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12POWERFULWAYS-CHECKLISTCopyright©UniqueNewsletterLimited–AllRightsReserved
http://www.newsletterthatsells.com/special
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STEVEHACKNEYisaleadingauthorityongrowingandbuildingsuccessfulbusinessesusingnewsletters.
Sinceheproducedhisfirstnewsletterbackin1997Stevehasusednewslettersasthecornerstonetobuildinganumberofverysuccessfulbusinesses.CurrentlySteveproduces4monthlynewsletters
andhisdone-for-youALL-IN-ONENewsletterserviceishelpinghundredsofdifferentbusinessesacrosstheEnglishspeakingworldtoretaincustomersandmaximisesalesfromthem.
HehasbeenfeaturedontheBBC,NBC,ABC,FOXandCBSandauthoredseveralbest-sellingbooks,programmesandsystems.
NEWSLETTER THAT SELLS
12 Powerful Ways To Multiply The Success Of Your Newsletter -
CHECKLIST
With Steve Hackney Thanksforwatchingthewebinar.Ihopeyouenjoyeditandaspromisedherearethe12provenstrategiesyoucanusetomultiplythesuccessofyournewsletter.However,asImentionedonthewebinartraining,inordertotakeadvantageofthesestrategies,youhavetofirstofallproduceasuccessfulnewsletter.ONETHATSELLS!Becauseifyournewsletterisn’tcreatedcorrectly,usingthePRIMARYOBJECTIVE(makingsureyournewsletterSELLS!),alongwiththe7STEPSofthe‘NewsletterSALESSystem’thenyourresultsevenwiththeseprovenstrategies,willbedisappointing.Somakesureyoufirstofallcreateagreatnewsletter(eitherin-houseorbetterstilluseourPROVENDONE-FOR-YOUALL-IN-ONENewsletterservice)andthenyoucanREALLYcapitaliseonthe12strategieslistedhere.Okaylet’sgetintoit.Tomakethingseasierforyou,I’vebrokendownthestrategiesinto2sections:(1)StrategiesForExistingClients/Customers,(2)StrategiesForWinningMoreNEWBusiness.Enjoy…
STRATEGIES FOR CLIENTS/CUSTOMERS STRATEGY#1:MailMonthlyOnTheSameDate
Beingconsistentwithyournewsletterisveryimportant.Imentionedonthewebinaraboutnotchangingthenameplateofyournewsletter,becausebeingconsistentbreedsfamiliarity.
12POWERFULWAYS-CHECKLISTCopyright©UniqueNewsletterLimited–AllRightsReserved
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Oneofthewaystobuildconsistencyistomakesureyoualwayssendyournewsletteroutatthesametimeeachmonth.Clientsorcustomerswillexpecttoreceiveitonacertaindayofthemonth,soplanyourdeliverycarefullyeachmonthtoensurethishappens.Believeme,thisonesimplestrategymakesabigdifferencetoresults!STRATEGY#2:ThemeItThemingyournewsletter3or4timesayeartocoincidewithpopularholidaysoreventsisanothergreatwaytoengageevenmorewithyourreaders.Youcanalsotailoryour‘OfferOfTheMonth’(seebelow)tothethemeaswelltofurtherenhanceresults. Obviousthemesinclude…Christmas(December)NewYear(January)Halloween(October)ValentinesDay(February)Easter(April/May)IndependenceDay(July-USA)Etc.STRATEGY#3:UseThe‘DelayedSALESPiece’AfterMonth4Thisisabrilliantandlittle-usedstrategythatItookyouthroughonthewebinar.Ifyourecall,Imentionedthatit’scriticalthatcontent‘within’yournewslettershouldneverbeobvioussalesmaterial.However,youcanbecompletelyblatantinyourpromotionifyouusetheDelayedSalesPiece(DSP).ADSPisaSEPARATEsheetofpaperthatyouinsertlooselyintothenewsletter.It’slikeaflyer.
Becauseit’snotpartofthenewsletteritworksreallywellenablingyoutoopenlypromoteoneofyourproductsorservices(see‘OfferOfTheMonth’below).It’ssimpleandVERYeffectivebutdoNOTincludeaDSPbeforemonth5–youneedyourcustomerstoreceive4issueswithoutaDSP,thenyoucanincludeoneeachmonth.
