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M E D I A PLANNER20
15
www.plant.ca
Publisher’s Message
Manufacturing continues to be the single most important sector of the Canadian economy comprising over 11% of Canada’s total GDP. This sector consists of a diverse range of readers from senior-level management to technical professionals operating on the plant floor. No single publication covers this entire market like PLANT. PLANT, the nation’s leading magazine for manufacturers since 1941, joined with Canadian Industrial Equipment News – Canada’s leading new products technology source since 1940 — in 2012 to create the only publication that reaches and serves all of these decision makers across every manufacturing and processing industry. Engaging editorial content provides industry leaders with perspectives and insights into what drives manufacturing, processimprovements that increase operational efficiencies, innovations and management strategies that will build their businesses.The addition of CIEN in each issue provides an even more comprehensive package forend users and decision makers with coverage of advances in technology, new products and the most in-depthproduct specific application stories. With the widest and deepest market coverage, PLANT serves the unique and specific needs of advertisers in Canada’smulti-billion dollar manufacturing sector with effective custom-media solutions. Target broad or specific vertical and nichemarkets through comprehensive print and online campaigns, custom research and market-specific face-to-face events. Let us put a customized marketing campaign together for your company in 2015 that will deliver your message to PLANT’s important and receptive audience.
Michael [email protected]
Effective January 2015
Readership Highlights
PLANT MAGAZINE IS THE ONLY PUBLICATION IN CANADA TO OFFER ACCESS TO EVERY LEVEL OF DECISION MAKER ACROSS ALL MANUFACTURING SECTORS.
AND, PLANT IS #1 FOR AUDIENCE delivering more qualified readers than any other manufacturing publication in Canada!
✔ Over 83,000 total pass along readership each issue
✔ 99.3% of readers rate the magazine Good to Excellent
✔ 91% of readers spend 15 minutes to more than an hour reading each issue
Comments by respondents from the PLANT 2014 reader survey.
ADVERTISE WITH THE MARKET LEADER
# 1With its' long history of serving this market, PLANT has captivated the attention of loyal readers from executives to operations and engineering, plus the buyers, specifiers and users of your company’s products and services.
The addition of CIEN’s hands-on readership from the plant manager to end users on the plant floor ensures your advertising message is being seen by decision makers across every level.
Executive Management • Plant Managers • Production/OperationsEngineering • Maintenance • Design Engineers • Purchasing
Our readers haven’t stopped at print…
PLANT now offers the most extensive manufacturing e-news subscriber base in Canada. You can feel confident knowing that your message will reach key decision makers throughout the entire buying chain and with proven results!
PLANT is your single-source media supplier offering the most comprehensive market coverage linking advertisers to Canada’s vital manufacturing markets.
Media Planner
CIEN has been a trusted source for the latest product information for 75 years!
WHAT OUR READERS HAVE TO SAY...
“ PLANT is very informative, I really enjoy sharing articles with my sons - a chemical engineer and a power
engineer - as well as co-workers when I find interesting articles. PLANT magazine is one of the only sources with a Canadian perspective on business and in particular manufacturing in this country that I have seen.”
TOTAL MARKET SHARE MANUFACTURING UNITS LOCATIONS & QUALITY
“ Great commentaries on companies,
technologies and transactions.” “ I get a lot of information from Plant that you
just don't get in regular news.”
A COMBINED OPT-IN SUBSCRIBER BASE OF OVER30,000
www.plant.ca
2015 PLANT Editorial Calendar
To provide readers who represent all links in the manufacturing decision-making chain with information that will energize their businesses and make them more successful.
Canada’s most comprehensive editorial package for manufacturers blends insights on industry issues, trends and lucrative market opportunities; management strategies; how-to articles; and case studies that demonstrate process improvements that drive business success.
On the technology side, the Canadian Industrial Equipment News (CIEN) section brings more comprehensive new technology and industrial products information to an expanded readership of professionals operating on the plant floor.
Print, online daily news, web-only features and weekly e-newsletters ensure this information is in decision makers’ hands when they need it. PLANT’s editorial content provides an ideal environment for vendors to deliver key messages to customers, emphasize the operational and cost benefits of products and services, present innovative new technologies and create, then heighten brand awareness.
