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1968 January 11-14 1968 War Memorial Rochester, N.Y. 1929

1968 Rochester, NY Auto Show program

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Page 1: 1968 Rochester, NY Auto Show program

1968

January 11-14 1968 War Memorial Rochester, N.Y.

1929

Page 2: 1968 Rochester, NY Auto Show program

LOOK AROUND You'll find Fred Walker Ford is Rochester's action Ford dealer. Where you will get the best deal on a new, better idea Ford, or an A-1 plus used car.

At Fred Walker Ford you get great action deals, plus satisfaction is guaranteed.

350 MONROE AVE., NEAR ALEXANDER, PHONE 325-4800

Page 3: 1968 Rochester, NY Auto Show program

See The New Chevrolet At

Your Metropolitan Chevrolet Dealer! --

Page 4: 1968 Rochester, NY Auto Show program

MADE

IN ROCHESTER

for General Motors Cars Windshie·ld wipers

Carburetors and fuel injection

Electric motors for heaters, defrosters and air conditioners

Electric actuators for windows, antennas and top lifts

Seat actuators

Steel tubing

Cigarette lighters

Transmission shift controls

locks and keys

.

General Motors in Rochester DELCO PRODUCTS DIVISION/ROCHESTER PRODUCTS DIVISION

Page 5: 1968 Rochester, NY Auto Show program

R. Henry PRESIDENT

J. Barnett DIRECTOR

A. Gosh en DIRECTOR

A. A. Catalfo VICE PRESIDENT

A. Ra lph TREASURER

Officers and Directors of the

Rochester A utomobile Dealers' Association, Inc.

1967-1968

E. Meagher DIRECTOR

F. Wa lker DIRECTOR

D. N . Stahl EXECUTIVE DIRECTOR

M. Hallman DIRECTOR

R. Sieber t DIR ECTOR

Page 6: 1968 Rochester, NY Auto Show program

FOR LOVERS ONLY

The new Triumph TR-250. And with 6 cylinde rs, independent rear suspension, 4 forward gears , disc brakes, rack-and-pinion steering, reflective safety stripi ng and red-band radial ply t ires, there's an awful lot to love.

TRIUMPH! Maker of

GT-6 Spitfire Mk3 TR-250 For sales, service and parts see:

BEST MOTORS 1 500 UNIVERSITY AVE

ROCHESTER, N .Y. 14610

473-8530

PUBLICATION SPECIALISTS

PUBLICATIONS FOR: Churches - Business

Schools - Organizations

Manzler PREss 268 SANFORD ST D ROCHESTER. NY 0 14620

COMPLETE

INTERIOR

UPHOLSTRY

HOFFEND-ROCHESTER DECORATORS, INC.

274-278 Sanford St. Rochester, N.Y.

is privileged to serve the

ROCHESTER AUTO SHOW as its DECORATOR

473-9781 Daniel J. Hoffend

Page 7: 1968 Rochester, NY Auto Show program

by

RICHARD HENRY President

Rochester Automobile Dealers' Assn., Inc.

Why An Auto Show?

An Auto Show provides the public with a relaxed convenient opportunity to see all makes and styles of automobiles side by side, and compare their various features.

Each make of car displayed on the Show floor is shown in as full a range of models as space permits and men fully versed in explaining the merits of the cars are here to serve you.

Perhaps the most noticeable trait of the men who exhibit the cars is their friendly attitude toward the public and toward one another. It is their firm con-viction that the public can best be served by friendli-ness, so in this spirit, they agree on a principle of sin-cere and honest service to the people who attend the Show.

These capable men believe that knowledge of what makes an automobile go and what is built into the car to make it a vehicle of necessary strength, comfort and endurance is of the utmost importance. They be-lieve that you, the public should know all this and they are here to enlighten you. Thus by your understanding of the "inner side" of an auto you gain knowledge which invites the care every automobile should receive to insure its long life, and at the same time it promotes a better understanding of safety which, in turn, insures your longer life.

The Auto Show can therefore be regarded as an Institute of Public Information and out of it comes a better appreciation of cars and their proper handling.

Further, the Auto Show gives you an opportunity to see the cut-away component parts of the cars in actual operation. These displays are seldom seen in the dealers' show rooms as they have been built by the manufacturers at enormous cost (as high as $50,000 for a single display) just to be presented at various shows. Our show is particularly fortunate in having been able to obtain an unusually large number of these interesting and instructive exhibits.

When looking at the cars, do not hesitate to ask questions regardless of how simple or complicated the questions may be. Learn the facts before you purchase and in this way obtain the car best suited to your needs and in a price range that best fits your budget. Do not be in doubt about any of the characteristics of the car you buy, but become familiar with its every feature.

Page 8: 1968 Rochester, NY Auto Show program

1968 DODGE SPECIFICATIONS

DODGE CHARGER SPECIFICATIONS

EXTERIOR PASSENGER SPACE ENGINE AVAilABI LITY

Wheelbase 117" Head room, front/rear 37.4 "/36.4" DISPLACEMENT / HP

Overall length 208" Legroom, front/rear 41.4 "/ 34.1" Standard V8-Charger 318/ 230

Overall width 76.6" Hiproom , front/ rea r 60.6" / 60.4 " Optional V8-Charger 383/290

53.2" Optional V8-Charger 383/330 Overall height Shoulder room , front/rea[ 58. 1"/58.1 " Track, front/ rear 59.5 "/59.2 " Standard V8-Charger R/ T 440 Magnum/ 375

Optional V8-Charge r R/ T

The Charger with standard front bucket seats has room for five-with the addition of the optional front cen ter cushion/fold -down armrest,* the Charger accommodates six.

426 Hemr/ 425

* A kind of bucket seat that lets you sea t three.

Hideaway headlights look as good open as they do closed.

Aircraft-type instrumentation and optiona l simulated woodgra in wheel.

DODGE DART, CORONET, POLARA AND MONACO GENERAL SPECIFICATIONS*

EXTERIOR PASSENGER SPACE DART CORONET POLARA, MONACO DART CORONET POLARA , MONACO

Wheelbase lll " 117" 122" Headroom, front/ rear 38.3" /37.3" 38.6"/ 37.4" 39.8"/ 38.5" Overall length 195.4" 206.6" 219.0" Legroom, front/ rear 41.7 "/35.7 . 41.9"/36.3" 41,8"/39.0" Overall width 69.7" 76.7 " 80.0" Hiproom, front/rear 57.2"/57.2" 60.4"/ 60.4 " 63.3" / 63.3" Overall height 53.9" 54.7" 56.3" Shoulder room, front/ rear 55.4 "/55.4. 58.1 "/58.1" 60.0" / 60.0" Track, front/ rear 57.4"/55.6" 59.5"/ 59.2" 62.0"/60.7"

*Dimensions are for VB 4-door-sedan models.

Catalogs with complete specifications for all '68 Dodges .... Dart, Coronet, Charger, Po lara and Monaco ... are available at the Dodge display.

Page 9: 1968 Rochester, NY Auto Show program

There are Dream Cars you can dream about ... and there are Dream Cars you can drive. This one is both.

'68 Dodge Charger

See all the new '68 Dodges- Dart, Coronet, Polara, Monaco and Charger- at the Dodge Exhibit. Five great ways to catch ...

Page 10: 1968 Rochester, NY Auto Show program

The automobile, . circa

It arrived, of course, amid widespread controversy; work stoppages, price hikes, several new and not al-together popular or practical safety s tandards, and, for the first time, mandatory application of anti-smog exhaust controls.

Yet, despite all of these complications, the atmos-phere was filled with optimism.

If these concensus projections, robust as they were, come true and 1968 does turn out to be a vintage year, it obviously will not be due to any of the factors that seemed to cloud its unveiling.

The final accounting will be determined by the cash customers.

What are the sales attractions for '68? They're certainly broader than 1967 when the do-

mestic industry clearly defined its battlefield as the specialty car market.

This time the concentration has shifted to the in-termediate field, which should prove to be a brisk trad-ing area.

For one thing, it smacks a bit of the same excite-ment which has made the specialty car so popular ... not too big, yet not too small ... plus a youthful design flair. And it's a bigger market, rising to 27 per cent of the total.

'68 Virtually every domestic manufacturer chose to

re-do its intermediate line. Naturally, the provocative long hood, short deck " look" prevails .

One new nameplate was even established in the " in-between category that separates compacts, dwind-ling breed, and standard size automobiles. lt was Lin-coln-Mercury division's Montego, which was created to compete favorably in size and market position with the GM intermediates and to overcome the "compact" identity of its Comet line.

Chrysler-Plymouth division chose this market clas-sification to offer what it termed a "new concept" car-the low budget, high performance Road Runner, named after a TV cartoon character.

In a year that saw the domestic industry pare its numbers of models for the first time in nine years, the selection of intermediates was boosted from 122 to 124 in 1968, embracing the Chevrolet Chevelle, Dodge Coro-net, Oldsmobile F-85, Ford Fairlane, Mercury Montego, Plymouth Belvedere, Rambler Rebel, Buick Special, and Pontiac Tempest. Overall, industry's model count total of 1968 is 357, down from 370 in 1967.

After a thorough inspection of the intermediate line-up, it appears that the 1968 breed of "in-be-tweenies" will pose some serious competition for the specialty "crowd."

was born on Furnace Street in Rochester

14 GLENDALE PARK ROCHESTER . N.Y. 14613 647-2000

. ln

As we Commemorate our 69th Anniversary, We Salute the Rochester Auto Dealers Association and wish them Success and Good Luck on their 51st Auto Show.

Division of

AMERICAN LINEN SUPPLY co. 143 EDISON ST. SYRACUSE. N.Y. GR 2-5255

Page 11: 1968 Rochester, NY Auto Show program

68 Auto Show

SPECIAL FACTORY PURCHASE

1968 Pontiac Tempest Sports Coupe

s 00

PIEHLER PITTS RALPH SCHOEN PONTIAC PONTIAC PONTIAC PONTIAC 1560 LAKE AVE. 1067 RIDGE RD. 626 W. MAIN 1177 FAIRPORT RD.

ROCHESTER WEBSTER ROCHESTER FAIRPORT

Page 12: 1968 Rochester, NY Auto Show program

1968 PONTIAC SPECIFICATIONS Catalina, Ventura , Executive, Bonneville, Brougham and Grand Prix

SWEPT-HIP -PERIMETER FR AME: Oi slnbules stresses and stra1n s more even ly, provides max imum body -to -frame stren gth and perm its lower si l l and fl at fl oor for convenient en tr y an d ex1t. Frame des1 gn varies to mee t requ1rements of rndividual body styles.

INDEPENDENT FRONT SUSPEN SION: Ball -join t sus -pensiOn featu res upper control ar ms pi voted on rubber bu shin gs and lower control arms with dual-rate rubber bushin gs. Revafved. double -acting. hydra ulic shock abso rbers ar e moun ted inside large-d ia meter, low-rate coi l springs.

