Student Name: Class Hour:

Apply Marketing Mix Activity Lesson 1-3:

In the gaming industry, total sales in the market are 155,600,000. PlayStation 4 has total sales: of 88,900,000, Xbox One Total Sales: 41,800,000, and Switch Total Sales: 24,900, 000. Calculate the total market share of each of these companies and list what their market share classification would be for each.

Market Share:

Playstation Xbox Switch

Classification:

Playstation Xbox Switch

Define Market Segmentation:

Why do businesses use market segmentation (or narrow the market)

Define Target market:

List at least four characteristics of a customer profile.

The marketing mix is a tool used by businesses to make decisions on how to direct all their marketing activities at their . The marketing mix is also called the 4ps of marketing. From your notes, define each of the 4Ps of marketing. Then list the types of decisions made for each of the following: 1: Product (list at least 5):2: Place (list at least 4):3: Price (list at least 3):4: Promotion (list at least 4):

In the ad for the shoe below, complete at least three details in the article regarding EACH of the 4ps of marketing. Whole sale pricing is 60% of the cost of your item. After completing this, identify three details about your target market. A color version can be found on our web page for you if needed. Reminder, some of these can be found right from the ad. Others you need to figure out based on the ad. Reminder all functions are directed at your target market.

Product (what makes customer

want to purchase)

Place(where would you sell it to

reach you market?)

Price(value of the product in

terms of money)

Promotion(Where and how would this

be applied to target)

Target Market:

$69.99

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Buy 2 pairs, get 15% off your entire order.

In the ad for the shirt below, complete at least three details in the article regarding EACH of the 4ps of marketing. After completing this, identify three details about your target market. A color version can be found on our web page for you if needed. Reminder, some of these can be found right from the ad. Others you need to figure out based on the ad. Reminder all functions are directed at your target market.

Product (what makes customer want to

purchase)

Place(where would you sell it to reach

you market?)

Price(value of the product in terms of

money)

Promotion(Where and how would this be

applied to target)

Target Market