#11: The Service Industry in Africa

INSPIRE AFRIKA

SpeedMailServiceThe solution for fast package delivery in Dakar

TontinesFirst African Banks

Oui Carry Letrsquos go and place your order

Eric KacouA non-traditional view of entrepreneurship

THE SERVICE INDUSTRY IN AFRICAMAGAZINE 11 DECEMBER JANUARY

CHRISTAL BEEKO

THE BOLD AFRICAN WOMAN

2

A few years ago I was in a very interesting debate with my father Donrsquot ask me what the debate was about I forgot However I remember one thing we had different point of views and there was nothing to agree on At one point he saidldquoSit down in front of me hold this glace of water and look through it What do you seerdquo Surprised I answered that I was seeing him and the canvas behind him He replied ldquoWell I am seeing you as well as the dining room behind yourdquo He went on to say ldquoYou see we are in the same house sitting here next to each other and still we donrsquot see the same thing This doesnrsquot mean that one of us is wrongrdquoThe reason I am telling you all this is because only now have I come to understand what he was trying to say Reality is subjective There are many ways to draw it depending on each personrsquos point of view influences and environment It is a common belief that Africa represents solidarity support and brotherhood Which is of course true but false at the same time

When looking at the facts I realise that the African youth still has a long way to go in terms of solidarity and brotherhood Yet I am not questioning the numerous initiatives developed in that sense I simply tend to think that today those initiatives have to conquer and be more aggressiveWe have not completely realized the essence of creating synergies Welded as corn grains

we need to face Africarsquos new challenges We have to fling aside together It is a daily battleI am convinced that Africarsquos future will happen through a youth that has a sense of the common good So while you are reading this issue think and ask yourselves What project(s) do I want to support How can I contribute to itIf you canrsquot find an answer no

problem You can always reach out to us we are here to serve you we will know how to guide you

Enjoy your read

Joan Yombo

EDITORIAL

THE SENSE OF THE COMMON GOOD

2 3

CONTENTSP 6 - INSPIRrsquo NEWS

P 9 - COUP DE CŒURPAKWATHU The best way to find a house in Malawi

P 11 - INSPIRrsquo INTERVIEWSPEEDMAILSERVICE the solution for fast package delivery in dakar

P 17 - INSPIRrsquo ASSOCIATIONIZWI The home for Afropreneurs

P 19 - DARE TO INSPIREConnected health in Africa

P 22 - INSPIRrsquo START-UPOuiCarry letrsquos go and place your order

P 26 - INSPIRrsquo CAREERChristal Beeko the African Bold Woman

P 32 - INSPIRrsquo ECOEric Kacou a non-traditional view of entrepreneurship

P 37 - INSPIRrsquo THOUGHTSWhat to do with a new world

P 41 - 4 QUESTIONS TOlaquo Les Transports Citadins raquo

P 43 - FOCULTURETontines financial alternatives in Africa

4

INSPIRE AFRIKADECEMBER JANUARY

GENERAL DIRECTORChrys Eve Nyetam

EDITOR-IN-CHIEFJoan Murielle Yombo

EDITOR ASSOCIATEOpemipo Akisanya

TRANSLATIONAnita Bakal

MARKETING DIRECTORAmma Aburam

PUBLIC RELATIONSIvan Nyetam

PUBLIC RELATIONS ASSITANTHyacinthe Issombo

GRAPHISM AND ILLUSTRATIONRaphaeumll Kalinowski

All Rights Reserved for All CountriesReproduction Prohibited for all items and articles except with a written agreement of the editorial team

INSPIRE AFRIKA






CHRISTAL BEEKO


CONTRIBUTORS Leyla Ismaily bloggerJulie Wangrsquoombe Speech writerMarylegravene Owona for OSER LrsquoAFRIQUEAliou Nia Photographer

4 5

Marine Reed PhotographeLieu Centre commercial confluence Mannequins Koura Maeve et Marie Antoinette

6

Discover the African culture through TOTEM on wwwtotem-worldcom

If you want to participate to this event register here

THE AFRICAN BUSINESS CLUB IS ORGANI-ZING THE AFRICAN INVESTMENT FORUM

On November 29 the African Business Club organizes an Investment Forum where people will talk about investment in Africa This forum is aimed at promoting African economies During the day some African countries will be given the opportunity to attract investors and entrepreneurs It is also an opportunity to meet companies and investment funds

01 A NEW LOOK FOR TOTEM TVItrsquos been a month now that TOTEM TV has a new website layout The web-media available since a year and a half now aims to make a link between legacy modernity and lifestyle You will find thousands of videos articles as well as web conferences with Afro-Caribbean world experts The web TV is going even further by launching the TOTEM BOX the first box entirely dedicated to the Afro-Caribbean culture

INSPIRrsquoNEWS

02

6 7

ESSEC Business School launch the 2014 Competition of Social Entrepreneurship for students It is a competition on social business plan for students and recent graduates The goal is to identify and to follow the most innovative projects The winners of the last year competition were the inventor of the Faso Soap Your project can be the next one to get the price If you have a socialor environmental project that you want to make famous donrsquot hesitate and send your candidacy before December 1st 2013 on httpwwwgsvc-essecorg

04CALL FOR SOCIAL ENTREPRENEURS

03 A PURPLE WINTER FOR INESKA CREATIONSOn November 7 Ines Ngono presented her new collection fallwinter 2013-2014 in Lyon The collection was realized on the theme ldquoart and loinclothrdquo in which Bazin and purple were in the spotlight The fashion designer is planning an exposition in Lyon in 2014 The Goal of this exposition is to promote the wax through original pieces of designers coming from different horizons If you want to see INESKA CREATIONS new

collection go on wwwineskacreationscom

For more news follow us on bull Facebook httpswwwfacebookcominspireafrikabull Twitter httpstwittercomInspireAfrikabull Blog httpinspireafrikablogspotfr

Sources photos httpstylinmagcom


8

8 9

Gonjetso is yet to turn 25 but he is already running two companies This student in Management of Information Systems launched Pakwathu an online real estate agency dedicated to Malawians In the following QampA we find out his company and his passion for en-trepreneurship

COUP DE COEUR

PAKWATHU Thebestwaytofinda

house in Malawi

10

Hello Gonjetso Can you please introduceyourselftoourreaders

I am 22 and I am from Blantyre a city in Malawi I am in my final year studying for a BSc in Management Information Systems at The Polytechnic University of Malawi I have a passion for art photography poetry and music So in short I love anything artistic I am also a marketing enthusiast and a bookworm I believe the best leaders are readers

IntroduceustoTwenty2CreativeAgency

Twenty2 Creative Agency is a design firm that creates advertising and other communication materials So our work revolves around creating advertising strategies and campaigns and creating the actual work whether itrsquos print digital television or radio

What is Pakwathu What services do youpropose

In brief Pakwathu is the place to go in Malawi if you are looking for property to buy or let or if you are a property owner and want to sell or rent out your property There are several things unique about Pakwathu the first being that it is online The second unique feature that Pakwathu has is its unique search and property viewing features The third specificity of our platform is that it has property from all over Malawi so it does not limit its property to major cities in the way other traditional advertising media do

Whatmadeyouchoosethatbusinessmodel

The Pakwathu model was chosen to provide a quick and stress-free way to find property We noticed that there were several problems in the way property was advertised Prior to Pakwathu there was no media that fully described properties or listed enough properties to allow people to find what they were looking for Pakwathu aims to solve those problems The number of internet users and mobile phone owners is growing in Malawi and that is why we chose to be online It means that people can now find a property from the comfort of their homes either on their computers or mobile phones and view the properties without stepping a foot outside their homes