FOUR-LINK REAR SUSPENSION: Large -diameter, low-rate coil springs ar e mounted over rear ax le. Angle-mounted upper and lower control arms pi vot on new, high-rate bushin gs. Angle- mounted hyd raulic shock abso rbe rs ha ve thick ru bber bushings, all·new va lvi ng.

LINK PARALLELOGRAM STEERIN G: Reci rculat ing ball -type steering gear with en ergy absorbing steering column. Gear ratio. manual - 24:1. Gea r ra ti o, extra- cost power -17. 5:1 !Catalina only ). Ext ra-cost var iabl e-rati o power -12.2:1 (Executi ve, Bonneville and Grand Prix only ).

DUAL MASTER CYLINDER BRAKES : Air -coo led, self-ad just in g, ex panding hydraulic type. Fro nt and rear drum dia meter, II ". Total swept area all four bra kes, 326.g square inches. Vacuum power brakes and di•c f ront brak es opt ional at extra cost.

TRANSMI SSIO N AND DRIVE TRAIN: Synchro nized , 3-speed man ual tra nsmi ssion standard all models. Turbo Hyd ra -Matic and 4-speed manual transmissions avai lab le at extra cost. (4-speed manual wi th optiona l 428 cu. in. engine onl y. ) Salisbury-type, semi -floating hypoid rear axle . Safe-T ·Track, semi -locking differential optiona l at extra cost.

BODY BY FISHER : All -steel construclr on wrth rernforced side rocke r panels. Thick la minate windsh ield. wt th sol td-tempered, safety pla te glass in all other win dows . includrng convertt ble rear window.

400 CU . IN . V-8 ENGINE : Short stroke . goo design with al loy cast-iron bloc k, 5 main bearings, hydraulic valve lifters. Closed-crankcase venti lat ion system standard .

CARBURETION : 2- BBL, premium fue l, stan dard on Catali na and Execut ive. 4-BBL. premium fuel , st anda rd on Bonneville and Gran d Prix . 2- BBL. regular fuel, optional on all with extra -cost Turbo Hydra -Ma li c.

ALUMINIZED EXHAUST SYSTEM: Rust - and co rrosion-resista nt , with large muff ler and tailpipe. Low-rest ric t ion, dual exhausts standard on Grand Prix and with 428 HO engin e. Optiona l at extra cos t. all other mode ls.

Tempest, Tempest Custom, Le Mans, Tempest Safari and GTO SWEPT-HIP-PERIMETER FRAME: Box secti on structure provid es maximum body-to-frame strength. Entire passenger compartment is encircled by heavy steel side members. Frame design varies to meet requirements of indi vidual body sty les.

INDEPENDENT FRONT SUSPENSION: Ball -joint sus-pension features revalved , doub le-acting, hydraulic shock absorbers mounted inside large diameter, low-rate coil springs. Upper control arms pivot on rubber bushings, while lower control arms feature dual -rate, rubber bushings.

FOUR -LINK REAR SUSPENSION : Spring-over-axle design with upper and lower control arms pivoted on new, high -rate bushings. Large-diameter, low-rate coi f spri ngs and angle -mounted , revalved , hydraulic shock absorbers.

LINK PARALLELOGRAM STEERING: Recirculating ba ll design with energy absorbing steering column. Gear ratio, manual-24:1. Specia l ratio, extra-cost manual-20:1. Extra-cost power steering ratio.:_l7.5:1.

DUAL MASTER CYLINDER BRAKES: Expanding hyd raulic type, self -adjusting an d air-cooled. Two -shoe, single-anchor, with drum diameter of 9.5" front and rear. Front lining width , 2.5 ". Total swept area all four brak es, 269.2 s4uare inches. Power brakes and disc front brakes optional at extra cost.

TRANSMISSION AND DRIVE TRAIN: Synchronized , 3-speed manual tran smission standard , all models. (Hea vy-duty, 3-speed manual standard on GTO.) Opti onal trans-missions include: automatic , heavy-d uty 3-speed manual (with V-8 engine only), or synchronized 4-speed manual. Semi-floating, Salisbury-type hypoid rear axle. Safe-T · Track, semi-locking differential optional at extra cost.

BODY BY Fl SH ER: All -steel construction with reinforced side rocker panels. Thick , laminate windshield , with solid -tempered , safety plate glass in all other windows, including convertible rear window.

250 CU. IN. OVERHEAD CAM 6 ENGINE : Standard , all except GTO. Slipper-skirt -type, cast pistons ; lightweight, alloy cast-iron block ; 7 main bearings ; 2.30" journals. Large,

aluminized valves fea ture automatic ze ro va lve- lash adjustment. Closed crankcase ve ntilation system standa rd.

350 CU. IN . V-8 : Ext ra-cost, all except GTO. goo. short stroke design. Aluminized valves with hydraulic valve lifters. Lightweight , alloy ca st-i ron block , 5 main bearings, 3" journals .

400 CU. IN. V-8: Standard, GTO only. Short stroke, goo design with alloy cast -iron block , 5 main bearings, hydraulic valve lifters , 3" j ou rnals.

CARBURHION: Choice of I -BBL , regular fuel (OHC 6 only), 2- BBL, regular fuel , or 4-BBL, premium fuet.

ALUMINIZED EXHAUST SYSTEM: Rust - and corrosion-resistant. OHC 6 engine with 1-BBL carburetor has single-outlet manifold routed to reverse-flow muffler. Engines with 4-BBL carburetion have high-performance, dual-outlet manifold routed to low-restriction, reverse-flow muffler. Dual, low -restriction exhaust system standard on 350 HO and 400 cu . in . GTO engines. This system available at extra cost with all V-8 engines, except station wagons.

Firebird, Firebird Sprint, Firebird 350, Firebird HO and Firebird 400 INTEGRAL BODY-FRAME CONSTRUCTION: Firebird models feature a stub-f rame front structure housing engine, transmission , front suspensiOn, brake and steering gear assemblies. This entire unit is attached to th e body through four ru bber-isolated mounts.

INDEPENDENT FRONT SUSPENSION: Short and long arm independent suspension utilizes coil springs and direct, double-acting shock absorbers. This provides excellent handling characteristics and minimizes front -end sway, for increased stability.

REAR SUSPENSION: Rear-frame elements are integrated into the underbody to provide firm mounting for rear suspension and axle. 56-inch-long, multi -leaf rear springs standard. Rubber-mounted spring hangers, shackles and rubber sp ring pads effectively isolate the body from road vibration . Retuned shock absorbers are mounted astraddle th e rear axle to improve stability.

Basic Engine Specifications 350 and 350

Engine 250 OHC 6 HO V-8 Displacement (cu. in. ) 250 350 Bore & Stroke (nominal) 3.88 X 3.53 3.88 X 3.75 Cooling System Capacity 12.1 18.6

(quarts) Oil Capacity rquarts,

less filter refill ) Fuel Firebirds 18.5 18.5 Capacity Tempest Series 21.5 21.5 (ga llons) GTO

Station Wagons All Others

Power Trains-All Series

LINK PARALLELOGRAM STEERING : Recirculating ball design with energy absorbing steering column. Gear ratio, manual - 24 :1 with OHC 6 engine, 28:1 with V-8 engine. Extra-cost power steering ratio-17.5:1.

DUAL MASTER CYLINDER BRAKES: Note: See Tempest Series above for general description of brakes.

TRANSMISSION AND DRIVE TRAIN: Synchronized, 3-speed manual transmission standard. (Heavy-d uty 3-speed manual standard on Firebird 400. ) Optional trans-missions include: automatic (Turbo Hydra-Matic, Firebird 400 only), heavy -d uty 3-speed manual (with V-8 engine only) or synchronized 4-speed manuaL Salisbury-type, hypoid rear axle. Safe-T-Track, semi-locking differential optional at extra cost.

SPECIAL BODY CONSTRUCTION : Firebird combines integral body -frame construction with separate forward frame. The body is attached to the partial front frame through four rubber mounts. A heavily ribbed , reinforced underbody forms a sturdy foundat ion for the all-steel body structure. Inverted fender skirts protect the inner surface of fenders against corrosion . Double-panel construction is used for doors, hood and deck lid, to provide maximum strength.

250 CU. IN., 1-BBL OHC 6: Standard engine on Firebird. 250 CU. IN., 4-BBL OHC 6 : Standard engine on Firebird Sprint. 350 CU. IN. V-8: Standard engine on Fire bird 350. 350 CU . IN. HO V-8: Standard engine on Firebird HD. 400 CU. IN . V-8: Standard engine on Fi rebird 400.

Note : See Tempest Series above for general description of engines, carburetor availability and exhaust system.

Basic Dimensions (inches) 428 and 428 Front Rear Wheel- Overall Overall

400 V-8 HO V-8 Tread Tread base Length Width 400 428 Catalina 63 64 121 216.5 79.8

4.12 X 3.75 4.12 X 4.00 Executive & Bonneville 63 64 124 223.5 79.8 17.8 to 18.6 17.2 Grand Prix 63 64 121 216.3 79.8

Catalina, Executive Safari & 63 64 121 217.8 79.8 Bonneville Station Wagons Tempest & Tempest Custom 60 60 ll2* 200.7•• 74.4

18.5 Tempest Custom & Tempest Safari Station Wagons

60 60 II6 211.0 74.4•••

21.5 Le Mans & GTO 60 60 112* 200.7•• 74.8 24.0 Firebird 60 60 108.1 188.8 72.8 26.5 26.5 •Except 4-dr. models, ll6 ins. **Except 4-dr. models, 204.7 ins. ***Except Tempest Safari, 74.8.

Pontiac again offers one of the widest va rieties of engine-transmission-axle ratio combina-ti ons avai lable. For example: The standard engine for Tempest, Tempest Custom and Le Mans is the Overhead Cam 6 with 1-BBL carburetor, which delivers 175 hp. This engine mates with th e 3-speed manual transmission and a 3.08:1 rear axle ratio. However, you can order either the 4-BBL Ove rhead Cam 6 (215 hp) or one of two 350-cu.-in. V-8s (265 hp and 320 hp) in combination with either the automatic or 4-speed manual transmission and a performance rea r axle ratio. GTO comes equipped with a standard 350-hp, 400-cu.-in. V-8, or you can order the optional 265-h p, 2-BBL V-8 (with Turbo Hydra-Matic only) or up to 360-hp, Quadra-

Power 400 V-8. There are six available engines (some optional at extra cost) for the regular-sized Pontiacs. They range in horsepower and carburetion from the 265-hp, 2- BBL, regular-fuel version all the way up to the 3g0-hp, Quad ra- Power, 428 HO. The 3-speed , all-synchro manual transmission is standard, while the fully synchronized, 4-speed manual (with 428 -cu .-in. engines only) and Turbo Hydra-Matic are optional at extra cost. In certai n power tra in combinations, a close-ratio 4-s peed can be ordered, as can ratios ranging from the economical 2.29:1 all the way to 4.33:1. Of course, there are certain speci fic restrict ions on some power train combinations. Be sure to a.k your dealer for more detailed information.

