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12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO 14 OCTOBER 2017 LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS 2017 TRANSFORMING OUR HEALTH ECOSYSTEM

12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

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Page 1: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

12 – 13 OCTOBER 2017MAX ATRIA @ SINGAPORE EXPO

14 OCTOBER 2017LKCMEDICINE NOVENA CAMPUS

SPONSORSHIPPROSPECTUS

2017TRANSFORMINGOUR HEALTHECOSYSTEM

Page 2: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

INTRODUCTION

WELCOMEFollowing the huge success of SHBC 2016, The National Healthcare Group (NHG) is delighted to welcome you back to a Brand New Expanded Edition of The Singapore Health & Biomedical Congress (SHBC) 2017! SHBC Day 3 will be at the new LKC School of Medicine Clinical Sciences Building (Novena Campus).

SHBC 2016 ATTENDEES’ PROFILEBreakdown By Professions

SHBC 2016 ATTENDEES’ PROFILEBreakdown of Participating Institutions

01

ABOUT SHBCOrganised by The National Healthcare Group (NHG), The Singapore Health & Biomedical Congress (SHBC) is the Largest and Most iconic Healthcare & Scientific Congress in Singapore. Over the years, it has firmly established itself as the leading Congress with the most up-to-date content! Each year, it attracts close to 3,500 delegates from Singapore and the region including Australia, Japan, Korea, Russia, Sri Lanka and United Kingdom.

The Congress provides a comprehensive and relevant platform for Healthcare Community Professionals consisting of Doctors, Specialists, Medical Industry Experts, Clinicians, Nurses, Research Scientists, Academics and Allied Health Professionals. Stakeholders meet, share and network with the common goal of providing the highest quality of healthcare to patients and the community through an exchange of exciting ideas, experiences and best practices among speakers and delegates.

SHBC 2017 is a must-attend exciting platform for all stakeholders in the healthcare industry. Showcasing high-quality content from overseas industry experts and local specialist speakers, this year's theme "Transforming our Health Ecosystem" will inspire all healthcare professionals to transform our healthcare system to meet the evolving needs of the population.

As the nation transits from the strategic planning to the execution phase, SHBC is at the forefront of this shift towards transformation of our healthcare system. With the recent restructuring of Singapore's healthcare clusters, we are excited to welcome new members into the NHG family. Find out how the rest of the newly-formed clusters will impact you at SHBC!

Impressed with the exposure gained from SHBC, exhibitors raved about the traffic generated to their booths as a result of new initiatives. With expectations exceeded, prospective exhibitors can look forward to a high ROI with welcome perks and unique incentives not found at other congresses!

6%

5%

1%

6%

75%

2%

1%

4%

Academic Institutions in Singapore

Alexandra Health

Jurong Health Services (JHS)

MOH Holdings

National Healthcare Group (NHG)

National University Hospital (S)

Singapore Health Services (SingHealth)

Others

Admin

Allied Health Professionals

Doctors

Lecturers / Trainers / Educators

Mohos / Residents

Nurses

Others

Students

18%

23%

20%

1%

6%

25%

2%

5%

Page 3: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

CONGRESS SCHEDULE

Wednesday, 11 Oct 2017 (Set-Up Day)

Thursday, 12 Oct 2017 (Day 1)Opening CeremonyScientific Competition Awards PresentationKeynote SessionsSymposia 1 to 3 with Plenary SessionCelebratory Dinner

Friday, 13 Oct 2017 (Day 2)Breakout SessionsPecha Kucha Presentation

Saturday, 14 Oct 2017 (Day 3 Half-Day)Primary Care Forum & Dermatology SymposiumTable Top Exhibition

PROGRAMME HIGHLIGHTS

Crisis Care in DiabetesEmpathy MedicineEye InnovationGastroenterologyGeriatric MedicineHigh Tech MedicineInfectious DiseasesMental HealthObesity ManagementPersonalised MedicinePopulation Health 2017Primary Care Forum 2017

SHBC 2017 EXPECTEDATTENDEES’ PROFILE

Allied Health ProfessionalsCliniciansEducatorsGeneral Practitioners (GPs)Healthcare StudentsNursesResearchersSenior Management StaffSpecialists

SPECIAL INTEREST GROUP

Design ThinkingOrganisational DevelopmentMotivational Interviewing

WHO SHOULD EXHIBITIN SHBC 2017

Medical Equipment CompaniesMedical Devices CompaniesPharmaceutical CompaniesPublication and Information ProvidersWellness and Fitness CompaniesTertiary InstitutionsAll Other Healthcare Stakeholders

WHY YOU SHOULD SPONSOR AT SHBC 2017!

