19144 CCC Housing Statement 2 19/1/07 3:33 pm … on...of a mix of houses flats and bungalows) Completion: 2006 Guild And Pridmore Location: Guild and Pridmore Housing Estate in Foleshill

www.coventry.gov.uk

Building on Coventry’s SuccessThe Coventry Housing Statement

19144 CCC Housing Statement 2 19/1/07 3:33 pm Page 1

Achieving housing growth tosupport wider regeneration andeconomic investment

Rebalancing housing markets tostem decline, and to establishnew and more stablecommunities

Improve pathways of choice forCoventry’s people to attract andretain newcomers

These core aims will be referred tothroughout the document, and it will showhow the planned regeneration projectsacross the city will meet these aims.

The Housing Statement presents the vision

for housing development in Coventry over the

next 10 to 20 years.

Coventry's Housing Vision has three core aims:

The Coventry Housing Statement Coventry's Housing Vision

To e n s u r e d e c e n t h o m e s , h o u s i n g c h o i c e a n d s u p p o r t f o r C o v e n t r y c i t i z e n s

“There is asignificant levelof confidencefrom the privateand public sectorin the city”

It provides an overview of Coventry'shousing perspective, markets andobjectives and also shows how measures,interventions and initiatives to stabilise andstrengthen the market will:

● Support comprehensive widerregeneration measures across the cityand region

● Assist in the continuing expansion ofCoventry's economy

● Encourage new development andinvestment in line with projected growth

● Provide improved housing choice toencourage people to live and work in the city

● Raise Coventry's profile within the region, and contribute to the wider growth agenda

● Create sustainable, mixed communitiesacross the city and region.

2 The Coventry Housing Statement The Coventry Housing Statement 3


Coventry Today

Achieving housing growth to support wid er regeneration and economic investment

The Coventry PopulationIdentified as one of the West Midlands MajorUrban Areas in the Regional Spatial Strategyand a national New Growth Point, the citycontinues to expand as people migrate toCoventry, both nationally and internationally.

Coventry has a population of 307, 000 peopleand attracts 48,000 people for work andleisure activities in the city.

The EconomyCoventry's economy has traditionally centredaround the automotive and engineeringsupplies industry.

However, with the diversification of the UK'seconomy, Coventry is now attractingcompanies such as Barclays Bank, theDepartment for Work and Pensions andBritish Telecommunications as well as smallerindustrial/creative companies.

The development of the new UniversityHospital on the edge of Coventry is alsoattracting investment from the medical andscientific community. It is hoped that thefuture development of a medical businesspark at Ansty will lead to further investmentin the city.

Skills and EducationCoventry has two Universities within itsboundaries - Coventry University and theUniversity of Warwick. Both attractinternational investment and people to theregion and therefore have an impact uponthe economy and the housing market of the city.

In 2005, Coventry had a total studentpopulation of 35,752 people.With theplanned expansion of the University ofWarwick and the development of the city'slearning quarter, this number will increaseand place further demand uponaccommodation in the city.

This demand is city wide and with 32,000dwellings not meeting the decent homesstandard (many private rented), there is aneed for continued investment to meet thedemand and encourage people to stay within the city.

TransportCoventry is situated just over an hour fromLondon and half an hour from Birminghamby rail.The city has good rail links to theSouth East and the rest of England.

It is served by four major motorways, has itsown airport and is in close proximity toBirmingham International Airport.

As a result, Coventry is well placed in terms of transport and communication links to offer a good location for industry, commerce,educational and cultural activities.

“Coventrycontinues toexpand aspeople migrateto the city”



Suburban North-West

Suburban North

Foleshill

Suburban East

WillenhallSuburban South

Tile HillInner Ring East

Inner Ring WestCity Centre

North-East Periphery

The Council also provides funding foradditional affordable and supported housingthrough the Social Housing RegenerationFund.

In addition to this, the Council has workedclosely with Central Government,regeneration agencies and private industry toprovide innovative mixed-use developmentsacross the city.

Over the last five years these have includedthe development of the Daimler Green UrbanVillage and the conversion of the formerBroad Heath School and Radford powerstation into Live Work units.

Coventry is also committed to renovatingexisting homes that fail to meet the decent

home standard and have been empty for anumber of years.

Since, 2000, over 700 long term vacantproperties (146 of which have been workedon in partnership with Housing Associations)have been bought back into occupation.

Rebalancing housing markets to stem decline, & to establish new and more stable communities

The Housing Demand Study

A Housing Demand Study examined thetrends within the Coventry housing market.The scope of the overall study was:

● To identify the spatial patterns of demand ● To identify how demand segments the

housing market - by tenure, householdtypes, market function and social exclusion

● To understand how the Coventry housingmarket relates to the housing market sub-region (Rugby, North Warwickshire,Nuneaton and Bedworth) and to the WestMidlands.

