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18 SESSIONS, INCLUDING 2 KEYNOTES12 TRACK SESSIONS

DATA & TRENDS SESSION2 RETAILER PANEL DISCUSSIONS

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JUNE 12-14, 2017RADISSON BLU • DOWNTOWN MINNEAPOLIS

JOIN US AT BARCI'M PROUD TO ANNOUNCE the inaugural Beverage Alcohol Retailers Conference, an educational event designed specifically for independent, off-premise retailers. I hope you’ll join us in Minneapolis at the only event devoted to helping beverage alcohol retailers improve their businesses.

As you know, Beverage Dynamics has an 80-year history of providing industry news, analysis and information. Our new conference in Minneapolis will be an in-person version of what you experience reading the magazine. Many of our contributors, editors and most avid readers will be in attendance, providing valuable educational sessions and presentations.

I know how difficult it is for retailers to leave their stores, so the primary focus for BARC is education. Our industry partners who will help provide guidance on the topics presented include the Minnesota Municipal Beverage Association, Minneso-ta Licensed Beverage Association, Wine & Spirits Education Trust, American Wine School and National Alcohol Beverage Control Association.

Highlights from the agenda include:

Tuesday: Q&A with Stephen Bebis, CEO and president of Liquor Stores NA, a publicly-traded beverage alcohol retailer with more than 200 stores across North America. He will discuss his decades-long history in retail, as well as his thoughts on the future of the beverage alcohol industry.

Wednesday: Fourth-generation small business owner Tom Shay, principal at Profits Plus, will share retailing best practices across sales, marketing, merchandising and staff training. He’s authored 12 books about small business management and is a nationally-recognized retail expert.

Spirit Tastings: Two tasting sessions led by Beverage Dynamics contributor and international spirits judge Jack Robertiello.

WSET Certification: For a separate registration and fee, attendees can attend a five-week, online course through the American Wine School. During BARC, they’ll sit for a two-hour prep session and exam. If they pass, they’ll receive a Level-2 Wine and Spirits certification from the Wine & Spirits Education Trust.

I hope you’ll join us on June 12-14 at the Radisson Blu Minneapolis Downtown. Taking the time to meet retailers from other markets, share business ideas and learn

about new technologies and trends will improve your sales and help you provide a better experience to your customers. That’s what BARC is all about.

Jeremy NedelkaEditor

SPONSOR:

PARTNERS:

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MONDAY, JUNE 12 12 p.m. WSET Level 2 Wine & Spirits Prep Session (Separate registration and fee required)

3 p.m. WSET Level 2 Wine & Spirits Certification Exam (Separate registration and fee required)

5 p.m. Beverage Alcohol Retailers Conference Advisory Board (By invitation only)

6 p.m. Welcome Cocktail Reception (All Attendees)

TUESDAY, JUNE 13 7:30 a.m. Networking Continental Breakfast 8:30 a.m. Opening Remarks by Jeremy Nedelka, editor of Beverage Dynamics 8:45 a.m. Keynote Presentation: Stephen Bebis, CEO and president of Liquor Stores NA 10:30 a.m. Data & Insights Presentation: Latest Trends in Beer, Wine and Spirits 11:45 a.m. Retailers Panel Discussion: The Changing Beverage Alcohol Landscape 1 – 3 p.m. Lunch & Exhibits 3:15 p.m. Track Sessions Tasting: Spirits Technology: Digital Communication Strategies: Social Media and Email Marketing Trends: Category Management

4:15 p.m. Track Session Tasting: Wine Technology: E-Commerce & Direct-to-Consumer Trends: Customer Loyalty 5 p.m. Networking Reception and Exhibits

WEDNESDAY, JUNE 14 7:30 a.m. Networking Continental Breakfast 8:30 a.m. Opening Remarks 8:45 a.m. Keynote Presentation: Tom Shay, principal of Profits Plus 10:30 a.m. Retailers of the Year Awards Presentation 11:00 a.m. Retailers Panel Discussion: Sharing Best Practices 12:30 p.m. Networking Lunch 1:30 p.m. Track Session Tasting: Wine Technology: Point of Sale Solutions Trends: Value of Continuing Education and Certifications

2:30 p.m. Track Session Tasting: Spirits Technology: Supply Chain Management Trends: Craft Beer & Spirits

SCHEDULE

15+ hours of editorially-directed content developed based on input from retailers Strategic networking opportunities with retail executives and industry experts The latest in spirit, wine and beer trends from The Beverage Information Group, publisher of Handbook Advance and more

Connect with 100+ retailers

WHAT TO EXPECT FROM BEVERAGE ALCOHOL

RETAILERS CONFERENCE

Industry Association Panel Discussion3:30 – 4:30 p.m.

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WHY YOU SHOULD ATTENDBeverage alcohol retailing is getting more and more competitive, and retailers looking to improve their businesses need to get more innovative. We all know that you may not be able to control the circumstances or your competitors in your marketplace, but you can control how to respond to them.

Beverage Alcohol Retailers Conference (BARC), a two-and-a-half-day conference, delivers best ideas from top industry experts, best practices from retailers like you, the latest trend information from those who track beer, wine and spirits from all around the U.S. and tools that you can use to transform your business.

Beverage Dynamics recognizes retailers each year from throughout the country who demonstrate innovation, excellent customer services

and superior beverage alcohol industry knowledge. We will be honoring our Retailers of the Year at the Beverage Alcohol Retailers Conference. Join us and learn how they have transformed their businesses to succeed.

HOST HOTELRadisson Blu Downtown Minneapolis, contemporary comfort in the heart of downtown Minneapolis. The Radisson Blu is just a 5-minute walk from the Nicollet Mall light rail station, which con-nects directly with the Minneapolis International Airport. Radisson Blu features plush, modern rooms and free Wi-Fi, flat-screen TVs, minibars and more.

Amenities include a hip farm-to-table restaurant and a sleek cocktail bar, plus a gym with views of the city skyline. There’s also a 24/7 business center.

The Beverage Alcohol Retailers Conference has secured a room rate of $219.

Radisson Blu Downtown MinneapolisAddress: 35 S 7th St, Minneapolis, MN 55402Phone: 612-339-4900bevretailersconference.com/location/

To get the BARC Rate, you must reserve your room by Thursday, May 18, 2017.Don’t forget to ask for the Beverage Alcohol Retailers Conference special room rate.

REGISTRATION

Retailer Attendee $340 $395 $495 $545

Sponsor Attendee $395 $395 $395 $395

Non-Sponsoring Supplier Attendee $995 $995 $995 $995

Full Conference Pass Early Bird (until 2/9/17)

Full Conference Rate (from 2/10/17 to 5/10/17)

Late Rate(5/11/17 to 6/8/17)

On Site Registration (6/9/17 to 6/14/17)

$$$$ REGISTER $$$$by February 9 and save!