8/10/2019 188242_Session 3 2014 Assignment 1 Marking Guide_2

1/5

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2/5

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8/10/2019 188242_Session 3 2014 Assignment 1 Marking Guide_2

3/5

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8/10/2019 188242_Session 3 2014 Assignment 1 Marking Guide_2

4/5

Ratings and Comments According to Criteria Mark

Introduction.Properly describes the task and sets up the report content that follows:Excellent Very Good Good Satisfactory Needs Development Poor NA

Introduces the core conceptsExcellent Very Good Good Satisfactory Needs Development Poor

Outlines the parameters and scope that will be used in the assignmentExcellent Very Good Good Satisfactory Needs Development Poor

Further Comments as necessary

/10

Case Selection andDescription

Selection of wo appropriate cases from appropriate sourcesExcellent Very Good Good Satisfactory Needs Development Poor

Each case is properly described to enable the reader to understand them and their context:Excellent Very Good Good Satisfactory Needs Development Poor

/15

Evidence ofSustainedCompetitiveAdvantage

Is able to show clear evidence of marketing success/excellence or each caseExcellent Very Good Good Satisfactory Needs Development Poor

The evidence is sufficiently detailed and objectiveExcellent Very Good Good Satisfactory Needs Development Poor

Further Comments as necessary

/20

Analysis andExplanation

Provides a plausible explanation for the sustained marketing success of each case organisation:Excellent Very Good Good Satisfactory Needs Development Poor

Makes appropriate use of theories, models and concepts from the course to explain competitive success:Excellent Very Good Good Satisfactory Needs Development Poor

Shows a good understanding of theory and concepts and an ability to apply them to real case situationsExcellent Very Good Good Satisfactory Needs Development Poor

Shows capacity to make use of analytical tools to aid assessment of marketing-related strategyExcellent Very Good Good Satisfactory Needs Development Poor

Further Comments as necessary

/35

Conclusions: Draws sensible conclusions based on the analysis and discussion:Excellent Very Good Good Satisfactory Needs Development Poor

Conclusions reveal key learning to be taken from the analysisExcellent Very Good Good Satisfactory Needs Development Poor

Further Comments as necessary:

/10

8/10/2019 188242_Session 3 2014 Assignment 1 Marking Guide_2

5/5

Technical andProfessionalismAspects of the Report

In- ext citations and proper referencing (note: an absence of in- ext citations and referencing may lead topenalties beyond the marks allocated for this criteria point):Excellent Very Good Good Satisfactory Needs Development Poor

Appropriate sources used and referenced:Excellent Very Good Good Satisfactory Needs Development Poor

Presented in well-thought out, consistent, readable form/appropriate length:Excellent Very Good Good Satisfactory Needs Development Poor

Style, spelling, grammar and syntaxExcellent Very Good Good Satisfactory Needs Development Poor

Further Comments as necessary

/10

Total: The paper is marked out of and then adjusted to conform to the 30% loading for thecourse

Summary Comments as Necessary:

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