City Nation Place is bringing together national, city and regional government leaders and marketing teams to learn how to foster more e�ective collaborations to drive economic and tourism development. Attend the forum to ensure that your place brand and marketing strategy benefits from the innovative ideas and best practice advice that will be shared - you will leave the event with all the informa-tion and inspiration you need to develop and implement a successful strategy to ensure your place stands out on the map.

14 MAY / BIRMINGHAM

All of this in one time-e�ective day in Birmingham. Book now to ensure your place. Book as a team to ensure maximum benefits.

Hear from Conrad Bird, director of the GREAT Britain campaign, how international perceptions of the UK are changing, how international investment decision-making process work, and how places across the UK can harness the power of the GREAT Britain brand more e�ectively.Learn from the experience of Liverpool, London, and Wales at leveraging city to city collaborations to attract international attentionPick up tips on fostering stakeholder collaboration around your economic and tourism development vision from Coventry, Scotland, and Nottingham Hear the latest research from Visit Britain identifying tourism markets that o�er the greatest potential for UK places and join round table discussions to contribute your ideas and requests for an action plan to target these marketsJoin a workshop session led by the Department for International Trade designed to foster smarter digital marketing approaches to attract investmentHear how Marketing Edinburgh has reacted to a funding crisis and plans to implement the UK’s first tourism taxVisit the GREAT Britain clinic to meet with senior representatives of the GREAT, Visit Britain and DIT teams to discuss your own place’s issues and find out how these central bodies can help you

REASONS TO AT TEND:

How Belfast analysed its assets, created a strategic vision and identified the tools and skills needed to implement itHow Harlow and Cheshire & Chester Council have e�ectively engaged their citizens in the place branding and place making processHow Kent has developed its understanding of more e�ective digital approaches for key tourism audiencesHow Lancashire levarages the private sector and business ambassadors to drive economic developmentHow Manchester has delivered a world-class innovation districtHow Glasgow and Bristol have evolved their place proposition and changed perceptionsHow Altrincham’s BID team is implementing a place brand strategy at neighbourhood levelHow Hull, former UK City of Culture, and Waltham Forest, the current London Borough of Culture are leveraging a year-long cultural programme to deliver longer-term benefitsAnd learn from Eindhoven….. yes, Eindhoven in Belgium: an international case study and a turn-around story. How did this city turn around its fortunes after the collapse of its manufacturing sector and develop a strategic approach that has transformed it into an international city of design – creating jobs, attracting talent and investment, and growing its tourism revenues

PLUS learn from real place brand strategy experiences...