pictorial Azul Veleta from Equipe CeramicsGreen is considered a 2020 colour
The Wicker Black Keeko range from Aparici
The Poitiers decorative wall tile collection from Harmony combines a handcrafted look with a shine evocative of traditional glazed ceramic tiles. It also has matching moulding tiles in the same shades.
Tiziano tile from Halcon Ceramicas
They shared the limelight with more subtle rhombus-shaped tiles. These can be laid in a variety of ways and are ideal for feature walls or splashbacks.
The other geometric form of note was circular tiles. Now available in a variety of colours and styles, they can be complemented or contrasted with coloured grout. This is another form that helps tile installations to pop.
Pop Art, the fantastic curvy furniture of the late 60s and early 70s, and the large surface patterns of fabrics and textiles of that era, have influenced many of the most exciting décor ranges created by Spanish producers. A leading brand has even launched a tile series, reminiscent of the strobe light of a 70s Disco, that reflects light and features subtle flashes in its surface. Some of the small formats available imitate the chunky, angular ceramics of the decade with their rich syrupy glazes and a number of tile makers referenced the iconic houseplant Monstera Deliciosa or Swiss Cheese Plant.
The final two trends were no surprise. The first is, of course, extra large format tiles. It appears that, every year, tiles get bigger and bigger. At Cevisama, the main focus in the traditional tiling arena was on 1,200
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CEVISAMA 2020SHOW REPORT
Keraben’s Rue De Paris collection is based on a search for visual simplicity
The Dyroy range by Harmony is inspired by the northern lights in Norway. The range of tones and patterns in this collection recreate the shifting lights and colours of the Artic nights.
Cosmopolitan range from Keraben Grupo’s Metropol brand
Delice from Gayafores is about the aesthetics and charm of a craft product that emerged at the end of the 19th century in the south of France as an alternative to stone floors
Although it is not lost on many visitors to Cevisama that “Classic Blue” has recently been heralded as “colour of the year’, blue is a perennial favourite as it is an easy colour to live with and can be used as a neutral to replace black or grey.
Distressed-effect tiles, with care-worn decors, were also prominent, notably on stands such as Peronda; a brand that has perfected this design niche. One of the hottest contemporary home trends is Wabi Sabi, the Japanese world view centred on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is "imperfect, impermanent, and incomplete”.
Tile manufacturers have really embraced the idea that imperfections and natural characteristics are something to be celebrated, resulting in tiles that offer a natural, lived-in and distressed look for added interest.
Wood-effect tiles remain a major trend this year, with a vast number of styles and timber varieties available. A useful alternative to real timber, today’s wood-effect tiles often offer unmatched durability and style.
The beauty of timber grain, now enhanced by dual-printer technology, comes to the fore in the larger plank formats, but timber-effects can also play to the shabby chic and country cottage aesthetic, with distressed tiles and faux parquet looks. At Cevisama, wood-effects also made an impact on wall applications, and were seen in unexpected forms, such as hexagons.
Wall tiles have long been a strength at Cevisama, but it was still great to see such a choice of kitchen tiles at Valencia this year. Offered in a bewildering variety of shades, shapes, and colours, many of these kitchen designs are also suitable for use in bathrooms.
A number of the new patterned tiles were delivered in interesting combinations of yellow and blue, adding a pop of colour. One of the leaders in this area was Pamesa.
In contrast, grey tiles are here to stay. It continues to be a neutral colour of choice — there were hundreds of shades of grey wall tiles — but this hue also found its way into wood-effect and decorative tiles.
For 2020, the secret is combining grey tiles with accent hues, such as the saturated pastels that featured in many stands. Grey can work with mint, gold, and various green, blue and red hues. Cevisama saw these colours used together for a rainbow effect or in vibrant melanges. But they were also toned down with white tiles, or used to add a subtle hint of colour, on stands like Fabresa.
Hexagonal tiles and fish scale tiles are still very much on trend. They now come in all shapes and sizes, both plain and patterned. It seems that the honeycomb look is still a firm favourite, but for 2020 the trend seems to be for elongated hexagons with a linear design.