YoursquovebeenshortlistedfortheAnzishaprize1Tell us a little bit more about that

Being an Anzisha finalist was one of the best experiences in my life The skills and knowledge that I gained from the team at African Leadership Academy was invaluable My fellow finalists were some of the most amazing people I have met with inspiring businesses and visions for their community I also learnt a lot from them Their passion was just contagious I am proud to be an Anzisha fellow

Interviewed by Joan Yombo

1 The Anzisha Prize is the premier award for African entrepreneurs aged 15-22 who have deve-loped and implemented innovative businesses or community projects

Visit Pakwathu website here wwwpakwathucom

10 11

If there is one thing that irritates us back home itrsquos our impossibly slow postal serviceDelaysaretolongandthenonexistentclientservice to mention a fewSending a package is likeMission Impossible andquite pricey especially for companies YoussouNrsquoDiaye is one of those whohaveunderstood thatsomething needs to bedoneaboutthisLetrsquosmeethim

InspirrsquoINTERVIEW

12

Hello Youssou Can you please introduceyourselftoourreaders

My name is Youssou Nrsquodiaye and I was born in Dakar Senegal I studied there from primary to middle-school After I obtained my baccalaureate in science in 2002 I traveled to France I did a preparatory school and then joined an engineering school in Lyon in which I specialized in applied mathematics After my studies I interned at Credit Agricole and was offered to stay on after my internship However I refused the offer because I wanted to go back home to Senegal Admittedly at that time I didnrsquot know exactly what I was going to do there I only knew that I loved entrepreneurship challenges and strives While studying I participated in vouloir entreprendre (desiring entrepreneurship) a regional contest for young entrepreneurs My team won the third place prize for inventing Protexu a fold-able bike helmet It was at that moment that my passion for entrepreneurship was confirmed

You went back to Senegal after many years in France How was the return how didyouprepare for itandwhataresomeof thedifficultiesyoufaced

I often returned to Dakar just so I wouldnrsquot be too disconnected Donrsquot get me wrong it is not by spending a few weeks back home that you understand how the country functions By settling back there you learn it all again It is kind of like a child who learns to walk again Realities have changed ways of working are no longer the same In Europe things are well-organized here it is not always the case You donrsquot really know who to go to you donrsquot necessarily get the right information at the right time That is why you need to go ahead and conduct researches in order to get a grip of the market There is a major difficulty in Africa financial resources The State offers no support and banks are frivolous I think they donrsquot do their job meaning they do not take risks or finance the economy I had to auto finance everything which is not necessarily easy

SPEEDMAILSERVICE THE SOLUTION FOR FAST PACKAGE DELIVERY IN DAKAR

12 13

Speaking of that have you noticed anyimprovement since 2009 There are forexamplemoreandmorecompanyincubatorsitisanalternativetothefinancialissues

It depends on the sectors In the Information technology industry progress has been made The government is putting certain operations into place such as the priority investment fund or the BNDE1 a bank that will accompany local entrepreneurs and will provide financial solutions for small and medium companies This is supposed to happen in January 2014 These solutions however can be picked apart These structures are often set up with no real action behind it They are set up to satisfy only certain political clients Generally there are a lot of theories supported by no actions for these solutionsWhat could actually be interesting is to push a few individuals who can afford it to participate in fruitful projects It is up to the states to create these incentives to get individuals to finance companies I am specifically thinking of tax reductions or giving fiscal advantages for financing certain projects What is trending right now and is actually great is that people are no longer waiting for governments They take action Most of the financial aid that occurs is from family or close friends

HowdidtheideaforSpeedMailcomeaboutWhatdoesitoffer

At that time I had a friend interning at a package transport company in Dakar He inspired the idea I realized there was a huge potential to exploit in the sector Even better is that there are not a lot of people on that market Before I went back to Dakar I had developed the idea with two friends We applied for the ABC Innovation competition and won first place The competition allowed us to go for it and most importantly finance part of the project

Since then we have been on the market and strive to give our customers quality services We are in charge of sending express packages across Dakar 98 of the time we work with companies It is strategic positioning At the moment B to B is much more profitable It is also more reliable because we can sign contracts with companies and get constant revenues In addition to this companies have a volume of packages to send that is quite important However we also offer services to individuals taking checks to banks delivering lunches etc We are partners with OuiCarry a delivery company based in France (seeInspirrsquoStart-Uppage22)

14

What is SpeedMailrsquos competitive advantagecomparedtoLaPosteUPSorDHL

Starting with La Poste our advantage here is our trustworthiness and reliability La Poste works but functions painfully People have lost trust in this service Now with services such as UPS or DHL I must say we donrsquot exactly do the same thingThey are very internationally focused and donrsquot offer local service as we do We have set up a tracking system which never existed even at our direct competitors It allows clients to track where their package is if they wanted to

DoyouplantoexpandthroughoutSenegaloreventheentirecontinent

We want to have a national coverage and are working on that at the moment but I must admit that it is costly We have asked for financial help from the government and hope that it will come through so that we can grow the Speed Mail Service concept In terms of the entire continent that will have to wait (laughs) Borderline countries such as Mali or Guinea are quite behind in this domain we can imagine settling there But the instability in these countries is quite discouraging For central Africa and Anglophone countries we need solid financial support before going into that because they are very dynamic markets with a lot

of competition

YoumentionedOuiCarrycaretosharemoreaboutthem

Ah yes OuiCarry very interestingI met Olabissi the CEO when I was in Lyon We participated in certain African associations together and he mentioned OuiCarry to me once The project involved sending personal packages for Africans living in France His reasoning was simple to send packages to families people usually go through DHL (thatrsquos expensive) or via family and friends They have to then wait for someone who is going back home in order to send packages back home He decided to offer a fast delivery services for these people at affordable rates of course The first package was sent on the 26th of July 2012 if I recall correctly Eventually we realized people wanted to purchase items on European websites but didnrsquot have the right payment tools Also these sites do not deliver in Dakar OuiCarry then developed their offer into that direction and was an immediate hit Today OuiCarry gets at least 150 orders every month Speed Mail Servicersquos role in the process is to receive the package in Dakar and make the transaction there after OuiCarry has taken care of sending it

WhatdoesSpeedMailServicelooklikeinnumbers

Good question Our annual revenue is 30 000 euros Considering we financed it all ourselves and are still paying our debts the business is just about profitable Our balance sheet is at 0 We hope to raise our benefit margin during the second semester in 2014 We are a total of ten on staff

14 15

Anythingelsetoadd

I would like to say that there is a lot of potential in the internet business here today New jobs such webmasters developers community managers are real gold mines on the continent at the moment The difficulty now is setting up e-commerce jobs especially in Francophone countries We need to understand that it not just about existing but also working effectively E-commerce requires diverse skills being a good sales-person because it is important to have a sales discourse that is coherent with what you are selling To be good at information technology is a minimum requirement to work in the field in order to offer an easy and user friendly website for customers Finally you need to be a master of the logistics and that is where we have a problem People want to buy cheap stuff and have it delivered at a low cost as well as fast as possible So you have to respond to this double demand With OuiCarry people come and find what they are interested in and we know what they buy Itrsquos a mini market studyI would say that we need to get into e-commerce by offering services in a way that is adapted to our markets but we are not there yet


there is a lot of potential in the internet business here today

laquoraquo

Visit SpeedMailService website wwwspeedmailservicecom

16


16 17

Founded in 2010 while Manuhwa was back in Zimbabwe after her first year at University IZWI was born with the goal to equip entrepreneurs They do this by engaging the youth in conversation through forums encouraging them to think outside the box and to dream big A core principle of the organization is ensuring that their client base - the African youth - get what they need A practical example of this was in the 2012 youth summit that was organized by IZWI in Tanzania In collaboration with ZAYRAH1 it focused on youth leadership ldquoIt came at a time when the youth felt that leadership and comprehensive policies were lacking in the continent resulting in the need to come together and discuss what leadership means to themrdquo said Manuhwa The next forum is planned to take place in late December or early January Indeed 2014 will be a great year for IZWI Like Manuhwa said herself ldquoThe whole team will be in Zimbabwe since we will open an incubator where young entrepreneurs will be able to workrdquo Two words attract our attention ldquoTeamrdquo and ldquoincubatorrdquo The IZWI team consists of four native Zimbabweans Clarah Manuhwa who is the founder and directorTrevor Chomumwe who recently moved back to 1 ZAYRAH is a youth led Development Agency that focuses on Peace building and Socio-econo-mic Development in Fragile States (Post - Conflict Reconstruction)

