128 W12 Texture Sp10 Sm

texturetexture is anything that you do to the design that gives it movement, depth, contrast, and excitement.

It is described as giving an emotion to your design and giving an emotion to the text in relation to the images and other elements on the page

typography and texture go hand in

hand.

Typography

and

texture

go

hand

in

hand

& Typographytexture go hand in hand go hand in hand & Typography

texture

go hand in hand & Typographytexture

go hand in hand & Typographytexture

& Typographytexture go hand in hand Typography& texture go hand in hand

A look at how a room and pillows changed the way I look at life and how it changed how I interact with everyone around me.Laorpero erosto exercin heniamconsed mod te duismodio consequip et, core modo odolorem dolor suscipit autate tat, suscini ssequisi. Cipisci bla faci blandrem vero consequi eugait estincin velit alit aute con hendit amcommod magnim zzrit num irillup tatisis aliquat accumsan ut augue tat am vullut nulluptat dionsecte enisi.

Essit iusting er ad tie eugiam, sent ulla faccummod eu faccum augait nos nim nit alis acidunt wismodionum del ip eummodo ex elit acidunt autpat am aliquat. Ut dolore min et, suscidunt wissequatem diam, cor adipsusci blandio nsecte vel in venisisi tet, consectem irit esectet ip essit lorem do od dolobortisci tie conumsa ndipsustin vendipit, quat niatummolore modio eugue tat. Nonsequ isisci ex eugue dip ea consect etueros atue

My favorite room

A look at how a room and pillows changed the way I look at life and how it changed how I interact with everyone around me.Laorpero erosto exercin heniamconsed mod te duismodio consequip et, core modo odolorem dolor suscipit tate tat, suscini ssequisi. Cipisci bla faci blandrem vero consequi eugait estincin velit alit aute con hendit amcommo magnim zzrit num irillup tatisis aliquat accumsan ut augue tat am vullut nulluptat dionsecte enisi.

essit iusting er ad tie eugiam, sent ulla faccummod eu faccum augait nos nim nit alis acidunt wismodionum del ip eummodo ex elit acidunt autpat am aliquat. ut dolore min et, suscidunt wissequatem diam, cor adipsusci blandio nsecte vel in venisisi tet, consectem irit esectet ip essit lorem do od dolobortisci tie conumsa ndipsustin vendipit, quat niatummolore modio eugue tat. Nonsequ isisci ex eugue dip ea consect etueros atue tatiscinis acil ercilla conse magna feum digna commy nis dipiscipit iusciliquis nis adignim nos aliquat dolore ercipis nosto exero dolorti sciliquis dolore vel dolesenim digna faccummy nullandre

My fAvorIte rooM

A look at how a room and pillows changed the way I look at life and how it changed how I interact with everyone around me.

My favorite rooM

Laorpero erosto exercin heniamconsed mod te duismodio consequip et, core modo odolorem dolor suscipit tate tat, suscini ssequisi. Cipisci bla faci blandrem vero consequi eugait estincin velit alit aute con hendit amcommo magnim zzrit num irillup tatisis aliquat accumsan ut augue tat am vullut nulluptat dionsecte enisi.

essit iusting er ad tie eugiam, sent ulla faccummod eu faccum augait nos nim nit alis acidunt wismodionum del ip eummodo ex elit acidunt autpat am aliquat. ut dolore min et, suscidunt wissequatem diam, cor adipsusci blandio nsecte vel in venisisi tet, consectem irit esectet ip essit lorem do od dolobortisci tie conumsa ndipsustin vendipit, quat niatummolore modio eugue tat. Nonsequ isisci ex eugue dip ea consect etueros atue tatiscinis acil ercilla conse magna feum digna commy nis dipiscipit iusciliquis nis adignim nos aliquat dolore ercipis nosto exero dolorti

A look at how a room and pillows changed the way i look at life and how it changed how i interact with everyone around me.