Pontiac Motor Division of General Motors Corporation reserves the right to make changes at any time, without not1ce, in colors, materia ls. equipmen t, specifications, prices and models-and also to discontinue models.

The right is also reserved to change any specifica tions, parts or equipment at any time without incurr ing any obligation to equip same on cars built prior to date of such change.

Page 13: 1968 Rochester, NY Auto Show program

And all along you thought you had to forsake Wide-Tracking when you moved up to a luxury car.

We have no idea how this misconception ever got off the ground. For. as you can observe below. Bonneville isn 't just another fantastic Pontiac.

It begins with a long. lean body. poised on the biggest w heelbase we make-124 inches. Inside. you're greeted by the opu lence of nylon -blend broadloom that extends door-to-door and then some. Generous swathes of simulated burl gra ined Carpathi an elm abound on doors and dash . And upholstery is no less fine: every-

thing from exquisite cloth and supple Morrokide. to aii -Morrokide. And if you're the kind w ho requires even more pampering . there's our Brougham Option . It includes extra touches of lu xury like ri ch. cloth uphol-stery so stately you may not wan t to be seated.

Bonneville a lu xury ca r7 Definite ly. Wide-Track? The Widest So who says Wide -Tracking has to end w hen you 're ready to move up. When your time comes. see your Pontiac dealer

Other equally handsome impresarios of the art of Wide-Tracking : Grand Prix, Catalina, Brougham , Executive, Ventura, GTO, Le Mans, Tempest and the Five Firebirds. Pontiac Motor Division

MARK OF £ XCHLE NC£

Wide-Track Pontiacs

Page 14: 1968 Rochester, NY Auto Show program

1968 Auto Show -Exhibitors Space Number Exhibit Exhibitors

F.J. Kilburne, Inc.

Hoselton Chevrolet Inc.

Monroe Auto Sales

of Rochester

Bonenblust & Buckman Inc.

Fincher Motors, Inc.

" Don" Malcolm Oldsmobile

Philanz Oldsmobile, Inc.

Dorschel Buick, Inc.

Lou Holtz Buick, Inc.

Breton Motors, Inc.

F. A. Motors, Inc

Mt. Read Volkswagen Inc.

Nagle Ford Inc.

Fred Walker Ford Inc.

George B. Doyle, Inc.

Town 'N Country, Inc.

Tyrrell Chry-Piy. Inc.

Webster Chry-Piy. Inc.

Valley Cadillac Corp.

Frear Chevrolet Inc.

Hallman Central Chev. Inc.

Heinrich Motors Inc.

Hoselton Chevrolet Inc.

Klem Chevrolet Inc.

O'Connor Chevrolet, Inc.

Taylor Chevrolet Corp.

Piehler Pontiac, Inc.

Ralph Pontiac Inc.

Schoen Pontiac, Inc.

Pitts Pontiac Inc.

2

3

4

5

6

7

8

9

10

11

English Ford Ailing & Miles, Inc.

Campers

Lincoln-Mercury

Oldsmobile

Buick-Opel

Volkswagen

Ford

Chrysler-Plymouth-Imperial

Cadillac

Chevrolet

Pontiac

F.A . Jones, Inc.

Culver Dodge Inc.

Lake Avenue Dodge , Inc.

McEvoy Dodge, Inc.

Colon ial Dodge Inc.

Kessler Motors, Inc.

Pacesetter Motors, Inc.

KRH Best Motors, Inc.

KRH Best Motors, Inc.

V.A. Motors, Inc.

Ziebart Rustproofing

Rochester Indian Corp.

Thomas Heath

Lincoln Rochester Trust

W.N.Y.R.

Brooks Graveley

Marine Midland Trust Co.

Scanlon Tire Co.

Auto Club of Rochester

Security Trust Co.

Foreign Car Parts

Smart Enterprises

Palmyra Motors

Pittsford Collision

Pittsford Collision

Culver Leasing Inc .

Breton Motors Inc.

Volpe Leasing Co.

Space Number

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

34A

35

Exhibit

Rambler

Dodge

Renault

MG-Austin Healey

Triumph

Saab

N.S.U.-Citroen

Rustproofing

Motorcycles

Bardahl Products

Banking

Radio Broadcasting

Ski-Doo

Banking

Tires

Banking

Parts & Accessories

Graphology Exhibit

Rolls Royce

International Scout

Jeep

Dodge Motor Home

Porsche

Leasing

Page 15: 1968 Rochester, NY Auto Show program

TIPS FOR MOTORISTS

Growing Needs Make a Second Car Pay It's Way

POINTERS ON PICKING THE RIGHT ONE

If your wife "remembers" a club meeting on the morning you planned to drive to work ... if your oldest son always seems to have his hand out for the car keys .. . if you get off the 5: 19 with no family hack in sight to carry you homeward .. . if your car always seems to be full of garden supplies - brother, your brood needs more transportation!

The cost? Not too big a bite, when you consider the excellent used cars available today. Or, if you're thinking of buying a new car, it might pay you to assign second-car duty to your old car instead of trad-ing it in.

Typically, an additional ca r a paying proposition when these circums ta;;,

A move from the city to the country, where fam-ily life is built upon connecting scattered points (home, school, shops, church, theater, friends), but public transportation is spotty. The homemaker suddenly finds herself in need of a car all day, every day.

Change of job to one that requires driving to work, or driving as part of the job, by the bread-win-ner. Now his wife realizes how much she needed the car on weekends.

Maturing of teen-agers to driver age, when a car becomes a major social asset in their lives.

Sharing of one family car among two or more drivers will work all right as long as their needs don't conflict in time or place. It doesn't work at all when such conflicts pop up daily. Then the problem boils down to what kind of second car, and how much. Used car or new car?

How old should your second car be? This should be governed by the amount of use you think it will get. If you know your second car will be lightly d riven, if your youngster is the prime mover in this venture , or if you want to try the second car idea for a few months, buy an older model that you can resell for close to its purchase price. If yeoman duty over

(continued on following page)

MGB and the NEW

MGC America's best-selling sports car.

The MGC has all of the famous features of the MGB plus: a 6 cylinder, 150 H.P. engine, Power Brakes and Radial Tires.

Standard Equipment on MGB and MGC models is A New Fully synchronized 4-speed gearbox. Optional Equipment - . . Overdrive or Automatic Transmission

Sports Car Performance

Closed Car Comfort

PACESETTER MOTORS, INC. ' 'The Home of Real Sports Cars ·

7 42 Clinton Ave. S. 244-2224

Monroe County's ONLY authorized

MG-.Austin-Healey Dealer

Page 16: 1968 Rochester, NY Auto Show program

NEVER BE WITHOUT A CAR

LEASE A '68 CHEVY FROM CARE NT AND Save Time Save Money Save Worry Carent provides you with a spare car whenever your ca r is being serv-iced. All you do is drive-CARENT does the rest. Make arrangements now for a 1968 Chevrolet, or other make, that will be completely and carefully maintained by Carent Cor-poration, Rochester's oldest and largest local leasing company.

Carent Provides : INSURANCE LICENSE PLATES MAINTENANCE SIMPLE TAX RECORDS REPAIRS

CHECK OUR RATES ... LEASE FROM CARE NT!

ULVER AUTO CO. Custom Tailored or Ready Made

FIBRE AUTO TOPS and SEAT COVERS PLASTIC SPECIALIZING IN FIREWORK VINYL CAR THOROUGHLY VACUUMED FREE

546-5058 364 MT. HOPE AYE.

Cor. Hickory St.

JERRY MANGI ONE JOHN MANGIONE

SCANLON TIRE CO., INC.

800 Lake Avenue 115 Ridge Road W .

Phone 458-0200 Phone 458-3610

B.F. GOODRICH Distributors CONTINENTAL

for COOPER SEIBERLING

GOULD BATTERIES RE-CAPPING SPEC I A LISTS

See us at Booth No. 26 .

long distances is expected a later model will pay off in terms of reliability and unused mileage.

When should you buy a new car and let the old car step down to the role of "second"? First, look at the condition of the car. If it's so well along in years and miles as to become a repair problem, better trade it in. Even in junior use, it will now deteriorate rapidly.

Look at your equity in your present car. For ex-ample, assume you have completed more than two-thirds of the payments on it. You have cash enough to buy a used car. Putting this cash into a down payment instead, you can probably acquire a new car with little or no increase in monthly payments.

Here are some suggestions:

Convertible. Fine for the young, or for a wife who likes to see and be seen as she runs her errands around town. If you now own a sedan or station wagon, the downright fun of an open car will be a welcome change. But the "soft top" is not so good for a to-and-from-the-office car exposed to constant weathering all day. Think twice if you don't have a two-car garage to protect it. If you want one anyway, look for a used convertible with sound top, good paint.

Hardtop or Family Sedan. Usually excellent dol-lar values if bought used. Fine for smaller families, commuters, businessmen. Your best bet if you don 't need the special advantages of a station wagon or if you now own a convertible. Hardtops have a distinct social advantage in their stylish appearance.

Station Wagon. Essential for the owner of a small retail or service business and for the family with a seashore or resort summer place. Perfect, too, if vou 're a do-it-yourselfer, gardener, sportsman, or head of a large clan.

Used wagons are generally priced higher than other styles of the same make and year, but they hold their investment very well. Excellent buy, for cargo space alone, if your "good" car is a convertible or high-style hardtop.

Economy Six Sedan. For the same money, you can buy a "fleet" car (no equipment other than the heater) that's one or even two years newer than any other car type. Best bet for commuters or hard use. Six-cylinder engine is serviceable, easy on gas. If you want utility along with recent styling, this is your best second-car buy.

Blue and green were the most popular colors for cars 50 years ago, according to a 1909 survey. At the bottom of the list were black and white.

Page 17: 1968 Rochester, NY Auto Show program

@v0L 00: 5 WAG( "' 0 1' ...... [RICA. I><C.

$1804.90 $2204.40

$2454.90 $2359.40

S2284.90 $2595.90

Every man has his price. These are ours. And you don't have to figure out how much the

extras will add to the price of the Volkswagen you buy. We already figured them in.

By building them in . Things like heater/ defrosters, windshield wash-

ers and adjustable bucket seats are part of the car. You can't own a VW without owning them, too.

!Things like whitewalls are extra, as you might expect. But we tell you that in the*}

A Volkswagen won't only cost you less to drive out in . It'll cost you less to drive around in.

VW sedans (even the 65 hp Fastback and Square-

BRETON MOTORS INC. 1600 RIDGE RD. EAST PHONE - 342-9880

back} get up to 27 miles to a gallon. Even the biggest Volkswagen, our boxy station

wagon, gets up to 23. They all take oil by the pint. !Even the expensive-

looking Karmann Ghia.l And never cost you a cent for anti-freeze because Volkswagen engines are air-cooled .

But if you still don't care to sell out so cheap, there is one way to raise the price of a Volkswagen. Get a sunroo f. With the beetle, Fastback or Squareback.

