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Domino’s Sizzles With pizza
Tracker
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Group No. 3
Dhaara Pabari Roll No. 02Sharda Sharma Roll No. 25
Kunal Patel Roll No. 29
Durgesh Deshpande Roll No. 36
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INTRODUCTION
Headquarters- Ann Arbor Township,Michigan,United States
$1.65 Billion sales per year
Second-largest pizza chain in the United States
More than 10,000 corporate and franchisedstores in 70 countries and all 50 U.S. states
Largest home-delivery market share
Over 145,000 employees across 50 states and70 countries
Vision-Exceptional people on a mission,to be
the best pizza delivery company in the world
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HISTORY
Tom Monaghan and his brother, James, purchasedDomiNick's, a small pizza store in Ypsilanti,Michigan in 1960
James trades his half of the business to Tom for aVolkswagen Beetle in 1961
Renamed as "Domino's Pizza, Inc” in 1965
First Domino's Pizza franchise store opens in Ypsilanti,Michigan in 1967
Lawsuit against Domino's Pizza by Domino Sugar in 1975
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INTERNATIONAL
BACKGROUND
First international store opens in Winnipeg, Canada in1983
Discontinued 30-minute guarantee and re-
emphasized the total satisfaction guarantee in 1993 Launched on the Internet(www.dominos.com) in
1996. The company reaches record sales of $2.8billion system-wide
Domino's Pizza opens its 1,500th store outside theUnited States, opening seven stores in 1 day on 5continents consecutively in 1997
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• In 1998,Tom Monaghan announced hisretirement.
Sold 93 percent of the company to BainCapital.Inc. for about $1 billion
• In 1999,David A.Brandson-Chairman and Chief Executive Officer
Worldwide sales exceed $3.36billion.Revenues increased 4.4% over 1998
SALES OF THE COMPANY
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CURRENT ERA
• 2004-began trading common stock on the New YorkStock Exchange under the ticker symbol "DPZ"
• 2006-opened its 5,000th U.S. store in Huntley and its3,000th international store in Panama City, making
8,000 total stores for the system
• 2007-Online and mobile ordering Domino's
• Launched its "You Got 30 Minutes" campaign
• 2008-Pizza tracker • 2009-aggressive menu expansion
• 2010-J.Patrick Doyle as Brandon's successor
• 14.3% quarterly gain
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Company Background Products Website -Founded in 1958
-A subsidiary of YUM Brands
-Largest take out and pizza
delivery restaurants chain in US
-34000 restaurants in 100
countries
-Named “America’s Favourite
Pizza”
Pizza
Pasta
Wings
Sides and Desserts
Pizza rollers , Cheesesticks , Breadsticks,
Cinamon sticks,
Chocolate
Catering
-Menu focused
-Homepage directs to
deal tab
-Emphasizes online
ordering
-Links to all social
media
-Founded in 1983
-Third largest take out and delivery
pizza restaurant chain in US
-3300 Restaurants in all 50 states
and 30 countries
-Better ingredients,better pizza
-Official pizza sponsor of NFL and
–Superbowl
Pizza
Sides
Breadsticks,Cheesestick,
Chicken strips,Wings,
Parmesan strips
Desserts
Catering
-Focuses on featured
products and Papa
John Schnatter
-Emphasizes on online
ordering,menu and
special offers
-Links to social media
-Founded in 1960
-Headquartered in Ann Arbor,MI
-Second largest pizza chain in the
US
-10000 corporate and franchised
stores in 60 international markets
-30 minutes deliver uarantee
Pizza
Pasta oven-baked
Sandwiches
Wings,Salads
Breadsticks
Cheesesticks
Deserts
-Product focused
-One click deal
navigation
-Pizza tracker tab
-collaboration with
St.Jude
-Links to social media
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Domino’s PULSE
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Domino’s PULSE point-of-
sale system
• Introduced in 2003
• Efficient Information system
• Important ‘Asset’
• Captures purchase and payment data at a
physical level where goods and servicesare bought and sold
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Features of Domino’s
PULSE
• Touch screen ordering,
• A delivery driver routingsystem
• Improved administrativeand reporting capabilities,
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Functions
• Taking and customizing orders usingtouch screen interface
• Maintaining sales figures
• Compiling customers information
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PULSE Evolution
• New hardware and software platform
• Installed in more than 5000 U.S. branches
• Older software – ‘think client’ model
• Pulse Evolution – ‘thin client’ architecture
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Think Cl ient
mode l
Machines fullyequipped with
PCs runningwindows
Thin Cl ient
mode l
Networkedworkstation
Collect thedata
PowerfulLenovoPCs
Internet
Processing
I
NP
U
T
OUTPUT
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Advantage over PULSE
• Workstations are less expensive
• Easy to update
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PIZZA TRACKER
• Part of an online orderingsystem
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• PIZZA TRACKER!!
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CONCEPTS LEARNT
• PULSE
• PULSE EVOLUTION
• PIZZA TRACKER
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TAKE-AWAY POINTS
• REALISING YOUR WEAKNESSES• TRYING TO OVERCOME THEM
• IDENTIFYING YOUR COMPETITION
• BUILDING A COMPETITIVE ADVANTAGE• USING TECHNOLOGY TO CUT COSTS
AND INCREASE CUSTOMER
SATISFACTION• OVERCOMING RESISTANCE TO CHANGE
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Questions & Answers-
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Q.) What kinds of systems are described in
this case? Identify and describe the businessprocesses each supports. Describe the
inputs, processes and outputs of these
systems.
Question 1)
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• SYSTEMS In-store transaction processing system
Customer relationship management system
• Business process
Order taking, order processing, customer information
INPUT PROCESS OUTPUT
Place an order Payment
Order confirmationPaymentauthentication
Generates anorder at a storenearest to your location
Answer -
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Question 2)
Q.) How do these systems help Domino’simprove its business performance?
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Improved customer service
Compiling customer information
Cost effectiveness
Easy training for employees
Recording of purchase and payment data
Answer -
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Q.) How did the online pizza orderingsystem improve the process of
ordering a Domino’s pizza?
Question 3)
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Convenient to customer • Time
• Proper customization
• Total Price• Pizza tracker and simulated pizza
feature
• Customer information database• Multiple payment options
• Discount coupons
ANSWER
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Question 4)
Q.) How effective are these systems ingiving Domino’s a competitive edge?
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Ease of placing order
Shorter training period
Reduced mistakes
Pizza tracker
Order processing time
Answer -
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PROBLEMS AND SOLUTIONS
Problem - Quality of pizza
Solution – Improving ingredients and freshness
Problem – Implementing the PULSE system
Solution – Improved systems
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Thank you!