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11 Simple Things You Can Do Next Weekto Make More Money Selling SSLBob Angus, VeriSign
Parallels – Optimized ComputingTM
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11 Simple Things You Can Do Next Week
• Talking about tactics
• No extra resources
• No budget requests
• Join the VeriSign Partner Program
• Visit us at Booth 9
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11 Simple Things You Can Do Next Week
#1Show the VeriSign Secured Seal
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Show the VeriSign Secured Seal
• Home page
• Shopping cart
• Checkout
• Log-in screens
• Privacy Policy
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11 Simple Things You Can Do Next Week
#2Give your Sales Team
a Cheat Sheet
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Give your Sales Team a Cheat Sheet
• Value sound bites
• Response to price objections
• Facts at their fingertips
• Customer stories
• Update regularly
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Give your Sales Team a Cheat Sheet
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11 Simple Things You Can Do Next Week
#3Default to 3 Year Term
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Default to 3 Year Term
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11 Simple Things You Can Do Next Week
#4Always Add an Upsell
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Always Add an Upsell
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11 Simple Things You Can Do Next Week
#5Give an Offer,
Don’t Give Away Profits
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Give an Offer, Don’t Give Away Profits
• Offers that drive desired action
• Segment your customers
• First time visitors
• Infrequent buyers
• Loyal, high profit customers
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11 Simple Things You Can Do Next Week
#6Use Keywords, Not Tech Terms
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Use Keywords, Not Tech Terms
• SSL vs. secure sockets layer
673,000
74,000
18,100
320
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11 Simple Things You Can Do Next Week
#7SEO for Massive Traffic
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SEO for Massive Traffic
• Google Keyword Tool
• URLS, titles, headlines, image tags, text links
• BOLD and italics
• Mix it up, don’t keyword stuff
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SEO for Massive Traffic
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11 Simple Things You Can Do Next Week
#8“Crawlability”
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“Crawlability”
• Sitemap page
• Navigation – Use text
• Feed search engines fresh content
• Customize your 404 error page
• Use 301 redirects, not 302 redirects
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11 Simple Things You Can Do Next Week
#9Never a Null Moment
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Never a Null Moment
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11 Simple Things You Can Do Next Week
#10Show the Green Bar
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Show the Green Bar
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11 Simple Things You Can Do Next Week
#11Get a Testimonial… with Metrics
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Get a Testimonial… with Metrics
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11 Simple Things You Can Do Next Week
BONUS #12Grab the latest guides, case studies, and sales
tools available in the VeriSign Partner Center
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Questions & Answers
• Check out our blogs: http://blogs.verisign.com• Follow me on Twitter: http://
www.twitter.com/bobangus• My VeriSign Personal Identity: http://
bobangus.pip.verisignlabs.com
Q&A