(for no money at all, of course, you can come in and see them all in person.!

F.A. MOTORS INC. 2600 W. HENRIETTA RD. PHONE - 244-1260

AUTHORIZED DEALE R

MT. READ VOLKSWAGEN 17 6 5 M T. READ 81 V D. PHONE - 254-7770

Page 18: 1968 Rochester, NY Auto Show program

And the Plymouth win-you-over beat goes on V

'68 Plymouth Fury. '68 Plymouth Barracuda.

Exterior Dimensions* Interior Dimensions*** Exterior Dimensionst . Interior Dimensions*** t Wheelbase 119 in. Head room, front 39.5 in. Wheelbase 108 in. Head room , front 37.9 in. Track, front 62.0 in . Head room, rear 37.7 in. Track, front 57.4 in . Head room, rear 35.8 in. Track, rear 60.7 in. Leg room , front 41.8 in. Track, rear 55.6 in. Leg room, front 41 .6 in. Length, overall 213.0 in. Leg room, rear 37.0 in. Length , overall 192.8 in . Leg room , rear 31.4 in . Width, overall 77.7 in . Shoulder room, front 60.0 in . Width , overall 71.6 in. Shoulder room, front 55.4 in. Height, overall* 56.3 in. Shoulder room, rear 60.0 in . Height, overall* 52.7 in . Shoulder room, rear 55.4 in.

'68 Mid-Size Plymouths. '68 Plymouth Valiant.

Exterior Dimensions* Interior Dimensions*** Exterior Dimensions* Interior Dimensions*** Wheelbase 116 in. Head room, front 38.6 in . Wheelbase 108 in. Head room, front 38.4 in . Track, front 59.5 in. Head room, rear 37.4 in . Track, front 57.4 in. Head room, rear 37.3 in. Track, rear 58.5 in. Leg room, front 41 .8 in . Track, rear 55.6 in. Leg room, front 41.7 in. Length, overall 202.7 in. Leg room, rear 36.3 in. Length, overall 188.4 in . Leg room, rear 34.5 in. Width , overall 76.4 in . Shoulder room, front 58.1 in . Width, overall 71.0 in . Shoulder room, front 55.4 in. Height, overall* • 54.7 in. Shoulder room, rear 58.1 in. Height, overall* 54.0 in . Shoulder room , rear 55.4 in.

*All dimensions listed are f9r V-8 sedans unless otherwise noted. ..5-passenger load (V-8). AMA standards of· measurement. All dimensions listed are for the Hardtop model with bucket seats.

Standard Safety Equipment.

Veh icle side marker lights folding seat back-latches energy-absorbing front seat back tops instrument panel ashtrays-either "break-away" or concealed non-override door locks, front and rear soft window crank knobs

Cleaner Air System non-glare interior moldings energy-absorbing steering column padded sun visors padded instrument panel , top and bottom Safety-Action inside door handles dull, anti-glare finish on windshield wipers, horn ring, inside rearview mirror frame, turn signal and gear shift levers 2-speed electric windshield wipers wind-shield washers emergency flashers dual braking system brake system warning light seat belts, front and rear

double thick windshield laminate tempered safety side glass interlocking high-strength door latches Safety-Rim wheels non-glare instrument panel and steering column finish double hood latch back-up lights left, outside rearview mirror swing-away inside day/night mirror

Plymouth's powers of persuasion for '68.

A B c D G 170 225 273 318 Commando Commando Super ''6'' " 6" V-8 V-8 340 V-8 383 V-8 Commando

383 V-8 Horsepower . 115 hp at 145 hp at 190 hp at 230 hp at 275 hp at 290 hp a t 300 hp at

4400 rpm 4000 rpm 4400 rpm 4400 rpm 5000 rpm 4400 rpm 4200 rpm Torque, lbs.-tt. ... 155 at 215 at 260 at 340 at 340 at 390 at 400 at

2400 rpm 2400 rpm 2000 rpm 2400 rpm 3200 rpm 2800 rpm 2400 rpm Compression ratio . 8.5 to 1 8.4 10 1 9.0 to 1 9.2 to 1 10.5 to 1 9 .210 1 10.0 to 1 Bore, inches . 3.40 3 .40 3 .63 3 .91 4.04 4.25 4.25 Stroke, inches 3.125 4.125 3 .31 3 .31 3 .31 3 .38 3 .38 Displacement, eLi. in. 170 225 273 318 340 383 383 Carburetor lype .. . 1-bbl. 1-bbl. 2-bbl. 2-bbl. 4·bbl. 2-bbl. 4-bbl. Air c le•ner lype .. Silenced Silenced Si lenced Silenced Unsilenced Silenced Unsilenced Ea:h8UII . .. Single Single Single Single Dual Single Dual C•m•h•fl Standard Standard Standard Standard Spec ial Special Special

Fuel . ... Regular Regular Regular Regular Premium Regular Premium AVAILABILITY-V•Iiani-A, B, C, 0 B•rracud•-B, 0, E, G Mid-Size S-8, C, 0, F, H, I, J , K

*For Fury station wagons, a Commando 440 V-8 with regular camshaft IS offered, develop1ng 350 hp @

Plymouffi 0 CHRYSLER MOTORS CORPORATION

H I J K Super Ro•d Super 426 Comm•ndo Runner Comm•ndo HemiV-1 383 V·8 383 V-8 .. ov-a· 330 hp at 335 hp at 375 hp at 425 at 5000 rpm 5200 rpm 4600 rpm 5000 rpm 425 at 425 at 480 at 490 at 32CO rpm 3400 rpm 3200 rpm 4000 rpm 10.0 to 1 10.0 to 1 10.1 to 1 10.25 to 1 4.25 4.25 4.32 4.25 3 .38 3 .38 3 .75 3 .75 383 383 440 426 4-bbl. 4-bbl. 4-bbl. 2. 4-bbl. Unsilenced Unsilenced Unsi lenced Unsilenced Dual Dual Dual Dual Special High High High

Performance Performance Performance Premium Premium Premium Premium

Fury-8, 0 , F, H, J

4400 rpm, 480 lbs.-11. @ 2500 rpm.

The policy of Chrysler Corporation is one of continual improvement in design and manu-facture wherever possible to assure a still finer car. Hence, specifications and equip-ment are subject to change without notice. Product information herein is subject to change.

Page 19: 1968 Rochester, NY Auto Show program
Page 20: 1968 Rochester, NY Auto Show program

v 0 G E L s

COLLISION

SERVICE

NTON RD. N. 100 WI 14610 ROCHESTER, N.Y.

482-9655

Page 21: 1968 Rochester, NY Auto Show program

the win you over beat goes on At

Your local CHRYSLER PLYMOUTH Dealer

The next time you admire a CHRYSLER make it your own!

JUST A FEW DOLLARS A MONTH MOR E THAN THE MOST POPULAR SMALLER CARS, COMPARABLY EQUIPPED

PRICES $3280 START AT

the beautiful answer to last year's "winner" ... the

PRICES $2591 -START AT

AT ANY R.A.D.A. CHRYSLER PLYMOUTH DEALER GEORGE B. DOYLE TOWN 'N COUNTRY CHRYSLER 167 COURT STREET 2525 W . HENRIETTA RD . ROCHESTER 14604 ROCHESTER 14623

l TYRRELL CHRYSLER-PLY MOUTH WEBSTER CHRYSLER-PLY MOUTH 400 LAKE AVE. 2111 EMPIRE BLVD. ROCHESTER 14608 WEBSTER, N.Y .

L---------------------------------------------~

Page 22: 1968 Rochester, NY Auto Show program

CHEVROLET SPECIFICATIONS 1968 CHEVROLET CAPRICE IMPALA BEL AIR • BISCAYNE Body-All-welded Fisher Unisteel construction. Flush-and-dry rocker panels. Protective inner fenders. Curved side window glass. Magic-M irror acrylic lacquer finish. High-level ventllatron. Burlt-in blended-air heater and defroster. Hide-A-Way dual-speed electric wind-shield wrpers. Crank-operated ventipanes (except CapriCe Coupe). Fork-type door latches. Four-unit headlrghts.

Engines-Standard: 155-HP TURBO-THRIFT 250 6-cyl. or 200-HP TURBO-FIRE 301 V8. Optional*: 250-H P TURBO-FIRE 321, 215-H P TURBO-FIRE 321, 325-H P TURBO-JET 396, and 385-HP TURBO-JET 421 V8's. All en gines are .valve-in-head short-stroke design with hydraulic valve lifters, positive-shift starter, automatic choke and throwaway-type orl filter.

Transmissions-Standard: 3-SPEED (except 396 and 421 V8's)-AII-helical gear design, 2.85 or 2.54:1 low, ratios matched to engine, gears fully synchronized. 'S teering column control. Optional*: POWERGLIDE- Three-element torque converter with hydraulically con-trolled two-speed planetary gearsel. TURBO HYDRA-MATIC- Three-element torque con-verter with hydraulically controlled three-speed planetary gearset. SPECIAL 3-SPEED (396 and 421 V8's only)- Helical gear design, 2.41:1 low, forward gears fully synchronized. Steer-ing column control. 4-SPEED-Helical gear design. 2.85, 2.54, 2.52 or 2.20:1 low, forward gears fully synchronized. Ratios matched to engines. Floor-mounted shift lever. OVERDRIVE -3-Speed synchronized plus 2-speed planetary overdrive, semi-automatic engagement.

Chassis-FRAME: Torque box design, perimeter type. FULL COIL SUSPENSION: Inde-pendent front and link-type rear suspension. Four coil springs with double-acting shock absorbers. Built-in levelizing actron front and rear. REAR AXLE: Hypoid, semi-floating, ratios tailored to power teams. WHEELS AND Tl RES: 14" wheels; 15" wheels included with optional* front disc brakes; 8.25 x 14, 8.55 x 14, 8.15 x 15, 8.45 x 15 or GlO x 15 tires (depending on model or equipment). SAFETY-MASTER BRAKES: Self-adjusting II" hydraulic, bonded linings, 198.4-sq.-in. area. Foot-operated parking brake. STEERING: Precision Ball-Race gear, relay-type linkage, 30.1:1 overall ratio. FUEL CAPACITY: 24 gallons. ELECTRICAL: 12-volt system, 31-amp. Delcotron generator. 45-amp.-hour battery (61-amp.-hr. with 321-, 396- and 421-cu.-in. engines).

Dimensions-Wheelbase: 119". Front and rear tread: Wagons 63.5" and 63.4"; all other models 62.5" and 62.4". Overall: length-Wagons 213.9", all other models 214.7"; width, 19.6"; height-Hardtop Coupes 54.3", Hardtop Sedans 54.8", Convertible 54.6", Wagons 56.7", Sedans 55.8".