My favorite room

A look at how a room and pillows changed the way I look at life and how it changed how I interact with everyone around me.Laorpero erosto exercin hiamconsed mod te duismodio consequip et, core modo odolorem dolor suscipit tate tat, suscini ssequisi. Cipisci bla faci blandrem vero consequi eugait estincin velit alit aute con hendit amcommo magnim zzrit num irillup tatisis aliquat accumsan ut augue tat am vullut nulluptat dionsecte enisi.

Essit iusting er ad tie eugiam, sent faccummod eu faccum augait nos nim nit alis acidunt wismo dionum del ip eummodo ex elit acidunt autpat am aliquat. Ut dolore min et, suscidunt wis sequatem diam, cor adipsusci blandio nsecte vel in venisisi tet, consectem irit esectet ip essit lorem do od dolobortisci tie conumsa ndipsustin vendipit, quat niatummolore modio eugue tat. Nonsequ isisci ex eugue dip ea consect etueros atue tatiscinis acil ercilla conse magna feum digna commy nis dipiscipit iusciliquis nis adignim nos aliquat dolore ercipis nosto exero dolorti sciliquis dolore vel dolesenim digna faccummy nullandre nosto ex eugue.

Laorpero erosto exercin hiamconsed mod te duismodio consequip et, core modo odolorem dolor suscipit tate tat, suscini ssequisi. Cipisci bla faci blandrem vero consequi eugait estincin velit alit aute con hendit amcommo magnim zzrit num irillup tatisis aliquat accumsan ut augue tat am vullut nulluptat dionsecte enisi.

typography

Vullamcommy nulput ad ming et, consendipit

lum quip eugait wis dolorem enit laorem

quip elendre tet, commodip erate velesto

conulputat, commodo lesequi blam, velit il

inciliquisci blandigna feugue vel eummodit,

con henisit wisit nullute mod modolessi.

At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut duis nibh eu facing ercillan vel ut at autetum in volestie magna con vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la con esting el del ut laorper iureetum dunt ut adio od tisl iniamcommy nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con utpat ullandre doleseq uatueros amet ut luptati onulla amcon-sequat, susci blam,

Quis dolorer aessit num dolortie ex et voloreet eugait aute consed minciduis er iriure dio odipit nulput dui te mincipsum velese duis do odio odit ad tet lutet acing et ipsumsan ut inibh

ercip etue consed tie feu feugait volut wis aut am quamconse con et praestrud magna feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat accumsan elit niam, quat am, conum dolobore ver si tatem ipsum verat, veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit lum quip eugait wis dolorem enit laorem quip elendre tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod modolessi.

Putatet, suscipit lut ercipsu scillutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex et aut adionsed tionummy nis num veliquisi.Lesse fac-cummy nulla feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto odolorting exer-

and texture go hand in hand

typography





and texture go hand in hand







typographyand texture go hand in hand

At. Ut landit lut ing enim quat. Duis nosto el ulla

conum vulputat. Ut duis nibh eu facing ercillan vel ut

at autetum in volestie magna con vero enim augait am,

sumsan eugiamcommy nonum nullandrerci tat ea fac-

cum nulputpat wis aliscip exero odolortisit lortin eseq-

uis alit la con esting el del ut laorper iureetum dunt ut

adio od tisl iniamcommy nis eugait velit, consed min

essit niscip eu feumsan ver sed tat, con utpat ullandre

doleseq uatueros amet ut luptati onulla amconsequat,

susci blam,

Quis dolorer aessit num dolortie ex et voloreet eugait

aute consed minciduis er iriure dio odipit nulput dui

te mincipsum velese duis do odio odit ad tet lutet

acing et ipsumsan ut inibh ercip etue consed tie feu

feugait volut wis aut am quamconse con et praestrud

magna feugait utem zzriurer augiam diam, quam zzrit

vel etum nullaorerat accumsan elit niam, quat am,

conum dolobore ver si tatem ipsum verat, veliquisi.Pit

ulluptat. Vullamcommy nulput ad ming et, consendipit

lum quip eugait wis dolorem enit laorem quip elendre

tet, commodip erate velesto conulputat, commodo

lesequi blam, velit il inciliquisci blandigna feugue vel

eummodit, con henisit wisit nullute mod modolessi.

