Affluent and Private Banking players are looking for new strategies that will enable them to achieve their goals in

today’s challenging operating environment. This Efma summit is the place to meet the right connections and get the knowledge and inspiration you need. Each of the main themes will include dedicated sessions focusing on key issues, with in-depth case study presentations, breakout sessions and panels to discuss insights on:

Digital, data, automation and new entrants · Multichannel and digital · Fintech and the rise of robo-advisors · Increasing customisation Business models for an evolving market

· The impact of the new entrants on profitability and competition

· Revamping the value proposition · Decoupling advisory and products · Changing the business model · Preparing to serve tomorrow’s · The impact of social models Big versus small: big players versus family offices/independent agents

New industry regulation · The effect of regulations on banks’

international business · MiFID 2

AFFLUENT AND PRIVATE BANKING SUMMIT

Vienna15-16 SEPTEMBER 2016

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Peter HahnHenry Grunfeld Professor of BankingThe London Institute of Banking & Finance UK

Marc Michel Innovation Manager Wealth Management UBS Switzerland

Thierry Derungs CDO & Head Digital Solutions, Private Banking BNP Paribas Wealth Management France

Luc RasschaertCEO IWI International Wealth Insurer Luxembourg

Marco SilvaniManaging Director Lemanik SA Switzerland

Javier Salgado MuñozSenior executive, Head of Ixe, Banorte Affluent Banking Director General Adjunto Banca Preferente Banorte Mexico

Nadeem MujtabaCEO Gulf Wealth Management UK

NEW OPPORTUNITIES IN AN EVOLVING MARKET

www.efma.com/affluentprivate16

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15 September 2016 Welcome coffee and registration8.15

RETHINKING THE BUSINESS MODEL

IDENTIFYING GROWTH OPPORTUNITIES

9.00

11.10

Banking affluent customers: adapting to climate change (not the weather!) Economics and demographics Technology and transparency Survival and opportunities for success Low rates, low growth, changing the rules & delivery; thoughts on the changing wealth banking business

Peter Hahn Henry Grunfeld Professor of Banking The London Institute of Banking and Finance UK

Life-time customer retention Helping banks increase customer retention Short-term financial performance vs. long-term wealth structuring and preservation Enhancing the value proposition through partnerships Efficiency of wealth insurance solutions

Luc Rasschaert CEO IWI International Wealth Insurer Luxembourg

Affluent in the emerging markets: engine of future growth for asset managers & size of the prize Structural factors hindering access to the affluent segment Fintech is a great help, but not a panacea How to re-define the business model

Nadeem Mujtaba CEO Gulf Wealth Management UK

Private banking and wealth management in a large universal bank in Poland Polish private banking sector Specific characteristics of polish HNWIs: who they are and what they want How to meet their needs: service model: mBank’s approach to private banking and wealth management The cooperation between Private Banking and retail banking in client segmentations

Małgorzata Anczewska Director of Private Banking Department mBank Poland

Rethink the banking business models to achieve a sustainable profitable growth.Is there a Swiss peculiarity? A pervasive, changing landscape & major endogenous trends affecting banks Threats facing the industry Main pillars of future business models

Marco Silvani Managing Director Lemanik SA Switzerland

Coffee break and networking10.40

Lunch12.50

AFFLUENT AND PRIVATE BANKING SUMMIT PROGRAMME

30’Q&A

STUDY PRESENTATION: Evolution of private banking from traditional to digital relationship Main reasons and aims of digitisation of private banking. Private banking activities and processes to be digitised and moved from the banker’s side to the digital

channel (customer side) How technology can complement the traditional approach to private banking- Main beneficiaries of private

banking digitisation. Bank? Advisor? Customer? Everyone? Technological strategy for the digitisation of private banking

Anna Sacha Business Solution Manager Comarch Poland

Grzegorz Prosowicz Head of Product Management for Capital Markets Comarch Poland

www.efma.com/affluentprivate16

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15 September 2016

PRIVATE BANKING:MIFID2, SEEING THE GLASS HALF FULL

AFFLUENT BANKING: AFFLUENT CUSTOMER CENTRIC STRATEGIES

STUDY PRESENTATION Wealth management and private banking: global market, global customers but local specificities

Said Qaceme Director & Pascal Martino Partner, Advisory & Consulting Deloitte Luxembourg

Making Mifid a business opportunity and a positive customer experience

Bastiaan Braams Global Head of Marketing Development, Private Banking International ABN AMRO Bank Netherlands

From challenger to winner: successful affluent banking strategy of a new entrant bank

Engin Evren Canturk Wealth Manage-ment Director Odeabank Turkey

End of day 118.10

14.20

Coffee break and networking16.00

30’Q&A

AFFLUENT AND PRIVATE BANKING SUMMIT PROGRAMME

ON-SITE VISITSGet real-life applications during the on-site visits, via direct interactions and learn how big industry players implement the newest and best ideas, to create value.

16.30

Enjoy free access to any 2016 Efma conferences www.efma.com/premiumpass

GET YOUR PREMIUM PASS NOW!

Visit Erste Hub / BeeOne a responsive creative change platform creating retail banking for out times

Leveraging MIFID2 opportunities to redesign our value proposition

Maria Elena Lanciego Perez Director Affluent Busi-ness Spain Santander Spain

14.45

15.10

Unlocking the Potential of the Y and Z Generation in Wealth Management

Imre Rokob Director of Business Development Dor-sum Hungary

A new paradigm: digital free to digital value

Edoardo Fontana Rava Head of Global Products – Managing Director Banca Mediolanum Italy

www.efma.com/affluentprivate16

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16 September 2016

AFFLUENT AND PRIVATE BANKING SUMMIT PROGRAMME

An incumbent strategic perspective: wealth trends in CEE; business models; challenges & methods

András Takács Managing Director, Head of Wealth & Investment Management OTP Bank Hungary

From the digital transformation to customer experience: the road ahead...