QUICKTIPEvenjustaddingrelevantimagestoyournewsletter,thatconveytheholidayoreventworkswelltothemeyournewsletter…
QUICKTIPPrintyourDSPoncolouredpaper.Thismakesitstandoutfromyournewsletter.Tominimisecostyoucanprintin‘in-house’usingblackinkonastandardlaserprinteranditwillstilllookgreat!
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http://www.newsletterthatsells.com/special
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STRATEGY#4:EffectivePersonalisationUsingThePost-ItNoteAdmittedlythisstrategytakesalittletime,butitpacksapunch!Whilstsendingyournewslettertoclientsorcustomerseverymonthengagesthemandthey’llquicklylearntoloveit,youcanfurthercementthebondandtherelationshipyouhavewiththembyplacingaPost-Itnotetothefrontofthenewsletterandpersonalisingittoeachclientorcustomer.Verysimply,allyouneedtowriteis…
HiJanet,here’sthismonth’snewsletterIhopeyouenjoyit.RegardsJohn.
Handwriteeachnoteandwriteinbluepen.STRATEGY#5:It’sOnItsWayEmailOrSMSTextThedaybeforeyoumailyournewsletteryoucanincreaseanticipationbysendingyourclientsorcustomersanemailorSMStexttoletthemknowthatyouareabouttosendthemthismonth’snewsletter.Includesnippetsofwhat’sincluded.Andifyouthinkaboutit…thismeansyou’readdinganother12positivecontactsayearfromyourbusinesstoyourclientsorcustomers.Includingyournewsletter,that’s24positivecontactsthatyouneverhadbefore!STRATEGY#6:OfferOfTheMonthWhenyoustartusingDSPs,youshouldcreatean‘OfferOfTheMonth’.TheoffershouldbecentredaroundONEofyourproductsorservices.
KeytothesuccessoftheofferistouseaDEADLINEandideallyfollowupwithaseriesofemailscountingdownthedeadline.Thiswillbecomeoneofthemostsuccessfulwaysforyoutoincreasesalesfromexistingclientsorcustomers.
QUICKTIPIfyou’veincludedaFSI,youcanalsomentionintheemailortextthatyou’vegotagreatspecialofferofthemonth(seebelow)forthemaswell–thisisespeciallyeffective!
QUICKTIPGettingorganisedforyouroffersisimportant.Onetechniquethat’sveryeffectiveistoplanyourmonthlyoffersovera12monthperiod.Basicallythatmeans12offersfortheyear.ThiswillalsomakeitveryeasyforyoutothencreateyourFSI.
12POWERFULWAYS-CHECKLISTCopyright©UniqueNewsletterLimited–AllRightsReserved
http://www.newsletterthatsells.com/special
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STRATEGIES FOR WINNING MORE BUSINESS
STRATEGY#7:AlwaysPartOfYourSalesProcess
Whenyou’vegotagreatnewsletterthat’swrittentoengageyourreadersandhelpthembuildabetterbusiness,theyarealsoaperfectsalestool.Sohoweveryouengagewithprospectiveclientsorcustomers,makesureyournewsletterisgiventothemaspartoftheprocess.STRATEGY#8:TheBest‘BusinessCard’Ever
Youshouldalwaysbelookingforwaystostandoutfromthecompetition.Thisisn’tjustaboutyourproductsandservices,it’saboutthewayyoumarketyourbusiness.Usingyournewslettergivesyouagreatopportunitytostandout.Ratherthangivingpeopleyourbusinesscard,attachittothefrontofyournewsletterandgivepeopleyournewsletteraswell.Attheveryleastitwillprovideagreattalkingpoint.STRATEGY#9:TheConferenceAndExhibitionFreebieIfyouattendconferencesandexhibitions,thenyournewsletterisagreat‘freebie’tohandout.
Again,youwanttopositionyourselfdifferentlytoeveryoneelse.Mostpeoplejustgiveoutproductorservicebrochures–butgivingoutyournewsletterdemonstratesyou’redifferentandisofcourseagreatsalestoolinitsownright.
QUICKTIPAsoutlinedinstrategy4,puttingaPost-Itnoteonthefrontofthenewsletterandpersonalisingittotheprospectisaverypersonaltouchandalwaysworkswell.