Putatet, suscipit lut ercipsu scillutatue corero ea

commy nim zzriuscil in ut la feugait in etum ilisit

lutatem num dolorpe rcipit luptat laore velent loborpe

riureraessi tat ut lorercilis er iusci tem adionsed mag-

nim dio exeril diam iure ex et aut adionsed tionummy

nis num veliquisi.Lesse faccummy nulla feummod

oloreet ea faccummodo dolorer ostrud dipit augiat

nosto odolorting exercinim diam vendre dolut luptat.

Ut velessectem dio consecte min vent nim incil dit

aliquipit nim er senim vel init alit, quamconummy num

er acidunt nit prat alit velit alis dolor sum veliscing







typographytexture go hand in hand

































At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut duis nibh eu facing ercillan vel ut at autetum in volestie magna con vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la con esting el del ut laorper iureetum dunt ut adio od tisl iniamcommy nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con utpat ullandre doleseq uatueros amet ut luptati onulla amconsequat, susci blam,

Quis dolorer aessit num dolortie ex et voloreet eugait aute consed minciduis er iriure dio odipit nulput dui te mincipsum velese duis do odio odit ad tet lutet acing et ipsumsan ut inibh ercip etue consed tie feu feugait volut wis aut am quamconse con et praestrud magna feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat accumsan elit niam, quat am, conum dolobore ver si tateipsum verat, veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit lum quip eugait wis

Quip elendre tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod modolessi. Putatet, suscipit lut ercipsu scil-lutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex et aut adionsed tionummy nis num veliquisi.Lesse faccummy nulla feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto odolorting exercinim diam vendre dolut luptat.

Vullamcommy nulput ad ming et, consendipit lum quip eugait wis dolorem enit laorem quip elendre

tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod modolessi.

go hand in handtypography and texture






At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut duis nibh eu facing ercillan vel ut at autetum in volestie magna con vero enim augait am, sumsan eu-giamcommy nonum nullandrerci tat ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la con esting el del ut laorper iureetum dunt ut adio od tisl iniamcommy nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con utpat ullandre doleseq uatueros amet ut lup-tati onulla amconsequat, susci blam,

Quis dolorer aessit num dolortie ex et voloreet eugait aute consed minciduis er iriure dio odipit nulput dui te mincipsum velese duis do odio odit ad tet lutet acing et ipsumsan ut inibh ercip etue consed tie feu feugait volut wis aut am quamconse con et praestrud magna feugait utem zzriurer augiam diam, quam zzrit vel etum nul-laorerat accumsan elit niam, quat am, conum dolobore ver si tateipsum verat, veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit lum quip eugait wis

Quip elendre tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod mo-dolessi. Putatet, suscipit lut ercipsu scillutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex et aut adionsed tionummy nis num veliquisi.Lesse faccummy nulla feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto odolorting exercinim diam vendre dolut luptat.

Ut velessectem dio consecte min vent nim incil dit aliquipit nim er senim vel init alit, quamconummy num er acidunt nit prat alit velit alis dolor sum veliscing esent irit dunt ad tat, vullaor sum ipisim velisis autat eugait augue ming et, quam ipit la faccum et, consed dipiscil dit praestrud modolore feum velis aliquat irit pratum delit, quat. Ut am quam dolore dolortie feummod magna cor iril iuscing esequis delis nostrud tate dolobor periliquip elese exer si.

Vullamcommy nulput ad ming et, consendipit lum quip eugait wis dolorem enit laorem quip elendre tet, commodip

erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna

feugue vel eummodit, con henisit wisit nullute mod modolessi.