Take this opportunity to enhance your organisation’s brand among our pool of more than 3,500 clinicians, nurses, healthcare professionals, research scientists, academics and industry experts from Singapore and the region.

BENEFITS OF SPONSORING & EXHIBITING: Raise awareness and attain maximum exposure of your brand & products Many opportunities to network with industry professionals Ability to exchange contacts of delegates through mobile app

TAP INTO OUR COMPREHENSIVE MARKETING PROGRAM: All sponsors’ logo will be hyperlinked and featured in the SHBC website

SHBC 2017 HIGHLIGHTS

02

Page 4: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

MOBILE APP ADVERTISING

03

1

Strategic high-exposure advertisement placement

2

Premium advertising spot with maximum visibility

3

Guaranteed appeal to high number of SHBC Delegates

4

Drive high traffic to your booths onsite or company website

5

Exchange valuable network and contact information with delegates

5 VALUE-ADDED BENEFITS OF MOBILE APP ADVERTISING

THE ENHANCED SHBC MOBILE APP IS JAM-PACKED TO MAKE THE CONGRESS EXPERIENCE COMPLETE!

Since SHBC made the commitment to go green without a programme guide, the SHBC Mobile App is fast becoming one of the key features of SHBC. Introduced in 2014, it has evolved into a must-download for all delegates to make their congress experience complete. Meeting the high standards delegates have come to expect, the mobile app prides itself to be ‘informative, fast and user-friendly’. As a one-stop information platform, the enhanced SHBC 2017 mobile app will be downloaded by SHBC delegates as it is a key information hub with access to the conference agenda, full session details, speakers’ biographies and all other important congress information.

Grab your chance to book the most prominent chance to showcase your company in the largest healthcare congress in Singapore! Book now as airtime is limited on a first come first served basis!

Maximise visibility through one of the 3 Effective Sponsorship Opportunities through the Mobile App:

1. Home Page Advertisement2. Banner Advertisement3. Push Notification Alerts

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SHBC 2017 SPONSORSHIP PACKAGES

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MOBILE APP PACKAGES

.01HOME PAGEADVERTISEMENT

Two seconds rotating advertisement on home page

Advertisement is linked to your company website

Company details listed on the SHBC website & mobile app

.02BANNERADVERTISEMENT

Two seconds rotating banner advertisement

Advertisement featured at the bottom of each section of the mobile app

Advertisement is linked to your company website

Company details listed on the SHBC website & mobile app

.03PUSH NOTIFICATIONALERTS

Two daily onsite alerts

Alert is linked to your company info on the mobile app

Company details listed on the SHBC website & mobile app

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.06CRYSTAL PREMIUM

Acknowledgment of Company Name, Logo & Hyperlink on SHBC website

Logo Acknowledgement on SHBC: a. Marketing Collaterals b. Website Footer c. Mobile App d. Opening Ceremony Holding Slides

Mobile App Advertisement: a. Home Page Advertisement b. Banner Advertisement c. Push Notification

Company details listed on the SHBC website & mobile app

Sponsorship mention at Opening Ceremony One Exhibition Booth (3m(L) x 3m(W) x 2.5m(H) Shell Scheme)

Two Exhibitor Passes (worth SGD40)

One Appreciation Dinner Ticket

One Congress Pass (worth SGD440)

.04DIAMOND PREMIUM

Acknowledgment of Company Name Logo & Hyperlink on SHBC website

Logo Acknowledgement on SHBCa. Marketing Collateralsb. Website Footerc. Mobile Appd. Stage Backdrope. Congress Banners & Signagesf. Opening Ceremony Holding Slides

Mobile App Advertisement:a. Home Page Advertisementb. Banner Advertisementc. Push Notification

Company details listed on the SHBC website & mobile app

Sponsorship mention at Opening Ceremony

Two Exhibition Booths (3m(L) x 3m(W) x 2.5m(H)

Shell Scheme each)

Priority selection of location

Four Exhibitor Passes (worth SGD80)

Two Appreciation Dinner Tickets

Two Congress Passes (worth SGD880)

