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Oracle Application Integration Architecture

Robert Leonard – Sales Consultant, Application TechnologyMohamed Elshafie – Sales Consultant, Technology

SAFE HARBOR STATEMENT

The following is intended to outline our general product direction. It is intended for information

purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The

development, release, and timing of any features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

Today’s Discussion

• Business / Technology Trends• Why AIA?• Foundation Pack

Businesses are Changing and Evolving Rapidly Focus is on Business Transformation

PACE OF BUSINESS

Increasing expectations from customers and partners to provide answers sooner

INNOVATION

Companies are under pressure to bring products and services to market faster

GLOBALIZATION

Customers, supply chain, and competition have all become global

REDUCE COSTS

Relentless pressures to drive additional efficiencies…do more with less

"In a time of accelerating turbulence, the valuation of a company will be strongly

affected by how it executes change."

Standardizing Business Processes is a Top Priority

“Integrating and enhancing existing systems and processes is the most frequently cited technology priority.”

State of the CIO Survey 2007, CIO Magazine

“The 30 Most Important IT Trends for 2007”

November 2006

Current IT Environments Compromise Business Transformation

SuzieBrand Manager

Need to Bundle Products – DSL,

Cell Phone, Land Line, Satellite

RalphDirector of IT

Suzie: Ralph, can we bundle some products. We need to bundle DSL, Cell Phone, Land Line and Satellite…..we want them to be able to order it in one spot and get one bill.

Ralph: Let me investigate, I will get back to you in a week

Ralph: Suzie, I have some great news. We can do it! But it will take 18-24 months, oh, and we have to wait until next year to our current projects to clear.

Suzie: Oh, that just won’t do. We need to be able to transform quicker.

Billing 3 Billing Systems

CRM

Fulfillment

2 CRM systems

3 Fulfillment Systems for product and services

One Partner

A partner to integrate for Satellite

Ralph surveys his IT Landscape

IT Imperative: Strategic Transformation through Adaptive Business Processes

Faster Time to Market for New Products & Services

Accurate and Timely Customer Information

Reduced Costs and Streamlined Operations

Business Process Flexibility

End to End Business Process Management

Extensible and Sustainable Integrations

Foundation for Innovation

Business Goals IT Strategy

Oracle Application Integration Architecture

AIA is an open standards based platform that connects best of breed applications through composite business processes.

Opportunity to Quote

Opportunity to Quote

Order to Cash

Order to Cash

BankingAccount

Origination

BankingAccount

Origination

AdverseEvent

Reporting

AdverseEvent

Reporting

Process Integration Packs

AdditionalPacks

Planned…

AdditionalPacks

Planned…

Best Practice Processes

And more…

TradePromotion

Management

TradePromotion

Management

CommsOrder to

Bill

CommsOrder to

Bill

Order to Cash

Procureto Pay

Hire to Exit

AccountOpening& Service

Enterprise BusinessObjects

Enterprise BusinessServices

Business ServiceRepository

Foundation Pack

Pre-built SOA

Oracle Application Integration ArchitectureKey Components

Best Practice Processes: Optimize business performance

by using documented industry best practices processes

Process Integration Packs: Quickly integrate Oracle

Applications to create the business processes you need, without the risk

Foundation Pack: Application independent service

translation and transformation

Opportunity to Quote

Opportunity to Quote

Order to Cash

Order to Cash

BankingAccount

Origination

BankingAccount

Origination

AdverseEvent

Reporting

AdverseEvent

Reporting

Process Integration Packs

AdditionalPacks

Planned…

AdditionalPacks

Planned…

Best Practice Processes

And more…

TradePromotion

Management

TradePromotion

Management

CommsOrder to

Bill

CommsOrder to

Bill

Order to Cash

Procureto Pay

Hire to Exit

AccountOpening& Service

Enterprise BusinessObjects

Enterprise BusinessServices

Business ServiceRepository

Foundation Pack

Pre-built SOA

Oracle Application Integration Architecture

Back Office Applications

Custom

AnalyticsService

Providers

Partners &Suppliers

ERP

Legacy

SupplyChain

Custom Hosted

PortalseStore

CRM

Self Service Other

Front Office Applications Key Benefits

• Leverage existing applications for greater business impact

• Reduce the cost and risk of integrating applications

• Improve adaptability of business processes

Enables you to turn rigid IT systems into flexible, integrated environments that can adapt and scale to business needs.

“Updates Account Record”

Updates “Account Record” in Order Management and

SAP too

Receives “Update Account Record”

Request and Responds

Sends “Update Account Record”Request in Siebel

format

How Application Integration Architecture Works

Master Data Systems

Your CustomerMaster

Siebel CRM

Enterprise Applications

E-Business Suite Order Management

AIA Abstraction Layer

AIA “Update Record” Request

ORC Get

Balance

UpdateAccountRecord

SBL GetBalanceUpdate

AccountRecord

AIA “Update Record” Request

AIA “Update Record” Request

Update

Record

AIA Mediation Layer

SAP

AIA “Update Record” Request

UpdateRecord

ABCS - Application Business Connector Service

EBM - Enterprise Business Message

EBS - Enterprise Business Service

ABCS

EBM

EBS EBO

“We love it when a plan comes together... Oracle has created one of the most compelling strategies we have seen in quite a while.”