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Vives won Cevisama’s best exhibition stand award
As the sign says. “Small tiles, Big design” on display at Cevisama
Peronda’s Opera is inspired by wood that reveals its most organic charms
4Senses Project: Sensory Ceramics from Mexican manufacturer, Ceramica Antique
square in 140 by 140mm square, and a 150 by 150mm Arabesque. The combination of colours, between white, yellow, blue, and green, and the choice of plain and striped increases the design potential.
VISITOR DATAAttendance figures for this year’s Cevisama, the 38th, were encouraging. The show, which ran from 3rd to 7th February at Feria Valencia, Spain, attracted a total of 92,435 visitors; 1.4% up on 2019. Of these, 21,364 were industry professionals; 5.86% up on 2019, and the largest overseas audience in the event’s 38-year history.
Feria Valencia’s Cevisama team was working on the preparations for next year’s edition — prior to the coronavirus pandemic. It has been set fresh objectives “to keep improving the service we deliver to our exhibitors and the value we deliver to visiting professionals”, said the fair's director, Carmen Álvarez.
The dates for the next edition are 8th to 12th February 2021. n
CEVISAMA 2020SHOW REPORT
by 1,200mm tiles. These work well for large, open plan areas, reducing the number of grout lines and allowing digital graphics – notably tropical flora and fauna designs like the Swiss Cheese Plant – to really shine through.
Finally, the other area worth noting is 20mm exterior grade tiles. This was a top trend in 2019, and this year there were even more options available. A practical and beautiful alternative to paving slabs, 20mm tiles are strong, durable, anti-slip, and offer great installation versatility. They also play into the vogue for inside-out design. Once again Rocersa, with its pioneering DDS technology, led the way.
COMPANY RANGESAleluia Ceramicas presented some highly creative designs with a lot of colours, shapes, and textures, alongside more sustainable materials with several ranges in 4.5mm, aimed at the refurbishment market.
Detroit is an extruded porcelain collection with a markedly urban spirit. Using a 72 by 295mm format, it suits a variety of applications, from more classic compositions, such as herring bone or chevron, to more contemporary ones.
Pastel tones like ivory, rose, or green, Classic Blue, grey, and dark grey, or more arresting hues like terracotta or carbon, allow the design of sober environments or, through the combination of colours and patterns, bolder environments, including out of the square compositions.
Aleluia’s Skintech is a line of extruded porcelain tiles, 4.5mm thick. The reduced thickness allows the transport of a greater volume of material, and the environmental footprint is smaller, since the resources used for the manufacture of this product such as water, electricity, and raw materials are also reduced.
Citizen is a versatile collection inspired by cement. It comes in three colours — ivory, grey, and carbon — and two formats, 300 by 900mm and 300 by 600mm. Both are 4.5mm thick.
Softline is a range enriched by smooth embossed lines that project elegance and sophistication. The matte and gloss contrast of the linear relief add interest as they catch the light. It comes in the same three colours and the same two formats. This range is also accompanied by two types of mosaics that also deliver a matte and gloss contrast.
Sandstone shares the same three neutral tones, and two formats. This range is augmented by mosaics in three colours. The irregularity of the mosaics provides a fluid and natural look. Inspired by sandstone, this collection delivers sobriety and minimalism.
Finally, from Aleluia, the Color Art range features the flexibility of geometric patterns that result in the creation of original compositions. Offering the look of hand-painted tiles, it comes in two different formats; a
Designed in house by Skheme, Havana is a handcrafted, screen printed porcelain tile inspired by the streets and colours of Cuba
Spain has traditionally been the home of innovative small format, decorative wall tiles
The Extruded series from Cevica Decorative Tiles
Softline from Aleluia is a range enriched by smooth embossed lines
BOW by Mut Design is a 15 x 45cm wall tile from Harmony. It is a modern take on traditional roof tiles.
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QUALICER 2020EVENT
Sustainability and growth opportunitiesPeter Halliday travelled to Spain earlier this year to attend and report on the Qualicer event
C harles Dickens once wrote, “It was the best of times, it was the worst
of. times...”. This could describe the changes endured by Spain and the western world between February and March this year. In February, Spaniards and visitors alike could gather at Cevisama and Qualicer and move about freely, not realising then that it would be the last big international tile gathering for some time
As I write this, Spain like much of the world, is in lockdown. In February, the coronavirus was something happening far away from Europe. How quickly things
change. We are grieved by the heavy toll the virus has taken in Spain, Italy and other countries around the world besides Australia, and wish all our friends and colleagues in the industry a safe and speedy recovery.