Zimbabwe from South Africa who is the project space co-ordinatorMusimba Gamia the organisationrsquos graphic designer who has been instrumental in ensuring IZWI knows whatrsquos happening on the groundAnd Patience Mushamiri a colleague of Clarah at university who completes the set of four What about the incubator Clarah want afropreneurs to ldquofeel at homerdquo Actually there will be two incubators one in Harare and another one in Bulawayo Each will be built on three fundamental pillars namely Business Incubation Clinic Innovation Research and Development (RampD) Lab and Skills Academy for Co-creation The Business Incubator clinic will be a space for afropreneurs to schedule a one-to-one mentorship session with experts to check up or diagnose their businesses Manuhwa explained to us ldquoIt is really like an hospital for entrepreneurs You can visit the business incubation clinic when you want to give a brand new shape to your businessrdquo Mentors are experts who will be drawn from a wide range of professors to successful business people willing to share their knowledge The second pillar of Innovation Research and Development lab is built on the fact that most African businesses donrsquot spend a lot of time on research and IZWI aims to change that ldquoWe have

IZWI THE HOME FOR AFROPRENEURS

Founded in 2010 IZWI was born with the goal to equip

entrepreneurs

laquo

raquoDespite leavinghometomigratetoEuropeataveryyoungageClarahManuhwanever losttieswithhernativecountryofZimbabweInthelightofalltheeconomicproblemsfacingherplaceofbirthClarahrevealshowsheandafewfriendsdecidedtostartIZWIItisldquoaplatformforyoungAfricanentrepreneurswheretheycanbridgetheinformationgaponhowtostartabusinesslicensingaccountingaswellasbenefitingfrommentorshipprogramsrdquoshesaid

InspirrsquoASSOCIATION


18

found that the smallest team in a company is usually the research teamrdquo report Manuhwa She goes on saying ldquoWe want research to be a great part of how somebody start up their businessrdquo IZWIrsquos team wants to attract people who wish to test out their products and services before exposing them to the market They will select projects that have the potential to expand Additionally once the product has been launched one can always come back and seek guidance on where and how to improveThe third pillar is a skills academy for co-creation ndash IZWI will also develop a platform where people can bring and take away skills So they will post job offers but will also show people with specific skills that can help entrepreneurs Itwillbea resource forbusinesseswilling tohirespecificskilledprofessionalsFor the most part what makes the IZWI incubator model unique is the fact that itrsquos truly tailored to meet the African needs In fact ldquomost incubators are using applications or solutions that do not always meet Afropreneurs needsrdquo specify Manuhwa Most notably is the online store they plan to set up which will provide a space for their clientsrsquo to sell their products online Subsequently there is no discrimination in relation to the selection criteria they are open to even the ldquocraziestrdquo idea imaginable The long-term goals for the organization in relation to Africa include illustrating to afropreneurs with special attention to SMEs on how to source financing for expansion thus creating employment and a sustainable economy IZWI will be one of these incubators selling the African experience to Afropreneurs so they can know the specificities of the African market

By Leyla Ismaily

Visit IZWI association website on httpizwionlineorg

18 19

Dare to INSPIRECONNECTED HEALTH IN AFRICA

1WHATISE-HEALTH

According to the WHO e-health is laquothe applied use of electronic communications and information technology to the health sectorraquoIt aims to improve the quality of care train health professionals to make the system efficient and to facilitate access to care It faces many challenges including disease prevention data protection and access to medical deserts

2ISTHISEXPERIMENTAL

Yes and no It was 15 years ago that Africa first successfully combined health and ICTThe success in this area stems from the democratization of mobile phones The turnover of mobile phone operators in Africa alone accounts for 5 of the continentrsquos GDP The rise of mobile telephony allows people to receive a communication platform at low cost With 650 million phones the African market is mature And so much the better is potentially the number of people that could be affected by health applications Watching your weight taking blood tests taking medication - advances in the field of e-health is dazzling

Yet a major challenge remains How best to incorporate these practices to potential users Few subscribe to SMS services and many feed mistrust vis-agrave-vis the formal health systems preferring to turn to traditional healers An important educational work remains to be done as for many things related to technology in Africa

As part of the tertiary sector health is a vital point often overlooked by African governments 32 out of 53 countries spend less than $ 20 per capita In addition staff resources are insufficient According to the WHO out of the 4 million doctors nurses and caregivers needed worldwide 1 million would be from the African continent alone Added to this are the remoteness of health facilities poor quality of care and the lack of infrastructure

Marylegravene Owona for Dare To Inspire

As themain advantage of an emergingAfrica the continentrsquos youth have great difficulty inaccesstocareandmustturntoaverylimitedinformalsectorGivenallthisoneoftheoptionsforaddressingthefailuresofthesystemisundoubtedlye-healthSubjecttobothhopesandfantasiesfusingbotholdandnewise-healthreallythesolutionHerearein5pointsallyouneedtoknowabouttheissue

20

3AREAPPLICATIONSLIMITED

No Today the main applications focus on improving the treatment of cardiovascular disease or diabetes For example Cardiopad tablet developed by Arthur Zang a young Cameroonian engineer can perform electrocardiograms distance Nevertheless the positive results achieved in these areas are valued as Research and Development The pioneers in this field are successful and will shortly allow other engineers to develop further innovationOne could imagine applications for pregnant women for schools or even applications educating workers in factories or plantations with the need to protect themselves The operating range is wide

4LAE-SANTEacutePERMET-ELLEDEREMPLACERLESDEacuteFAILLANCESDUSYSTEgraveMEDESANTEacute

No but it helps to identify those failures and improve the system where possible The leverage created by improved access to care for a segment of the population is certain By developing effective ways to share and store patient information e-health simplifies the path to widespread health insurance However an army of engineers cannot replace the failed health systems The state remains the main guarantor of the health of its citizens

5WHATrsquoSNEXT

We could move to an e-health system where every stakeholder is involved in the vulgarization process Although its utility is not questionable it remains the case that e-health adoption is complex End users must be involved Each user that has been aided by a particular health application should be encouraged to promote it to an acquaintance Letrsquos apply the methods that work on the continent such as the word of mouth method used by traditional doctors E- recommendation is another channel to explore as well However this involves implementing a marketing strategy specific to the domain and led by communication agencies that would both raise the necessary funds and bring together stakeholders

20 21

22

InspirrsquoSTART-UP

OriginallyfromBeninOlabissiAdjovilefthishomecountryafterhegraduatedfromhighschoolandwenttoanengineeringschoolinLyonFranceLateronheattendtheESCPEuropeBusi-nessSchoolwhereheobtainedaSpecializedMasterinEntrepreneurshipConvincedthatallrisksshouldbetakenwhenweareyoungheistodaythefounderandmanagerofastart-upwhichaimstofacilitatepackagedeliveryfromParistoDakarWehavemethimforyou

