14 Creative Industry Trend 2009

8/9/2019 14 Creative Industry Trend 2009

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Andi S. BoedimanCreative Industry [email protected]
http://www.ideonomics.com/http://www.ideonomics.com/mailto:[email protected]?subject=email%20subjectmailto:[email protected]?subject=email%20subject


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Creative Industryin Indonesia


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Creative Industry in Indonesia

US$ 8.7 billion9thbiggest in Indonesia

4.5 million worker7thbiggest in Indonesia

1.5 million companies6thbiggest in IndonesiaSource: Ministry of Trade
http://industrikreatif-depdag.blogspot.com/http://industrikreatif-depdag.blogspot.com/


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Creative Industry in Indonesia

Source: Ministry of Trade
http://industrikreatif-depdag.blogspot.com/http://industrikreatif-depdag.blogspot.com/


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Indonesia is aDistribution

Nation


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Indonesia is a nation of about 17,500 islands in South East Asia, and the

worlds largest archipelagic state. With a population of 237 million, it is theworlds fourth most populous country and the most populous Muslim-

majority nation.

Thus, Indonesian challenge and strength is:population & geography.

Distribution is a major factor to successful business.


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Distribution Model

Media Distribution Biggest Player Numbers

Book Bookstore Chain Gramedia 100 stores

Music Music Store Chain Disctarra, KFC

Film Cinema Chain Cineplex, Blitz Megaplex 30 cities

Internet Internet Cafe (Warnet)10 - 12

thousands

Mobile Telco Telkomsel, Indosat, XL 120 millionusers

Game Game Center2.5 - 3 million

players


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Comic & Manga


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Manga Market in Indonesia

1.5 million comic/monthabout 100 titles


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Manga has become one of fastest growing consumer industries, and Indonesia is

now one of the biggest manga markets outside of Japan. Manga in Indonesiais published by Elex Media Komputindo, Acolyte, Level Comic, M&C andGramedia, and has greatly influenced Indonesia's original comic industry.


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Music


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CD sales slump

Ring Back Tone

Music Industry


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Ring Back Tone (RBT) lagu-

lagu Samson by Universal isthe best selling RBT in theworld with 11 million users.

Kenangan Terindah songsfrom the album contribute 4

million RBT users, followed

by Disusul Bukan Diriku with2 million RBT users.


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KFC release KFC Music Hit

List that is offered in all KFCOutlet. Juliette is one of the

best selling music.

Not just Chicken!Its Music Distribution


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Film


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Indonesia Film Industry

Source: Interview with

Shanty - Jiffest Director


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21 Cineplex is at 30 major citiesand dominates imported film

Blitz Megaplex is a

new player targetingthe higher end market


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some of the most

successful film inIndonesia, with 1 - 4million viewers


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Television

TV Series

Movie

Feature filmMerchandise

Toys, Merchandise

TV Series, film,comic, etc

Comics

TV Series, film,

comic, etc

Mobile

Graphics, Wallpaper,Rich Content

Real Estate

ArchitecturalVisualization

Industrial

Rapid Prototyping,CAD

Outsourcing

CAD, games,TV Series

Advertising

Tv commercials

Games

Arcade, Java,Console, PC Game


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Internet


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Internet User

Subscriber User (in thousands)

Source: APJII


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the most visited site in Indonesia are community & news

kaskus.us is community detik.com is a news portal

kompas.com is a news portal kapanlagi.com is an entertainment portal


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Kaskus

Detik

Kompas Kapanlagi

news

Friendster Facebook

community

Ticket

Retail Book

goods &merchandising

Advertising asBusiness Model

Games

ClassifiedImages,

Music

digital content

Ecommerce asBusiness Modelepayment

platform

US $5-8million


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Mobile


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Mobile Phone User approximately 127 million subscribers106 million GSM + 11 million CDMA

Source: Postel
http://www.postel.go.id/update/id/baca_info.asp?id_info=1016http://www.postel.go.id/update/id/baca_info.asp?id_info=1016


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Mobile 90% is a prepaid user, about US $ 1 billion/year

Mobile content including quiz, SMS subscription, chat,religious content

Some of the biggest player is Kode Jawa, Infokom,Kapanlagi, Elasitas

Ring Back Tone is a US $ 200 million/year

Mobile Channel is popular in Indonesia:

More than 220,000,000 SMS traffic/day More than 150,000 MMS traffic/day

More than 32,000,000 mobile content download/day


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Call for action from a Billboard or

Print Ads : Audience can send SMS to get

more information about theproduct

Can be enhanced with short

quiz (questions related toproduct knowledge) and data

mining

Case Study :

Nutrifood HiLo Campaign

Who have higher risk to get Osteoporosis? Audrey, the secretary?Or Felly, the air stewardess? Audience can answer via SMS.

Most audience answered that Audrey will have higher chance ofosteoporosis by stereotyping that secretary are mostly sitting in

desk and answer telephones, while stewardess will live an activelive by serving in the airplane.While actually, air stewardess have higher chance of osteoporosis

due to the exposure to air pressure in higher altitude.


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Cwex Corner

A cross media communication campaigncombining TV, Web & Mobile to built community

and loyalty of Kotex customers.

Activities initiated , includes :

- SMS Quiz

- SMS Voting- SMS Club (Subscription / News Alert)- SMS Tips / Horoscope- Mobile content download (ringtone/wallpaper/

games., etc.)

Customer Loyalty & Retention Program


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Low Value

Content

High Value

Content

Mobile Content Transition

Quiz

SMS subscription

Community

Music

Games

etc.


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Games &Animation


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Ragnarok was a major trend in MMORPG.In Indonesia, published by LYTO.

Audition is the leading games, publishedby Megaxus in Indonesia.


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Advertising

source: Bullit Sesariza

d G


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Arcade Game


O i


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Outsourcing


PC G


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PC Game

Mythic Perspective

Indonesia focus on

developing InspiritArena as MMOGwith their own 3Dengine.

M bil


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Mobile



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Castle animation's newest 3D animationproject is : Grandpa Jake. The 11 minute

TV series is based on a successful

children book published by Aurora,Switzerland. In this project Castle isworking together with an award winningdirector Robert Fernandez and a senior3D animation director Phil Brathen.

Television


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Sing to the Dawn started as an awardwinning books and adapted intoComputer Graphic Animated Feature

Film by Infinite Frameworks that is ajoint collaboration between Indonesiaand Singapore.

The story is happened when a girl winsa scholarship competition, a young Thaivillage girl faces the hostility of herbrother who places second and her

father who feels the city school is noplace for a girl.


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CreativeEducation &Community


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Creative Industry School in Indonesia

Graphic Design 60 schools, 12 thousand studentsProduct Design

30 schools, 2 thousand studentsInterior 30 schools, 3 thousand studentsArchitecture

180 schools, 23 thousand studentsInformation Technology 900 schools, 200 thousand students

Source: Ministry of Education


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Students Portfolio


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Source: Herman Pratomo FGD


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Foto: Rico Halim FGD


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FGDexpo2009 INTRODUCE YOU...

the FGDexpo2009

STORYTELLER


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Thank YouAndi S. BoedimanCreative Industry [email protected]

www.ideonomics.com
http://www.ideonomics.com/http://www.ideonomics.com/mailto:[email protected]?subject=email%20subjectmailto:[email protected]?subject=email%20subject

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14 Creative Industry Trend 2009