Joe Terrett, Editor [email protected] • 416-442-5600 ext. 3219
EDITORIAL MISSION:
IN EVERY ISSUE
JANUARY/FEBRUARY
Special reports Economic updateCompany profile Developing new export marketsProduction focus Automation: Robotics update Energy: Management strategies CIEN Tech Report Instrumentation, test, measurement
MARCH
Special reports Internet of EverythingCompany profile Strategies for investing in R&DProduction focus Maintenance: Shutdowns; Lubrication best practices Materials management: Loading dock systemsManagement When it’s time to upgrade production machinery and equipment CIEN Tech Report Power transmission products APRIL
Special reports Calculating gains from sustainable manufacturing Company profile Driving growth Production focus Automation: Reducing energy consumption Materials Management: Lifting equipment; forklifts CIEN Tech Report Health & Safety
MAY/JUNE
Special reports Plant salary survey: Benchmarking report 5 Company profile Advanced technology adopterProduction focus Maintenance: Best practices report; lubrication tips Materials management: Supply chain trendsManagement Cashing in on the Accelerated Capital Cost AllowanceCIEN Tech Report Lubricants
JULY/AUGUST
Special reports Automotive sector (APMA conference coverage) Company profile Improving productivity Production focus Automation: Advances in machine vision IT for industry: Security challenges CIEN Tech Report Pumps and valves
SEPTEMBERSpecial reports AerospaceCompany profile Supplying the oil sandsProduction focus Maintenance: Troubleshooting machinery and equipment; energy management Materials management: Lifting equipment; forklifts updateManagement Best financing options CIEN Tech Report Motors and controls
OCTOBER
Special reports Opportunities in the energy sectorCompany profile Lean manufacturer Production focus Automation: Mobile technology New business: Supplying the oil sands CIEN Tech Report Dust and fume extraction, fans, filtration NOVEMBER/DECEMBERSpecial reports Manufacturing Outlook 2016: Survey results and roundtable coverage Company profile Training and skills development Production focus Maintenance: Bearings report, MRO strategies Materials management: Inventory strategiesManagement Managing risk CIEN Tech Report Automation: Technology trends
• Industry trends • Sustainable manufacturing • New technologies • Plant and product innovations • Management issues and ideas
• Production operations • Best practices • Case studies • Company profiles • Workplace safety
• Lean tips • IT for industry • Business news • Economic analysis • Labour relations
• Exporting strategies • New products • Career transitions • Events planner
Effective January 2015
• Read by more than 15,000 visitors per month• More than 30,000 page views
• The Latest Daily Industry News• Feature Articles• Informative Insight Columns• Product Technology Center• Events Calendar
ADDITIONAL SPECIFICATIONS• Max file size for all spots 40 KB• Ad campaigns are served via DART• 3rd party ad serving available (excluding email / newsletter)• All ad material due 5 days before posting date• File types: animated GIF, static JPG, Flash SWF• FLASH SWF ads are not used in email newsletters
RUN OF SITE
TOP Leaderboard (728x90) $1200 RIGHT Big Box (300x250) $800
PLANT.CA is Canada’s LEADING source of Industrial/Manufacturing News and Information
Michael King: (416) [email protected]
Amanda Bottomely: (416) [email protected]
Ilana Fawcett: (416) [email protected]
Deborah St. Lawrence: (416) [email protected]
Catherine Martineau: (647) [email protected]
Derek Morrison: (905) [email protected]
www.plant.ca @
PLANT.CA links advertisers with readers through the PLANT digital editions (both current and back issues up to 2 years).
PLANT.CA captivates readers and keeps them informed meaning your advertising message is seen!
LEADERBOARD AD
BIG BOX
BIG BOX
BIG BOX
eNewsletters and eDirect Mail
Plant eNewslettersCanada’s top industrial newsletters serve the manufacturing sector in ways no other news source can match:
• Plant.ca Twice Weekly: Breaking news plus the best of Plant.ca delivered directly to over 20,000 loyal subscribers
THE MOST EFFICIENT TOOLS FOR DELIVERING YOUR MESSAGE TO DECISION MAKERS THAT MATTER. ENGAGING CANADA’S MANUFACTURING COMMUNITY HAS NEVER BEEN EASIER, FASTER OR MORE PRECISE.
AD SIZE PRICE
LEADERBOARD(728X90) $1,000/WkBIG BOX (300X250) $750/WkBULLETIN (620X130) $750/WkTEXT ADS:HORIZONTAL $750/WkBIG BOX $600/Wk
eDirect MailSingle sponsored Direct Message emails sent on behalf of your company to one or all industry sectors:
• Custom email message including brand, product, lead generation offers, downloads, etc.
• All content is sponsor-created and branded.
• Sector combinations, segmentation by SIC, job title, geography, etc.
• Restricted and limited inventory.