.05SAPPHIRE PREMIUM

Acknowledgment of Company Name, Logo & Hyperlink on SHBC website

Logo Acknowledgement on SHBC: a. Marketing Collaterals b. Website Footer c. Mobile App d. Congress Banners & Signages e. Opening Ceremony Holding Slides

Mobile App Advertisement: a. Home Page Advertisement b. Banner Advertisement c. Push Notification

Company details listed on the SHBC website & mobile app

Sponsorship mention at Opening Ceremony One Exhibition Booth (3m(L) x 3m(W) x 2.5m(H) Shell Scheme)

Two Exhibitor Passes (worth SGD40)

One Appreciation Dinner Ticket

One Congress Pass (worth SGD440)

SHBC 2017SPONSORSHIP PACKAGES

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.07FREEMIUM LUNCH & TEA-BREAK TALKS

A 90mins lunchtime talk in hall for all delegates in conjunction with SHBC 2017

Morning and Afternoon Tea-Break sessions (30mins each) - Day 2 Morning only

Logo Acknowledgement on SHBC: a. Website Footer b. Mobile App c. Other appropriate marketing materials

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

100 chairs, AV equipment and stage platform provided

Exhibitors are advised to do their own pre‐event publicity to get attendees to register for SHBC before attending the talks. Exhibitors to bring their own onsite marketing collaterals such as Pull‐Up Banners etc

.08NETWORKING LUNCH

Tent cards acknowledgement during lunch (90mins) “With Compliments from <Sponsor’s Name>”

Opportunities to distribute your corporate brochures near the coffee & tea stations

Logo Acknowledgement on SHBC: a. Website Footer b. Mobile App c. Other appropriate marketing materials

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

.09NETWORKINGTEA-BREAK

Tent cards acknowledgement during 2 tea-breaks (30mins each) “With Compliments from <Sponsor’s Name>”

Opportunities to distribute your corporate brochures near the coffee & tea stations

Logo Acknowledgement on SHBC: a. Website Footer b. Mobile App c. Other appropriate marketing materials

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

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.12SHELL SCHEMEEXHIBITOR BOOTH(Premium)Save SGD3,000!

One Exhibition Booth: 3m (L) x 3m (W) x 2.5m (H)

Each booth comes with: a. One lockable cabinet b. Two chairs c. One power point d. One wastepaper basket

Booth allocation is on a first-come, first-served basis

Four Exhibitor Passes (worth SGD80)

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

Mobile App Advertisement (worth SGD4,500): a. Home Page Advertisement b. Banner Advertisement c. Push Notification

.10CONGRESS LANYARD & BADGE

Company logo printed in on Congress Lanyard

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

Exclusive to first-come first-served sponsor

.11SHELL SCHEMEEXHIBITOR BOOTH(Basic)

One Exhibition Booth: 3m (L) x 3m (W) x 2.5m (H)

Each booth comes with: a. One lockable cabinet b. Two chairs c. One power point d. One wastepaper basket

Booth allocation is on a first-come, first-served basis

Four Exhibitor Passes (worth SGD80)

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

SHBC 2017SPONSORSHIP PACKAGES

Page 9: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

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.13TABLE TOP EXHIBITOR(Basic)

Standard size table 1.8m x 0.6m

One table skirting & table cloth

Two chairs

One power point

Two Exhibitor Passes (worth SGD40)

Company details listed on the SHBC website & mobile app

.14TABLE TOP EXHIBITOR(Premium)Save SGD3,000!

Standard size table 1.8m x 0.6m

One table skirting & table cloth

Two chairs

One power point

Two Exhibitor Passes (worth SGD40)

Two Congress Passes (worth SGD880)

Company details listed on the SHBC website & mobile app

Mobile App Advertisement (worth SGD4,500): a. Home Page Advertisement b. Banner Advertisement c. Push Notification

.15SHBC WEBSITEBANNERS

Company details listed on the SHBC website & mobile app

Page 10: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

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SHBC 2017SPONSORSHIP PACKAGES

.18GLASS DOOR STICKERS ADVERTISING

Double-sided Stickers – 2.0m (H) x 0.6m (W)

Includes printing and installation

Foyer 1 - 6pcs (up to 5 sets) Foyer 2 - 4pcs (up to 9 sets)