The study was completed in 2005. Its mainconclusions were:

● That housing market demand divides thecity into three distinct segments - inner,peripheral and suburban areas.

The Inner and Peripheral areas of the cityhave large areas of poor housing, lowincomes and are therefore in need of large-scale regeneration.

The Suburban areas are more popular, withmore owner-occupied stock, higher incomehouseholds and lower vacancy rates.

● There is an eastern arc effect with marketweakness exemplified in the Peripheralareas on the north east.This radiates downthrough to the south east side of the city.The same effect also applies to parts of TileHill on the south west part of the city.

Suburban

Peripheral

Suburban

Suburban

Peripheral

Inner

Housing Market Segments

● The existence of tenure polarization hasconstrained the ability of certain residentsto locate to more suitable propertieswithout having to move outside of theirneighbourhoods.

● There is a need for a better mix of housingtypes and tenures across the market as awhole.This would help stabilize the marketand make Coventry a more attractive placefor consumers to remain in or move to.

In particular, the market needs to cater forboth higher income/aspirationalconsumers seeking larger houses indesirable locations and for lower incomeconsumers unable to buy or rent on theprivate market and requiring access to adiverse range of affordable housing withgood quality environments.

In order to address these issues, the Councilhas adopted robust Supplementary PlanningGuidance.This is designed to ensure that allnew development contains the appropriatemixture of market housing and affordablehousing.

“Commitment to new buildschemes andrenovatingexistingproperties”




Redevelopment of Coventry

Current SchemesRedevelopment of Coventry

Future Regeneration Schemes



I m p r o v e p a t h w a y s o f c h o i c e t o a t t r a c t a n d r e t a i n n e w c o m e r s


Current SchemesThere have been 6 major regenerationschemes over the last 10 years resulting in 1,497 new housing units. All of theschemes have been within the north-southcorridor of the Coventry-Nuneatonregeneration zone and have thereforecontributed to meeting the objectives of the sub region and the city.

CV59

CV48

CV47

CV56

CV36

CV13C

CV58

CV62C

CV6

CV61

CV58

CV57

CV49

Daimler GreenLocation: Former Jaguar/Daimler Works, RadfordDeveloper: George Wimpey DevelopmentHousing Associations: Accord (Ashram), Jephson,Coventry and Warwickshire YMCATotal Number of Units: 650 units – mixed-use site of which 80 are affordable units Expected Completion: Winter/Spring 2007

Broad Heath SchoolLocation: Former BroadHeath Primary SchoolDeveloper:Midland HeartTotal Provision:29 units including 8 live work units, youthcentre, business andenterprise facilitiesCompletion: 2006

Woodway GateLocation: On the former Woodway ParkDeveloper: Taylor Woodrow/Bryant Total Provision: 120 units comprising ofhouses, flats and bungalows of which 30are affordable housing units (comprisingof a mix of houses flats and bungalows)Completion: 2006

Guild And PridmoreLocation: Guild and Pridmore Housing Estatein FoleshillDevelopers: Lovells on behalf of Orbit Housing GroupHousing Associations: Orbit and WhitefriarsTotal Number of Units: 70 housing units pluscommunalfacilities ofwhich 35 areaffordable unitsfor rent ExpectedCompletion:2007/08

Electric Wharf Location: Near Widdrington Road and Sandy Lane Developer: Complex Development ProjectsTotal Provision: 69 dwellingsFunding: The project was part funded byAdvantage West Midlands and the European UnionCompletion: 2006

9

10

New Century ParkLocation: Marconi Site, StokeDeveloper: Bellway HomesTotal Provision: 10,000m2 additionalemployment space and 311 dwellings of which89 are affordable housing unitsExpected Completion: Phased development2002-2009

Hillside MeadwayLocation: Valley Road, Coventry Housing Association: Whitefriars housingDeveloper: Wates Development GroupTotal Provision: 271 units – mix of apartmentblocks and houses of which 67 are affordableunits over 2 phaseswill be provided.ExpectedCompletion:Phased development2005-2009


To e n s u r e d e c e n t h o m e s , h o u s i n g c h o i c e a n d s u p p o r t f o r C o v e n t r y c i t i z e n s


V36

CV35

CV12CV13

CV1

CV34 CV33

CV64CV21

CV66

CV67

CV65

CV23

CV24CV15

CV14

CV31CV32

CV25

CV22CV63


Future Regeneration Schemes

Bannerbrook ParkLocation: FormerMassey Fergusson SiteDeveloper: PersimmonProposed: Mixed-usescience and technologypark including 650housing unitsEstimated Completion: 2010/11

