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1/25

Data Warehouse &

Business Intelligence

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2/25

Data Warehouse & BI 2

What Does A Company Want?

As a companyWe want to reactto changes

Economic and market conditions

Competitors pricing / features / products

We also want to causechangeChange customer uy haits /eha!iorDisrupt market with new pricing" features etc

#/$2/$%

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3/25

Data Warehouse & BI

What Does A Company Want?

'etting the right information into the rightpeople(s hands in a format that allows them tounderstand data )uickly

Its aout helping management understandwhereto make the right changes

Its aout helping management understandwhichchanges are ha!ing the est / most /least impact

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Data Warehouse & BI %

Data Warehouse

A data warehousestores central" current andhistorical data ofpotential interest that haseen e*tracted from the !arious operational"e*ternal" and other dataases of an

organi+ation,It is data that is cleaned" transformed and

catalogued

Consolidates and standardi+es information

Can e used for data mining" -.A and decisionsupport purposes

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Data Warehouse & BI 0

Data Marts

Data Mart is Decentrali+ed" smaller"summari+ed" highly focused data put in aseparate dataase" susets of data warehouse

1ypically focuses on single suect or line ofusinessConstructed rapidly

.ower cost

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6/25

DW & BI

#/$2/$% Data Warehouse & BI 3

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7/25

Characteristics Of A DataWarehouse

#/$2/$% Data Warehouse & BI 4

Data Warehouse

c

OrganizationalConsistent

Time Variant

Non volatile

RelationalClient/server

Web-based

Integration

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Trouble With TheTerrorist Watch ist

Database

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Terrorist Watch ist

#/$2/$% Data Warehouse & BI 5

16C(s1error Watch

.ist

NationalCounterterrorismCenter(NCTC)

FBI

FBI CI

National !e"urit#gen"#(N!)

Trans$ortation !e"urit#

dmin(T!)

%! &e$tt o' omeland

!e"urit#

!tate &e$tt

%! Customs Border *rote"tion

%! +ars,alls !ervi"eW,ite ouse

!e"ret !ervi"e

irlines

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Wea!nesses With Terrorist Watchist

Data integration not complete

Data 7uality

olicy adherence

E8cacy of policies for nomination andremo!al

ri!acy concerns

9acial pro:ling

#/$2/$% Data Warehouse & BI $;

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Business Intelligence

Business Intelligence < enales dataconsolidation" and analysis to identify newpatterns" relationships" insights

BI 1ools include

Data mining< Disco!ery dri!en

1e*t mining and we mining

Dataase )uery and reporting tools

#/$2/$% Data Warehouse & BI $$

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Business Intelligence

BI 1ools