Digital Disruption

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After we launched TravelocityConsumers

StoppedCallingAgents

35,000

13,000

From Atoms to Bits

Both Atoms and Bits

Impacting all industries

Disruption

Self Driving

Cars

Insurance

Hotels

Parking

RealEstate

Deliveries

Auto Repair

Billboards

Healthcare

Traffic Cops!

Truck Drivers

Who & What is likely to disrupt you

What you can

do about it!

4 Stages of Environmentalism

1. Conservation2. Regulation3. Corporate & NGO Partnerships

4.To understand how emerging technology is shaping the business world and potential implications for environmental progress

Economic growth and environmental progressgo hand in hand. “Fourth Wave innovations have

the power to make ‘both’ the default choice, because these emerging technologies are bringing business goals and environmental goals into ever

closer alignment.”

Fred Krupp

Internet

Connectivity = Opportunity

DISRUPTION!

• By the song• Digital/Free• Digital/<$

• New Model

• Digital/<Transparent

Users create information

InformationMade

it flow two

ways

People startedwriting

And selling

and rating

Rich BartonFounderExpedia

GlassDoorZillow

“If it can be rated it will be rated”

Buyer experiences are shared

Mobility5 Billion Worldwide

1/2 Internet Traffic is mobile

50% of Priceline’s bookings =

Mobile

DISRUPTION!

• Sharing• Free/Sharing• Sharing/Cheap• Free/Sharing

• New Model

• Free/Ad Based

•20GB speed Convergence

ofTechnologies

I.O.T.

38 Billion by 2020

I.O.T.

How food is tracked

How buildings are maintained

How patients are monitored

From Sensing To MeaningTo ActionAC Shutdown

Section 1`

Backup ON Service

Dispatched

Robotics

RoboticsHow products are explained How germs are eliminated

How farming is improved

• Precise Planting

• Precise Spraying

• Just in time harvesting

Drones Drug delivery drone

50% Amazon Pkgs < 5 lbs.

VR and ARImproving Quality of Processes

Additive Manufacturing

90% of hearing aids 3D printed

In 4 years!

Jet Engine Fuel Nozzle Part Supply Chain

Manufacturer Benefits• Cheaper

• Lighter (25%)

• Stronger (5X)

• Faster (1 Year Faster to Market)

• No Inventory

• Fewer Sub Parts to Maintain (-20 Parts)

• Etc

No WasteLocal

3d Parts

Insurance

Forwarder

Warehouse

Sub Assembly

Assembler

Container Ship

Long Haul Truck

Materials Suppliers

Customs Broker

Truck Drivers

Big Data

90% of the world datacreated in the last three years

80% UnstructuredComplexity = Opportunity

Systems that can make senseof the data in which we are

drowning

A. I.

Learning Computers

IncreasedConversion 15%

AI Powered Weed Removal

Public Data

Industry Data

Corporate Data

Required ingredients

• Air Quality Data

• Weather Data

• School Data

• Hospital Patient Data

• Allergy Data

Forces of disruptionForces of disruption

New Business Models OPA

Other People’s Assets

SetPrices

Find Clients

Dispatch Bill &Collect

OwnCars

LicenseCars

ServiceCars

Traditional Limo Company

EnforceStandards

Hire Drivers

OwnCars

LicenseCars

ServiceCars

Marketenforcesstandards

Driversfind

them

Add amazingsoftware

Traditional Hotel Brand

FindClient

FindHotels

HireStaff

ManageProperty

ProvideSecurity

Takereservation

SetPrices

EnforceStandards

Bill &Collect

HireStaff

ManageProperty

ProvideSecurity

Hotelsfindthem

MarketEnforcesStandards

SetPrices

Bill &Collect

Add amazingsoftware

Less Capital

More Speed

But you have.... And perhaps you are not..

“There isNO step two!

While theyown the edge

They leave youowning the asset

What’s the new model?

ONIOutcomes Not Iron

Outcomes

Usage Based Insurance Uptime Based Engines

Guaranteed Crop Output

Opportunities

DISRUPTION!

• Reduction Energy• Improved Inspection• Reduced Fertilizer• < Supply Chain

• New Model

• > Crop Production

• Disruptive Business Models

• Disruptive Technologies

What’s holding

youback?

Risk v

You’ve got to experiment

Kill projects...NOT people vTake the first risk!

Prototype

3d PrototypeAI Web Test

Make Better Decisions

Come together

Chained to an old model?

We’ve ALWAYS done it this way

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We’ve NEVER done it

that way

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“Established organizations view disruption as a threat”

How could WE do that?

InnovationDisruption

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TheirInnovation

YourDisruption

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Butyou can act

Stop being disrupted - Innovate!

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Information = ActionFred Krupp

Doom Dissonance Distance Deaf

Denial Doesn’t Care

Forces of disruptionForces of disruption

OFFENSEDEFENSE

Go on Offense - create change “The Future Is A Foreign Country.

They Do Things Differently There”

Arthur C. Clarke

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