Paragon ParkLocation: Off the Foleshill RoadDeveloper: Paragon UK LtdProposed: Mixed-use site – retail, leisureand 1000 housing unitsEstimated Completion: 2015

9

9

Wood End, HenleyGreen, Manor Farm(Coventry NDC)Location: Wood End, Deedmore,Henley Green and Manor FarmDeveloper: BKWProposed: Over 3500 housing unitsEstimated Completion: 2020

13

13Canley Regeneration

Location: From Prior DeramPark to Aldermoor HarrisSchoolDeveloper: To be identifiedProposed: Phaseddevelopment – housing Estimated Completion: 2016

10

Belgrade PlazaLocation: Coventry City CentreDeveloper: Oakmoor DeeleyProposed: Mixed-use –accommodation, retail andleisure – over 300 apartmentsEstimated Completion: 2010

11

11

SwanswellLocation: City centre and HillfieldsDeveloper:To be identifiedProposed: Mixed use site – learningquarter, business, retail and housingEstimated Completion: 2020

1414

Cobden Street Location: Off Stoney Stanton RdDeveloper: Orbit Housing GroupProposed: 86 affordable housing unitsEstimated Completion: 2008

15

15

Friar GroveLocation: Station AveDeveloper: Cannon LinkProposed: Mixed-use site – retail, leisure,business and accommodation Estimated Completion: Phased from 2006

12

12

Stoke AldermoorLocation: Former Peugeot siteDeveloper: ParkridgeProposed: Mixed use, retail, leisure andaccommodation 1700 unitsEstimated Completion: 2015

16

16

Projects achievinghousing growth tosupport widerregeneration andeconomicinvestment

Projects rebalancinghousing markets tostem decline, and toestablish new andmore stablecommunities

Projects improvingpathways of choiceto attract and retainnewcomers

Key

This map highlights the areas of plannedand proposed regeneration in the cityover the next 10 years. All the schemesare mixed use schemes on brownfieldland.They will assist Coventry in meetingthe growth agenda target set out by theregional housing and spatial strategies.

In total, the development of these siteswill result in 11,000 new dwellings acrossdifferent tenures.

Politically the City is encouragingambitious levels of growth and there isan expectation to develop in the regionof at least 24,000 dwellings in theperiod 2001 to 2026. Coventry has beenchosen to be one of 29 New GrowthPoints identified nationally.


Achieving housing growth to support wid er regeneration and economic investment

Regeneration

Since the late 1990s, Coventry has expandedand diversified culturally and economically.Large areas of brownfield land, situated in thenorth south regeneration corridor have beenredeveloped to provide mixed-use business,leisure and housing facilities.

The Coventry, Solihull and Warwickshire sub-region is strategically positioned between theWest Midlands heartland and the South Eastand is able to offer an attractive area forcontinued growth – especially for businessesseeking to relocate there.

Large scale developments such as DaimlerGreen, Woodway Gate and New Century Parkhave already started to provide the requiredinfrastructure for this growth.

Over the next ten years the development ofCoventry will intensify with the regenerationof areas such as Swanswell and the WoodEnd, Henley Green and Manor Farm Area (theCoventry NDC area) providing a projected11,000 properties. However, politically, bothlocally and regionally, the aspiration forgrowth is well beyond the 11,000 properties.

In order to realise the expectation ofsignificant expansion, continued work on siteidentification and the remodelling of theexisting stock needs to occur.

This work has been undertaken in partthrough a land capacity study undertaken in 2006 and the small scale regenerationschemes on estates such as HillsideMeadway, Manor Guildhouse and Guild and Pridmore.

Alongside the continued remodelling of thecity's housing stock, Coventry stakeholdersare continuing to invest in employment,leisure and retail infrastructure.

This includes:

● The continued expansion of the city'suniversities and higher education collegesand the planned development of theCoventry learning quarter

● The opening of the super hospital atWalsgrave

● The upgrading of leisure and businessfacilities across the city - with thedevelopment of Bannerbrook Park, ElectricWharf, Belgrade Plaza and Paragon Park

● The improvement of the public transportsystem, through investment in the primeline bus routes across the city and theupgrade of the West Coast main rail line

"The aspirationfor growth is well beyond the 11,000properties"



Rebalancing housing markets to stem decline, & to establish new and more stable communities

The aim of the NDC is to improve the quality of life and opportunities available to residents,make the area a place where people will visit,and to generally bridge the boundariesbetween the area and the rest of Coventry.

The quality of some of the houses in the areais poor and others are no longer suitable forthe residents’ needs.The lack of local facilities

Swanswell’s strategic location and availabilityof sites has the capacity to contribute to theimprovement of the city’s housing profile andenable the expansion of its economy.

