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13 Dark UX Patterns Checklist13 Dark UX Patterns Checklist13 dark UX patterns to avoid if you don’t want to spook your users!
Confirmshaming: Are you using language that tries to shame the user for wanting to opt-out of something?
Check the boxes if your product does NOT have the following:
Tricky questions: Are you asking the users confusing questions, trying to make them do what you want them to?
Disguised ads: Are there ads that disguise themselves as part of the product?
Forced continuity: When a user’s free trial has expired, are they getting charged without warning?
Hiding costs: Are you hiding extra costs such as delivery fees until the very last stage of the checkout process?
Sneaking into a purchase: Are you trying to sneak an additional item into the user’s bag?
Trapping: Are you making it very hard for the user to opt-out of something?
Misdirection: Are you trying to lead users into doing things that they don’t want, such as highlighting a more expensive option over the others?
Baiting and switching: Are you asking the users confusing questions, trying to make them do what you want them to?
Privacy: Are you trying to trick users into publically sharing more about themselves than they intended to?
Hidden options: Are you hiding things like subscription checkboxes from the user or unsubscription links?
Bewildering Language: Are you purposefully using language that is unclear or complicated to prevent users from canceling or opting out of something?
Using Fear: Are you using language that tries to scare the user of what will happen if they choose to opt-out of something?