1968 CHEVELLE SS 396 • CONCOURS • MALIBU • 300 DELUXE • NOMAD CUSTOM • 300 • NOMAD

Body-All-welded Fisher construction. Flush-and-dry rocker panels. Protective inner fenders. Magic-Mirror acrylic lacquer finish. High-level ventilation. Built-in blended-air heater and defroster. Hide-A-Way dual-speed electric windshield wipers on SS 396, Concours and Malibu-optional' on other models. Crank-operated ventipanes. Fork-type door latches. Curved side window glass. Four-unit headlights. Distinctive interiors, trim and identification plus equipment and appointment differences distinguish each series.

Engines-SS 396-Standard: 325-HP TURBO-JET 396 V8. Optional': 350-HP TURBO-JET 396 V8. Other models-Standard: 140-HP HI-THRIFT 230 6-cyl. or 200-HP TURBO-FIRE 301 V8. Optional': 155-HP TURBO-THRIFT 250 6-cyl., 250-HP TURBO-FIRE 321, 215-HP TURBO-FIRE 321 V8, and 325-HP TURBO-FIRE 321 V8. All engines are valve-in-head short-stroke design with hydraulic valve lifters, positive-shift starter, automatic choke and throwaway-type oil filter.

Transmissions-Standard: 3-SPEED (except SS 396)-AII-helical gear design, 2.85 or 2.54:1 low, ratios matched to engine, forward gears fully synchronized. Steering column control. 2.41 :I low Special 3-Speed with floor shift in SS 396. Optional': POWERGLI DE-Three-element torque converter with hydraulically controlled two-speed planetary gearset. TURBO HYDRA-MATIC-Three-element torque converter with hydraulically controlled three-speed planetary gearset. (Turbo-Jet 396 only). 4-SPEED-Helical gear design, 2.85, 2.54, 2.52 or 2.20:1 low, forward gears fully synchronized. Ratios matched to engines. Floor-mounted shift lever. OVERDRIVE-3-Speed synchronized plus 2-speed planetary overdrive, semi-automatic engagement.

Chassis-FRAME: Torque box design, perimeter type. FULL COIL SUSPENSION : Inde-pendent front and link-type rear suspension. Four coil springs with double-acting shock absorbers. Built-in levelizing action front and rear. REAR AXLE: Hypoid semi-floating, ratios tailored to power teams. WHEELS AND TIRES: 14" wheels; 1.35 x 14, l.l5 x 14 or FlO xl4 red-stripe tires (depending on model or equipment). SAFETY-MASTER BRAKES: Self-adjusting 9.5" hydraulic, bonded linings. 168.9-sq.-in. area. Foot-operated par~ ing brake. STEERING: Precision Ball-Race gear, relay-type linkage, 28.0:1 overall ratio. FUEL CAPAC-ITY: 20 gallons. ELECTRICAL: 12-volt system, 31-amp. Delcotron generator. 45-ampere-hour battery (61-amp.-hr. with 321- and 396-cu.-in. V8's).

Dimensions-Wheelbase : 116" Sedans and Wagons; 112" Coupes and Convertibles. Front and rear tread : 59.0". Overall: length-Station Wagons 201.1", Coupes and Convertible 191.1", Sedans 201.1"; width 15.7"; height-Sport Coupe 52.7", Convertible 53.2" , Sedans 53.3", Station Wagons 55.2". ·

1968 CAMARO SPORT COUPE AND CONVERTIBLE Body-All-welded Fisher semi-integral construction. Flush-and-dry rocker panels. Pro-tective inner fenders. Curved side window glass. Magic-Mirror acrylic lacquer finish. Astro Ventilation system. Built-in blended-air heater and defroster. Dual-speed electric windshield wipers. Friction-type ventipanes. Fork-type door latches. Single-unit headlights.

En~Jines-Standard: 140-HP TURBO-THRIFT 230 6-cyl. or 210-HP TURBO-FIRE 321 V8. OptiOnal': 155-HP TURBO-THRIFT 250 6-cyl., 215-HP TURBO-FIRE 321, 295-HP TURBO-FIRE 350, 325-HP TURBO-JET 396. All engines are valve-in-head short-stroke design with hydraulic valve lifters, positive-shift starter, automatic choke and throwaway-type oil filter.

Transmissions-Standard: 3-SPEED (except 325-hp V8) 2.54 or 2.85:1 low, fully syn-chronized in all forward gears. All-helical gear design, ratios matched to engine. Optional': SPECIAL 3-SPEED (2.41:1 low)-Helical gear design, forward gears fully synchronized. Available for 295-hp Turbo-Fire 350 and 325-hp Turbo-Jet 396. 4-SPEED (2.85 :1, 2.54:1 or 2.52:1 low)-Helical gear design, forward gears fully synchronized. Ratios matched to engines. POWERGLIDE- Three-element torque converter with hydraulically controlled two-speed planetary gearset-available for all power teams except Turbo-Jet 396. TURBO HYDRA-MATIC-Three-element torque converter with hydraulically controlled three-speed planetary gearset. (Turbo-Jet 396 only.)

Chassis-FRAME: Rugged ladder-type front frame section bolts to body at four reinforced rubber-insulated points. Heavy-gauge steel side rails are joined by welded-in front cross-member and supporting crossmember for engine and front suspension. SUSPENSION: Independent c01l spring spherical JOint front suspension with built-in levelizing control. Hotchkrss-type rear suspension wrth Mono-Plate single-leaf springs. Double-acting shock ab so rbers. REAR AXLE: Semi-floating, hypoid gear design with 3-piece integrally welded

housing, ratios tailored to power teams. WHEELS AND TIRES: 14" wheels; 6" r ims: 1.35 x14 or FlO x 14(depending on model or equrpment) . SAFETY-MASTER BR AKES: Sell-arltust111g 9.5" hydraulic, bonded linings. Total li nmg area 168.9 sq . rn . STEERING: Pr ecisron low-friction Ball -Race system. Overall rat io: manual 28.3:1. power 11.0:1. FUEL CA PAC ITY : 18 gallons. ELECTRICAL: 12-volt system, 31-ampere Delcotron generato r, 45-ampere-hou r battery (61-ampere-hour with 210-, 215-, 295- and 325-hp engines).

Dimensions-Wheelbase: 108". Front and rear tread: 59 .6" and 59.5" . Overall. length 184.7"; width 72.5"; height 51.4".

1968 CHEVY II NOVA COUPE AND SEDAN Body-All-welded Fisher semi-integral construction. Flush-and- dry rocker panel s. Pro-tective inner fenders. Curved side wtndow glass. Magtc-Mtrror acryltc lacquer ftntsh. Htgh-level ventilation. Built-in blended-air heater and defroster. Dual-speed electric wind shi eld wipers. Friction-type ventipanes. Fork-type door latches. Single-unit headl ights.

Engines-Standard: 90-HP SUPER-THRIFT 153 4-cyl. , 140-HP TURBO-THRIFT 230 6-cyl. or 200-HP TURBO-FIRE 301 V8. Optional' : 155-H P TURBO-THRIFT 250 6-cyl. , 215-H P TURBO-FIRE 321 and 295-HP TURBO-FIRE 350 V8's. All engines are valve-in-head short-stroke design with hydraulic valve lifters, positive-shift starter, throwaway-type oil filter and automatic choke (except 4-cyl.).

Transmissions-Standard: 3-SPEED-AII-helical gear design, 2.54 or 2.85:1 low, ratios matched to engine, forward gears fully synchronized. Steering column or floor-mounted' control. Optional': POWERGLIDE- Three-element torque converter with hydraulically con-trolled two-speed planetary gearset. 4-SPEED-Helical gear design, 2.85, 2.54 or 2.52:1 low, ratios matched to engine, forward gears fully synchronized. SPECIAL 3-SPEED-(2.41 :I low)- Helical gear design, forward gears fully synchronized. Available for 295-hp engine only.

Chassis-FRAME: Rugged ladder-type front frame section bolts to body at four reinforced rubber-insulated points. Heavy gauge steel side rails are joined by welded-in front cross-member and supporting crossmember for engine and front suspension. SUSPENSION: Independent coil spring spherical joint front suspension with built-in levelizing control. Hotchkiss-type rear suspension with Mono-Plate rear springs. Double-acting shock absorbers. REAR AXLE: Hypoid, semi-floating, ratios tailored to power teams. WHEELS AND TIRES: 14" wheels with 1.35 x 14 tires. SAFETY-MASTER BRAKES: Self-adjusting 9.5" hydraulic, bonded linings, 168.9-sq.-in. area. Foot-operated parking brake. STEERING: Precision Ball-Race gear, relay-type linkage, 28.3:1 overall ratio. FUEL CAPACITY : 18 gallons. ELECTRICAL: 12-volt system, 31-amp. Delcotron generator, 45-ampere-hour battery (61-amp.-hr. with 215- and 295-hp engines).

Dimensions-Wheelbase: Ill". Front and rear tread: 59.0" and 58.9". Overall: length-189.2"; width 72.2", height-Sedan 53.4", Coupe 52.1".

1968 CORVAIR MONZA • 500 Body-All-welded Fisher unitized steel body construction. Flush-and-dry rocker panels. Protective inner fenders. Curved side window glass. High-level ventilation. Friction-type ventipanes. Dual-speed electric windshield wipers. Four-unit headlights. Magic-Mirror acrylic lacquer finish. Built-in forced-air heater and defroster. Fork-type door latches.

En~Jines-Standard: 95-HP TURBO-AIR 164. Optional': 110- and 140-HPTURBO-AIR 164. Horrzontally opposed 6-cyl. valve-in-head aluminum design with forced-air cooling, thermo-statically controlled air flow, frnned cast ferrous alloy cylinders and finned aluminum cylinder heads. Hydraulic valve lifters, positive-shift starter, automatic choke, oil cooler and throwaway-type oil filter.

Transaxle-Combines transmission and final drive gears in compact unit. REAR AXLE-Hypoid type with ratios matched to power team. Standard transmission : 3-SPEED-AII-helical gear design, 3.11 :I low, gears fully synchronized, floor-mounted shrft lever. Optional': POWERGLIDE- Three-element torque converter with hydraulically controlled two-speed planetary gearset. Range selector on instrument panel. 4-SPEED-AII-helical gear design, 3.11:1 low, forward gears fully synchronized. Floor-mounted shift lever.

Chassis-SUSPENSION: 4-wheel independent suspension with coil springs and double-acting shock absorbers. Spherical joint front suspension with built-in levelizing control. Articulating link rear suspension with double universal jointed tubular axles. WHEELS AND TIRES: 13" wheels with l .OO x 13 tires. SAFETY-MASTER BRAKES: Self-adjusting 9.5" hydraulic, bonded linings, 168.9-sq.-in. area. Hand-operated mechanical parking brake. STEERING: Precision Ball-Race gear, relay-type linkage, 23.3:1 overall ratio. FUEL CAPAC-ITY: 14 gallons. ELECTRICAL: 12-volt system, 31-amp. Delcotron generator, 45-ampere-hour battery.

Dimensions-Wheelbase: 108". Front and rear tread : 55.0" and 56.6'~. Overall: length 183.3"; width 69.7"; height-Sport Coupe 51.3", Convertible 51.5".

