THANK YOU FOR SUPPORTING THE 2014 TRANSWORLD SKATEBOARD ING AWARDS!Date: Tuesday, January 7, 2014Location: The Terrace Theatre, Long Beach, CaliforniaAttendance: 1,900

Promotional Impressions: 1,500Microsite Impressions: 21,998Social Impressions: 11,299,000*Public Relations Impressions: 94,800Editorial Impressions: 719,310Video Syndication Impressions: 68,226On-site Impressions: 304,054

TOTAL IMPRESSIONS: 12,508,888

OVERVIEWDuring the 16th Annual TransWorld SKATEboarding Awards, TWS honored the best in skateboarding in Long Beach, California on the first night of the Agenda Trade Show. In its 16th year, the Awards officially recognized and honored top skaters in all areas of skateboarding, as voted on by the TWS editorial staff. Thousands of TWS readers also voted online to determine the winner of the only award in the industry picked solely by the readers of TWS themselves: the TWS Readers’ Choice Award. In addition, TWS also presents the Eric Stricker Memorial Award and the TWS Legend Award each year to deserving recipients — the lifers who have dedicated their hearts and souls to skateboarding.

2014 NOM INEES & RESULTSBEST ROOKIE:

Brad CromerEvan Smith

Jon DicksonJulian Davidson

Mark Suciu

BEST TEAM:Cliche

DeathwishElementHabitat

Zero

BEST VIDEO:Bon Voyage

Chronicles 2Cold War

DeathwishMade

TWS READERS’ CHOICE:Brandon Westgate

Chris ColeEvan SmithIshod WairMark Suciu

Silas Baxter-NealWes Kremer

BEST VIDEO PART:Ishod Wair - Chronicles 2

Tommy Sandoval - Cold WarJon Dickson - Deathwish

Brandon Westgate - MadeSilas Baxter-Neal - Perpetual Motion

TWS LEGEND:John Lucero

ERIC STRICKER MEMORIAL AWARD:Jim Philips

PRINT PROMOTIONTOTAL IMPRESSIONS: 1,500Total Postcards: 1,500

Details:

• 1,000 promotional, co-branded postcards distributed at Agenda Trade Show• 500 official event postcards/invitations distributed throughout industry

16th Annual TWS Awards postcard

MICROSITETOTAL IMPRESSIONS: 21,998TOTAL VALUE: $20,000

A dedicated event microsite on skateboarding.transworld.net featured a landing page, videos, photos, news, results and general information about the 16th Annual TransWorld SKATEboarding Awards.

Flight Date: November 2013 - Current Total Unique Page Views: 19,310

Microsite Features:

• Readers’ Choice Voting• Date and Location• Award Highlight Videos• Red Carpet and Highlight Photos• #TWSAWARDS Instagram Widget• Sponsor Logos and Links

16th Annual TWS Awards homepage

SOCIALTOTAL POTENTIAL IMPRESSIONS: 11,299,000*

Facebook, Twitter and Instagram were utilized by TWS to create buzz about the 16th Annual TransWorld SKATEboarding Awards. On Twitter and Instagram, the hashtag #TWSAWARDS made it easy for skaters, sponsors, fans, attendees, and the magazine to share their TWS Awards experiences with each other and the world.

Total TWS Facebook Posts: 5TWS Facebook Impressions: 4,215,000*

Total TWS Twitter Posts: 22TWS Twitter Impressions: 2,596,000*

Total TWS Instagram Posts: 22TWS Impressions: 4,488,000*

#TWSAWARDS was used more than 1,000 times on Instagram and Twitter!

*TWS potential impressions based off of number of posts x total number of followers.

#TWSAWARDS on Instagram

TWS Facebook Post

@TransWorldSKATE Tweets

PRTOTAL IMPRESSIONS: 94,800TOTAL RELEASES: 6

PR campaign leveraging TransWorld SKATEboarding media assets with readership, regional and national media outlets.

DISTRIBUTION: TWS E-Newsletter: 42,000Press Releases: 2,700

Details: • Event mention in TWS e-newsletter 1• Event mention in TWS e-newsletter 2• Save the Date press release• Nominee Announcement press release• Legend Award press release• Winner Announcement press release

TWS Press Release

PRINT ED ITORIALTOTAL TWS PRINT PAGES: 16TOTAL IMPRESSIONS: 619,886TOTAL VALUE: $470,016*

The 16th Annual TransWorld SKATEboarding Awards appeared on 16 pages of the March 2014 issue.

Issue: March 2014Size: 16P/4C

*Editorial value amount is based on the advertising rate for the same sized space in TWS x 4

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TransWorld SKATEboarding March 2014 Issue

ONLINE ED ITORIALTOTAL TWS ONLINE EDITORIAL PIECES: 17TOTAL IMPRESSIONS: 99,424

The 16th Annual TransWorld SKATEboarding Awards received extensive online coverage before, during, and after the event. TWS was particularly active about creating online editorial about the show.

All 17 posts were featured on the TWS homepage from January 2, 2014 - February 28, 2014. During that time period the site received over 455,934 visits.

TWS Online Editorial - Awards Recap Pt 1

VIDEO SYND ICATIONTOTAL VIDEOS: 22TOTAL VIEWS: 68,226

TransWorld SKATEboarding has the unique opportunity to post and share video through multiple players such as YouTube, DailyMotion, Vimeo, Transworld.tv and MSN.

YouTube Video Syndication

DailyMotion Video Syndication

ON-SITE BRAND INGTOTAL ATTENDANCE: 1,900TOTAL ESTIMATED ON-SITE IMPRESSIONS: 69,900

Event sponsors were very well represented at the 16th Annual TransWorld SKATEboarding Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue.

CO-BRANDED MARKETING:

• Step and Repeat• Promotional postcards• Podium logo loops• Main screen logo loops• Gobo light fixture• Stage scrim banners• Outdoor scrim banners• Free-standing signage• Sponsor mentions during show

RED BULL BRANDING:

• On-stage podium• On-stage DJ booth• Mobile bars throughout lobby• High top tables in lobby and balcony• Photo booth in lobby• Product and barrels on red carpet, backstage, and in VIP lounge• Gobo light fixture• MXT truck with DJ outside venue• Red Bull commercial spot

Red Bull MXT and DJ outside the Awards all night

Red Bull podium on stage