1314 Annual Closing Report

AIESEC in Taiwan 1314 Final Report

Why we are here?To celebrate, to learn, to evolve

1112 MC Eagle 1213 MC Break through

1314 MC Revolution

We promise you to provide the highest quality experience ever and bring the clarity of purpose

of this organization.

Deepen Engagement

Strong FoundationIC

50th anniversary

Global

External

Alumni

@ TW

Branding refreshment

Sub product development

Talent development

Customer Experience

management

ProgramEngagement

To deepen engagement and create

strong foundation, we expand and sustain our

impact on youth and society.

1314 AIESEC in Taiwan Mission

How we will act in 1314

• We doubt• We suffer from basic levels• We are still the biggest secret in the world• We have weak capacity• We are not that proud like before of being an AIESECer

Let’s change

5 learnings

We realized only when we make leadership development in our experiences can we be relevant for the society, for the world and for the purpose of

Peace and Fulfillment of humankinds potential.

We promise to let

Leadership happen in every experience

762experiences

NPS33

Outgoing GCDP

GlobalNo. 8

Incoming GCDP

688experiences

NPS47

GlobalNo. 10

60experiences NPS

53

Outgoing GIP

APNo. 3

NPS33

Incoming GIP

46experiences

NPS55

250%Growth

Providing 2,000 exchange opportunities,

Realizing 1,550 leadership experiences with

NPS of 40.

Leadership Partnership with ZenlinxIn order to have more professional development for leadership, we cooperate with Zenlinx to empower

stronger self-aware and leadership trainings conducted by Zenlinx.

Let’s LEAD conferenceThis year we host a conference that focus on leadership development for LC EBs. To let our leadership quality better and stronger in local level.

Global Leadership Program

Experience designDesign more specific learning path for

different function newbie. Also we highlight the learning value more concrete

to attract right expectation members.

LEAD programIXP try-outWe package oGCDP together with our timeline operations to raise more awareness of IXP. The synergy between have a clearer picture since then.

To change people and develop people, our effectiveness is assess by people so as our customers.

If not listening to them, there’s no leadership possibly happening in our experience.

We urge ourselves to

Listen to our customers

Sub Products

OGX GCDP sub productFor better market attraction and better quality control we launch the whole new sub product to attract the right potential EPs

OGX GIP sub productTo better attract our potential customer in different target audience, we create sub product to bring clarity for leads. Also, to specify new service flow, we align special customer flow for each product.

ICX GCDP sub productTo penetrate our market and create better job description for our trainee, we developed sub products and create better quality experience.

Partnership for co-delivery

Co-create product with partnersWe cooperated with MoC, India, Cambodia to create specific product “Go Discover”. With more specific and challenging job description, we wish to create better quality and realize leadership experience.

Deepened I.R. for matchWith creating I.R. model and develop more

specific actions with partners, we successfully bridge partnership into local level.

In result, we diversify our trainee’s sources and create a bigger non-peak realization.

Aligning S&D with partnersThis year we develop more specific partnership for GIP. We grow the partnership with India for TtT and BA sub product. Also, we try to align our goals with partners by “market place” and continuously follow with our partners.

CEM for GCDP

CEM for trainee

We initiate project CEM for trainee. Including defining standards ,using internal communication website for trainee, forum and merchandise…etcThis help trainees’ experience have better memory in their journey.

Service revision & safety ensureTo let EP have better preparation and add value in their journey, we overhaul the service for oGCDP. Including strategic partnership with Cathay Pacific, let’s go out, revamping returnee conference agenda. Most importantly, we partner insurance company to have better risk management.

Listen to our TN

Collecting partners’ feedback

We don’t only listen to trainees but start to listen our TNs feedback as well. With the data collection, we can know more insights from TN and better our service to both sides.

Account management behavior

Facilitating LCs to manage account one by one by dividing JDs, we reach a better service level for our TNs.

National market research

Brand a

udit

Knowing our brand reality

This year we launched the first brand audit survey and start to learn from the feedback. Which enable us to firther create AIESEC in Taiwan’s brand.

Executing national market research

Before product development, we launch the unify survey to understand our market generally. This let us be able to package products.

It’s getting harder for us to engage generation Y and AIESEC is too hard to understand.

We have to tell the world we are the one create leadership development experience for a better

world.

We are eager to

Tell the secret

OGX online engagement

Discovering new channel for product branding

We start to separate online website from aiesec.org, so as to establish own product brand for oGIP/ oGCDP

Attracting more online costumerThis website also enable us to engage more youth easier. It also brings more clarity of the product and let sub product clearer for the customers.

50th anniversary

YIF reinvention

Bring alumni back home

Through 50th anniversary, we really successfully engage more alumni back to AIESEC in Taiwan. Also generate 1.5 million NTD donation for AIESEC in Taiwan.

Aligning agenda more with organization purpose

This year YIF design is to try including what AIESEC is and what are the youth that really creates impact.

Compare to the previous YIF, the overall satisfaction is better.