Its housing stock is characterised by older, lowvalue stock and tenure polarisation. It hastraditionally been an area where newcommunities and those with specialisedneeds have lived.

The zone outside the ring road includes largeamounts of socially rented properties.Thelack of mix of sizes of units mean that whencircumstances change, household have littlechoice but to move to a new area in order tomeet their altered housing requirements.

In general, the area suffers from a poor imageand is not seen as an aspirational place to live.

Therefore there is an identified need toensure that the Swanswell masterplanincludes the provision of a true mix ofhousing types, sizes and affordabilitythroughout the area.

Housing should serve a wide range of needs,and must cater for older people, black andminority ethnic communities, those withspecial needs, students and key workers.

In addition, there is a recognition thathousing should be set within an overallcontext and contribute towards a positivesense of place.

It should be well integrated with localservices and public transport, be part ofmixed-use development in higher densityareas, be safe and secure and contribute towider regeneration activities.

Future regeneration - Swanswell

Completed scheme - Electric Wharf RedevelopmentElectric Wharf is the site of an innovativeredevelopment that incorporates modern livework units and eco homes on the site of aformer power station.There are 65 loftapartments and 18 eco houses, which arecurrently being marketed.

Located near the city centre and near theCanal Basin, the scheme is building upon the

success of other city centre developments –such as the Phoenix Initiative.

The development has been carefullydesigned to incorporate the surroundingcanalside area and the architectural details ofthe original buildings.The reuse of buildingsand materials has also helped to savematerials and reduce landfill.The eco homes

have been designed to incorporate greywater rain systems, 'A' rated appliances andsolar power assisted heating systems.

The project has been developed as a result ofa financial and working partnership betweenAdvantage West Midlands, Coventry CityCouncil and Complex Development Projects.

in the area and links to employment sites arealso factors in the area's decline.

The development will aim to tackle theseissues and attract a variety of tenure byoffering a new range of low-cost starterhomes, higher value properties, as well ashomes for the current residents of the area.

There will be a variation in the density and

mix of the site so areas of higher density anddistinctive character will focus upon majorpublic spaces and along major routes.

A variation in density will also promote"pepper potting" of affordable and privateaccommodation in clusters.The premiumlocations for views and access will also bemixed tenure.

Case Studies


Ongoing development - Wood End, Henley Green and Man or Farm (Coventry NDC)


I m p r o v e p a t h w a y s o f c h o i c e t o a t t r a c t a n d r e t a i n n e w c o m e r s

Investing in Coventry's Future

Public Sector FundingOver the last 10 years Coventry has attractedmajor investment from funding sources suchas the Central Government NeighbourhoodRenewal and Social Regeneration BudgetFunds, the Housing Corporation, privatedevelopers and service sector providers suchas the University of Warwick.

In 2006, Coventry was awarded the WestMidlands’ second largest HousingCorporation allocation for investment in affordable housing.

Private InvestmentPrivate developers also continue to investheavily in the city – with Barratts,TaylorWoodrow, Persimmon and Oakmoor Deeleyamongst those who have invested in large-scale schemes.

Wates builders have also been attracted tothe area and have started the redevelopmentof the Hillside Meadway estate.This is their first development outside of the South East.

Other large-scale companies such as IKEAand Primark are also choosing to establishlarge stores in Coventry. IKEA is currentlydeveloping its first UK city centre locatedstore on the old Co-op site on Queen Victoria Road.

There is therefore a significant level ofconfidence from the private and public sector in the city.

Future GrowthAlthough identified as a New Growth Point,to achieve the quality and quantity of growthanticipated, further investment is required.

Substantial population growth requiressubstantial investment in infrastructure andservices.To date this has been built into plansby the development of mixed-use schemes –i.e. large scale developments which providehousing, business and leisure facilities.

However, because expected growth isbeyond the current planned level (i.e. 11,000properties), further consideration andinvestment will have to be given to theprovision of additional infrastructure.

“To achievethe qualityand quantityof growthanticipated,furtherinvestment is required”

Strategic LocationCoventry is strategically positioned betweenthe West Midlands heartland and the SouthEast – in particular the Milton Keynes & SouthMidlands Growth Area.

It offers an attractive area for continuedgrowth – especially for businesses seeking torelocate in an around this sub-region tosupplement those who have already movedtheir base into the sub-region.



www.coventry.gov.uk

If you need this information in another formator language please contact Housing StrategyTelephone: 024 7683 2426e-mail: [email protected] 2007

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19144 CCC Housing Statement 2 19/1/07 3:33 pm … on...of a mix of houses flats and bungalows) Completion: 2006 Guild And Pridmore Location: Guild and Pridmore Housing Estate in Foleshill