WhendidtheOuiCarryadventurebegin

I needed to send presents to Benin I was in Paris and I remember I had so much difficulty sending it at that time I realized that there had to be a solution to make sending packages to Africa easy At first we had in mind setting in place a service with which people could send packages from Paris to Senegal We quickly realized that the demand was also the other way round People in Senegal wanted to get their hands on European products but could not get them easily

Howdidyoufinancethecreationofyourcompany

It was entirely auto-financed I created a simplified action company with the home office is in Paris It is an interesting position for start ups It allows us to attract people to join our capital and also attracts investors I started it with a 1000 euros in capital We started with very little but what really helped was the incubator at the school I was in We had access to working areas for free and being surrounded by other entrepreneurs was also very helpful We all faced the same problems more or less so we learnt from our collective experiences It is thanks to these people that I was able to pen my company status even though I reached out to my lawyer afterwards A lawyer I got in touch with thanks to the associa-tion Oser lrsquoAfrique

OUI CARRY LETrsquoSGOANDPLACEYOUR

ORDER

22 23

CanyouexplaintheconceptHowdoestheplatformworkexactly

Imagine you are in Dakar and you see an item you like on zolandofr the problem you face instantly is that zolando does not deliver in Dakar and re-fuses non-European credit cards You can then contact OuiCarry and ask for a delivery by filling out a demand form When we receive the form we create a bill once the bill is accepted we buy the product for you and we have it delivered at your door in Senegal

Whataretherestrictionsindeliveringsomeoftheseproducts

Some of our restrictions include not being able to deliver weapon replicas such as paintball guns airsoft or explosives (such as fireworks) simp-ly because it is not allowed in airline transport There are products that we can deliver but sim-ply do not because it is not ethical to us such as skin bleaching products and live animals We also have high status websites such as Amazon tatifr or ldquorue de commercerdquo Some clients ask for products on American websites at that level the procedure gets complicated because we have to pay extra taxes and some delays are quite long

These delays increase costs instantly OuiCarry is more adapted to French and European e-Com-merce websites

How is the merchandise delivered are youpartnerswithairlinecompanies

We mainly deliver by air and the delivery time is about one week Shipment delivery is rare we use that for sizeable packages Some clients ask for shipping especially if they are not in a hurry to receive the package even though it is quite rareWe do not really have partnerships with airline companies we work with transport commis-sions that is how most freight agencies work We often work with Corsair as they have a direct flight between Paris and Dakar and are much cheaper than many other companies We sometimes go through Brussels airlines as well We pick accor-ding to prices delays and availabilities of the flights We sometimes use DHL for clients that ask for an urgent deliveryThe advantage of OuiCarry is that we donrsquot charge border fees we take care of that We are also very committed to client service and assis-tance during an order Being an internet service is of course also a great advantageWhat makes us different is that we enable people who do not have European bank cards or no bank cards at all to order items on their favorite shopping websites

When does SpeedMailService1 intervene inthedeliveryprocess

As soon as the order is made clients have to pay a reservation fee at the point of sale for the SpeedMail service For safety we do not pur-chase online in advance When the package is bought and arrives in Senegal SpeedMailService takes care of receiving it They also take care of border fees and home deliverySpeedMailService takes care of the full payment of our service by our clients Except when clients have credit cards and simply want to send their package from Paris to Dakar

1 See InspirrsquoInterview SpeedMailService the solution for fast package delivery in Dakar

24

HowaboutthelimitedaccesstointernetinDakardoesthatposeathreatanddoyouseeitasaproblemforyourservice

Before we began we knew this would be a structural problem and that it would limit the number of clients we could have However the market still exists In Senegal there are 800 000 people on Face-book which suggests that many people can access the internet

WhydidyoutargetSenegalspecifically

Because SpeedMailService was there It was an opportunity I grabbed

HowdoesonegetorganizedwhengettingintoabusinesssuchasOuiCarrywhataresomeoftheroadblocks

What you need to pay attention to are borders It is the most complicated aspect of the process You need to understand how it works prices etc There is a huge difference between what you learn and what actually happens on the ground We are concerned with issues such as do I deliver regularly How many packages do I send Is my transition smooth All these aspects need to be determined or at least carefully considered

WhatisOuiCarryrsquosmostsuccessfulproduct

Without being too cliched men order a lot of electronic gadgets whereas women order clothes shoes and perfumes We even created a page specifically for perfumes because we realized there was a real demand for it


24 25

Visit OuiCarry website on

httpouicarrycom

There is a huge difference between what you learn and what actually happens on the ground

laquo

raquo

26

Meet Christal Jeanne Beeko TheAfricanBoldWoman

She is one of the firstAfricans of our generation who realized very earlythat the time has come for Africa After obtainingher bachelor degree inEconomics in CanadaChristal Jeanne Beeko decided to go back toGhana her home countryFew years later she is now the Producer of her ownshowndashtheBEBOLDShowndashwheresheaimstoreversethe brain drain faced byAfricaSheshareswithusthe path to her success in both professional andpersonallife

InspirrsquoCAREER

26 27

OntakingtheBoldStepIt was difficult to decide to take the bold Step Literally I had to close my eyes take the jump and see where my feet will land When I lived in Canada my Ghanaians colleagues and I were always com-plaining about the situation back home and mostly about things that are not working out One day I realized how easy it is to complain when far from the problem and I asked myself are we really doing something to fix all those problems This is when I decided to move back to Ghana I was always telling people that we needed to go back home but I was still living overseas So as soon as I graduated I just decided to go back home I only had one interview and I didnrsquot have a job Once I got the job I really needed to re-adapt with my family since I lived alone for 4 years It is always beautiful when you just land but after few months you start to feel the frustrations I started to experience the problems Ghanaians workers face and I started a blog about that Despite all those difficulties I was sure back thenthatmovingbacktoGhanawasthebestdecisionofmylife I knew it was the right thing to do because allmylifeIbelievedIhavebeenbroughttothisearthforapurpose which is leaving through the examples that I am able to share with people showing them what the challenges are and telling them how to overcome them Just by listening to the people I interview I learn so much from them and I get inspired myself

28

AnEconomicsMajorwhobecameaTVAnchorIlandedinthemediaindustrybychanceEven though I had studied Economics I came back to Ghana to work for an event company which also owns a TV Station a radio station and a PR Company So it was a perfect fit for me because at that point I wasnrsquot really sure of what I wanted to do with my life I had the chance to try out all the different departments and I became the business news anchor for E-TV Ghana I needed my economics knowledge because you have a lot of constant business and economics terms to deal with and it came natural to me thanks to my background However I really had to work on how to present on live television University is only about getting the knowledge and you might or might not need that knowledge depending on the career you perform My knowledge in economics gave me the confidence the skills and the impli-cation I needed to perform my first job For ins-tance I had to constantly work hard to meet the deadlines no matter what it took My implication and my motivation were the only way to take my life to the next step

TheBEBOLDSHOWTheBeginningsIt was first an event bringing together Ghanaians from the diaspora who came for the holidays with employers here in Ghana The first part of the event was dedicated to networking with people bringing their business cards and sharing their backgrounds The second part was a talk com-bined with entertaining activities So before or af-ter a Fashion show for instance we would invite entrepreneurs who would talk to the audience about the difficulties to start a business in Ghana or a young worker who would explain the different steps he has to go through when moving back to

Ghana and why it was important to come back It was also a platform where people could find a job and send a resume and get interviewed here in Ghana We didnrsquot have an office and we were operating from home and from different countries

