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www Expert Green Advice .com

A digital platformA digital platformoffering consumers interviews withoffering consumers interviews with

established experts on green lifestyle productsestablished experts on green lifestyle productsso they can listen and shop smartso they can listen and shop smart

081409

A digital platformA digital platformoffering consumers interviews withoffering consumers interviews with

established experts on green lifestyle established experts on green lifestyle productsproducts

so they can listen and shop smartso they can listen and shop smart

•11

www Expert Green Advice .com

A digital platformA digital platformoffering consumers interviews withoffering consumers interviews with

established experts on green lifestyle productsestablished experts on green lifestyle productsso they can listen and shop smartso they can listen and shop smart

13 Slides13 Slides

090509

A Digital Marketing Platform ProvidingMillions Of Green Consumers Best-of-Class

Products and Cutting Edge Education

Why We’ll Succeed

• Our test webcasts made moneyOur test webcasts made money

• Famous experts invited & agreedFamous experts invited & agreed

• Market is large and underservedMarket is large and underserved

Solving An Urgent Need

Consumers Need:

The latest information onThe latest information ongreen products for optimum living.green products for optimum living.

Our Solution:Consumers hear experts for “Free”.Consumers hear experts for “Free”.

3 Easy Steps

Step #3Step #3

Consumers ListenConsumers ListenAnd Make PurchasesAnd Make Purchases

Step #2Step #2Consumers Consumers Join Site ToJoin Site To

HearHearWebcastWebcast

Step #1Step #1

Consumers Consumers Receive Free Receive Free Invite To Invite To

Hear Experts Hear Experts InterviewedInterviewed

Market Need

100 million consumers100 million consumers seek info before seek info before

buying green productsbuying green products

Source: 2007 US News & World Report, GAIAMSource: 2007 US News & World Report, GAIAM

$300 Billion $300 Billion spent on spent on green products green products in US alonein US alone

Interview Topics

Market Size By TopicMarket Size By Topic

• Personal Growth & HealthPersonal Growth & Health $ 118 B$ 118 B• Eco-TourismEco-Tourism $ 24 B$ 24 B• Clothing & Home Products Clothing & Home Products $ 10 B$ 10 B

TotalTotal$ 152 B$ 152 B

Source: 2007 US News & World Report, GAIAM.Source: 2007 US News & World Report, GAIAM.

Experts For First Year

AgreedAgreed

• Dr. Andrew Weil, Dr. Neal Barnard, Dr. Dr. Andrew Weil, Dr. Neal Barnard, Dr. Joe Mercola, Dr. Larry Dossey, Edgar Joe Mercola, Dr. Larry Dossey, Edgar Mitchell, Stephan Rechtschaffen, T. Mitchell, Stephan Rechtschaffen, T. Colin Campbell, Daryl HannahColin Campbell, Daryl Hannah

PendingPending• Dr. Deepak Chopra, Richard SchulzDr. Deepak Chopra, Richard Schulz,

Dr. Dean Ornish, Anthony Robbins, Dr. Dean Ornish, Anthony Robbins, Woody Harrelson, John RobbinsWoody Harrelson, John Robbins

• Emails proved profitable in testsEmails proved profitable in tests

• We’ll also use Facebook, Twitter & Blogs We’ll also use Facebook, Twitter & Blogs to lower acquisition cost & raise to lower acquisition cost & raise

profitsprofits

Acquiring Members

Webcast Goal

Goal:50,000

ListenersPer Webcast

• Sell interview downloads during webcast.Sell interview downloads during webcast.

• Sell re-purposed interviews for years Sell re-purposed interviews for years after after webcast on Google.webcast on Google.

• Sell products discussed by experts Sell products discussed by experts during during interviews.interviews.

3 Revenue Streams

$0$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000$8,000,000

Yr 1 Yr 2 Yr 3 Yr 4

SALESPROFITS

Projections

Profit Profit MarginMargin 21 %21 % 51 %51 % 63 %63 % 70 %70 %

TEAM

• Founder - Mark Perlmutter will recruit experts & assemble team.

• Manager - Pam Neil will manage daily operations.

• Consultant - Mike Moore will direct social media viral marketing.

• Advisor - Dr. Rubin Naiman will advise on green experts.

• Advisor - Sean Stutchen will advise on growth.

• Advisor - Dr. Aras Erekul will advise on green products.

• Consultant - Sam Rosen will train staff on Google Ad sales.

Conclusion & Funds Needed

• Market Is LargeMarket Is Large

• Tests Were ProfitableTests Were Profitable

• Famous Experts OnboardFamous Experts Onboard

• Team Is AssembledTeam Is Assembled

• 1 Million Members Reachable1 Million Members Reachable

• $150,000 Achieves Positive Cash $150,000 Achieves Positive Cash Flow In Month 7Flow In Month 7