QUICKTIPTherearesomanydifferentwaystouseyournewsletterandyourcontentatexhibitions.Printoutonesheetofyourpuzzlesandofferaprize(freesampleofyourproductorservice,forexample)topeoplewhogetthemallright!
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STRATEGY#10:PerfectSalesMeetingCollateralIfyoumeetwithprospectspriortothembecomingclientsorcustomers,thenmakesureyouhandthemyournewsletterduringthemeeting.Don’tjusthandittothemandsay‘here’sacopyofourmonthlynewsletter’.Tellthem‘Here’sacopyofourmonthlynewsletter.Ourcustomersloveit.Wepackitfullofgreatcontentthatwillhelpyoubuildabetterbusiness,makeyousmileandit’saquick10minuteread.’STRATEGY#11:JVPartnersIfyouworkwithjointventurepartners(ifyoudon’t,thenyoushould!),whohelpsellyourproductsandservices,usinganewsletterbywayofintroductionisagainagreatwaytopositionyourselfdifferentlyfromevery‘normal’business.Showingyoudothingsdifferentlyisoftenenoughtogeneratetheinterestyouneedinworkingwith3rdpartypartnersandyournewsletterisagreatweapontouseforthispurpose.STRATEGY#12:Re-PurposeYourContent
Thislaststrategyalsoappliestoyourexistingclientsorcustomersaswellandit’sareallypowerfulwaytomaximisetheuseofthecontentyouproduceinyournewsletter.Ifyoufollowthe‘NewsletterContentTriangle’thatItookyouthroughduringthewebinar,theneachmonthyou’llhavethefollowingpiecesofcontent…
• OpeningArticle• BusinessBuilderArticle• ExpertArticle• CartoonOfTheMonth• 2xPuzzles• MotivationalQuote• DumbCriminalStory• BetYouDidn’tKnowTrivia
‘Re-purposing’meansyoualsousethecontentthatyou(orwe)produceinavarietyofotherwaysandformats,tomultiplyitseffect,suchasaddingelementsofyourcontentto…ARTICLES:
1. Addtoyourblogorwebsite
QUICKTIPWhenyou’recreatingeachcontentpiece,alwaysbethinkingyou’recreatingavaluableassetforyourbusiness–thatmakesyourtaskfareasier,knowingyou’regoingtobeusingeachcontentpiecemorethanonce(youcouldofcourseletuscreateallyourcontentandstillre-purposeit!
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http://www.newsletterthatsells.com/special
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2. Sendasanemail3. Overtime,createaFreeReportwithallthearticlesin4. Recordthearticleasanaudiotrack(MonthlyPodcast)
CARTOON:
1. Putthecartoononapostcardwithamessageonthebackwhichtiesintothecartoonandsendtoprospects
2. UseitasaFacebookpost3. AddasaTwitterFeed4. AddonyourLinkedInfeed.5. Sendasanemail6. Every6monthscreateamini-cartoonbookandsendtoclients/customers
andprospects
PUZZLES:
1. Emailas‘PuzzleOfTheMonth’2. Putthepuzzleonapostcardwithamessageonthebackwhichtiesinto
thepuzzleandsendtoprospects3. UseitasaFacebookpost
Etc.
Get The Best Results With Less Time, Hassle And Cost
AsImentionedearlier,forallthesestrategiestowork,youmusthaveagreatnewsletterthatSELLS,butonceyoudo,you’llbeamazedjusthowsuccessfulyourbusinesscanbe.YoucanuseeverythingI’vegivenyouonthewebinarclassandinthischecklistanddoitallyourself,butwhydon’tyoumakeiteasyonyourself?Whydon’tyousubscribetoourPROVENDone-For-YouALL-IN-ONENewsletterserviceandSAVEamassiveamountoftimeandmoneyintheprocess?Youcangetallthedetailsbyclickingonthebuttonbelow-ANDIFYOU’REQUICK,YOU’LLGETTHESPECIALOFFERIOUTLINEDONTHEWEBINAR…
Alternatively,pleasecalluson…
+44(0)1163666325
DONE-FOR-YOUNEWSLETTER–SPECIALOFFER