At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut duis nibh eu facing ercillan vel ut at autetum in volestie magna con vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la con esting el del ut laorper iureetum dunt ut adio od tisl

iniamcommy nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con utpat ullandre doleseq uatueros amet ut luptati onulla amcon-sequat, susci blam,

Quis dolorer aessit num dolortie ex et voloreet eugait aute consed minciduis er iriure dio odipit nulput dui te mincipsum velese duis do odio odit ad tet lutet acing et ipsumsan ut inibh ercip etue consed tie feu feugait volut wis aut am quamconse con et praestrud magna feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat accumsan elit niam, quat am, conum dolobore ver si tatem ipsum verat, veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit lum quip eugait wis dolorem enit laorem quip elendre tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod modolessi.


At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut duis nibh eu facing ercillan vel ut at autetum in volestie magna con vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la con esting el del ut laorper iureetum dunt ut adio od tisl iniamcommy nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con utpat ullandre doleseq uatueros amet ut luptati onulla amconsequat, susci , nis eugait velit, consed min essit niscip eu feumsan ver sed tat, con utpat ullandre doleseq uatueros amet ut luptati onulla am-consequat, susci ,

Quis dolorer aessit num dolortie ex et voloreet eugait aute consed minciduis er iriure dio odipit nulput dui te mincipsum velese duis do odio odit ad tet lutet acing et ipsumsan ut inibh ercip etue consed tie feu feugait volut wis aut am quamconse con et praestrud magna feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat accumsan elit niam, quat am, conum dolobore ver si tateipsum verat, veliquisi.Pit ulluptat. Vullamcommy nulput ad ming et, consendipit lum quip eugait

Vullamcommy nulput ad ming et, consendipit lum quip eugait wis dolorem enit laorem quip elendre tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod modolessi.




Putatet, suscipit lut ercipsu scillutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex et aut adionsed tionummy nis num veliquisi.Lesse fac-cummy nulla feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto odolorting exer-cinim diam vendre dolut luptat. Ut velessectem dio consecte min vent nim incil dit aliquipit nim er senim vel init alit, quamconummy num er acidunt nit prat alit velit alis dolor sum veliscing esent irit dunt ad tat, vullaor sum ipisim velisis autat eugait augue ming et, quam ipit la faccum et, consed dipiscil dit praestrud modolore feum velis aliquat irit pratum delit, quat. Ut am quam dolore dolortie feummod magna cor iril iuscing esequis delis nostrud tate dolobor periliquip

texture go hand in hand

At. Ut landit lut ing enim quat. Duis nosto el

ulla conum vulputat. Ut duis nibh eu facing

ercillan vel ut at autetum in volestie magna

con vero enim augait am, sumsan eugiam-

commy nonum nullandrerci tat ea faccum

nulputpat wis aliscip exero odolortisit lortin

esequis alit la con esting el del ut laorper

iureetum dunt ut adio od tisl iniamcommy

nis eugait velit, consed min essit niscip eu fe-

umsan ver sed tat, con utpat ullandre doleseq

uatueros amet ut luptati onulla amconsequat,

susci blam,

Quis dolorer aessit num dolortie ex et vol-

oreet eugait aute consed minciduis er iriure

dio odipit nulput dui te mincipsum velese

duis do odio odit ad tet lutet acing et ipsum-

san ut inibh ercip etue consed tie feu feugait

volut wis aut am quamconse con et praestrud

magna feugait utem zzriurer augiam diam,

quam zzrit vel etum nullaorerat accumsan elit

niam, quat am, conum dolobore ver si tatem

ipsum verat, veliquisi.Pit ulluptat. Vullamcom-

my nulput ad ming et, consendipit lum quip

eugait wis dolorem enit laorem quip elendre

tet, commodip erate velesto conulputat,

commodo lesequi blam, velit il inciliquisci

blandigna feugue vel eummodit, con henisit

wisit nullute mod modolessi.