TheBEBOLDSHOWTheDifficultiesSponsorship is a real problem for entrepreneurs I am not only talking about the show I figured out that a lot of young entrepreneurs have difficul-ties to get the capital to start their business and make it into something that can be internationally competitive Now concerning the show we rea-lized that people prefer to sponsor entertainment event such as concerts over an edutainment pro-gram maybe because it is not a celebrity you are interviewing However we had to compromise with what we stand for to get the sponsorship that we need and introduce some entertainment Now we can get people to pay for advertisement during our airtime It is also interesting to see how entrepreneurs that come into the show are sup-porting each other and are also supporting us It is incredible to see that those who do not have much are those who give to the show

A strategy to attract sponsorsThe only strategy we have is working hard on the concept of the show If the show is very success-ful we will not need to go to sponsors they will come to us Just like when we started we used to go to people to have them on the show Now a lot of people are contacting us because they see the potential of the show Similarly we want to work on our show by getting a good time on TV When meeting a sponsor we show the pitch of the show the number of viewers how we are

28 29

able to reach people all over the world These are things sponsors need to see numbers So when you are doing your presentation it is basically about convincing them on how itrsquos going to benefit them When approaching a sponsor you need to bear in mind that no company wants to give you money if it does not benefit them in any way The numbers are key

On choosing a name for the showChoosing the name of a business or a company is the most difficult step an entrepreneur has to com-plete For the show for instance we wanted a name that tells a story before a person hears it from us However these days you have companies such as apple or blackberry that are successful If you get a name that can capture your audience and use your advertising to explain to people what it is you are good to go

ThemeaningofldquoBEBOLDrdquoWe wanted a name that really represented everything we were doing ldquoBE BOLDrdquo is a powerful phrase and it can mean so many different things But the acronym itself stands for Bringing Education and Building Opportunities for Leadership and Development This definition really captures what we are doing at the BE BOLD show We wanted our audience to understand that the people we are inter-viewing are being bold in specific areas such as leadership or entrepreneurship It is important to men-tion that the show is not only about people who started their companies but itrsquos also about people who are working for a company and find how they can be bold as well For us education is the key to reduce brain drain and increase brain gain The only way to foster the brain gain is by educating people We also highlights opportunities that entrepreneurs are creating because when they are starting the business they are giving jobs to people that were previously unemployed and they are helping econo-mic growth Because of what we do a lot of companies are coming to us and are asking us for skilled people that can understand the concept of efficiency and innovation We truly believe that Africa will develop through education and entrepreneurship

TheFirstSteptohaveasuccessfulventureThe first step is really about defining what you have to do and what you are trying to convey to people It is important because if you donrsquot know what you want to do how do you want to accomplish it How do you want your program to be successful if you donrsquot have a direction You need to have specific

30

goals and ask yourself important questions such as where do I want to be in 5 years What do I want to accomplish What do you want people to feel when looking at your program or looking at your product Once you have that you are ready to go For example at The BE BOLD show we want people to feel like they can help and we would like them to understand that they are in charge of their future

On the people she works withIf you want to be successful you have to surround yourself with positive - very positive - people This is not only for your business but it also works for people in your life You will always reach a point in your life where keeping up positivity around you is very important You need to be with people who are hard workers people with goals and dreams These are the kind of people we work with at the show If you donrsquot have a dream it will be hard to work with us because this is all the show is about Having a dream and realizing it itrsquos about finding a way to help You also need people who are creative and innovative Most importantly you need people who have the skills that you need to be successful and competitive

On Being a Woman of Worth1

It was a really interesting experience and I was humbled to be chosen as a Woman of Worth The WolfPack team made me realize that the work I am doing is being noticed and most importantly that it has an impact Itrsquos always a pride to see how many of us women are doing great things out there I love the fact that we were able to go to different platforms to also talk to young women 1 Organized by the WolfPack Group the WolfPack Women Of Worth campaign is a motivational ad-campaign which aims to inspire young girls to be leaders and to take an active role in their life

about what it takes to be a woman of worth I am convinced that it is important for young people to hear these inspirational stories so they can rea-lize that they have the potential to make a diffe-rence I think that one of the biggest problems is that sometimes people get lost in their personal issues and come up with many excuses Howe-ver I always say that at the end of the day your real success is overcoming the challengesandmaking adifference in anywaydespiteyourissues We can all be thinking about these issues we are facing individually but we need to remember that there is a bigger picture If all these women of worth were able to be role models in their different industries it means that anyone can do it It is a mindset Itrsquos been a great experience and Irsquove loved every step of the way

Advices for those willing to take the BOLDStepI would say considering how I started my bold step coming from Canada youneedtohaveaplanstatingexactlywhatyouwanttoaccom-plishinyourlife When you move back to Africa there will be a lot of challenges that you will face when starting your business or even when loo-king for a job Transportation is not always cheap You need to think about how you will pay for your apartment etc You need to consider cultural dif-ferences and see how it will affect you as a per-son and how it will affect your career goals You need to realize that finding a job is not easy in

30 31

Africa You donrsquot have a site where you have a wonderful job waiting for you Youhavetobeaggres-siveandproveyourselftothecompanyyouwanttoworkfor Salaries are completely different from overseas and you have to accept that However you will always have great opportunities to grow and to be happy At the end we all want to be happy so have a plan for your happiness

Interviewed by Chrys Nyetam

At the end we all want to be happy so have a plan for your happiness

laquo

raquo

Watch the program run httpthebeboldshowcom

32

Introducing someone like Eric Kacou is not the easiest thing to do He studied at some of the worldrsquos greatest universities ndash MBA from The Wharton School and MPA from Harvard University Kennedy School of Government ndash and also advised over a dozen African and Caribbean nations as an expert in post-conflict economic reconstruction He leads the Rwanda National Innovation and Competitive-ness program which is credited with helping to revitalize Rwandarsquos economy and fuel the growth of entrepreneurship and exports Passionate about Entrepreneurship he is the Co-Founder and CEO of Entrepreneurial Solutions Partners (ESP) which helps ldquosmall and medium businesses to expand their scope and their capacities to deliver strategiesrdquo Operating in Haiti as well as in East and West Africa Eric Kacou is indeed an expert on entrepreneurship In this in-depth interview he talks about entrepre-neurship with passion and wisdom

InspireAfrikaTellusmoreabouttheESPFellowshipProgramWhatprofilesareyoulookingfor

The ESP Fellowship is a program where aspiring entrepreneurs and professionals interested gain a firsthand experience and consultation on how business is conducted in Africa The goal of the ESP Fellowship Pro-gram is to expose young entrepreneurs and professionals to what we do During the program they can see what is happening in the companies and countries where we work We are looking for people who see themselves as entrepreneurs The 2014 Fellowship program applications are already open and we are looking for people interested in Haiti and Africa The perfect candidate is someone who is innovative hard worker self-starter and who is willing to make a difference This program is as an excellent opportunity for the candidates to really push forward their plansonner une grande impulsion agrave ses projets personnels

InspirrsquoECO

ANON-TRADITIONALVIEW OF

ENTREPRENEURSHIP

32 33

IALetrsquostalkaboutentrepreneurshipinAfricaacontinentwherebanksdonot lendmoneyto entrepreneurs How can an entrepreneurwhodoesnothaveanetworkbuthasagoodbusinessideafindfunding

EKLet me answer this question by pointing out three facts Theissueofbanksnotlendingmo-ney to young entrepreneurs is not an African problem This is a worldwide problem about en-trepreneurship Commercial Banks goal is not to do venture funding Venture funding is either done by venture capital funds andor business Angels It is a very important distinction that people should understand The solution is not to blame banks for not lending money to young entrepreneurs weratherneedtocreatealternativesourceoffinancingwhicharemoreadjustedandadap-ted to the financial help entrepreneurs arelookingfor I will introduce my second point by saying that thebestwaytofundyourbusinessisbygettingcustomers What a customer does is covering your costs by paying you for a pro-duct or a service No amount of money that you will get from a bank or from a venture capital can replace a lack of customers This is the reason why entrepreneurs should get customers as soon as possible because this is the only way for them to get funding to grow and to have a successful business The last but not the less useful tool to get funding is skill youneedskills toexecutesuccessfullythebusinessmodel Sometimes we take the lack of funding as an excuse and we forget that they are things we can do Afri-can entrepreneurs need to realize that being an entrepreneur is hard everywhere in the world not only in Africa However if you can get customers and have the right skills to execute your strategy itrsquos easier to convince Business Angels or venture funds to support you

