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Felipe MolinaPlatform Sales, LATAM
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Don’t believe the
…
1946: "Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night."
— Darryl Zanuck, 20th Century Fox.
"There is practically no chance communications space satellites will be used to provide better telephone, telegraph, television or radio service inside the United States."
— T.A.M. Craven, Federal Communications Commission (FCC) commissioner, 1961
"There’s no chance that the iPhone is going to get any significant market share. No chance. "
-Steve Ballmer,CEO, Microsoft2000-2014
5G in perspective:
4G2010s
Data Rate:100mbps
5G2020sData Rate:10gbpsExpected to support a hyper-connected future of seamless internet, smart cities, driverless cars, remote health.
1G1980s
Data Rate:2kbps
3G2000s
Data Rate:<2000kbps
2G1990s
Data Rate:64kbps
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5G Evolution
POSTSMARTPHONE
ERA
1G 5G4G3G2GVOICE TEXT DATA VIDEO
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The Eight Currencies of 5G
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5G will blend our physical and digital worlds
Greater speed (to move more data, faster)
Lower latency (to be more responsive)
5G brings three new aspects to the table
The ability to connect a lot more devices at once (for sensors and smart
devices)
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The resurgence of “Dumb Tech”
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Connected Space
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Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Network Slice
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The end of wait
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
A global change accelerated
by .
Re-shaping all industries
What does this mean for the Advertising Industry?
A global change accelerated
by .
Re-shaping advertising
Fully immersive Advertising Experiences
A global change accelerated
by .
Hyper targetingBased on millions of data signals.
Re-shaping advertising
A global change accelerated
by .
Real time measurement / feedback of campaign effectiveness
Re-shaping advertising
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
Key takeaways
CLOUD-BASED GAMING
ADVERTISING & MEASUREMENT
MULTICHANNEL LIVE EVENTS
IMMERSIVE STORYTELLING
