17/ Tobacco industry promotion CYAN MAGENTA YELLOW BLACK

Marlbo

ro (P

hilip

Mor

ris)

Hongt

asha

n

(C

hina M

onop

oly)

Mild

Sev

en (J

apan

Toba

cco)

Red C

hina (

China

Mon

opoly

)

Baish

a (Ch

ina M

onop

oly)

Hongh

e (Ch

ina M

onop

oly)

Prim

a (Re

emsta

)

350billion

233billion

130billion

130billion

110billion 103

billion100

billion

Changes in cigarette marketing expenditure in the USA 1970-99

How the marketingdollar is spent in the USA2000 US$ million

1970 1975 1980 1985 1990 1995 2000

amount spent US $million

cigarette consumption per person

$361m $491m

$1,242m

$2,476m

$3,992m

$4,895m

$9,575m

World’s most popular brands1999

3,969 4,095 3,8583,400

2,8272,482

1,975

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5958

Cigarettes are possibly the most marketed product in the world. While there is no reliable estimate of global cigarette marketing expenditures, it is clearly in the tens of billions of US dollars a year.

In the USA alone over $10 billion is spent a year on marketing cigarettes, and this at a time when advertising is prohibited on television and radio, when there are limitations on certain types of outdoor advertising and sponsorship, and when cigarette sales are falling. Annual marketing expenditure is over $200 per smoker, and over 46 cents for every pack sold. Promotional allowances, that is payments made to retailers to facilitate sales, account for 41 percent of the total expenditure on cigarette marketing.

Cigarette marketing is bolder and more aggressive in developing countries than it is in the developed world. Cigarette advertising on television and radio is common, and a variety of other venues are exploited. These include sports, arts, pop, fashion and street events, adventure tours, contests, give-aways and the internet.

There are also the hidden advertisements such as the placement of cigarette smoking and tobacco products in films. In addition there is sponsorship of universities, good-will donations for community events, and advertising of other goods and products bearing the cigarette name. Such marketing is seen throughout both the developed and the developing world.

Tobacco Industry Promotion17 Most popular cigarette brand by country

Marlboro

Belmont

State Express 555

Benson & Hedges

Bristol

Casino

Delta

John Player

Prima

Prince

Sportsman

Winston

other brands

named where known

1999 or latest available data

Astra

CarpatiSopianae

VictoryMemphis

Mocne

Petra

Casa Sports

Diplomat

Three Rings

Peter Stuyvesant

Craven “A”Rubios

Viceroy

Nacional

Players

Embassy

Derby

Cleopatra

Rothmans

Fortuna Red

SG

Dunhill

Mild Seven

Parliament

Hope

This

Hongtashan

Red & White

Tekel

Time

Krong Thip

Vinataba

Madison

Stella

Tresor

Holiday

Commodore

Longbeach

Wills Gold Flake

ITALY

UKRAINE

BULGARIA

GREECE

RUSSIANFED.

IRELAND

DENMARK

FRANCE

GERMANY

SWITZ.

BELGIUM

LUX.

NETH.

MOROCCO

ICELAND

NORWAYFINLAND

SWEDEN

REP.KOREA

BARBADOS

ZIMBABWE

JAMAICADOMINICAN REPUBLIC

M A L A Y S I A

C H I N A

MONGOLIA

THAILAND

I N D I A

PAKISTAN

TURKEY

CYPRUS

ISRAEL

C A N A D A

NIGERIA

DEM. REP.CONGO

E G Y P T

MOROCCO

GH

AN

A

CAMEROON

SOUTH AFRICA

GUATEMALA

B R A Z I L

PHILIPPINES

NEW

ZEALAND

I N D O N E S I A

JAPAN

LITHUANIA

AUSTRIA HUNGARY

ROMANIA

POLAND

UNITEDKINGDOM

SPAIN

PORTUGAL

CZECHREPUBLIC

TRINIDAD & TOBAGO

UGANDA

SRI LANKA

CUBA

PUERTO RICOSAUDI ARABIA

VIET NAM

BANGLADESH

LEBANON

BAHRAINQATAR

UAE

OMAN

KUWAIT

U N I T E D S T A T E SO F A M E R I C A

KENYA

SIERRA LEONE

EL SALVADOR

MEXICO

BOLIVIA

VENEZUELA

COLOMBIA

HONDURAS

NICARAGUA

COSTA RICAPANAMA

ECUADOR

GUYANA

ARGENTINA

CHILE

R U S S I A N

F E D E R A T I O N

MAURITIUS

SINGAPORE

Hong Kong SAR

FIJIA U S T R A L I A

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