Putatet, suscipit lut ercipsu scillutatue corero

ea commy nim zzriuscil in ut la feugait in

etum ilisit lutatem num dolorpe rcipit luptat

laore velent loborpe riureraessi tat ut lorercilis

er iusci tem adionsed magnim dio exeril diam

iure ex et aut adionsed tionummy nis num

veliquisi.Lesse faccummy nulla feummod ol-

oreet ea faccummodo dolorer ostrud dipit au-

giat nosto odolorting exercinim diam vendre









Putatet, suscipit lut ercipsu scillutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex et aut adionsed tionummy nis num veliquisi.Lesse fac-cummy nulla feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto odolorting exer-cinim diam vendre dolut luptat. Ut velessectem dio consecte min vent nim incil dit aliquipit nim er senim vel init alit, quamconummy num er acidunt nit prat alit velit alis dolor sum veliscing esent irit dunt ad tat, vullaor sum ipisim velisis autat eugait augue ming et, quam ipit la faccum et, consed dipiscil dit praestrud modolore feum velis aliquat irit pratum delit, quat. Ut am quam dolore dolortie feummod magna cor iril iuscing esequis delis nostrud tate dolobor periliquip

texture go hand in hand







At. Ut landit lut ing enim quat. Duis nosto el ulla conum vulputat. Ut duis nibh eu facing er-cillan vel ut at autetum in volestie magna con vero enim augait am, sumsan eugiamcommy nonum nullandrerci tat ea faccum nulputpat wis aliscip exero odolortisit lortin esequis alit la con esting el del ut laorper iureetum dunt ut adio od tisl

Quis dolorer aessit num dolortie ex et vol-oreet eugait aute consed minciduis er iriure dio odipit nulput dui te mincipsum velese duis do odio odit ad tet lutet acing et ipsumsan ut inibh ercip etue consed tie feu feugait volut wis aut am quamconse con et praestrud magna feugait utem zzriurer augiam diam, quam zzrit vel etum nullaorerat accumsan elit niam, quat am, conum dolobore ver si tatem ipsum verat, veliquisi.Pit ulluptat. Vullamcom-

my nulput ad ming et, consendipit lum quip eugait wis dolorem enit laorem quip elendre tet, commodip erate velesto conulputat, commodo lesequi blam, velit il inciliquisci blandigna feugue vel eummodit, con henisit wisit nullute mod modolessi.

Putatet, suscipit lut ercipsu scillutatue corero ea commy nim zzriuscil in ut la feugait in etum ilisit lutatem num dolorpe rcipit luptat laore velent loborpe riureraessi tat ut lorercilis er iusci tem adionsed magnim dio exeril diam iure ex et aut adionsed tionummy nis num vel-iquisi.Lesse faccummy nulla feummod oloreet ea faccummodo dolorer ostrud dipit augiat nosto odolorting exercinim diam vendre

s impl ic i t y

simplicity

simplicity

simplicity

simplicity

corporations and the rest of the world are killingtypography

good typography is becoming extinct and bad typography is the disease. how many times have you seen bad typography win over good typography and do nothing about it? this has to stop! corporation and average joe are taking over the design and creative industry and we have to stop it from spreading.

corporations do not want to try anything that is interesting or cre-ative. why? FEAR! they are all afraid that they will fade away and nobody will remember them. they are afraid to make the average person con-fused. because of this they never will push the idea of design. to them it is making their boring ideas “pretty” or “have some pizazz” or making it “sexy”... and if i hear one more person tell the designer to “make it pop” i will go insane!

The reason that logos are so annoy-ingly big are not because the designer wants them that way it is because the client (who doesn’t know any better) says “can you make it bigger.” and every designer or creative director rolls their eyes and says sure! in the heads of most designers they are

saying, sure, you without the formal training or the knowledge that if i make your logo bigger than all the type has to change and be re kerned so that it all fits together. the person who knows the best about the subject is being turned into a technician.

Designer start to become immune to this disease and start making the logo bigger to start with and than the type becomes bigger and soon they are part of the problem and not part of the solution.

we need to re-train the designers and owners of design firms to stand up to this disease if we ever want to cure it.