1968 CORVETTE STING RAY COUPE AND CONVERTIBLE Body-Fiberglass reinforced plastic with reinforcing structural steel framework . Magic-Mirror acrylic lacquer finish. Astro Ventilation system. Built-in blended-air heater and defroster. Hide-A-Way dual-speed electric windshield wipers. Four-unit retractable head-lights. Fork-type door latches. Bucket seats. Choice of folding or hard top on Convertibl.e.

Engines-Standard: 300-HP 321-cu.-in. V8. Optional': 350-HP 32l-cu.-in."V8 and 390-, 400- and 435-HP TURBO-JET 421 V8's. All engines are valve-in-head short-stroke design with positive-shift starter, automatic choke, oil triter and dual exhaust. Hydraulic valve lifters in 300-, 350-, 390- and 400-hp engines. Mechanical lifters and special camshaft in 435-hp engine. Other features also distinguish each engine. Tachometer and temperature-contro lled fan drive with all engines.

Transmissions-Standard : 3-SPEED (with 300-hp V8 only)-AII-helical gear desigo, 2.54:1 low, forward gears fully synchronized, floor-mounted shi~t lever. Optional': TURB O HYDRA-MATIC-Three-element torque converter with hydraulically controlled three-speed planetary gearset. Floor-mounted range selector. 4-SPEED-Helical gear design, 2.52 or 2.20:1 low, forward gears fully synchronized. Floor-mounted shift lever.

Chassis-FRAME: Box-girder design, perimeter type with 5 crossmembers. SUSPENSION: Independent coil spring front suspension with stabilizer bar. Independent rear suspension with nine-element transverse leaf-type rear spring and double-acting freon-bag shock absorbers. REAR AXLE: Hypoid , frame-mounted differential unit, ratios tailored to power teams. Double universal jointed tubular axles. WHEELS AND TIRES: 15" wheels, rim width-7". FlO x 15 tires. BRAKES: Sport-Master caliper-type disc, 11.75" diameter discs. Console-mounted hand-operated mechanical parking brake. STEERING: Precision Ball -Race gea r, relay-type linkage, 20.2:1 overall ratio. FUEL CAPACITY: 20 gallons. ELECTRICAL: 12-vol t system, 42-amp. Delcotron generator, 63-amp.-hr. battery.

Dimensions-Wheelbase: 98". Front and rear tread: 58.3" and 59.0" . Overall: length 182.1"; width 69.2"; height-Sport Coupe 41.8", Convertible 47.9" .

'Optional Equipment-A wide choice of factory-installed optional equipment(including engines and transmissions) and dealer-installed Custom Feature Accessories for each ol Chevrolet's six lines of cars is available through your Chevrolet dealer at extra cost.

All specifications are based on the latest product information at the time of publication approval. The right is reserved to make changes at any time without notice in prices, colors, materral s, equipment, specifications and models, and also to discontinue models. Chevrolet Motor Division, General Motors Corporatio n, Detro1 t, Michigan.

Page 23: 1968 Rochester, NY Auto Show program

'

' . . - .

MARK Of UCEUENCE

CHEVY II NOVA

See them here at the show. Drive them at your Chevrolet dealer's. Even if you skip the rest of the show, you'll find what you want under the Chevrolet banner.

For '68 , we've got fresh , new styling and even better rides.

Hidden windshield wipers and Astro Ventilation on many models leave a clean-lined styling. We're offering a choice in roof lines, too , for those who want something more formal

than the sporty sweptback design. With over 400 custom features you

can order from stereo tape decks to mag-style wheels, you can build the kind of Chevrolet you want.

Look around our display. From the luxury of the Caprice to the taut ready-to-go look of the Corvette, you'll see that Chevrolet has it a// for '68. All for you.

Page 24: 1968 Rochester, NY Auto Show program

1968 BUICK SPECIFICATIONS The Riviera THE STANDARD ENGINE: 430-4 V-8. Horsepower Torque Compression Ratio Displacement Carburetion Fuel 360 @ 5000 475@ 3200 10.25 to I 430 4-barrel Premium

THE TRANSMISSIONS: Regular Equipment Option

Automatic Super Turbine (Column Shift ) Automatic Super Turbine (Console Shill) EXTERIOR DIMENSIONS: (Approximations in inches. )

Length Width Height Wheelbase Tread-front Tread-rear 215.22 78.5 53.4 119.0 63.44 63.0

INTERIOR DIMENSIONS: (Approximations in inches. ) Head Room Leg Room Shoulder Room

Front Rear Front Rear Front Rear 38.0 37.4 41.1 36.6 58.7 56.4

The Electra 225 THE STANDARD ENGINE : 430-4 V-8. Horsepower Torque Compression Ratio Displacement Carburetion Fuel 360 @ 5000 475 @ 3200 10.25 to I 430 4-barrel Premium

THE TRANSMISSION : Regular Equipment

Automatic Super Turbine (Column Shift ) EXTERIOR DIMENSIONS: (Approximations in inches. ) ;;--:--;;----';;Le~n"!-g;;-th:___,W;oio-d;;-th:___,H~e""."i g':Oh._.t _ _,.W--;hc;;ee-;;:l,;ba,_,s;,:e_T,_,r'-';e;;c-ad -front Tread-rear Sport Coupe 224.9 80.0 55.0 126.0 63.44 63.0 4-Door Hardtop 224.9 80.0 55.0 126.0 63.44 63.0 4-Door Sedan 224.9 80.0 56.2 126.0 63.44 63.0 Convertible 224.9 80.0 55.0 126.0 63.44 63.0 INTERIOR DIMENSIONS: (Approximations in inches.)

Sport Coupe 4-Door Hardtop 4-Door Sedan Convertible

Head Room Leg Room Front Rear Front Rear 38.4 37.8 42.1 38.3 38.4 37.8 42.1 38.9 39.5 38.2 42.1 42.1 38.7 37.7 42.1 38.3

The Wildcat THE STANDARD ENGINE: 430-4 V-8.

Shoulder Room Front Rear 62.2 60.7 62.2 61.2 62.2 61.0 62.1 52.5

Horsepower Torque Compression Ratio Displacement Carburetion Fuel 360 @ 5000 475@ 3200 10.25 to I 430 4-barrel Premium

THE TRANSMISSIONS: Regular Equipment 3-Speed Manual Option Automatic Super Turbine

(Column Mounted ) (Column or Console Mounted) EXTERIOR DIMENSIONS: (Approximations in inches. )

Length Width Height Wheelbase Sport Coupe 220.46 80.0 55.2 126.0 4-Door Hardtop 220.46 80.0 55.2 126.0 4-Door Sedan 220.46 80.0 55.3 126.0 Convertible 220.46 80.0 55.2 126.0 INTERIOR DIMENSIONS: (Approximations in inches.)

Sport Coupe 4-Door Hardtop 4-Door Sedan Convertible

Head Room Leg Room Front Rear Front Rear 38.7 37.3 42.2 34.9 38.7 37.8 42.2 38.5 39.6 38.3 42.2 39.0 38.8 37.9 42.1 34.9

The leSabre THE STANDARD ENGINE: 350-2 V8.

Tread-front Tread-rear 63.44 63.0 63.44 63.0 63.44 63 .0 63.44 63.0

Shoulder Room Front Rear 62.2 61.0 62.3 61.4 62.3 61.4 62.2 53.1

Horsepower Torque Compression Ratio Displacement Carburetion Fuel 230 @ 4400 350 @ 2400 9.0 to I 350 2-barrel Regular

THE OPTIONAL ENGINE: 350-4 V8. Horsepower Torque Compression Ratio Displacement Carburetion Fuel 280 @ 4600 375 @ 3200 10.25 to I 350 4-barrel Premium

THE TRANSMISSIONS: Regular Equipment 3-Speed Manual

(Column Shift) Option Automatic Super Turbine (2-Speed,

Column Shift) (3-Speed avail. with LeSabre 400 option)

EXTERIOR DIMENSIONS: (Approximations in inches.)

Sport Coupe 4-Door Hardtop 4-Door Sedan Convertible

Length 217.5 217.5 217.5 217.5

Width Height Wheelbase 80.0 54.4 123.0 80.0 54.4 123.0 80.0 55.3 123.0 80.0 54.9 123.0

INTERIOR DIMENSIONS: (Approximations in inches. )

Sport Coupe 4-Door Hardtop 4-Door Sedan Convertible

Head Room Leg Room Front Rear Front Rear 38.7 37.3 42.2 34.9 K7 n~ Q2 K5 39.6 38 .3 42.2 39.0 39.0 37 .9 42.2 34.9

The Custom Sportwagon THE STANDARD ENGINE: 350-2 VB.

Tread-front Tread-rear 63.0 63.0 63.0 63.0 63.0 63.0 63.0 63.0

Shoulder Room Front Rear 62.2 61.0 62.3 61.4 62.3 61.4 62.2 53.1

Horsepower Torque Compression Ratio Displacement Carburetion Fuel Regular -236@;--4400 350 @ 2400 9.0 to I 350 2-barrel

THE OPTIONAL ENGINES : 350-4 VI; 400-4 V8. Horsepower Torque Compression Ratio Displacement Carburetion Fuel 280 @' ·-4-600 3-75- @ 3200 10.25 to 1 350 4-barrel Premium 340 (G 5000 440 @' 3200 10.25 to I 400 4-barrel Premium

THE TRANSMISSIONS : Regular Equipmenl 3-Speed Manual

tColumn Shift 1 Optional Super Turbine Automa t ic

The Custom Sportwagon (Con't.) EXTERIOR DIMENSIONS: (Approximations in inches. )

Length Width Height Wheelbase Tread-front Tread -rear 214.1 75.6 58.8 121.0 59.35 59.0

The Skylark THE STANDARD ENGINES: 250-16-cylinder ; 350-2 V-8 Horsepower Torque Compression Ratio Displacement !55@ 4200 235@ 1600 8.51o I 250 230 @ 4400 350 @ 2400 9.0 to I 350

THE OPTIONAL ENGINES: 350-2 V-8; 350-4 V-8.

Carburetion !·barrel 2-barrel

Fuel Regular Regular

Horsepower Torque Compression Ratio Displacement Carburetion Fue l -:2;;;30::-=c::@~44~o"'o-3"'5"'o~@~2"c4o"'oc-=="-'79 .7o ::::to"'t~=-=-=:::35o::o=::..:.....-=2:.=-barr ei - R-egu lar 280@ 4600 375@ 3200 10.25 to I 350 4-barr el Pr emium

THE TRANSMISSIONS: Regular Equipment 3-Speed Manual Option Automatic Super Turbine 300

(Column Shift) (Column and Console Shi ft ) EXTERIOR DIMENSIONS: (Approximations in inches. )

Length Width Height Wheelbase Sport Coupe 200.6 75.6 52.8 112.0 4-Door Hardtop 204.6 75.6 53.6 116.0 4-Door Sedan 204.6 75.6 53.6 116.0 Convertible 200.6 75.6 52.7 112.0 INTERIOR DIMENSIONS : (Approximations in inches.)