I first attended Qualicer in 2004 when the founder and editor of Tile Today, Tony Stock fell ill and could not travel to the event.
Sixteen years later in 2020, I felt privileged to attend Qualicer for the seventh time as delegate, to learn about the latest research and developments in ceramic tile quality from around the world.
But back in 2004 I presented Tony’s paper entitled, “Ceramic Tile Versus Competitive Products – Winning Greater Market Share” and in many ways, I believe his paper is still as relevant in 2020.
This year, several presenters from the USA discussed their research on Luxury Vinyl Tile (LVT) and other plastic based floor coverings that have gained rapid market share in the North American market.
There are similarities to the rise of laminate and engineered wood flooring at the turn of the century that Tony referenced in his paper in 2004.
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(l to r) Rick Church, Eric Astrachan, Bart Bettiga, Armando Cafiero, Alberto Echavarria
Panellists debating “Substitute Products and Threats or Opportunities”
Delegates at the welcome lunch
now operates across 17 sites in four countries. He recognises that globalisation is well established in the ceramic industry and here to stay.
Other contributors pointed out that harmonising standards may be hard but harmonising behaviour was even more difficult. There was a need for a common “language” about tiles so customers could be confident they were purchasing appropriate products for their application.
Standards could only serve as a guide. It was universally agreed that education was the key to achieving progress. The challenge for consumers is for them not to be taken in by what can be misleading marketing messages.
Manufacturers also needed ethics and discipline to increase overall levels of quality. Many of the comments were made against a background of floorcoverings having misleading terms applied to them such as waterproof for a product that allowed water transmission and porcelain that did not meet all the parameters. This includes the 0.5 per cent moisture absorption threshold.
Technology and innovation The second featured panel debate focused on the topic, “Technology and Innovation Leadership in the Ceramic Tile Industry”. The discussion revolved around the consistent message that sustainability is the only option.
The ceramic industry has focused widely on reductions in energy, emissions, water and waste over the last 30 years. Fabio Tarozzi, CEO of Italian equipment manufacturer Siti BT, said the effects could clearly be seen in Modena, Italy as the pollution fogs experienced in past decades were now gone.
New generation kilns have reduced fossil fuel consumption by 30 per cent and have reduced emissions while advances in other equipment have reduced energy consumption including cooling of hydraulic systems. Full digital glaze and decoration technologies have also significantly reduced production material volumes and waste.
While there are cost savings to be made in production lines due
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2020 eventThe Qualicer Global Congress is held every two years in Castellon, Spain and this time the organisers, sponsors and delegates celebrated 30 years since the congress’s inception in 1990.
Qualicer was conceived by the Castellon Chamber of Commerce, Industry and Navigation, and the College of Industrial Engineers as a forum to debate all aspects of ceramic tile. It has grown to become the leading industry gathering dedicated to ceramic tile quality including all aspects of manufacturing, product, installation, sales and distribution.
Participants, presidents, secretaries, both past and present gathered alongside new and regular attendees, including Australia’s Richard Bowman from Intertile Research who was involved in the establishment of the original event and has attended all 16 conferences and presented at 15 of them.
Qualicer is a unique opportunity for presenting and continuing dialogue between scientists, researchers, manufacturers, installers, architects, specifiers, and industry organisations from all corners of the globe.
The 16th congress welcomed over 600 delegates from 17
Delegates preparing for the opening
countries with many of the international visitors arriving early to visit the Cevisama exhibition in nearby Valencia, later visiting the historic Onda castle, enjoying walks in the nearby mountains and attending a magnificent paella lunch at the beautiful Mediterranean seaside resort town of Benicassim.
The importance of the ceramic tile sector to Castellon and the Valencia region was evidenced by the large presence at the opening ceremony of many government, council and local organisations. The ceramic tile industry makes up around 30 per cent of the local Valencian economy.
