Upload
marketing84com
View
227
Download
2
Embed Size (px)
DESCRIPTION
nguyen tai lieu
Citation preview
The Timeshare Industry
TimeshareA term used to describe the joint ownership of a resort property shared with others. AKA - Vacation Ownership
Each owner owns a specific periods of time usually by the week
A timeshare can take on a variety of formsCondominium, Hotels, Cabins, Cruise ships, Houseboats, Motor homes. A timeshare can be bought, sold, or traded Largest timeshare exchange companies: Resort Condominiums International (RCI) & Interval International (II)
Timeshare (con.)Timeshares began in the 1960 with families sharing vacation homes in the French Alps The concept spread to North America in the 1970s in the form of 7 day stays at resorts or condominium properties
About 5,100 timeshare resorts in 110 different countries 6 million timeshare owners residing in 270 countries Cost range from $7,800 to $85,000/week (average = $14,500/week) Average owner is older, educated, and has higher income (e.g. baby boomers)
Mixed-UseThe scenario describes timeshare in a hotel environment
Mixed-use facilities have been soaring in popularity since the mid 1990s
Integrate golf courses, restaurants, swimming pools, etc. with a hotel and timeshare component to maximize returns
Marriott, Disney, Hyatt, Starwood, Four Seasons, Ritz-Carlton, and Hilton are companies adding the timeshare concept to their hotel businesses
Leverage hotel brand names and create cross-utilization opportunities between traditional hotel products and timeshare services and products
Creates stability and profitabilityCustomers pay a sizable lump sum in advanceCustomers pay an annual contribution
Less affected by a downturn in the economy than conventional resort hotels
Help lower marketing, operational, and development costs, and maximize the yield of the operation through shared assets and staffAdvantages of Mixed-Use
Comparing Timeshare Ownership to Hotel Rental
Typical Hotel RentalTypical Marriott Vacation Club VillaAccommodations2 persons, roll-aways on request6 to 8 in specious comfortCommon Usable Area350 sq ft1100 sq ftTypical Floor PlanOne room with bath Separate living and dining areas Multiple baths and balcony availableIn-Room Dining OptionsDine out, room serviceFull kitchen with service for 8FeaturesOne TV set, Valet/Laundry ServiceMultiple TV sets, VHS or DVD player Washer / DryerLong-term Financial RewardRentingOwningCostADR = $87Ave. Cost/week = $14,500 Maintenance Fee: $385/year
Have space and luxury of a resort villa or condominium apartment instead of a cramped hotel room
Exchange your timeshare for similar accommodations in desirable destinations all over the world
Have access to a lifetime of extraordinary vacation opportunities - pass your ownership on to family or friends
Customize vacations (time & place)Consumers Benefits
The Bed-and-Breakfast Industry
B&B is a term for accommodations operated inprivate homes or historic buildings with distinctive rooms, where breakfast is usually the primary meal provided by the innkeeper ~Bed-and-Breakfast (B&B)
Home-StayBreakfast is the only meal served3 or fewer rooms Bed-and-Breakfast Breakfast is the only meal servedOwner is most likely the innkeeper and lives on site3 to 10 guest rooms Country Inn / Bed-and-Breakfast InnServe an evening meal in addition to breakfastMany cases that the owner hires an innkeeper10 to 20 roomsMore services (e.g. weddings, small meetings, birthday party, etc.)Types of B&B
Size Distribution of B&Bs and Country Inns 1 to 4 guest rooms 33%5 to 8 guest rooms 33%9 to 12 guest rooms 14% 13 to 20 guest rooms 11%21 or more guest rooms 9%Number of Rooms Percentage of Total
Approximately 20,000 licensed B&B and country inns in the United States Nearly 170,000 rooms Financial BenefitsIRS allows B&B owners to deduct certain costs (water, sewer, electricity, mortgage interest, and real estate taxes)
B&B Facts
No one B&B is the sameDistinctive rooms decorated according to an appropriate local themeRomantic get-away, Historic buildings, Antique furniture, Ornate gardens, etc.http://www.woodrowhouse.com/ Personal TouchHomelike atmosphereExperienced & knowledgeable innkeeperLocal attractions, events, restaurants, activities, etc.Tour planning
Uniqueness of B&B
B&B Industry Statistics (2004)
Average Occupancy RateAverage Daily RateRevPar
Hotel61%$86$52
B&B41%$143.9$59.57
Average Occupancy Rate (2000 ~ 2004)
Chart1
0.42
0.38
0.4
0.41
Year
Occupancy %
Sheet1
200042%128.87
200238%136.7
200340%142.73
200441%143.9
Sheet1
0
0
0
0
Year
Occupancy %
Average Occupancy Rate (2000~2004)
Sheet2
Sheet3
Average Daily Rate (2000~2004)
Chart2
128.87
136.7
142.73
143.9
Year
ADR
Sheet1
200042%128.87
200238%136.7
200340%142.73
200441%143.9
Sheet1
Year
Occupancy %
Average Occupancy Rate (2000~2004)
Sheet2
Year
ADR
Sheet3
B&B WebsitesProfessional Association of Innkeepers International (PAII): the largest association of innkeeper professionals http://www.paii.org/
BedandBreakfast.com http://www.bedandbreakfast.com/Index.aspx Historical & Hospitality Accommodation of Texashttp://www.hat.org/
B&B in Taiwan
B&B in Taiwan
*?
********