AMR Research, Alert Article, April 2007

Process Integration Packs Current Availability

Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations

Siebel Life Sciences Integration for Oracle Adverse Event Reporting System

Siebel CRM Integration Pack for Trade Promotion Management

Siebel CRM On Demand Integration Pack for Oracle E-Business Suite

Siebel CRM Integration Pack for Oracle EBS Order Management

Process Integration PackProcess Integration Pack Enabling…Enabling…

►Opportunity to Quote

►Order to Cash

►Adverse Event Reporting

►Trade Promotion Management

►Account Originations

Versions:Siebel 7.8Oracle E-Business Suite 11.5.10

Oracle Communications Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting

Siebel CRM Integration Pack for Oracle Communications Billing and Revenue Management: Order to Bill

Siebel CRM Integration Pack for Oracle Communications Billing and Revenue Management: Agent Assisted Billing Care

Process Integration PackProcess Integration Pack Enabling…Enabling…

►Order to Bill

►Customer care

►Revenue Management

AIA 2.0 for CommunicationsNew Releases!

Versions:Siebel 7.8.2Oracle E-Business Suite Financials 11.5.10Billing and Revenue Management 7.3.1

Siebel Universal Customer Master Integration Pack for Oracle E-Business Suite*

► Customer MDM

PIM Integration Pack for Oracle E-Business Suite and Siebel CRM* ► Product MDM

Siebel CRM Integration Pack for Oracle EBS Order Management* ► Order to Cash V2

Process Integration PackProcess Integration Pack Enabling…Enabling…

Siebel On Demand Integration Pack for Siebel CRM* ► Opportunity to Quote

AIA Cross Application Roadmap

Demantra Sales and Operations Planning Integration to E-Business Suite*

Oracle Transportation Management Integration to JD Edwards EnterpriseOne*

► Sales & Ops Planning

► Transportation Management

► PLM for High TechAgile Integration Pack for Oracle E-Business Suite*

*Planned deliverable; subject to change

Demantra Trade Promotion Management Integration to Siebel CRM*

Demantra Trade Promotion Management Integration to JD Edwards EnterpriseOne*

► Trade Promotion Management

► Trade Promotion Management

Price Protection Integration to E-Business Suite* ► High Tech Distribution

CPG

CPG

High Tech

► PLM for High TechHigh Tech Agile Integration Pack for Oracle E-Business Suite*

AIA Industry Roadmap

Oracle Retail Merchandising Integration Pack for PeopleSoft Financials*

► Financial Controls

Banking Industry Reference Model* ► Banking IRM

Retail

FinServ

Process Integration PackProcess Integration Pack Enabling…Enabling…IndustryIndustry

*Planned deliverable; subject to change

“After considerable architectural and functional consideration, ScriptPro determined that Oracle’s Application Integration Architecture vision provided the opportunity to leverage our Siebel CRM investment, as well as a flexible mechanism for adapting to changing business drivers.”

- Chris Duffy, VP, Information Systems & CIO

“Oracle’s Application Integration Architecture will help us solve our problems of integrating our front and back office systems. By leveraging an open, standards-based architecture, we will have the flexibility to make discrete changes without disrupting the entire business process.” - Brian Simmermon, CIO of Subaru of America, Inc.

“At Ingersoll Rand we made a decision upfront to standardize our business on industry leading applications from Siebel and Oracle. Integrating front and back office solutions from different vendors with varying architectures can be a daunting task for any IT organization. It is for this reason we’re excited to see pre-packaged, standards-based integrations from Oracle.”

- Michael Macrie, Global Director, Back Office Technology

Sustainable Best of Breed IntegrationsWhat Oracle Customers Are Saying

Oracle Application Integration Architecture

A comprehensive, open standards based platform that integrates best in class applications through composite business processes.

Application Independent Design for Maximum Business Process Flexibility

• Focus on solving business problems, not the technology

• Utilize existing applications of your choice

• Create processes that evolve with your future needs

Application Integration ArchitectureKey Components

•Powered by Oracle Fusion MiddlewareHot pluggable, open standards based platform

•Best Practice Processes Optimize business performance leveraging Oracle’s extensive experience and best practices

•Process Integration PacksPre-built, out of the box, integrated Oracle Applications for quick implementation of business processes, without the risk. (i.e. Siebel CRM to Oracle E-Business Suite)

•Foundation PacksCreate custom business processes across any of your applications utilizing predefined, application independent object and service definitions

