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11th European Conference on Gambling Studies and Policy Issues,
13th - 16th September 2016, Lisboa
Lottomatica’s Responsible Gaming Program
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In 2007, as a member of
European Lottery
Association Lottomatica
set up its Responsible
Gaming Program.
Since then:
€13.6 million
invested
In 2015
€1.6 million
3
Committing to increasing player awareness
Promoting information campaigns
Messages to players: play responsibly, with moderation and
balance
Gaming is just entertainment
How to frame the campaign and the tour:
Player education 1/2
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How to frame the campaign and the tour:
Stakeholders Engagement 2/2
Gaming associations Association for the
protection of minors
Association of experts on
problem gamingUniversities and
research institutions
INSTITUTIONAL
STAKEHOLDERS
Dialogue & cooperation
The principles that guide Lottomatica in pursuing its Responsible Gaming mission
with the 4 large families of institutional interlocutors
Sensitize Institutions
Players’
awarenessEngaging public
opinion
Objectives of the campaign
That’s why
5
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The campaign: Facciamo girare la voce -
Let’s spread the word
What is it? An engaging
and inclusive
message
A proper call
to action to
engage all
targets and
spread
prevention of
Underage
Gambling
All targets
involved and
committed into
spreading
legal Gaming
A country-wide
campaign and
promotional tour
for the Prevention
of Underage
Gambling in Italy
Key elements
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What are the messages of the campaign?
Insight:
A game is fun when it is clean,
has clear rules that must always
be followed
Response:
Underage Gambling
involves us and the
entire community
8
Results and numbers from the
advertising campaign
2014-2015: 19.240.000 contacts
from the previous campaign
+ 4.260.000 contacts from the Facciamo
girare la voce campaign
2015/2016: 23.500.000f contacts from
Facciamo girare la voce Campaign
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On tour with
One of Lottomatica’s most relevant stakeholders, the main
association for the protection of minors
Working with Moige on the ground with brand-named stands and specially
trained operators
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Where: 24 Shopping centers throughout
Italy From November 2015 to February 2016
4 customised desks
3 pcs for accessing e-learning courses and doing the
Canadian Problem Gambling Index Test
1 TV showing the campaign promotional video
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The brand-named stand (1/2)
The brand-named stand (2/2): the operators
Operators specially trained
by Ferderserd, (Italian
Federation of Addiction
Departments and Services
Operators), one of the most
relevant associations in
addictions treatment
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Meeting parents and giving them
tools to detect problem gambling
behaviours
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Distribution of information materials and
gadgets Informing families and public opinion
about the Undergage Gambling ban
Operative instruments: the van
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Great visibility in the cities
The tour online
www.moige.it
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www.lottomatica.itGrattaevinci
online.it
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Results and numbers from the tour 1/2
179/27/2016
Results and numbers from the tour 2/2
Contacts
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For further information please contact:
Ludovica Meloscia
Responsible Gaming Manager Lottomatica
Responsible Gaming Team
Valentina Baisi
Alessandra Capitanucci
Tania Milesi
Giuseppe Oliveto
9/27/2016
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Thank you
9/27/2016