Not applicable for MAX Atria

Exclusive to first-come first-served sponsor

Sponsor to send final design by 31 July 2017

.16PREMIUM EXHIBITORBOOTH LOCATION

Selection of Premium Exhibitor Booth location

Exclusive to first-come first-served sponsor

This is an add-on offer only for exhibitors with a Shell Scheme Booth or Table Top

.17ADVERTISING SPACEBEHIND BOOTH(Exclusive to BoothExhibitor)

Availability of advertising space at the visible back panels of exhibitor booths

This is an add-on offer only for exhibitors with a Shell Scheme Booth

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.19FLOOR STICKERSADVERTISING

10pcs footsteps stickers 1.0m x 1.0m

Includes printing and installation

Exclusive to first-come first-served sponsor

Sponsor to send final design by 31 July 2017

.20PILLAR WRAP

Includes printing and installation

Exclusive to first-come first-served sponsor

Sponsor to send final design by 31 July 2017

Ideal for exhibitors without an onsite booth presence but wish to gain visibility

.21MOBILE CHARGINGSTAND DISPLAY(32 inch TV)

Branding on 32 inch TV

Branding on mobile charging stand display

Includes printing and installation

Exclusive to first-come first-served sponsor

Sponsor to send final design by 31 July 2017

Video or picture format for looping purposes to be provided by the sponsor by 31 July 2017

Page 12: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

.24EXHIBITION RAWSPACE

9, 12, 15 or 18 sqm

Stand construction at Exhibitor’s cost

Organiser to approve booth layout before construction

Company brochures/leaflets can be put beside the posters

.22PULL-UP BANNER

Pull-Up Banner to be done at Sponsor’s cost

Rights to place Pull-Up Banner at MAX Atria at agreed location with Organiser

Ideal for exhibitors without an onsite booth presence but wish to gain visibility

Company brochures/leaflets can be put beside the banners

.23SELF-STANDING A1POSTERS

Self-Standing A1 posters to be done at Sponsor’s cost

Rights to place Self-Standing A1 posters at MAX Atria at agreed location with Organiser

Ideal for exhibitors without an onsite booth presence but wish to gain visibility

Company brochures/leaflets can be put beside the posters

11

SHBC 2017SPONSORSHIP PACKAGES

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.25OVERHEAD HANGING BANNER

Overhead Hanging Banner to be done at Sponsor’s cost

At Exhibition Hall 1A only

Includes installation only

Exclusive to first-come first-served sponsor

.26DIRECTIONAL SIGNAGE ADVERTISING

Sponsor to discuss with Organiser Advertising Type

Exclusive to first-come first-served sponsor

.27BRANDING ON CONGRESS BAG

Company Logo printed on Congress Bag given to ALL Delegates

Sponsor to provide company logo by 31 July 2017

Exclusive to first-come first-served sponsor

Page 14: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

SUMMARY OFSPONSORSHIP BENEFITS

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01. Mobile App Home Page Advertisement

02. Mobile AppBanner Advertisement

03. Mobile AppPush Notification Alerts

04. Diamond Premium x2 x4 x2 x2

x1 x2 x1 x1

x1 x2 x1

x2

x2

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x2x4

x2

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x1

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05. Sapphire Premium

06. Crystal Premium

07. Freemium Lunch & 2 Tea-Break Talks

08. Networking Lunch(Day 1/Day 2)

09. Networking Tea Break(Day 1/Day 2)

10. Congress Lanyard& Badge

11. Shell SchemeExhibitor Booth (Basic)

12. Shell SchemeExhibitor Booth (Premium)

13. Table TopExhibitor Booth (Basic)

14. Table TopExhibitor Booth (Premium)

15. SHBC Website Banner

PACKAGES

ITEMS

Page 15: 12 – 13 OCTOBER 2017 MAX ATRIA @ SINGAPORE EXPO … · LKCMEDICINE NOVENA CAMPUS SPONSORSHIP PROSPECTUS TRANSFORMING 2017 OUR HEALTH ECOSYSTEM. INTRODUCTION WELCOME Following the

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27. Branding on Congress Bag

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16. Premium ExhibitorBooth Location

17. Advertising SpaceBehind Booth

18. Glass Door StickersAdvertising

19. Floor StickersAdvertising

20. Pillar Wrap

21. Mobile Stand Display(32 Inch TV)

22. Pull-Up Banner

23. Self-StandingA1 Posters

24. Exhibition Raw Space

25. Overhead HangingBanner

26. Directional SignageAdvertising

PACKAGES

ITEMS