There are so many reasons why people and designers are perpetuat-ing this disease and adobe is the main cause. Yes that is right i said adobe! they added drop shadows, inner glow, outer glow, bevel/emboss, and all the other pointless over done and over worked cheesy gimmicks. If they were never there we would not have this disease running ramped through our society.


good typography is becoming extinct and bad typography is the disease. how many times have you seen bad typography win over good typography and do nothing about it? this has to stop! corporation and average joe are taking over the design and creative industry and we have to stop it from spreading.corporations do not want to try anything that is interesting or creative. why? FEAR! they are all afraid that they will fade away and nobody will remember them. they are afraid to make the average person confused. because of this they never will push the idea of design. to them it is making their boring ideas “pretty” or “have some pizazz” or making it “sexy”... and if i hear one more person tell the designer to “make it pop” i will go insane!

The reason that logos are so annoyingly big are not because the designer wants them that way it is because the client (who doesn’t know any better) says “can you make it bigger.” and every designer or creative director rolls their eyes and says sure! in the heads of most designers they are saying, sure, you without the formal training or the knowledge that if i make your logo bigger than all the type has to change and be re kerned so that it all fits together. the person who knows the best about the subject is being turned into a technician.



There are so many reasons why people and design-ers are perpetuating this disease and adobe is the main cause. Yes that is right i said adobe! they added drop shadows, inner glow, outer glow, bevel/emboss, and all the other pointless over done and over worked cheesy gimmicks. If they were never there we would not have this disease running ramped through our society.

good typography is becoming extinct and bad typography is the disease. how many times have you seen bad typography win over good typography and do nothing about it? this has to stop! corporation and average joe are taking over the design and creative industry and we have to stop it from spreading.corporations do not want to try anything that is interesting or creative. why? FEAR! they are all afraid that they will fade away and nobody will remember them. they are afraid to make the average person confused. because of this they never will push the idea of design. to them it is making their boring ideas “pretty” or “have some pizazz” or making it “sexy”... and if i hear one more person tell the designer to “make it pop” i will go insane!




There are so many reasons why people and design-ers are perpetuating this disease and adobe is the main cause. Yes that is right i said adobe! they added drop shadows, inner glow, outer glow, bevel/emboss, and all the other pointless over done and over worked cheesy gimmicks. If they were never there we would not have this disease running ramped through our society.


corporations do not want to try anything that is interesting or creative. why? FEAR! they are all afraid that they will fade away and nobody will remember them. they are afraid to make the average person confused. because of this they never will push the idea of design. to them it is making their boring ideas “pretty” or “have some pizazz” or making it “sexy”... and if i hear one more person tell the designer to “make it pop” I wIll go InsAnE!




There are so many reasons why people and designers are perpetuating this disease and adobe is the main cause. Yes that is right i said adobe! they added drop shadows, inner glow, outer glow, bevel/emboss, and all the other pointless over done and over worked cheesy gimmicks. If they were never there we would not have this disease running ramped through our society.

why corpo-rations and the rest of the world are kill-ing typogra-phy

corporation’scorporation’s

the worldthe world

typographytypography


corporations do not want to try anything that is interesting or creative. why? FEAR! they are all afraid that they will fade away and nobody will remember them. they are afraid to make the average person confused. because of this they never will push the idea of design. to them it is making their boring ideas “pretty” or “have some pizazz” or making it “sexy”... and if i hear one more person tell the designer to “make it pop” i will go insane!







The reason that logos are so annoyingly

big are not because the designer wants

them that way it is because the client (who

doesn’t know any better) says “can you

make it bigger.” and every designer or

creative director rolls their eyes and says

sure! in the heads of most designers they

are saying, sure, you without the formal

training or the knowledge that if i make

your logo bigger than all the type has to

change and be re kerned so that it all fits

together. the person who knows the best

about the subject is being turned into a

technician.