The congress was opened with a strong reminder by the president of the Valencia Regional Government that sustainability was the only option for the ceramic industry, and must be regarded hand in hand alongside nation’s economic growth. The theme and importance of sustainability was reflected in many of the research papers and presentations delivered over the two-day congress. While it is impossible to comment here on each paper and panel discussion, I will attempt to highlight some that I found interesting and significant from an industry perspective.
Globalisation and tile qualityThe first featured session was a debate on the topic, “The Globalisation of Tile Quality”. This has been scheduled at every congress since 2014 and brings together a panel of ceramic tile experts form around the world to discuss the opportunities, challenges and strategic choices confronting the sector in the coming years.
Invited panellists in 2020 included Federica Minozzi, CEO of Italian Iris Ceramica Group who unfortunately was unable to attend due to illness and was replaced by Deigo Jaramillo, technology manager at Corona Group (Colombia); Sergio Narvaez, vice president of Lamosa (Mexico), Alfredo Pena Payro, CEO, Graimen (Equador), and Alejandro Navarro Marin-Buck, manager of Argenta Ceramica (Spain). It was moderated by Rick Church, executive director of the Ceramic Tile Distributors Association (USA).
Discussion revolved around culture, technology, environment and standards. Sergio Narvaez told delegates that Lamosa is headquartered in Mexico and is the third largest tile group in the world producing 180 million square metres in 2019. The company
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(l to r) Colin Cass, Richard Bowman, Jonas Medeiros and Peter Halliday
Richard Bowman (middle) with congress secretary Javier Rodriguez junior and Javier Rodriguez (senio
Tim Christopher from Consultile
Consulting based in Canberra presented
a paper, “Cold Weather Impact on Tile
Systems”
for sustainable development to be achieved by 2030. A lot of work by governments and industry bodies followed and a draft international standard ISO 17889-1 “Specifications for Sustainable Ceramic Tiles and Installation Materials” has been now been prepared. It will contain 38 parameters as standards for sustainability assessment for the specification of ceramic tiles using a life cycle assessment.
Before the coronavirus pandemic overtook our lives, attention and news reporting, the world was paying attention to global protests and debate over the contribution of human activity to climate change. Not surprisingly, the reduction in environmental impact and the promotion of sustainability compared with other materials was a subject that influenced many papers.
If a product like ceramic tile has a long life cycle, it should be considered in any meaningful assessment. There was a recognition to convey how sustainable ceramic tiles really are. This needed collaboration from all participants in the value chain including transport and distribution, not just manufacturers.
Younger generations of people are demanding more sustainable products and tile is more sustainable than the general market may realise.
Australian presentersNot all papers presented at Qualicer related to environmental sustainability. Many highlighted issues and possible solutions to topics that centred on materials, manufacturing, products, design and installation.
The Qualicer congress is divided into three blocks or streams: Block A – Ceramic Enterprises and Markets, Block B – Ceramic Tile and Construction, and Block C – Ceramic Tile Manufacture. Delegates are free to move between three theatres to attend the presentations that are of most interest to them.
Australia has always been well represented at Qualicer with long term participants Richard Bowman and Colin Cass both being members of the technical committee. Colin served on International and
Australian Standards committees and was involved with TAFE training of tilers in New South Wales for many years. He founded Techtile Consulting which is now run by Chris Repeti. Together they are involved in tiling failure analysis and prevention.
Colin and Chris presented two papers, “Are Tiling Failures in Swimming Pools Related to Delayed Concrete Drying Shrinkage?” and “Problems With Water Evacuation From Large Format Tiles On Wet Area Floors”.
Colin’s paper on concrete shrinkage in pools was based on the causes around tiling failures in certain pools and what can be done to address this. Chris’s paper looked at fall ratios and the growing use of large format floor tiles.
Another speaker from Australia, Tim Christopher from Consultile
Consulting based in Canberra presented a paper, “Cold Weather Impact on Tile Systems”. By Tim’s calculation, Canberra had only nine days per annum where temperatures matched the typical manufacturer’s instructions printed on the adhesive bag. There is a lot of pressure on tilers to finish a job, but Tim cited his own experience of a mosaic floor taking two days to dry in wintery Canberra.