Sport Coupe 4-Door Hardtop 4-0oor Sedan Convertible

Head Room Leg Room Front Rear Front Rear / 37.8 36.4 42.8 32.7 38.6 37.3 42.8 35.1 38.6 37.3 42.8 35.1 38.7 37.0 42.8 32.7

The GS-400 THE STANDARD ENGINE: 400-4 VB.

Tread-front Tread-rear 59.0 59.0 59.0 59.0 59.0 59.0 59.0 59.0

Shoulder Room Front Rear 58.3 57.2 58 .3 57.5 58.3 57.5 58.3 56.7

Horsepower Torque Compression Ratio Displacement Carburetion Fuel 340 @ 5000 440 @ 3200 10.25 to I 400 4-barrel Premium

THE TRANSMISSIONS: Regular Equipment 3-Speed Manual

(Floor Shift) Option Automatic Super Turbine

(Column or Console Shift) 4-Speed Manua l

(Consolette or Floor Shift) EXTERIOR DIMENSIONS: (Approximations in inches.)

Length Width Height Wheelbase 2-Door Coupe 200.6 75.6 52.8 112.0 Convertible 200.6 75.6 52.7 112.0 INTERIOR DIMENSIONS : (Approximations in inches. )

2-Door Coupe Convertible

Head Room Leg Room Front Rear Front Rear 37.8 36.4 42.8 32.7 38.7 37.0 42.8 32.1

The GS-350 THE STANDARD ENGINE : 350-4 V8.

Tread-front Tread-rear 59 .35 59.0 59.35 59 .0

Shoulder Room Front Rear 58.3 57.2 58.3 56.7

Horsepower Torque Compression Ratio Displacement Carburetion Fuel 280 @ 4600 375 @ 3200 10.25 to I 350 4-barrel Premium

THE TRANSMISSIONS: Regular Equipment 3-Speed Manual

(Column Mounted) Option Automatic Super Turbine (Column

or Console Mounted ) 4-Speed Manual (Consolette or Floor Shift) 3-Speed Manual (Consolette or Floor Shift)

EXTERIOR DIMENSIONS: (Approximations in inches. ) Length Width Height Wheelbase Tread-front Tread-rear

Sport Coupe 200.6 75.6 52.8 112.0 59.0 59.0 INTERIOR DIMENSIONS: (Approximations in inches.)

Head Room Leg Room Front Rear Front Rear

Sport Coupe 37.8 36.4 42.8 32.7

The Special Deluxe THE STANDARD ENGINES: 250-16-cylinder; 350-2 V-B. Horsepower Torque Compression Ratio Displacement !55 @ 4200 235@ 1600 8.5 to I 250 230@ 4400 350@ 2400 9.0 to I 350

THE OPTIONAL ENGINES : 350-2 V-8; 350-4 V-8. Horsepower Torque Compression Ratio Displacement 230 @ 4400 350 @ 2400 9.0 to I 350 280 @ 4600 375 @ 3200 10.25 to I 350

THE TRANSMISSIONS:

Shoulder Room Front Rear 58.3 57.2

Carburetion Fuel ! -barrel Regular 2-barrel Regular

Carburetion Fuel 2-barrel Regular 4-barrel Premium

Regular Equipment 3-Speed Manual Option Automatic Super Turbine 300 (Column Shift) (Column Shift)

EXTERIOR DIMENSIONS: (Approximations in inches. ) Length Width Height Wheelbase

Thin-Pillar Coupe 200.6 75.6 52.8 112.0 4-Door Sedan 204.6 75.6 53.6 116.0 2-Seat Wagon 209.0 75.6 53 .6 116.0 INTERIOR DIMENSIONS: (Approximations in inches. )

Thin-Pillar Coupe 4-Door Sedan 2-Seat Wagon

Head Room Leg Room Front Rear Front Rear 37 .8 36 .4 42 .8 32.7 38 .6 37 .3 42 .8 35.1 38 .6 38.9 42.8 35.1

Tread-front Tread-rear 59.0 59.0 59.0 59.0 59 .0 59.0

Shoulder Room Front Rear 58.3 57 .2 58.3 57 .5 58.3 57 .5

Buick Motor Division , General Motors Corporat ion. reserves the right to make changes at any time, without notice. in prices. colors. materia ls. equipment. specifications and models. and also to discontinue models. *Optional at extra cost.

Page 25: 1968 Rochester, NY Auto Show program

The best two-car garage in the country.

The best garages are filled with 1968 Buicks. Who cou ld afford more than one? You most likely. Start with (left) the 112 inch wheelbase Buick Skylark-the handy-sized measure of Buick prestige at ordinary-car prices. Snuggle a new Buick Electra in next to it. And you'll have a garage that's the envy of the neighborhood. The choice doesn 't stop there, either. You can pick your pair from eight new Buick series for 1968. So we say: Wouldn't you r eally rather have your Buick dealer fill your garage this year?

The '68 Buicks are talking your language.

Page 26: 1968 Rochester, NY Auto Show program

1968 OPEL KADETT SPECIFICATIONS Ra I lye Kadett STANDARD ENGINE: 1.5 U.S. 4-Cylinder In-Line Cam-In-Head

Horsepower Torque Com~;~~sion Displacement Carburetion Fuel

Single 80 @ 5100 89ft. lbs.

@ 3800-4400 9 to 1 91 cu . in. 2- Barrel Premium Downdraft

STANDARD TRANSMISSION : 4-Speed Manual (Synchronized in all Forward Gears) Console Mounted

1st 3.428 2nd 2.156 3rd 1.366 4th 1.000 Reverse 3.317

REAR AXLE RATIO : 3.67 TIRE SIZE : 155 SR x 13 Radial Ply

BRAKES : FRONT : Disc REAR : Drum Diameter : 9.37 in. Diameter : 9.06 in. Effective Area : 16.3 sq . in. Effective Area : 62.7 sq. in.

EXTERIOR DIMENSIONS: (Approximations in inches ) Length Width Curb Height Wheelbase Tread -Front Tread -Rear

164.7 61.9 55.3 95.1 49.3 50.2

INTERIOR DIMENSIONS : (Approximations in inches) Head Room Leg Room Shoulder Room

Front Rear Front Rear Front Rear

38.4 36.3 38.7 31.5 49.8 49.9

LUGGAGE COMPARTMENT : Useable Capacity: 10.6 cu. ft.

Deluxe Sport Coupe and LS Sport Coupe STANDARD ENGINE: 1.1 U.S. 4-Cylinder In-Line Overhead-Valve Horsepower Torque Com~;~~sion Displacement Carburetion Fuel

55 @ 5600 59 ft. lbs. @ 2800-3200 8.2 to 1 65.8 cu. in. Si&~~n::~W Regular

stANDARD TRAIISIIISSION : 4-Speecl Manual (Synchronized in All Forward Gears) Console Mounted

lsi 3.867 2nd 2.215 3rd 1.432 4th 1.000 Reverse 3.900

REAR AXLE RATIO : 3.89 TIRE SIZE: 6 :00 x 13

IRAKES: FRONT: Drum REAR: Drum Diameter : 7.87 in. Diameter : 7.87 in. Effective Area: 47.10 sq. in. Effective Area : 32.80 sq . in.

EXTERIOR DIMENSIONS : (Approximations in inches) Length Width Curb Height Wheelbase Tread-Front Trear-Rear

164.7 61.9 55.3 95.1 49.2 50.2

INTERIOR DIMENSIONS : (Approximations in inches) Head Room Leg Room Shoulder Room

Front Rear Front Rear Front Rear

38.3 36.3 38.7 31.5 49.8 49.9

LUGGAGE COMPARTMENT : Useable Capacity : 10.6 cu. ft.

Sport Sedan STANDARD ENGINE : 1.1 U.S. 4-Cyll ... r In-Line Overhead-Valve

Horsepower Torque Com:;;:sion Displacement Carburetion Fuel

55 @ 5600 59 ft. lbs. @ 2800-3200 8.2 to I 65.8 cu. in. Si~~n::~W Regular

STANDARD TRAIIS.ISSION: 4-Speecl .. nual (Synchronized in all Forward Gears) Console Mounted

lsi 3.867 2nd 2.215 3rd 1.432 4th 1.000 Reverse 3.900

REAR AXLE RATIO: Ut

IRAKES : FRONT: Drum R£AR : Drum Diameter: 7.87 in. Diameter : 7.87 in. Effective Area : 47.10 sq. in. Effec:tive Area: 32.80 sq. in.

EXTERIOR DIMENSIONS: (Approximations in inches) Length Width Curb Heipt Wheelbase Tread-Front Tread-Rear

164.7 61.9 55. 1 95.1 49.2 50.2

INTERIOR DIMENSIONS: (Approximatiens in inches) Head Room Lea Room Shoulder Room

Front Rear Front Rear Front Rear

38.3 37.0 38.7 33.5 49.8 49.9 ------------------------------------LUGGAGE COMPARTMENT: Useable Capacity: 11.1 cu. ft.

2-Door Sedan STANDARD ENGINE : 1.1 U.S. 4-Cylinder In-Line Overhead- Valve

Horsepower Torque Comt;~~sion Displacement Carburetion Fuel

55 , 5600 59 ft. lbs. ,a @ 2800-3200 8. 2 to I 65.8 cu. in . Si~~~n~~~W Regular

2-Door Sedan (Con't.) STANDARD TRANSMISSION : 4-Speed Manual (Synchronized in all Forward Gears)

Floor Mounted

lsi 3.867 2nd 2.215 3rd 1.432 4th 1.000 Reverse 3.900

REAR AXLE RATIO : 3.89 TIRE SIZE: 6 :00 x 13

BRAKES: FRONT: Drum REAR: Drum Diameter : 7.87 in. Diameter : 7.87 in . Effective Area : 47.10 sq. in . Effective Area : 32.80 sq. in.

EXTERIOR DIMENSIONS: (Approximations in inches) Length Width Curb Height Wheelbase Tread-Front Tread-Rear

161.6 61.9 55.1 95.1 49.2 50.2

INTERIOR DIMENSIONS : (Approximations in inches) Head Room Leg Room Shoulder Room

Front Rear Front Rear Front Rear

38.3 37.0 38.3 33.5 49.8 49.9

LUGGAGE COMPARTMENT : Useable Capacity: 11.4 cu . ft.

Deluxe Wagon STANDARD ENGINE : 1.1 U.S. 4-Cylinder In-Line Overhead - Valve

Horsepower Torque Comt;~~sion Displacement Carburet ion Fuel

55 @ 5600 59 ft. lbs. @ 2800-3200 8.2 to 1 65.8 cu. in. S i&~:n~~~~~l, Regular

STANDARD TRANSMISSION: 4-Speed Manual (Synchron ized in all Forward Gears) Floor Mounted

1st 3.867 2nd 2.2 15 3rd 1.432 4th 1.000 Reverse 3.900

REAR AXLE RATIO : 3.89 TIRE SIZE : 6 :00 x 13

BRAKES : FRONT: Drum REAR : Drum Diameter : 7.87 in. Diameter : 7.87 in. Effective Area : 47.10 sq. in. Effective Area: 32 .80 sq. in.