AIA Supports Your Path To FusionMove At Your Own Pace, Protect Your Investments

Application Integration ArchitectureIntegrated Best in Class Industry

Business Process

Fusion AppsThe Next Generation

Apps Unlimited New ReleasesMore functionality

Upgrade path to Fusion Apps

Foundation Pack

Foundation Pack Accelerates Your Move to SOA

Foundation Packs

SOA Reference Architecture

SOA Governance

SOA Programming Model

Enterprise Business Services

Application independent approach to building any-to-any integrations• Pre-built services library speeds time to value

• Best practice methodology reduces risk / improves your opportunities for SOA success

• SOA governance tools ensures control and visibility throughout your business process lifecycle

Predefined, Reusable Enterprise Business ServicesBuild Any-to-Any Applications Integrations

• Out of the box, library of reusable business services for cross application process automation

• Common semantics foundation to easily build, change and optimize business processes

• Building blocks and methodology to build your Enterprise Business Services

Prebuilt Reusable Services

Create Order Update Order Get Balance Query Products Utility Services…

Benefits

• Faster time to value

• Overcome SOA adoption challenges

• Lower cost of ownership

Prebuilt Enterprise Business Objects & ServicesBringing Applications Together thru a Common Language

“Only 5% of the Interface is a function of the middleware choice. The remaining is a function of Application Semantics”

• Standardized representations of business data• Rationalized across all Oracle applications• Standards compliant, adopting OAGIS, UN/CEFACT and ISO standards

• Extensible

BenefitsEasy to plug-in new

applicationsConsistent & better

information quality

Lower maintenance costs

BenefitsEasy to plug-in new

applicationsConsistent & better

information quality

Lower maintenance costs

CRM

Billing Shipping

ERP

Enterprise Business Object

CRM

Billing Shipping

ERP

Library of Enterprise Business Services

Order Fulfillment• Order to Cash• ATP Check• RMA

Logistics• Shipping Charges• Shipment Plan• Picking & Packing• Shipping Details

Procurement• Internal Orders

Telecommunications• Order to Bill• Customer Care• Revenue Management

Master Data Mgmt• Customer• Pricelists• Products

Asset Lifecycle Mgmt• Asset Tracking

Product Lifecycle Mgmt

• Engineering Change Order

Warehousing• Inventory Lookup• Product Configuration

The AIA DifferenceSOA Reference Architecture• Predefined best practice design patterns• Best practices for security & auditing• Guidelines for transaction processing• Model evolving services

Enterprise Business Services• Standardized across industry standards

(technical and content)• Defined right-sized business interface• Rationalized standards across Oracle Apps• Model for extensibility & verticalization

SOA Governance• Predefined governance policies &

guidelines• Infrastructure for SOA visibility, quality

and control

SOA Programming Model• Design templates & Code samples• Delivery of utility services• Developer guidelines• Guidelines for performance, scalabilty and

reliability

A B

C D

Leapfrog the Competition to a SOA Enterprise

S

S

S

S

S

S

S

S

S

S

S

S

S

SOA Projects

SOA Projects

SOA Projects

SOA Projects

Company SOA Projects over time…

Results in proliferation of services & technologies

MW

MW

MW

S

Leverage AIA to jumpstart your move to a standardized infrastructure

•Standardized common objects and services•Reference architecture and methodology

SOA Enterprise•IT Flexibility•Reusability•Lower development costs•Lower maintenance•Minimize P2P integrations•Minimize proprietary integrations•Closer business alignment

And Evolve to a True Enterprise SOA!

Costs

SpeedAgility

Oracle Delivers a Comprehensive Approach to Business Process Integration

1 2

3

45

6

Design Business Processes Identify Enterprise

Objects and Services

Select SOA Design Pattern

Implement Composite Business Processes

Monitor Service Level Agreements and KPIs

Evolve and Optimize

Customer Business

“Six Steps to SOA”

Pre-built Integrations Protect Your Investment

Pre-built integrations are sustainable Upgradeable and reusable foundation preserves changes Extensible design drives down development and maintenance costs

Your Extensions are Preserved Upgrade

CommonVersion

Powered by Fusion Middleware

Apps Bulk ELT

Adapters

Partners

B2B

RFID

SES

DB

Multi Protocol Routing

XSLTTransform

Enterprise Service Bus

NativeBPEL

Business Rules

Human Workflow

BPEL Process Manager

ROUTING & ORCHESTRATION

Messaging

UDDI

Policies

Security

Web Services Manager

Registry

Events AnalyticsBusiness

Monitoring System Monitoring

EMBAM BI

App DevFramework

&Web Center

JDeveloper

Analyst Tools

BPA Suite

AIA Foundation PackAIA Foundation Pack

J2EE Application Server

ODI

Process Integration Packs

Enterprise Business Service & Object Library SOA Governance

SOA ReferenceArchitecture

SOA ProgrammingModel

For More Information

• Contact your Sales Rep

• Visit www.oracle.com/aia

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Appendix