Brand refreshment

International Congress 2014

Brand buildingWe organized branding summit to discuss about the brand content. Including what is the brand personality and the why of brand.

Brand visual designWe finished the visual design that connects to our brand elements and launch it with templates of documents ,files….etc

Diversify external engagement

IC have engaged 30+ partners with 20 million sponsorship. Also enhance

the visibility of AIESEC through media exposures.

We are far from smart and strong so we suffer a lot. We even can’t learn from advanced management and create impact because of the fundamental

problem.

We determine to create

Smarter, stronger capacity

Long term development model

BSC for AIESEC in TWTo realize long term planning happen, we innovate AIESEC in Taiwan’s Balanced Score Card to evaluate and make sustainably organization growth possible.

LC road mapWe completed the road map for LC development from ME/SU, Extention initiative, Official extention ,Formal LC.

With project growth model together, LC tier management can be initiate with further development by tier based growing.

Together we align our LC structure re-design with our growth model.

New Conference design logic

With new agenda design logic for NCFs, conference objectives’ are clearer and enable behavior shaping.

Financial capacity

Financial planning

We change the account title align with BSC logic, so as to let us know how we invest our resource better. With the new budget templates, we start to gain more insights from financial side.

Financial transparency

By creating online systems, we realize real time tracking of budget execution and transparency at the same time.

The clarity of the purpose is the core of call of actions. We should have a better why for this

impactful organization.

We want you to

Proud to be an AIESECer

AIESEC in Taiwan Mission

Leadership model

We redefine a clearer purpose not only for externals but also our membership. To create a common and clearer purpose for AIESEC in Taiwan strive for long

termly.

We redefine what leadership is in order to let AIESEC in Taiwan really create leadership in every experiences. With a clearer content, we can align our experience more easier and assessable.

Leadership in every experience

Smarter, stronger capacity

Tell the

secret

Listen to our customer

Be bold,Break barriers,Dare to change

Proud to be

an AIESEC

er

1314 AIESEC in Taiwan Legacy Map

Enable Leadership in every

experience

MaintainSmarter, stronger

capacity

Start to Tell the secret

Listen actively to our customer

Let everyone Proud to be an AIESECer

Our Progress& Failure


Enable Leadership in every

experience

Leadership is still not in every programWe suggest leadership model can be further developed. In which should really let leadership model be used when we are doing experience design.

This year we define what leadership is but we still need to build the standards and assessment tool for it in order to let embedded leadership in our programs.



Brand management should be continuedBrand is established but need to have more detailed management. It’s about how we can use the content of brand into every aspects of AIESEC in Taiwan.

IC 2014 legacy to carryIC left us a huge success of engaging new partners and media exposures resource. How we can maintain and scale up these resources should be considered in 1415.

We have only started to tell the secret, the content has to be followed up and the management way of “how” can we tell the secret is not yet done.

YIF should find a stronger market valueYIF should have a stronger positioning as PR but also as market value



Sub product are not positioned clearThis year we dropped in oGCDP because of the unclear positioning for TA and market value of our products. Also our iGCDP sub product need further verification for widely implementing.

Co-delivery are not realizedOur partnership should not stop partnering

with partners to create relevant projects and should strive more to co-delivery the service rather than just aligning supply and demand.


We start to understand our market but we aren’t really into it. We start to listen the feedback from our customers but we didn’t give them the service that enable their leadership and quality of experience.

Brand audit/market research need better executedWe initiate them but the timeline and execution is not implemented well. Aligning with timeline, we can generate better insights.



MaintainSmarter, stronger

capacity


Research for growth model it’s not complete yetGrowth model will need more detailed development. The ideal stage is to with specific strategy suggested and structures.

Learning & Development is still not effective

Learning and development should be more structured for different role and function.

We establish a lot of revolutionary foundation changes. But these will need betterment still and learning and development should be realize for local talent.

Let everyone Proud to be an AIESECer


We now have the clarity of AIESEC purpose, but it is not into most of the membership.

“Why” is not widely into memberWe suggest 1415 to start conveying why in a deeper manner. To let generation 1415 have a common purpose.

Three gifts for 1415

Our mindOur spirit and

attitude

Think long termly

Never settleThe dream of the Golden 10 years.

A realization of AIESEC.

Believes in change

Proud to be AIESECer

Don’t loose faith with the purpose


attitude

Our heartMission user

manual


attitude

Our heartMission user

manual

Our wish

Thank you video

Most importantly, we have learned that the most exciting part about AIESEC is that is as much about the creators of the

experiences as it is about the scale and impact of the experiences we create.

It’s about PEOPLE and GRATITUDE.

To all the NSTs, Participants of Strategic Meetings and all the MC Taskforce,

YOU made this year possible with US. Thank you.

To our inspiration and role modelLCPs of Generation 13/14

Thank you

To my team AIESEC in Taiwan MC team 13/14

It’s been a life-time honor to lead youThank you.

Thank you Generation13/14

• 1314 videos playing• Welcome (Music、魔鬼燈 )• Change (音樂 )

Documents

1314 Annual Closing Report