Despite some early morning transport difficulties, Richard Bowman managed to arrive on time and present another challenging paper entitled, “What Resources Enable Engineered Movement Joint Design”. Richard was posing the question to industry participants as to whether it was possible to develop a report or universal standard that
52Panellists debating the topic, “The Globalisation of Tile Quality”. From left: Diego
Jaramillo, Alejandro Navarro, Rick Church, Alfredo Pena and Sergio Narvaez
A slide showing European Floor Covering Consumption as part of the “Substitute Products and Threats or Opportunities” debate
(l to r) Chris Repeti, Carl Strautins and Francoise Morillion
to advances in technology, strict European environmental standards and laws will ensure that the region is not a cheap location to produce tiles. But the the focus remains firmly on reducing the environmental impact of the ceramic tile industry rather than cost. While technological changes are expensive to implement, the saving in natural resources is a powerful driver.
A very interesting presentation followed on the second day called, “From Raw Materials Through to End Products: Sustainability In Ceramic Tile Production” presented by Giuliana Bonvicini from Italy’s Centro Ceramico and University of Bologna.
The paper elaborated on the methodology and measurement of sustainability in the Italian tile sector. A big data source (collected from the 1980s to the present) is being used to establish environmental baselines. The idea is to certify the reduction in environmental impact in Italy.
The measure of sustainability for ceramic tiles will be conducted from a complete “life cycle” approach that can then be presented as a competitive factor when selling against other products and countries. Their research was based on three pillars of sustainability: social, environmental and economic.
European manufacturers have been working under European directive 96/61/CE and 2008/1/EC called, “Integrated Pollution Prevention and Control” to identify Best Available Techniques (BAT) to set new benchmarks in low emissions across many industries. This has led to ongoing research into the life cycle analysis of ceramic tiles, from cradle (raw material extraction) to grave (final disposal).
Extensive data has been provided by 90 large Italian manufacturers that participated, capturing details of 35 key indicators including air quality, water use (demand and recycled ratio), materials used, and energy consumed. The ongoing investigation undertaken by the Italian industry has been used as a reference to define the Best Available Techniques (BAT) that will indicate the acceptable range of environmental performances obtainable by European ceramic companies that will be binding on all.
In 2015, the United Nations approved a global agenda
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A banner showing sponsoring firms for Qualicer 2020
Some attendees visited the historic Onda castle, near the congress venue
started a multi-pronged approach that involves industry, training, conducting research, developing strategy, and education of consumers. It has started with a consumer campaign called, “Ceramic – A Safe Choice”.
The paper, “Plastic Based Material (PBM) Flooring – North American Research and Competitive Opportunities for Ceramic Tile” was presented by Dr. Thava Thavarajah, research director, TCNA and Bill Griese, standards development director, TCNA. Their research studied the scratch resistance, slip resistance, mould resistance and water resistance of widely sold plastic based materials for flooring.
Their research showed that all PBM materials tested scratched, having a MOHS hardness of between 2 and 3 meaning it can be scratched with a fingernail (MOHS 2) or copper coin (MOHS 3). Ceramic tile typically has a MOHS hardness of 5 (the same as a knife blade) while glazed porcelain tile typically has a MOHS hardness of 7 (the same as some granite).
Phrases such as “worry-proof” “scratch-proof” and “pet-proof” could be interpreted as inferring durability and hardness yet the warranties of the products tested excluded Scratching, indentation, pet damage and or loss of gloss.
The testing also highlighted the transmission of water to the substrate via the seams and joins in PBM despite the advertised claims of it being waterproof due to the material itself being unaffected by water. Further tests demonstrated the susceptibility of the polymer composition to mould formation over four months on all samples tested.
Jonas Medeiros has a PhD in building construction engineering and was a former professor at University of San Paolo, Brazil. His company, Inovatec specialises in building envelope design working with architects and engineers. Recently, he formed Cubicon, the first Brazilian modular construction start-up.
Jonas has been an important Qualicer contributor over the last 16 years and gave two very interesting presentations, the first on external tiling systems he has studied and developed for high-rise buildings in Brazil. The second presentation on modular construction with one
of the featured examples being the coronavirus hospital built in 10 days in Wuhan, China which was made possible by utilising modular construction techniques.
