1

CONTENTS

9-9-2008 Group No.2, Sec-B 2

9-9-2008 Group No.2, Sec-B 3

OBJECTIVES OF THE CASE STUDY

INTRODUCTION

9-9-2008 Group No.2, Sec-B 4

HMCL

Haldiram Bhujiawala Ltd

Haldiram Foods International Ltd

9-9-2008 Group No.2, Sec-B 5

USA

CANADA

INDIA

U.K.

MARKET PRESENCE

9-9-2008 Group No.2, Sec-B 6

SA

PAK

AUSTRALIA

9-9-2008 Group No.2, Sec-B 7

MARKETING STRATEGY???

TARGET MARKET

9-9-2008 Group No.2, Sec-B 8

MARKETING MIX

9-9-2008 Group No.2, Sec-B 9

POSITIONING

9-9-2008 Group No.2, Sec-B 10

PRODUCTS

9-9-2008 Group No.2, Sec-B 11

…CONTINUED

…CONTINUED

9-9-2008 Group No.2, Sec-B 13

Awards

9-9-2008 Group No.2, Sec-B 14

PRICE

9-9-2008 Group No.2, Sec-B 15

PRICE…

9-9-2008 Group No.2, Sec-B 16

PLACESUPPLY CHAIN-1

9-9-2008 Group No.2, Sec-B 18

…Continued

9-9-2008 Group No.2, Sec-B 19

SUPPLY CHAIN-2

LOCATION OF OUTLETS

Group No.2, Sec-B 9-9-2008 Group No.2, Sec-B 20

Kolkata

Nagpur

DelhiBikaner

Offers Product Through Internet

9-9-2008 Group No.2, Sec-B 21

Indiatimes.comIndiamart.comMumbaiflowersgifts.comChennaiflowersgifts.com

Giftsofindia.comGiftssmashhits.comTohfatoindia.comChannelindia.com

India Abroad

PROMOTION

9-9-2008 Group No.2, Sec-B 22

PROMOTION

9-9-2008 Group No.2, Sec-B 23

Advertising

9-9-2008 Group No.2, Sec-B 24

ONLINE VIDEO

Group No.2, Sec-B 9-9-2008 Group No.2, Sec-B 25

COMPETITORS…FRITO LAYS

BIKANERWALA

BINGO

9-9-2008 Group No.2, Sec-B 29

FUTURE PLANS

9-9-2008 Group No.2, Sec-B 30

MARKET RESEARCH

…CONTINUED

OUTLET-MATHURA ROADCustomer’s profile:

SUGGESTIONS

9-9-2008 Group No.2, Sec-B 34

9-9-2008 Group No.2, Sec-B 35

9-9-2008 Group No.2, Sec-B 36