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7/29/2019 1,2 3 Multimedia Instructional Design
http://slidepdf.com/reader/full/12-3-multimedia-instructional-design 1/22
MM Instructional DesignIMB20503
Credit Value : 3Mdm Wan Shazlina bt Wan Ismail
Email : [email protected]
7/29/2019 1,2 3 Multimedia Instructional Design
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Assessments
Coursework (60%)
Mid-semester Test (10%)
Assignment –
Multimedia-Based Analysis (20%) Final Project – Multimedia-Based Project (30%)
Final Examination (40%)
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Main Reference
William Lee, Multimedia-Based Instructional
Design: Computer Based Training, Web
Based Training, and Distance Broadcast Training and Performance-Based
SolutionsLearning , William W. Lee & Diana
L. Owens, 2nd Edition 2004
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Course Content Part 1 : Multimedia Needs Assessment and
Analysis
1. Introduction to Multimedia Needs Assessmentand Front-End Analysis
2. Needs Assessment
3. Front-End Analysis4. Audience Analysis
5. Technology Analysis
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Course Content6. Situational Analysis
7. Task Analysis
8. Critical Incident Analysis
9. Issue Analysis
10. Objective Analysis
11. Media Analysis
12. Extant Data Analysis13. Cost Analysis
14. Rapid Analysis Method
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Course Content Part 2 : Multimedia Instructional Design
15. Introduction to Multimedia Instructional Design
16. Project Schedule17. Project Team
18. Media Specifications
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Part 3 : Multimedia Development and
Implementation
19. Introduction to Multimedia Development20. Developing Computer Based Learning
Environments
21. Developing Internet, Intranet, Web-based, and
Performance Support Learning Environments
Course Content
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Part 4 : Multimedia Evaluation
22. Introduction to Multimedia Evaluation
23. Purpose of Evaluation24. Measures of Validity
Course Content
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Part 1Multimedia Need Assessment
and Analysis
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Introduction to Multimedia Needs
Assessment and Front-End Analysis Analysis phase consist of 2 parts :
Need Assessments
Front-End Analysis
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Multimedia Instructional
Design Process
Assessment/Analysis
Needs Assessment Front-End Analysis
Design
DevelopmentImplementation
Evaluation
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Need Assessment
A systematic process of determining goals,identifying discrepancies between actual anddesired condition.
Provides input into front-end analysis.
Front-End Analysis
A collection of techniques that can be used invarious combinations.
Help developer to narrow the type and level of solution that will be required.
Introduction to Multimedia Needs
Assessment and Front-End Analysis
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To perform needs assessment and front-end
analysis, we need to :
Make judgments Determine the appropriate resources (audience,
task, technology, etc) for collecting information.
Establish a technique for collecting and
assembling information.
Introduction to Multimedia Needs
Assessment and Front-End Analysis
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Need Assessment
Need assessment is the systematic process of
determining goals, identifying discrepancies
(disagreements) between actual and desiredconditions, and establishing priorities for
action (Lee and Roadman, 1991)
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There are six activities in the process of
conducting a needs assessment :
Determine the present condition Define the job
Rank the goals in order of importance
Identify discrepancies Determine positive areas
Set priorities for action
Need Assessment Procedure
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Questionnaires
Data collecting procedures (mailings,
telephone, personal interviews) Analyzing data (produce meaningful
information)
Need Assessment Techniques
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Data Collection Techniques
Interviews (Phone, In person,)
Questionnaire (E-mail, Paper questionnaire)
Observation (Video Camera, Observer)
Simulation (Inexpensive mock-up or talk-
through, actual equipment or software)
For more information, see Table 2.2 : Data Collection
Techniques in the text book pg. 11
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Front-End Analysis
Types of Front-End Analysis : Audience analysis
Background, learning characteristics, prerequisite skills
Technology analysis Existing technology capabilities
Task analysis Describe the job-related tasks performed as a result of the
training or performance support
Critical-incident analysis Determine what skills and knowledge that should be targeted in
the multimedia involvement or training program
Issue analysis Interdependent of Organization, performance and training issues
related need to be analyzed
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Front-End Analysis (Cont)
Situational analysis
Identify environmental or organizational constraints that may
have an impact on goals and multimedia design
Objective analysis Write objectives for the job tasks to be addressesd
Media analysis
Select the appropriate media delivery strategy
Extant-data analysis Collect & compare information, existing training materials,
manuals, and evaluate solutions.
Cost-benefit analysis
Identify cost and benefit, & return on investment.
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Front-End Analysis
At the end of front-end analysis, use Analysis Report Tool in the
Assessment and Front-End Analysis Tools of Appendix E (in the text
book) to organize your findings.
Analysis
33%
Design
10%
Development
23%
Implementation,
evaluation & maintenance33%
Project start Project end
Figure 3.1
Instructional Design Phases and Time Ratio
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Determining whether or not there is a gap between the
desired performance and the current state of a multimedia job
Instructional or Multimedia developers should expand their range of skills to assist with issues other than training
Aware that the analysis phases time ratio is equivalent to a
quarter of the entire project time
Ability to know the characteristics of the target audience,technology considerations and situational factors contributed
in a multimedia-based design
Summary
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Next week in the Lab
Name of your group members (3-4 only)
Prepare ahead one multimedia project to make
some analysis (name one website/CDInteractive)