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Edward A. (Ned) Schiff
5356 Neil Drive, Saint Petersburg, FL 33714
Cell: (813) 230-5054
EXECUTIVE PROFILE
Results-oriented senior executive with a demonstrated ability to deliver sustainable profitable
growth. Dynamic leader focused on exceeding customer expectations through strategic planning,
clear communications, team building, and disciplined implementation. Successful experience in the
industrial, international, commercial, military, aerospace, OEM, distribution and retail markets.
SKILL HIGHLIGHTS
Leadership/Culture Change/Team Building Public and Private Company Environments
Strategic Planning Partnership/Relationship Building at Senior
Turnaround, Reorganization, and Growth Management Levels
P & L Management and Growth Manage New Technologies
Global Market Experience including Europe, Acquisition Strategy and Implementation
China and Central/South America Manufacturing Operation Relocation
Business/Market Channel Development Lean Manufacturing/Efficiency Focus
New Product Development and Launch Supply Chain Management
CORE ACCOMPLISHMENTS
Corporate Management:
Restored failing company to profitability in six months by reorganizing company personnel and
finances, recruiting new talent, and doubling revenues
Restructured organization to implement best practices, improve efficiency, and reduce costs
Successfully relocated manufacturing operations domestically and subcontracted to China
Managed Engineering, Finance, Manufacturing, Purchasing, Quality and Sales
Personally renegotiated unique terms with Fortune 100 customers and suppliers to facilitate
turnaround
Launched new MRP system and master production schedule to double inventory turns
Improved inventory control and management
Implemented 5S and lean manufacturing initiatives
Business Development:
Created markets for innovative new technology based products
Successfully developed marketed and sold premium products at premium prices
Worked with existing customers to develop and qualify new products to grow revenues
Created new market channels for industrial, construction, government, international, OEM,
distribution, and Retail Markets
Marketed and sold products in Asia, Europe and South America
Developed and supervised partnerships for manufacturing and selling products in China
Focused product development on creating value for customers
PROFESSIONAL EXPERIENCE
President / Chief Executive Officer, 03/2016
Sensor Systems / Motor Magnetics / Fisher Electric Technology - St Petersburg, FL
Turned around and restored companies to profitability and positive cash flow in six months
Integrated companies to reduce overhead and implement best practices throughout
organization
Personally renegotiated unique payment terms with major customers including Boeing,
Honeywell, United Technologies and Raytheon
Implemented new master production schedule and cash flow projection model
Initiated 5S and lean manufacturing programs throughout the organization
Vice President / General Manager, 01/2013 to 03/2016
Motor Magnetics, Inc - St Petersburg, Fl
Relocated operation from New York to Florida reducing costs by 20%
Increased bookings and revenues by 25% in 2015 and 2016
Achieved ISO-9001 / AS9100C certification
Designed, qualified and sold new motors for Zodiac Aerospace and the US Military
Implement MRP system, lean manufacturing, and 5S programs
Vice President / General Manager, 01/2011 to 03/2016
Sensor Systems LLC - St Petersburg, FL
Designed, qualified, and sold new major products for customers including Raytheon and
Boeing
Restructured organization to reduce costs to remain profitable through sequestration
Instituted new product development process to reduce cycle time, cost and risk
Vice President of Business Development, 09/2007 to 12/2010
Sensor Systems LLC - St Petersburg, FL
Increase revenues by 10% per year
Lead acquisition and relocation team for the purchase of Carter Manufacturing
Re-qualified acquired products and manufacturing processes for relocated product line
Retained and grew business with existing customers
Developed and qualified new products for Schlumberger and GE Medical Systems
Vice President / General Manager, 09/2007 to 12/2015
Fisher Electric Technology - St Petersburg, FL
Evaluated business to determine viability
Reduced costs to align with revenue
Developed new permanent magnet technology to reduce size and weight of motors and
generators
Targeted markets where our technology provided value for customers
Successful development of motors and generators for portable power and electric vehicles
applications
Launched company's first commercial product line
Vice President of Commercial Operations, 01/2006 to 08/2007
Technology Research Corporation - Clearwater, FL
Responsible for global operations with manufacturing in Florida, Honduras and China
Selected and managed contract manufacturing partners in China
Negotiated long term agreements with customers and suppliers
Chaired NEMA (trade association) industrial committee
Vice President of Marketing and Sales, 01/2000 to 12/2005
Technology Research Corporation - Clearwater, FL
Grew revenues from under $10 Million to $30 Million per year
Developed and managed multiple market channels including OEM, private label, international,
RV, distribution, and retail
Identified customer needs to drive product development
Successfully launched new products into multiple markets
Vice President of Business Development, 07/1996 to 12/1999
Technology Research Corporation - Clearwater, FL
Created market for new electrical safety technology through changes in the National Electric
Code
Launched new products to the appliance industry resulting in $10 million in new revenues
Developed new market channel to retail placing products nationally in Home Depot, Wal-Mart
and other major retail customers
Produced and implemented branding strategy for consumer and industrial product lines
Senior Manager, Marketing and Sales, 07/1993 to 06/1996
American Superconductor Corporation - Westborough, MA
Responsible for global market, sales and public relation for development stage publicly held
company reporting directly to the President/CEO
Defined the market and its potential for superconductor based electrical equipment
Developed and implemented business plan increasing revenues by 70% in two years
Managed business relationships with strategic alliance partners including Pirelli, Inco Alloys,
ABB and Reliance Electric (Rockwell Intl)
Participated in Board of Directors meetings and a member of the Strategic Planning Team
Created a professional sales and marketing organization
Marketing and Sales Management, 07/1984 to 06/1993
Westinghouse Electric Corporation - Pittsburgh, PA
Fast track career growth in marketing and sales organization
Managed over $300 million in global sales of electrical components from eight manufacturing
plants to OEM and distribution customers generating $60 million in profits
Product Manager for motor drives and solid state motor starters growing business by 20% and
turning the product line profitable
Developed and grew new market channels for motor drives
EDUCATION
Bachelor of Science: Electrical Engineering and Economics
Carnegie Mellon University - Pittsburgh, PA