A presentation featured late on the second day concentrated on the integration and automation of complete production lines – widely referred to in Europe as Industry 4.0. This latest development of the industrial revolution involves the collection of masses of data, machine learning and predictive capabilities of automated systems that not only link to a company’s manufacturing system but also to its Enterprise Resource Planning system (ERP) and Quality Control system.
The Italian government has recognised the potential and importance of Industry 4.0 and has provided incentives since 2012 to upgrade Italian ceramic tile plants. There is currently an emphasis on how to link older machinery into the centralised control systems and
standardise protocols between different brands of machinery.
The results will be optimised production schedules, shorter lead times, fewer production staff and the ability to know the complete production data on every individual tile produced.
In the words of the Javier Rodriguez (senior), president of the Official College of Industrial Engineers of Castellon since 1990 and one of the founders of Qualicer, “knowledge is progress”.
According to his son, Javier Rodriguez (junior), the Qualicer Congress secretary, it is a constant phrase his father uses and is an appropriate summation of the motivation that continues to drive Qualicer. n
Peter Halliday recently retired as managing director of Decor8 Tiles
The opening to the 2020 Qualicer Global Congress
would guide in the specification and selection of appropriate movement joint type, size, position and the appropriate componentry.
Richard noted differences in national standards between countries despite working with the same materials. Some manufacturers of expansion joint materials recommended installations that were at odds with national tile body recommendations. The many questions Richard raised will hopefully lead to a wider discussion and the opportunity for more consistent recommendations at the international level.
Substitute productsThe third panel debate had the topic, “Substitute Products and Threats or Opportunities”. It was widely attended as the five panel members, three of them from USA, spoke about the growth opportunities for ceramic tile compared with other flooring categories. They discussed strategies to best position ceramic tile in the market.
The panel was chaired by Bart Bettiga, executive director of the US-based National Tile Contractors Association, who said early estimates were that ceramic tile volumes had not grown in US during 2019 but sales were up by 2.3 per cent in revenue and now represented 14.3 per cent of all floor coverings in the country.
Ceramic tile sales were estimated to be almost USD4 billion covering approximately 317 million square metres. Ceramic tile was the only floor category apart from resilient flooring, which covers plastic based materials including Luxury Vinyl Tile (LVT) and Luxury Vinyl Plank (LVP), to grow in 2019.
This category was estimated to grow by an impressive 11 per cent in volume and 20.3 per cent in revenue. LVT and LVP now accounts for 72 per cent of all resilient flooring sales in USA.
The US market for resilient flooring was estimated to be USD6.6 billion in 2019. From the data presented, the growth in resilient flooring came at the expense of laminate flooring (-11 per cent in two years), wood flooring (-10 percent) and carpet (-5 per cent). Wood flooring now accounts for 12 per cent of the US floorcovering
market while carpet still accounts for 40.6 per cent.
Armando Cafiero, managing director of Confindustria Ceramica Italy, made comparisons with European floor covering consumption in 2018 where carpet had a 23 per cent market share, resilient flooring 18 per cent, and ceramic tile an impressive 44 per cent.
Resilient flooring volume in Europe had grown by only 1.9 per cent, and tile by 1.7 per cent over seven years while laminate market share declined by -2.2 per cent and carpet by -1 per cent. This led to an extensive discussion regarding the public perception that porcelain tile was more expensive, “trickier” to install and LVT was made of “tougher stuff”.
Many ceramic tile installers were now also installing LVT in the US due to consumer demand yet there were problems occurring through
consumer misunderstanding of the products. Seams were popping where floors were not flat and wood subfloors were failing due to moisture transmission from the surface in wet areas.
There was confusing marketing material that led consumers to believe that the product may be waterproof, non-slippery when wet and scratch or impact resistant. Eric Astrachan, chairman of the Tile Council of North America (TCNA)highlighted research conducted by Clemson University on plastic based materials (that was presented as a paper later that day) under American Standard ASTM D4068 that demonstrated water penetration of laminate and LVT at the seams, despite phrases like “waterproof” being used in marketing materials to define products that do not swell. But the product does not prevent the substrate from becoming wet.