IAYoupointoutbusinessAngelsandVen-tureCapitalHowandwherecanonefindaventurecapitalwillingtofundanentrepreneurcomingoutofnowhere

EK I actually have a problem with the mindset you bring to the question I have seen this so many times with young people like you and me Wefocusalotonwhatwedonrsquothave If I want to help you I have to tell you that people will never give an entrepreneur money unless he can prove

his business model is applicable Even if you go to a venture fund they will not give you money just because you are a young entrepreneur with an idea Young people have idea all the time I donrsquot know about you but I have 20 ideas per day Out of these hundreds idea I have each year only one is exploitable The only way to prove that an idea can be turn into a successful venture is by convincing someone else Period Young entre-preneurs should not focus on money to start their businesses To find a solution we need to ask the right question how to make sure that your busi-ness idea is viable The only way to know it is to make someone to buy from you It breaks my heart to see young entrepreneurs spending time going to one bank after the other and getting the whole bunch of no On the opposite if they go to the customers they might see the value of what you are trying to sell and are ready to give you money for your product whenever it is ready It is a better way to see the problems

IAIagreeButthethingisevenifyouhavecustomersyouneedtohaveenoughmoneytomanufactureyourproductortosetuptheservicethatyouwanttoprovide

EKI am not sure I agree on that It is difficult to convince people to give you money for your pro-ject People do not fund projects people funds businesses If you come to a bank and say ldquoI have an order for 10000 tons of somethingrdquo That order alone set a different tone to the conversa-tion I know some people will tell you yes Talk to banks and give them some guarantees I know projects with guarantees that amount two or three times what we want the bank to give us but which are not receiving money I wish I can tell you something different I think the proof of somebody being a successful entrepreneur is the ability to convince somebody else So the entrepreneur needs to come up with something to convince the person in front of him that the product he wants to sell or the service he wants to provide has some value and get an order It will lead you to a point where you can get funding in a sustainable way Maybe you will get some friends and family to give you money but they will never give you enough to start the business and scale before selling to customers The quicker you en-gage with customers the more you are able to actually make your business work

34

IAYoualsopointoutskillsHoweveritiswellspreadthatthereisaskillsprobleminourconti-nent

EK I need to say something here Sometimes we Africans present the continent like we have the monopoly of problems I do not believe that Africa has the monopoly of problem Why Because the number of problem that we are facing in Africa have been faced by people in other parts of the word I am not trying to negate the challenges but Irsquom just saying that we Africans need to know that even an entrepreneur in America encounters problems too Having said that the point you are making on skills is a very important one For me being an entrepreneur is embarking on a lifelong learning jour-ney Each day an entrepreneur deals with things that are new and sometimes challenging He needs to embrace change to overcome them Therefore you donrsquot have all the resources and skills to know everything you are supposed to know The thing to keep in mind is that they are a lot of resources out there Blogs websites other entrepreneurs friends and family books We are in the Information age

IADoyoureallythinktheinformationisoutthereinAfricaIsitthateasyforanentrepreneurtofindtherightinformationforhiscompany

EKI think so yes I think you have a number of resources Is the information out there Yes Is it easy to get No Why Because people donrsquot know where to start looking for the accurate information Therefore since information is hard to find they assume that the information is not available However in a number of cases you can go to people with similar businesses and find out how they are doing things Maybe you will ask to ten people Nine will say no and the tenth will take you in pity and tell you You can go to a chamber of commerce You can go to development partners Africa is one of the most over studied continent in the world Every single issue you have in Africa they are at least 5 consultant reports that have been written about it Go to the UNDP and say ldquohey Irsquom trying to do something in cassava Chances are they have already done a studied on the varieties of cassava You ask them and they will give it to you So we entrepreneurs need to realize that itrsquos is not because we donrsquot know something that the information is not out there And it is not easy to get People should forget that doing something that is worthwhile is easy It is not However if you demonstrate discipline and if you are innovating you should find a solution

IAAlmostayearagoyoustatedldquoit is critical that the focus goes from poverty reduction to prosperity creationrdquoHavewealreadysolvedthepovertyproblemitself

EKNo Think about how people define poverty Letrsquos say I take 5$ dollars I multiply it by 30 it is 150 If I multiply it by 12 it will be 1800 a year If you are making 1800$ a year in 2012 and in 2013 you earn 1850 $ are you rich Why do we want 600 million Africans to go from extremely poor to a little bit less poor Maybe it is a step toward a direction but it cannot be the goal Weneedtotalkabouthowpeoplecantransformtheirlives We need to respect ourselves as Africans It is not fair for me to wish something that I donrsquot want for myself for someone only because he is African We should look for the minimum level that guarantees dignity As long as we have a conversation about reducing poverty going from 2$ a day to 3$ a day we will not solve the problem We need to change the conversation and look for what can make people fulfill and foster And not only looking for a way to fulfill their basic need

IAMaybetheyneedtofulfillthatbasicneedstogettotheprosperitystage

EKThe issue I have is that this way of seeing things has not really helped us for the past 50 years We are still doing back steps How far have we get Now that we really have the resources that we need such as entrepreneurs letrsquos be bold Letrsquos think about how we will change the game Put yourself in a shoes of those people living with less than 3$ a day Go and tell them well next year you will have to live with 35$ and in 20years you will live with 10$ Well in 20 years some of them might be died I just want a qualitative change in the development conversation And the second we have that change

34 35

it will become clearer that we will have no choice but to foster entrepreneurship

IAIsentrepreneurshipthesolution

EKI think it is a key component of the solution Without entrepreneurship the kind of transforma-tion Irsquom talking about is really difficult to achieve

IAWhatisthesolutionforAfrica

EK We need to make sure that we increase the productivity for average citizens in Africa For that to happen we need to have ventures able to create products and services for the global market and sell it to customers who are ready to pay more than what they are paying today The qualityoftheproductwewillsellwillactuallydrivethequalityoflifewewillhave

IAEveryoneissayingthatAfricaischangingIsAfricachanging foreveryoneor is itonlychangingfortheuppersocialclass

EKI believe it is changing for everyone Howe-ver Africa is not changing fast enough maybe becausewedonotdareenough However the most important thing to keep in mind is that those of us who are entrepreneurs and interested in en-trepreneurship need to look for a way to bring a serious change in Africa We are always talking about politics governments and infrastructure They are important If we add to that a way to

support entrepreneurship we will create all the necessary conditions that will lead us to a faster development

IA Letrsquos close this conversation by talkingaboutyourhomecountry IvoryCoast iswil-lingtobeanemergingeconomyin7yearsIsitpossible

EK I do not want to engage in any prediction because it is difficult for anyone to make that kind of projection not because I donrsquot think we donrsquot have the potential for it but because in 7 years the definition of what an emerging country is will be different from what it is today The question we have to ask ourselves is what is going to be the outlook for young Ivoirians in 7 years Are they going to have a better life than the one of their pa-rents If the answer to that question is yes then we are fine If the answer is no then we need to work harder As I look at the country the govern-ment is making sure that the world knows that we now have peace and that Ivory Coast are open again to business As we do all of this we also need to help young entrepreneurs to be agents of growth After a crisis a lot of the investments are made by the governments But in 3 to 4 years there is going to be a need for the private sector and investors to take the relay What is important is that we need to be able to make this happen Being an emerging country is not important what is important is to make sure that in 7 years we will have a private sector that will create jobs and to resolve some issues that the country has