$375 per thousand
LEADERBOARD AD
BIG BOX AD
BIG BOX AD
BULLETIN ADBulletin Ad: Text/Image (2 Formats)• Show your product and describe it in action• Link to case studies, white papers, special offers• Supply image files in GIF or JPG
format (40K max file size)
• 40 words + link
BULLETIN AD
BULLETIN AD
EDIRECT SAMPLE
www.plant.ca @
Media Planner
Effective January 2015
2015 PLANT Product Profile
Designed to generate soft leads, PLANT Product Profiles reach out to over 25,000 buyers each month. Highlight new products, a product catalogue or your company services ! Simply provide a product image, 50 words of copy with a website link and we do the rest. Within 5 days you will receive a detailed leads report identifying all those who clicked through to your website. Full contact information is included: Name, title, company address, phone and fax.
Limited to 10 spots only 1x $1,095 3x $995 6x $895 12x $795
GENERATE QUALITY SALES LEADS EACH MONTH!
Michael King: (416) [email protected]
Amanda Bottomely: (416) [email protected]
Ilana Fawcett: (416) [email protected]
Deborah St. Lawrence: (416) [email protected]
Catherine Martineau: (647) [email protected]
Derek Morrison: (905) [email protected]
www.plant.ca
2015 Rates & Dates: Print
Mechanical Requirements: PrintTabloid Page ad sizes Wide Deep”
Tabloid (Trim) 10.8125” 15.875” (Bleed) 11.0625” 16.125” (Live Area) 10.3125” 15”1/3 Page Banner 10” 2.25”
Standard Page ad sizes (within tabloid)
Wide Deep”Standard Page (Bleed) 8.125” 11”(Trim) 7.875” 10.75”(Live Area) 7” 10”1/2 Page Island: 4.625” 7.5”1/2 Page Horizontal: 7” 4.875”1/2 Page Vertical: 3.375” 10”1/3 Page Square: 4.5” 4.875”1/3 Page Horizontal: 7” 3.25”1/3 Page Vertical: 2.125” 10”2/3 Page Vertical: 4.625” 10”1/4 Page Vertical: 3.375” 4.875”1/4 Page Horizontal: 7” 2.375”
Digital Print Ad Material RequirementsThe preferred method for ad submission is PDF. Please ensure your PDF is Grayscale or CMYK, Acrobat 5 (PDF 1.4) compatible, with images prepared at 300 DPI minimum. Prepare your PDF with all fonts embedded, crop marks, and bleed if required.Your file should be named to allow for easy identification, i.e.: Company_Name_Product_.pdf
File submission should be via our ftp server:The Business Information Group ftp site address is http://www.plant.ca/ftp/PLANT CIENID: pla ID: cenPassword: pla992 Password: cien303
TabloidTabloid Page Bleed11.0625” x 16.125”
Tabloid Page Trim10.8125” x 15.875”
Tabloid Page Live Area10.3125 “x 15”
1/3 Page Banner10” x 2.25”
Standard
1/3 Vertical 2.125” x 10”
Standard Page8.125” x 11”
Standard Page Live Area7” x 10”
1/4 Horizontal7” x 2.375”
1/2 Horizontal7” x 4.875”
1/2 Vertical 3.375” x 10”
1/2 Island 4.625” x 7.5”
1/3 Square4.5” x 4.875” 1/3 Horizontal
7” x 3.25”
1/4 Vertical 3.375” x 4.875”
Colour Advertising Rates (gross Canadian dollars)
1x 2-4x 5-8xTabloid $8,995 $8,795 $8,395 Standard Page 7,295 6,995 6,6952/3 Standard 6,195 5,895 5,6951/2 Standard 5,095 4,895 4,6951/3 Standard 4,195 4,095 3,9951/4 Standard 3,495 3,395 3,295Literature Reviews 1x 2x 4x 8x $795 $775 $755 $725 Material requirements – JPG Image plus 30 words copy and website address
Issue Close Creative Due Mail DateJanuary/February Jan 7 Jan 14 Feb 2March Feb 11 Feb 18 March 9April March 18 March 25 April 13May/June May 6 May 13 June 1July/August July 8 July 15 Aug 4September Aug 12 Aug 19 Sept 7October Sept 16 Sept 23 Oct 12November/December Nov 4 Nov 11 Dec 1
Print Issue Deadlines
Colour Advertising Rates (gross Canadian dollars)Call for a quotation on: Polybag outserts • In-bound inserts • Overcovers • Advertorials • Editorial sponsorships
PLANT
Black & white advertising: Subtract $1,5952-Colour Process: $749 (add to B&W rate)Preferred positions: Add 25 percent to space charge.
CONTACT INFORMATION:Michael King
Publisher416-510-5107
Joe Terrett Editor
416-442-5600 Ext. [email protected]
Matt PowellAssociate Editor
Cathy Li Print Production Manager
Debbie Smith Internet Production Manager
Effective January 2015
*Dates subject to change at publishers’ discretion.
80 Valleybrook Dr., Toronto, ON M3B 2S9 • www.plant.ca