In response, the TCNA have
Attendees were treated to lunch at the Mediterranean seaside resort town of Benicassim
QUALICER 2020EVENT
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PRODUCTION INDUSTRY ROUNDUP
Traditional tile styles with a twistColour-popping textures and quirky shapes are finding their way on to floors and walls, according to The Daily Telegraph (UK) earlier this year.
Given the design industry's ongoing preoccupation with eye-popping colours, patterns and textures, it was only a matter of time before it crossed over into tiles. The desire for newness has resulted in a burgeoning choice of shapes and shades for the market.
Here, then, are some of the new tile looks that are here to stay.
Neutral limestone, travertine and marble have been the dominant style for years – but increasingly, it's all about using walls and floors as a canvas with which to make more of a decorative statement.
To some, the metro tile has become a bit of a home design cliché. But the trick is to lay the incredibly versatile shape in more interesting patterns. According to Leanne Robey, senior designer at bathroom company Ripples, "putting a spin” on the metro tile is now a big trend. She suggests that geometric patterns are a great way to channel some fun through a bathroom or en suite this year. "Leave ladder and brick-bond patterns behind and choose a more interesting design option like basket weave, vertical stacked or diagonal herringbone," she said.
Metro tiles are coming in an increasing variety of colours (and even metal and mirrored finishes),
Bert and May collaborated with East London design brand Darkroom to create “Split Shift”, a fabric and encaustic tile collection
Geometric tiles in a kitchen designed by Meagan Rae Interiors. a Utah (USA) based interior design firm
Ca’ Pietra’s Brompton tiles have a geometric pattern and a high anti-slip finish
A mid-century style, flower patterned 3D tiled wall panel
The penny round porcelain mosaic tile is becoming increasingly popular
The first completely digitalised factory for the production of ceramic tiles can be found in
Roteglia, in the province of Reggio Emilia, in the heart of the Italian ceramics district. Ceramiche Mariner SpA has taken on this industrial approach by utilising a software platform called Prime developed by System Ceramics.
From the processing of the raw materials to the completion of the finished product, Prime manages the production flow through IT systems that monitor the entire process using the latest-generation graphic interface and 3D technologies.
System Ceramics has adopted “edge computing” for this project. Translated, this means IT systems make use of data in a way that machines learn from people how to “interpret and anticipate relationships between processes”.
Ceramiche Mariner is seen as an example of “horizontal integration” and an ideal collaborative partner for System Ceramics.
The choice to use Prime reflects a “human-centred” manufacturing concept, where the information generated inside the factory is managed and transformed through
The digitisation of a tile factoryCeramiche Mariner has worked with System Ceramics to implement digital tile manufacturing processes
Prime software can create a “digital twin” of a tile factory
human intervention. It turns data into useful knowledge for improving the processes that enables digital tile manufacturing. Giulia Catti, CEO of Ceramiche Mariner, explains: “Our adventure with Prime was love at first sight. The 3D interface is simple and to use ... It’s a tool that we all exploit, from the line operator to the department manager, from the technical manager to the production manager, from the laboratory to … [senior] management.
“When I was invited to System Ceramics to see how Prime worked, I was struck by the visual immediacy with which the entire production system was faithfully represented, with the benefit of being able to adapt the platform to our requirements, like a garment specially tailored only for us …
“I am able to show my customers the state of the production progress, as well as … as yields, shades, problems encountered and defects, in real time, and from any part of the world. It’s a genuine digital twin of the factory …
“Another crucial aspect is the analysis that we can have on every single [tile] article, giving us the precise production costs, and even
taking account of water and energy consumption …
“System Ceramics has created a powerful … system, which operates on the basis of interconnection between all the departments, from the input into the factory of raw materials to the shipment of the finished goods.”
As a result of this project with Ceramiche Mariner, System Ceramics believes it has evolved from being just a maker of systems and machines for the ceramic sector, to a supplier of technology services.
With regards to hardware, the company is focusing heavily on robotised automation. It has been committed to a process of being fully digitised for some time so that it can offer customers smart manufacturing solutions.
The computerisation of production systems, automatic reconfiguration of machines and traceability, have achieved recognition for System Ceramics. They represent a major turning point for the ceramics industry, and the company has positioned itself as a “pioneer” in this era.