36

WHATTODOWITHANEWWORLD

I believe it is changing for everyone However Africa is not changing fast enough maybe

because we do not dare enough

laquo

raquo

36 37

Inspirrsquo THOUGHTS


In this edition words of wisdom come from Julie Wangombe A spoken word artiste poet and speechwriter She wrote President Uhuru Kenyattarsquos victory speech in the last elections So if the president is happy to listen and use her words then it is advisable that we all listen to this young and inspirational writer Ms Wangombe addresses education and the choices young people make While acknowledging that formal education isnrsquot the only route to success she points out the need to temper the entrepreneurial optimism with some commonsensical pragmatism Wise words indeed

38

Globalization Inter-connectedness Innovation These are some of the most familiar buzzwords in our world today But all these words communicate one simple reality the world is changing Advancement in technology and the implication of those in-ventions on the political social and economic realities of the world continue to be documented Unlike any other before we are the generation of young self-made billionaires unprecedented political and growing global consciousness promise and change

In the midst of all this the prevailing rhetoric that we as (privileged) young people receive or believe has equally changed By contrast our parents were pragmatic in their considerations of choosing a career path - many of them simply did what they were called to university to do Many of our parents saw a job as simply that a job ndash a means to an end to pay bills and take care of their families On the other hand we appear to be increasingly infatuated with the idea of following our dreams and pursuing our passions We increasingly see employment as about more than this ndash as about leaving a legacy and gaining personal satisfaction and being true to ourselves Where our parents thought local we think glo-bal They were more inclined to think about keeping a job we are encouraged to create jobs by starting up our own enterprises Where our parents saw education as a non-negotiable (and saw business law engineering medicine as the pan-ultimate degrees) the success of many a college dropouts is causing lots of young people to see education as a nicety but not a necessity And those who accept education as being of value find themselves bombarded by choice Unlike our parents we are more autonomous Free to choose what to study and to follow previously unconventional paths music fashion design art literature filmmaking and photojournalism Questions like lsquois this degree marketablersquo are slowly giving way to questions like lsquois this what I really want to do Is it what I loverdquo The trendy rhetoric of the time and who or what the media celebrates increasingly influences the answer to those last two questions We probably change majors and drop out more than the generation before us Yestheworldhaschanged There are strong arguments that we should be careful to consider things such as gifts talents natural abilities and passions But I find - and I stand to be corrected - that this kind of thinking also tends to romanticize reality This is something we cannot afford when we are dealing with a country a continent and a world where the majority of youth are unemployed The brilliant and overwhelming successes of the Jobs the Gates and the Zuckerbergs are inspiring but they also tend to over-shadow reality We often forget a few key facts about these successes they

Yes the world has changed laquo

raquo

38 39

did not make it overnight and some of them ac-tually didnrsquot want to drop out of school but were compelled by circumstances to do so I recently attended StoryMojarsquos hay festival in Nairobi1 And after listening to Chief N a trained lawyer turned comic-book creator whose work is widely acclai-med speak at one of the sessions my boyfriend asked him about what he would advise young people who are looking up to him given that his professional training appears to have had no bearing on his career path of choice and that so many young people would see that fact as a cue to abandon their educational pursuits and seek success Chief noted that he would urge people to remember that successful college dropouts generally dropped out because they had more in-formation and skill than they could acquire within an institution of higher learning Which of course is not true for most of us But he also noted that his studies have been of benefit to him despite the unconventional career change Which points to something else we seem to for-get in this generation the inter-connectedness of knowledge and information That regardless of what happens in our lives or what we study or what job we take there are no wasted expe-riences and there is no wasted knowledge if we are willing to grow

Earlier this year I received international recogni-tion for writing the victory speech for the Pres-ident of Kenya Two years prior to that I returned home from Duke University ndash one of the most prestigious universities in the world ndash on a medi-cal leave of absence Today I am back in school in Nairobi and for some it is difficult to wonder Their thought is that when you write the Pres-identrsquos speech there must be other things you can do better ways to spend your time than being in school The answer is because I have seen firsthand the relevance of what I study in the class room and because I have seen by being ex-posed to a working environment the importance of quality university education and how what I was learning in the class room prior to my leave of absence had real life application and implications For me this has been a powerful realization one that has made me yearn to learn and understand rather than simply churn out information But in truth Irsquom also back in school because even though the world has changed it hasnrsquot changed that much ndash especially in Africa where the docu-1 It is a four day celebration of Kenyan stories and contemporary culture through storytelling books live discussion forums workshops debates live performances competitions and music

mented paper (a degree) is proof of your abilities and is below the bare-minimum requirement for

starting your career in most fields So in a world where it seems formal education is becoming increasingly marginalized by media and where there is more pressure to succeed at a younger age And where every young person would like to be the next Mark Zuckerberg (and indeed there are lots of young people from Afri-ca who will be brilliant and blazing successes) I would like to send encouragement that balances out a possible single story of success that may be emerging in the world I leave you with this simple thoughtLife is not linear Pursuing your dreams is impor-tant but pursuing your dreams must be in line with reality Just remember that doing what you have to do doesnrsquot mean yoursquoll never do what you want to do and also that you just may find your-self wanting to do what you have to do even-tually Everything you learn and do will go towards making you who you will be so embrace your life and have a plan and keep growing in charac-ter and keep learning and meet your needs and donrsquot compare yourself to anyone else because your running your own race stay in it

Julie Wangeci WangrsquoOmbe

40

40 41

InspireAfrikaHowdoesatelecommunicationsengineerbecomeDirectorofLesTransportsCitadins(LTC)

Willy ASSEKO I arrived in entrepreneurship by accident While I was looking for a job an elder asked me to work in his consulting company in order not to lose the habit of getting up every morning I dealt with the accommodation of investors I managed all that was related to the reception of these investors in the country ticket confirmation hotel reservation airport assistance etc I finally realized that inves-tors had more than enough funds to pay for all the aforementioned services I decided to make so-mething lucrative So I restructured a company that already existed for 3 years and I am now the head of the company Les Transports Citadins is a ground transportation company specializing in the rental of vehicles We are often defined as janitors for businessmen We optimize the customer experience With us there is no waiting line at the airport or at a restaurant etc We try to think of everything they need during their stay in Gabon so they can work in the best conditions and focus on their business

IAGiventhatlargegroupsoftendominatethecarrentalbusinesswhatisyourcompetitiveadvantage

WAIt is not easy to answer this question but I would say that we are trying to focus on customiza-tion and quality of our services Unlike the large group we provide individualized services adapted to each client Because we do not have the same financial strength as large groups we have to stand by customizing the service quality Our customers know they will have the best quality of service possible Today we have customers who prefer to cancel their trip to Gabon if we are not able to provide the

4 QUESTIONS TO Les Transports Citadins

We maximize ON THE QUALITY OF OUR SERVICES

laquoraquo

Willy Asseko is part of the wave of young Africans who decided to return to Africa after pursuing graduate studies abroad In four questions the telecommunications engineer who admits to arri-ving in entrepreneurship quite by chance explains how a young and small structure such as LES TRANSPORTS CITADINS is attracting a large swathe of customers And also why it is the first transport company campaigning for road safety

Willy ASSEKO

42

services we usually offer them They are more acquainted with us With large companies customers have all rights to the same services and there is no personal shopping service This is the only way for us young business to compete in the market

