11 12 200p Taming the Streaming Monster Dasari

8/6/2019 11 12 200p Taming the Streaming Monster Dasari

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Taming the Streaming Monster

TelcoTV 2009 Panel Discussion


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PANELISTSPrabakar Sundarrajan, Chief Technology and Strategy Officer , Ankeena Networks

Scott Heinlein, Senior Solutions Marketing Manager , Juniper Networks

Joachim Roos, Chief Executive Officer , Edgeware

MODERATORJayant Dasari , Research Analyst , Parks Associates

www.parksassociates.com2


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Key Takeaways

Emergence of Online Video Phenomenal growth in consumption Not just YouTube Access to premium content, Internet-Lite, music, games, and user-

generated content all deemed important by consumers Dynamic connected CE segment driving interest in Cloud Media

Service providers moving quickly to blunt the threat of online video Online video coming to the set-top box TV Everywhere a key initiative for leading operators

Emerging Challenges Shifting consumer attitudes and habits Bandwidth is still a limited resource

Cost and Business Models still unclear



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Shift Towards Cloud Media


Content Acquisition: Downloaded/ripped

into central serverDevices: Home servers, DVRs, additionalHDD or SSD devices

Requirements: Device discovery, media

serving, consistent UIs

Content Acquisition: Streamed from

multiple access networks (VoD, OTT)Devices: Any Internet- or premiumservice-enabled platform

Requirements: Ability to grab and

repurpose content


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Popular Online Video Content



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Increasing Popularity of Long Tail Content



Why do Consumers Watch Online Video?



Connected CE Driving Growth in Online ContentConsumption


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Prabakar Sundarrajan, Chief Technology and Strategy Officer,Ankeena Networks


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Media Delivery Infrastructure Solution


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About Ankeena

New Media Infrastructure that enables

profitable revenue growth foronline media providers

Founded by content delivery infrastructure industry experts

Purpose-built, media-intelligent, software appliance that runs

on generic x86 servers to deliver online content at a massivescale with TV-like viewing experience

Confidential


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Service Provider Online Media Initiatives

Confidential

Managed Unmanaged

Managed

Unmanaged

NETWORK

CONTENT

And : Optimizing bandwidth constrained Internal links

Legacy TV (Cable,IPTV, Satellite)

Web content onManaged Networks

(OTT)

Managed content onInternet

(Example ComcastTV Anywhere)

Web content onInternet e.g.,

YouTube, Hulu

3 Screen Delivery


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VideoQuality

Time

Med

High

Low

Best

00:3000:20 01:2000:40 00:50 01:1000:10 01:00

Smooth TV like viewing Experience

Last Mile BandwidthCongestion

under the most challenging conditions.

Confidential


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New Media Infrastructure Solution Characteristics

Network Edge

Service Provider Access Network

Online MediaProviders

3 Screen Delivery

Enhanced TV like viewing experience

Proxy to Reduced

transit costs

Server capacity

Confidential
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TAMING THE STREAMING MONSTERScott HeinleinSr. Solutions Marketing Manager


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17 Copyright 2009 Juniper Networks, Inc. www.juniper.net

NETWORK REQUIREMENTS FOR CONTENT EVERYWHERE

1. Keep the content delivery architecture open

2. Optimize video distribution model for content everywhere3. Ability to control the customer experience

Mixed broadcast and Internet video content


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BUILDING THE ENTIRE CDA ECOSYSTEM

Open architecture is critical to enable carriers to build acomplete content delivery architecture

Open architecture allows easier integration with third party

functionalityIntegrated reporting and analytical or transcoding functionality

Integrate new network functionality to ensure experience levels aremet

Example: Video monitoring, SLA management applications

The open network gives carriers the best chance to

solve the unknown and provides a means to reduceexpenses and differentiate the service offering

CreateContent Ingest to CDN

TranscodeContent Store Content

BusinessRules

DeliverContent

ReportingAnalytics


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SUBSCRIBER AND CONTENT AWARE

Content-aware devices

Walled Garden OTT

Content delivery architecture enables carriers to add valuein the delivery of all content by delivering a specific qualityof experience

Open Garden

2. The networkdetermines the deliveryrequirements of therequested content

4. Create networkpolicies necessary tomeet the contentrequirements

1. The networkknows who isrequesting thecontent andwith what

device

3. Determine if thenetwork is capable ofmeeting the contentrequirements

Access

ContentDelivery

ArchitectureBest Effort

Enhanced

Assured
http://www.ebay.com/


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CONTROLLING THE CUSTOMER EXPERIENCE

Network conditions can change over timeWe can increase bandwidth, but still will need micro-scale reactions

Deterministic behavior has to be aware of fixed and variable streaming rates

Service-based experience and SLA

Rebuffering

Real-Time Adaption Real-Time Adaption

Admission Control

TRYLATERCBR VoD

Simple Adaptive

NG Adaptive


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Copyright Edgeware 2009

Taming the streaming monsterTelcoTV 09 Panel session

Joachim Roos, CEO, Founder


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About Edgeware

Vendor of network server systems for WebTV

Timeshift TV / nPVR VoD

Highest density appliances in the industry

Founded in 2004 to solve the problem ofexploding bandwidth associated with video

Market: CDN, Carrier, Telco, MSO, OTT 40+ customers in 20+ countries since 2007

Channels:

Based: San Jose, CA and Stockholm, Sweden

20 Gbps 32k sessions 256 GB 12 TB 1RU / 2
http://www.google.se/imgres?imgurl=http://mobilebroadbandblog.co.uk/wp-content/uploads/2009/04/ericsson_logo.jpg&imgrefurl=http://mobilebroadbandblog.co.uk/2009/04/3g-hsdpa-modem-with-remote-kill-switch/&h=1050&w=2160&sz=107&tbnid=F-7DOcy2Ii07TM:&tbnh=73&tbnw=150&prev=/images?q=ericsson+logo&usg=__xPoAqCvgwl9Rzp1Ee26frtJLN4U=&ei=Ty70SsSgO4jT-Qagh-WrBA&sa=X&oi=image_result&resnum=3&ct=image&ved=0CA0Q9QEwAg


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$ $$ $

Caching to Minimize Transit and Network Investments

Tbps Gbps Gbps Mbps

Carrier / CDN Telco Core Metro Access

$ $$ $

Centralized

Caching


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A scalable streaming solution

One systemAutomatic & resilient

Handles sessionsand content

Very long tail:e.g. nPVRdisk storage> 50 TB

Short to mid tail:Edge distributed servers~1TB storage

Subscribers

Long tail:Single severs or Logical clusters forcentral streaming~5-50TB

Telco Network


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PANELISTSPrabakar Sundarrajan, Chief Technology and Strategy Officer , Ankeena Networks

Scott Heinlein, Senior Solutions Marketing Manager , Juniper Networks

Joachim Roos, Chief Executive Officer , Edgeware

MODERATORJayant Dasari , Research Analyst , Parks Associates

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11 12 200p Taming the Streaming Monster Dasari