Through Prime, it believes it has introduced a manufacturing approach with new standards, where the human operator and machine can share dialogue through a software platform. n
Ceramiche Mariner has been making Italian made tiles for over over 35 years
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White ceramic penny tiles line both the walls and the bathtub in this bathroom in Prague
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Again, it doesn't have to make a strong statement: pale, rough-hewn terracotta floor tiles add warmth to a kitchen, particularly when teamed with dusky pink ones on the walls.
Tiles are well-suited to geometric patterns, and a single "odd" tile can look interesting and memorable. But introduce a feeling of calm and balance by using the same shapes and colours repeated over a wall or floor.
Bert & May's Split Shift geometric tiles can also add interest to a kitchen that is often devoid of pattern. The tiles come in three designs that can be mixed and matched to make different patterns.
A more traditional look can be found in florals. Portuguese-style blue-and-white ceramic tiles are having a moment, but they'll look classic, rather than dated, in a few years' time.
Terrazzo has been appearing on everything from furniture to
wallpapers, and it works well on tiles: Balineum's come in pretty shades of pink, green, blue and honey, while Ca' Pietra's are a more abstract take, in a large square format that makes them an affordable option for floors.
For lovers of pale marble, or those who like the freshness of an all-white look, try playing around with different shapes and formats: hexagon tiles on the floor and bands of square and metro on the walls, separated by slim border tiles, for example. 3D wall tiles are another way to add movement and interest to an otherwise pattern-free space.
For a bolder look, consider mixing up colours and patterns as well as shapes: a single feature wall of colourful tiles in a shower enclosure allows you to make a statement.
Continuing the tiles on a kitchen floor out into the garden is a tried-and-tested way of bringing the outside in and making your home feel more spacious. Stone and
porcelain tiles in neutral tones are the usual choice for this, but users don't have to stick to pale colours. Ca' Pietra's Brompton tiles have a geometric pattern (and a high anti-slip finish) and come in a choice of zingy colours, including cherry red, forest green and a soft teal blue. n
The white and blue tiled mural in the lobby of Madrid’s Only You Boutique hotel is a commitment to beautiful tiles
Statement wall tiles from Ca’ Pietra A black natural cleft slate cut into a custom 8” hexagon tile by Brook House Design
allowing endless experimentation; consider a horizontal or vertical striped design in contrasting colours, or a wall of white tiles with the odd brightly coloured one added to the mix to break up the monochrome look.
Think also of the surface of the tile to give them a more interesting look when laid en masse.
For homeowners who want to go beyond rectangular and square-shaped tiles, there are now plenty of alternatives. Penny tiles — sheets of tiny circles or hexagons — are the latest (time saving) way to do mosaics: they can look quite pretty and also feel tactile underfoot. Larger hexagons are also an option, and look effective if you want to try an ombré effect up or down a wall.
Fish-scale or fan-shaped tiles are being hailed by some as the new metro. As Damla Turgut, founder of Otto Tiles, says: "Their rounded shape and curved lines provide a welcome escape from classic square, metro brick tiles and angular geometric patterns." It also ties in with the current trend for curved furniture and, more widely, art-deco styling.
The maximalism trend has filled stores in the UK with tiles in a rainbow of colours, but it might be wise to choose a shade with staying power, such as green or pink that are both fashionable at the moment, but also likely to stick around.
Interiors blogger Lisa Dawson, who is a fan of Ca' Pietra's Colour Pop range, advises focusing on a "core style", rather than thinking too much about what's on trend. "Going for neutrals or subtle tones means that you can update your look easily with tonal accessories," she said.
And "neutral" doesn't have to mean white, cream or taupe. Modern neutrals are not necessarily pigment-free, so muted pinks, blues, greens and yellows would all fit in with this palette.
Terracotta is another shade that has been a hit across the homewares category, from rust-coloured sofas and clay-toned walls to a resurgence of earthenware ceramics, so it makes sense that it would cross over into tiles.
Terracotta Malina Parquet is sourced from unique locations and artisans that have been reclaimed and repurposed from centuries-old abandoned buildings throughout Eastern Europe
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