IAWhoareyourcustomersandhowdoyouattractthem

WA First it is important to note that we offer several services In addition to car rental for short and long term we offer transport business and aircrew personnel and the provision of drivers Because of the diversity of our services we also have several types of clients 80 of our clients are businessmen and customers of the hotel where our offices are located Sometimes our clients are lodged in other hotels Our customers include both Gabon-based and foreign companies For example we have been working for more than three years with South African Airways We take care of their crew And if we have been in business with them for this long it is because of the quality of our services The most important for us is to build customer loyalty We try to maximize the quality of our services because if we treat our customers well they will talk to other potential customers about us We also try to forge partnerships with professional car rentals

IAWhatareyourambitionsforlongandshortterm

WA We are a young company My personal ambition as a young entrepreneur is to keep learning eve-ry day The aim of our company is to grow but not grow too fast We would also serve as an example for our generation while helping the youth of Gabon and Africa It is important for us to tell young people that a vehicle is something useful that can be dangerous This is why we work closely with the Ministry of Transport on the topic of road safety We hope that LTC is a good corporate citizen as it helps in our countryrsquos development In the context of road safety young people are a very sensitive group Often young people use their parentsrsquo vehicles without permission while the latter are asleep They go out at night drink and get behind the wheel Some young people do not wear their seat belt they make phone calls while driving and they go way over the speed limit So thatrsquos why LTC signed a charter with the Department of Transportation in which we specify that renting with LTC means respecting the rules of road safety which includes not drinking when you have to take the wheel driving with your safety belt fastened slowing down when approaching a school driving within the speed limit etc This is why we naturally think about the youth

By Anita Bakal

Visit LTC website on wwwtransports-citadinscom

42 43

FOCULTURE

WhatisTontine

The word ldquotontinerdquo comes from the name of a Neapolitan banker Lorenz Tonti who was at the origin of the first tontine system in the 17th century The tontine is considered the ancestor of micro ndashfinance The concept of tontine is based on a simple idea a group of people who decided to save jointly

Many authors such as Bruno Bekolo-Ebe identified very specific classifications of the types of tontines But generally we can identify three The mutual tontines or laquorevolving laquo the financial and the commer-cial tontines The former are the most common Each member must pay a regular fee All funding is made available to a member each in turn No interest is charged and the savings do not generate any financial interest for those who contribute

When the order is lifted up for auction (the auction to decide who would raise funds in the same turn) it is referred to as a financial tontine Interest rates are applied at that time paid by one whose bid was the highest and who would benefit from the exercise These rates will then be received by all the other members Among these tontines at auction we often find tontine businesses launched by business-men or manufacturers who need to finance their businesses Finally there are the commercial tontines where the organizer often called laquotontinierraquo is paid for his work He holds the first payment made by members or keeps a percentage of the funds raised

TontinesfinancialalternativesinAfrica

Some African financial institutions are far from having a good reputation We often hear of young entrepreneurs complaining about banks who never give them credit But we will not dwell on the reasons for this lack of trust between banks and entrepreneurs Itrsquos a whole different story But it is interesting to note that alternative methods are developed on the continent to save and invest the most common being the Tontine

44

Asocialandculturaldimension

These classifications show that the tontine are not just laquogiant piggy banks laquo where everyone fills an application in the hope of hitting the laquo jackpot laquo at the end of each session They are carefully orga-nized and structured It is important to emphasize that in the minds of some the tontine is the bank of the poor I want to say Error Prejudice ClicheacuteTontines are probably one of the soundest finan-cial systems combining both savings and very low interest rates Certainly the tontine promotes access to savings for those less fortunate but in my humble opinion the success of tontines in Africa is mainly the result of their perfect consis-tency with a set of specific African cultural values solidarity mutual assistance and sharingIndeed despite the fact that tontines are prac-ticed around the world Africa is the continent where they are encountered the most They are an integral part of social and cultural life and are rooted in the moralsTontines can survive entire generations of families For the most part once you incorporate these groups you remain in them They are based on a relationship of trust each member is responsible to pay the amount of the debt at each meeting If they are unable to do so they are granted an extension but still it is based on good faith If a member does not fulfill its commitments he or she risks being excluded from the group In some cases this leads to social exclusion as well This happens more frequently in villages or tribes of small sizes

Placeofcohesionplaceofentrepreneurship

Tontines also help promote unity They are an ideal place to exchange ideas and experiences which in turn can be very favorable to entrepreneurshipThe dream of every entrepreneur who starts is to quickly find funding with the least possible amount of constraints This is made possible in the tontinersquos systemThe money gained from a tontine is not limited to personal use It also contributes to the impro-vement of living conditions in the community In many areas tontines have helped finance envi-ronmental projects build bridges install electri-city finance trips etc We all remember the story of Kakenya Ntaiya a Kenyan activist for womenrsquos rights whose trip to the USA was funded by her village so that she could receive an educationCountless projects and many companies have been and continue to be funded by tontines in Africa But due because of their laquoinformalraquo prac-tice tontinersquos benefits are difficult to measure on the macroeconomic level In an environment where banks are becoming more cautious and reluctant to lend should we then modify tontines to give them as much credibility as banks While waiting on an answer to this question it would be no exaggeration to say that these informal institu-tions helped to formalize a number of initiatives

By Amma Aburam

Sources httpmicrofinancementciradfrhttpwwwagoravoxfr Google Images

44 45

2

A few years ago I was in a very interesting debate with my father Donrsquot ask me what the debate was about I forgot However I remember one thing we had different point of views and there was nothing to agree on At one point he saidldquoSit down in front of me hold this glace of water and look through it What do you seerdquo Surprised I answered that I was seeing him and the canvas behind him He replied ldquoWell I am seeing you as well as the dining room behind yourdquo He went on to say ldquoYou see we are in the same house sitting here next to each other and still we donrsquot see the same thing This doesnrsquot mean that one of us is wrongrdquoThe reason I am telling you all this is because only now have I come to understand what he was trying to say Reality is subjective There are many ways to draw it depending on each personrsquos point of view influences and environment It is a common belief that Africa represents solidarity support and brotherhood Which is of course true but false at the same time

When looking at the facts I realise that the African youth still has a long way to go in terms of solidarity and brotherhood Yet I am not questioning the numerous initiatives developed in that sense I simply tend to think that today those initiatives have to conquer and be more aggressiveWe have not completely realized the essence of creating synergies Welded as corn grains

we need to face Africarsquos new challenges We have to fling aside together It is a daily battleI am convinced that Africarsquos future will happen through a youth that has a sense of the common good So while you are reading this issue think and ask yourselves What project(s) do I want to support How can I contribute to itIf you canrsquot find an answer no

problem You can always reach out to us we are here to serve you we will know how to guide you

Enjoy your read

Joan Yombo

EDITORIAL

THE SENSE OF THE COMMON GOOD

2 3












4











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CHRISTAL BEEKO



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By Leyla Ismaily


18 19


1WHATISE-HEALTH


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20





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22 23











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FOCULTURE

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44





By Amma Aburam


44 45

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CHRISTAL BEEKO



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10














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of competition





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16 17





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18


By Leyla Ismaily


18 19


1WHATISE-HEALTH


2ISTHISEXPERIMENTAL






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22 23











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24 25


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44





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44 45

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By Leyla Ismaily


18 19


1WHATISE-HEALTH


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ORDER

22 23











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24 25


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44 45

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44 45

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By Leyla Ismaily


18 19


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22 23











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44 45

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18 19


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22 23











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44 45

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18 19


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22 23











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44 45

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18 19


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22 23











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18 19


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44 45

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18 19


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44 45

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18 19


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18 19


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By Leyla Ismaily


18 19


1WHATISE-HEALTH


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18 19


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44





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44 45

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20 21

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42 43

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44





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44 45

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Documents

#11: The Service Industry in Africa