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2/28/2017 1 Necessary Slides Current situation –your business and why now The need or problem Opportunity/market – potential customers Solution – What is it Business model – product(s)/service(s) and revenue streams Competition –why you’ll win Your team –specific qualifications Funding needs –funds, milestones, timing 5-year financial forecast – Growth Rate

13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Page 1: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Necessary Slides

Current situation –your business and why now

The need or problem

Opportunity/market – potential customers

Solution – What is it

Business model – product(s)/service(s) and revenue streams

Competition –why you’ll win

Your team –specific qualifications

Funding needs –funds, milestones, timing

5-year financial forecast – Growth Rate

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Order Title Business Overview Team Problem/Market Opportunity Product/Solution Business Model Strategic Relationships Competition Barriers to Entry Financials/ Use of proceeds Ask

Elements of a Good Deck

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Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Is not exclusively focused on what you can do

Page 4: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Is not exclusively focused on what you can do

The 4 Cs)

Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Is not exclusively focused on what you can do

The 4 Cs)Clear – no room for misinterpretation

Page 5: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Is not exclusively focused on what you can do

The 4 Cs)Clear – no room for misinterpretationConcise – provides what they need to know, and nothing more

Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Is not exclusively focused on what you can do

The 4 Cs)Clear – no room for misinterpretationConcise – provides what they need to know, and nothing moreCredible – based on fact, logic, honesty

Page 6: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Elements of a Good Deck

Focuses on customer needsFocuses on investor needsTells how you will meet their needs

Is not exclusively focused on what you can do

The 4 Cs)Clear – no room for misinterpretationConcise – provides what they need to know, and nothing moreCredible – based on fact, logic, honestyCompelling – creates interest, excitement, and hopefully action

Common Mistakes

Words Words Words

Reading off slides

Too many fancy transitions

Unbelievable details

Complicated

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Page 8: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Improving Lives one Bottle at a Time

Non-Profit Founded in 2014

Scalable,

Self-sustaining

Cost Effective

Recycling solution

Business Overview

We print money for our investors

Page 9: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Team

Sergey Brin Ralph Lauren Elon MuskCOO/Co-Founder Funding/Marketing CEO/Founder

Problem/Opportunity

Are you trying to convince me?

Is it relatable?

Are you an expert?

Is it worth solving?

Why now?

Page 10: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Market VSOpportunity

I have a Trucking Tire App

The tucking industry is $800 Billion/yr

(Top Down)

Bottom Up Approach

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Market VSOpportunity

I have a Trucking Tire App (bottom up)

3.5 USM Truck drivers on the road Replace tires 10 times/yr Spend $100/tire 3 percent service charge 3.5M X 10/yr X $100 X 0.03 = $105M/yr TAM

Product/Demo

Name of the product

Screen Captures

Demonstration

Page 12: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Business Model

How will you make money?

Go to market?

Customers

Traction

Momentum

Page 13: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Strategic Relationships

Page 14: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Competition

Absolutely Needed!

How are you better?

Page 15: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Barriers to Entry

Keep others out

IP?

First to Market?

Team?

Defensibility?

Page 16: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Financial Overview

E. U. (Net) $800K $3.0M $10.0MUS (Net) $480K $5.5M $23.0MAsia (Net) - $400K $1.2M

Revenue $1.48K $8.9M $34.2M

EXPENSES $800K $2.3M $6.0MHead Count 5 10 24 Net Income $600K $6.6M $27.2M

Yr1 Yr2 Yr3

Page 17: 13 slide talk [Read-Only]gsm.ucdavis.edu/.../developing_your_startup_slide_deck.pdf · Bottom Up Approach. 2/28/2017 11 Market VS Opportunity I have a Trucking Tire App (bottom up)

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Use of Proceeds

Past

Present

Future

Capital Request

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Resources

- Bestpitchdecks.com

- blog.ted.com/10-tips-for-better-slide-decks/

- The-complete-beginners-guide-to-slide-decks-10actionable-slideshare-tips-for-maximum-results

- 7 Dead-Simple Ways to Improve Slide Decks

- Slideshare.com