Thierry Derungs CDO, Head Digital Solutions, Private Banking BNP Paribas Wealth Management France

Coffee break and networking10.40

Welcome coffee and registration8.15

PRIVATE BANKING: DIGITAL RELATIONSHIP MODELS

AFFLUENT BANKING: GETTING WISER - HOW TO WEATHER CRISIS STORMS AND CHALLENGERS

30’Q&A

Maximising diversification for Brazilian private clients: the challenge

Raul Biancardi International Head of Wealth & Asset Management Banco Bradesco UK

11.10Roboadvice ... friend or foe?

Carlo Giugovaz Founder Supernovae Labs Italy

How innovation shapes the future of wealth management: Innovation ingredients

Marc Michel Innovation Manager, Wealth Management UBS Switzerland

Centralisation of the advisory approach, without losing local touch Markus Plank Head of Retail Investment Products; Division Premium & Private BankingRaiffeisen Bank Austria

11.35

Lunch and networking 12.20

30’Q&A

Affluent clients - group of people or individuals?

Paweł Przybyłek Director of Savings and Investment Products Department mBank Poland

PRIVATE BANKING: INNOVATING TO GAINAN EDGE IN A CONSERVATIVE MARKET

AFFLUENT BANKING: A PERSPECTIVEON ROBOADVISORS

9.50

9.25

9.00

Banorte… a customer-centric approach

Javier Salgado Muñoz Senior executive, Head of Ixe, Banorte Affluent Banking Director General Adjunto Banca Preferente Banorte Mexico

An analytical approach to defining value propositions for affluent customers

Oguz Taner Okutan Affluent & Mass Affluent Segment Manager Isbank Turkey

Lim Say Cheong EVP Head ISLAMIC Banking Maybank Singapore

The impact of fintech on Islamic Banking: special focus on provate wealth and investment

30’Q&A

www.efma.com/affluentprivate16

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16 September 2016

AFFLUENT AND PRIVATE BANKING SUMMIT PROGRAMME

NEW APPROACHES TO WEALTH MANAGEMENT

LEARNING FROM THE SMALL, AGILE, AND NEW ENTRANTS

STUDY PRESENTATION Digital engagement & collaboration The hype, the reality and the future in wealth & investment management How technology and digitalisation are radically upending the wealth management industry and

considerably challenge its value proposition. Are digitisation and business process automation essential ingredients to remain competitive? How digital engagement and collaboration tools can meet evolving client expectations, reduce attrition,

realize efficiency and provide tangible business returns? Case studies of financial service providers that have adopted digital engagement and collaboration tools to

deliver their customers a differentiated digital wealth experience .Peter Schramme Chief Business Development Officer Objectway Belgium

Pros and cons of being small in a big group Becoming the private banking division of CARIGE Group Pros and cons of this transition Getting bigger in terms of customer base, while… Getting slimmer in terms of IT, back offices and other services provided by the group

Daniele Piccolo General Manager Banca Cesare Ponti Italy

Adopt a banker Offering Experience Economy Opening to New Core Banking Regtech MiFID2 and PSD2 Singularities External Asset Managers and new distribution trends

Alexandre Gaillard CEO & Founder InvestGlass Switzerland

The opportunity for a new deal with our affluent segment Intesa Sanpaolo affluent segment at a glance: key figures ISP affluent service model: a dedicated, fully integrated network across all channels for affluent customers Market environment and main challenges: Flood of new regulations (e.g. MiFID II), pervasive digital, newcomers, increasingly demanding customers

ISP strengths and assets to leverage in order to transform threats into opportunities Intesa Sanpaolo vision: moving from pure investment advisory to a comprehensive advisory service covering

all financial aspects of the customer’s life. Key enablers: staff empowerment and a dynamic digital platformLuca Facchini Provera Head of Affluent Segment, Marketing Intesa Sanpaolo Italy

Coffee break and networking

End of the conference17.20

15.35

14.20

30’Q&A

16.05

DATESThe Affluent and Private Banking Summit will begin with a welcome coffee on Thursday 15 September 2016 at 8.15 and will end on Friday 16 September 2016 around 18.00.

LOCATION Le Meridien ViennaOpernring 13-151010 Vienna, AustriaTel: +43 1 588 900 www.lemeridienvienna.com LANGUAGES All sessions will be held in English.

ACCOMMODATIONEach participant must pay the cost of his or her accommodation directly to the hotel before departure. A block of rooms has been provisionally reserved for the nights of Wednesday 14 and Thursday 15 September 2016 at the Le Meridien Vienna. The cost of a single room per night is € 235, € 255 for a double room (including breakfast and taxes).An automatic confirmation will be sent by email within 24 hours of your registration. In this email you will find a link to book your accommodation online. The hotel guarantees room availability and price until Monday 18 July 2016. After this date the hotel cannot guarantee either room availability or prices. The hotel will automatically bill unoccupied rooms or late cancellations.

REGISTRATION The registration fee covers participation in the Summit, documents, lunches and coffee breaks. Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. We welcome late-bookers, but credit card information must be provided.

CANCELLATION All cancellations must be received in writing. A 20% cancellation fee will be charged for all cancellations received on or before Thursday 1 September 2016. The full fee will be charged for cancellations made after that date, as well as to delegates who are unable to attend on the day, unless a substitute delegate is provided. Substitutions are accepted at any time.

PAYMENT

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AFFLUENT AND PRIVATE BANKING SUMMIT REGISTRATION FORMwww.efma.com/affluentprivate16

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15-16 September 2016