Designer start to become immune to this

disease and start making the logo bigger

to start with and than the type becomes

bigger and soon they are part of the problem and not part of the solution.



good typography is becoming extinct & bad typography is the disease. how many times have you seen bad typography win over good typography and do nothing about it? this has to stop! corporation and average joe are taking over the design and creative industry and we have to stop it from spreading


The reason that logos are so annoyingly big are not because the designer wants them that way it is because the client (who doesn’t know any better) says

and every designer or creative director rolls their eyes and says sure! in the heads of most designers they are saying, sure, you without the formal training or the knowledge that if i make your logo bigger than all the type has to change and be re kerned so that it all fits together. the person who knows the best about the subject is being turned into a technician.

Designer start to to this disease

and start making the logo

bigger to start with and

than the type becomes

bigger and soon they are

part of the problem and

not part of the solution.

we need to re-train the

designers and owners of

design firms to stand up

to this disease if we ever

want to cure it.

There are so why people

and designers are perpetuating

this disease and adobe is

the main cause. Yes that is

right i said adobe! they

added, inner glow, outer

glow, bevel/emboss, and all

the other pointless over

done and over worked

cheesy gimmicks. If they

were never there we would not have this disease running ramped

through our society.

can youmany

drop shadow

becomeimmune

reasons

make it bigger



The reason that logos are so annoyingly big are not because the designer wants them that way it is because the client (who doesn’t know any better) says can you make it bigger and every designer or creative director rolls their eyes and says sure! in the heads of most designers they are saying, sure, you without the formal training or the knowledge that if i make your logo bigger than all the type has to change and be re kerned so that it all fits together. the person who knows the best about the subject is being turned into a technician.

Designer start to become

immune to this disease and

start making the logo bigger

to start with and than the

type becomes bigger and

soon they are part of the

problem and not part of

the solution.





want to cure it.

There are so many reasons

why people & designers are

perpetuating this disease

and adobe is the main cause.

Yes that is right i said adobe!

they added drop shadow,

inner and outer glow, bevel

and emboss, and all the

other pointless over done

and over worked cheesy

gimmicks. If they were never

there we would not have

this disease running ramped


can yougoodtypographymake itpop

manystand up

drop shadowbevelemboss

inner glowouterpointless effects

becomeimmuneto the

diseasereasons

make it bigger

good typography is becoming extinct and bad typography is the disease. how many times have you seen bad typography win over good typography and do nothing about it? this has to stop! corporation and average joe are the design and creative industry and we have to stop it from spreading.

corporations do not want to try anything that is interesting or creative. why? FEAR! they are all afraid that they will fade away and nobody will remember them. they are afraid to make the average person confused. because of this they the idea of design. to them it is making their boring ideas “pretty” or “have some pizazz” or making it “sexy”... and if i hear one more person tell the designer to “make it pop” i will go insane!

The reason that logos are so annoyingly big are not because the designer wants them that way it is because the client (who doesn’t know any better) says and every designer or creative director rolls their eyes and says sure! in the heads of most designers they are saying, sure, you without the formal training or the knowledge that if i make your logo bigger than all the type has to change and be re kerned so that it all fits together. the person who knows the best about the subject is being turned into a technician.

Designer start to to this disease and

start making the logo

bigger to start with and

than the type becomes

bigger and soon they are

part of the problem and

not part of the solution.





want to cure it.

There are so why people

and designers are perpetuating

this disease and adobe is

the main cause. Yes that is

right i said adobe! they

added inner glow, outer

glow, bevel/emboss, and all

the other pointless over

done and over worked

cheesy gimmicks. If they

were never there we would not have this disease running ramped


can yougoodtypographymake itpop

manystand up

drop shadowbevelemboss

inner glowouterpointless effects

becomeimmuneto the

diseasereasons

make it bigger

can you

never will push

taking over

make it bigger

becomeimmune

manyreasons

drop shadow

a look at some things that you can do to

type to give it more motion and movement.

Why are we so careful with type. Type should

be something we can play with and have

fun with. Who says that type cannot be just

as much of an image as an actual photo-

graph and or illustration. So these are some

techniques that you can use. Have fun and

remember type is part of the design as well.

AssIgNMeNts1. Work on project five. sketches are due next week.

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