EXTERIOR DIMENSIONS : (Approximations in inches ) Length Width Curb Height Wheelbase Tread -Front Tread-Rear

164.5 61.9 54.9 95.1 49. 2 50.2

I NTERIOR DIMENSIONS : (Approximations in inches) Head Room Leg Room

Front Rear Front Rear

38.3 36.5 38. 3 33.4

CARGO AREA DIMENSIONS : Floor length from back of front seat to insid e ol closed liltgate . Minimum distance between wheel housings at floor level . Rear end opening width at belt line ... . .. . . . Maximum height-floor covering to headlining . . Maximum height of rear opening . Cargo volume .

CAPACITIES : 1.1 U.S. Fuel . .......... . . . ..... . .. .. . . . 10.6 gallons Engine crankcase, less filter (refill ) . .. 2.6 quarts Coolant. ... . .. 5.1 quarts (w/heater) Transmission . 1.3 pints Rear Axle . . . 1.4 pints

OPTIONAL ENGINE PACKAGES 1.5 U.S. 4-Cylinder In-Line Cam-In-Head Horsepower Torque Com pression

Ratio Displacement

80@ 5100 89 ft. lbs. 9 to I @ 3400-4400 91 cu . in.

Shoulder Room Front Rear

49.8 49.9

. . .. 61. 9" .40.2" .45.4" 32. 5" 28.9"

. 51.9 cu. f t.

1.5 u.s. & 1.9 u.s. 10.6 gallons

2.9 quarts 6.0 quarts (w/heater) 2.3 pints 2.3 pints

Carburetion Fuel

Single 2-Barrel Premium

Downdraft

TRANSMISSION: 4-Speed Manual (Synchronized in all Forward Gears) Console Mounted

1st 3.428 2nd 2.156 3rd 1.366 4th 1.000 Reverse 3.317

REAR AXLE RATIO: 3.67

IRAKES: FRONT: Disc REAR: Drum Diameter: 9.37 in. Diameter : 9.06 in. Effective Area : 16.3 sq. in. Effective Area : 62.7 sq . in.

1.9 U.S. 4-Cylinder In-Line Cam-In-Head Horsepower Torque

102 @ 5200 121 ft. lbs. @ 3400-3800

Com pression Ratio

9 to 1

Displacement

115.8 cu . in .

Carburetion

Single 2-Barre l

Downdraft

TRANSMISSION: 4-Speed Manual (Synchronized in all Forward Gears) Console Mounted

Fuel

Premium

1st. 3.428 2nd 2.156 3rd 1.366 4th 1.000 Reverse 3.317

REAR AXLE RATIOS: 3.18 (RALL YE KAOETT : 3.67)

BRAKES : FRONT : D1sc REAR : Drum Diameter : 9.37 in. Diam eter : 9.06 in . Effective Area : 16.3 sq. in . Effec tive Area : 62.7 sq . in.

Buick Motor Division . Genera l Motors Corporation. r.eserves the right to make .changes at any time. without notice. in prices, colors. m a ter~als , equipment, speciflcatmns and models. and also to disconti nue models.

Page 27: 1968 Rochester, NY Auto Show program

Loyal , colorful , dependable, powerful , long-lasting_

Meet the Mini-Brute. Buick's new Opel Kadett Wagon. An economy import

that delivers economy without weak-sister-itis. Optional power up to 102 horses and muscle strung

liberally from bumper to bumper means a car built to handle turnpikes , country stretches, hills and the stop-and-go grind of expressways and city traffic.

You can pick your Mini-Brute this year from five new models. The Family Mini-Brute (our wagon) , the LS Sport Coupe (our new deluxe Mini-Brute) , the flashy Rallye Kadett Mini-Brute, an all new 2-door sport sedan (the Campus Mini-Brute) , and a 2-door sedan. Call it

the Commuter Mini-Brute. All include a pleasing list of standard comfort and convenience features , plus all the new GM safety equipment

This is noteworthy, too. Mini-Brutes are sold by over 1500 Buick-Opel dealers. That gives you more service points in this country than any other economy import

Don't miss seeing all the Mini-Brutes in person at the Opel Kadett exhibit And bring an open mind.

Economy has had a brand new baby.

BUiCk'S New Opel Kadett.

Page 28: 1968 Rochester, NY Auto Show program

The Rochester Metro Dodge Dealers : Culver Dodge, Inc., 625 Culver Rd.; Lake Avenue Dodge, Inc., 250 Lake Ave.

Page 29: 1968 Rochester, NY Auto Show program

-:Evoy Dodge, Inc., 2400 W. Henrietta Rd.; Jones Colonial Dodge, Inc., 31 State St., Pittsford, present

Page 30: 1968 Rochester, NY Auto Show program

1968 Chrysler Specifications A few thousand words for the mon who'd like to know why his Chrysler will be worth more if he ever decides to sell it. Body Construction: All structural steel frame members, body braces, sills, and metal panels that make up the body hove been welded into a single unit. There are over 5,000 individual welds in each Unibody. The result is a solid shell of unusual strength-and silence. Once welded together, all Unibodies are dipped and sprayed 6 times in a series of cleaning, rinsing, and rust-inhibiting chemical baths. A 7th step is immersion in a special corrosion-resistant primer that covers both inside and outside of all lower body sheet metal and structural members. Brakes: All Chryslers have a dual braking system, one for front wheels, the other for rear wheels. If a hydraulic leak ar malfunction should develop in one system, the other serves as a back-up. A warning light on the instrument pone I notifles the driver whenever pressure or brake fluid is low in either system. The parking brake is connected to cables that apply the rear wheel brakes. A warning light notifles drivers when the perking brake is on. Chrysler brakes are self-adjusting whenever they are applied while transmission is in reverse. Chrysler brakes are also the largest standard brakes in the low or medium price class. Effective lining area is 223.4 sq. in. for Newports and Newport Customs, 234.1 sq. in. far all other models. Optional front disc brakes are available on all Chryslers. Total swept area is 437.1 square inches. Cleaner Air System: This system of engine exhaust emission control provides for a more complete burning of the fuel-air mixture in combustion chambers, and consequently a reduction of unburned hydro-carbons and carbon monoxide concentrated in the exhaust system. The Cleaner Air System consists primarily of: a slightly altered distributor, to retard spark at idle; a modifled carburetor for lean fuel/air mixture at part throttle; and other modifications to the combustion chamber design, induction system and exhaust system. Cooling System: Chrysler's radiator and block, including heater, have a 17 quart

1968 Engine Availability

coolant capacity (18 quart with 440 engine). A thermostatic by-pass control and pressure vent radiator cap regulate temperatures automatically. Electrical System: Chrysler's 12-volt battery is rated ·at 59-ampere-hours. (70-ampere-hours with 440 engine). Alternator is rated at 37 ampere. Electric windshield wipers are standard. 2-speeds on Newport, Newport Custom, 300. 3-speeds on Town & Country and New Yorker. Engines: Chrysler's standard and optional engines are advanced-design, overhead valve V-8s. Combustion chambers are wedge-shaped for efflcient fuel burning. Pistons are lightweight aluminum, with steel struts for heat expansion control. Connecting rods and crankshaft are of forged steel. Tappets are operated hydraulically. Exhaust valves of hardened steel-alloy are heat resistant, and rotate to equalize wear and extend valve life. Cleaner Air System reduces air pollution, keeps vital engine parts cleaner. Mufflers and tailpipes on all engines are aluminized to resist corrosion. (See engine chart below.) Fuel System: Fuel flow is governed by an automatic choke and mechanical fuel pump on all Chryslers. Tank capacity is 22 gallons on Town & Country models, 24 on all other Chryslers. There are two fuel fllters. A woven plastic 40-micron fllter in the gasoline tank, and a replaceable 15-micron paper fllter in the fuel line between fuel pump and carburetor. Transmission and Rear Axle: A 3-speed manual transmission is standard on Newports and Newport Custom . Outside clutch diam-eter is 11". The release bearing is a permanently lubricated ball bearing type. Second and third gears are synchronized for smooth, silent upshifting. Synchronizer springs are stainless steel. The TorqueFiite automatic 3-speed trans-mission is standard on Town & Country, 300, and New Yorker, and is optional on Newport and Newport Custom. TorqueFiite's torque converter is water-cooled. It combines with a balanced 3-speed gear assembly to provide continued smooth and economical shifting. Special transmission oil, installed at the

Major Dimensions-1968 Models

ENGINE MODEl IXTfRIOR

Newport& Disploce- (arb. Camshaft Camp. Air Exhaust Newport 300 Town & Now wh .. l Track -·· Ratio CIHIIOf System Custom Country Yorker lase Front ... , le11gth

I, 7-bbl. 9.7 Silenced Single Std. Std. 313 -- 2S6-260-32 Newport/Newport Cstm. 219.2

1,4-bbl. 10.0 Double Dual Opt. (a) Opt. Snorkel 300 (4-Door Hardtop) 174 62.0 ... , 221.7

Silenced Single Std. Std. New Yorker (4-Dr. HT) 219.2

256-260-32 719.S ... 1, 4-11111. 10.1 De11llle Opt. 2-Seot Snorkel ... , Town l Country 177 62.2 60.7 220.3

261-214-46 Opt. Opt. Opt. J..Seot

(a)WilhaulamaliclransminianO!'I Iy. (a)Eslimaledaldelililnloodoffi•e(5)pouenlilers.

factory, stays thin at low temperatures to provide easier cold-weather starling and smoother operation . Suspension and Handling: Torsion-Aire suspension consists of 2 chrome-steel torsion bars up front, and leaf springs in the rear. The result is a level and responsive ride in all drivir1g maneuvers. A sway bar in front helps body resist lean. Diagonally-mounted steel struts reinforce the front wheel lower control arms. These arms are slightly angled to prevent front-end ''dip" during hard braking. Shock absorbers are hydraulic, double-action type. There are 5'h rear cushion leaf springs in each rear spring assembly on Newports and Newport Customs, 6'12 on all other models. Tires and Rims: Tires: Town & Country: 8.85 x 14. All other models: 8.55 x 14. Rims: Town & Country 6'h in. New Yorker 6.0 in . All other models: 5'h in . Disc-brake equipped models: 6 in. Trailer-Towing Package: Your Chrysler is built strong enough to pull up to 2500 pounds. All you add is a load-equalizing hitch. For heavier loads, a trailer-towing package is available as an option and permits towing up to 5,500 pounds. A load-equalizing hitch and TorqueFiite trans . are required . The components provided in the trailer towing package are: • Maximum Capacity Cooling System, with high capacity radiator and larger trans . oil cooler, 7 blade fan, fan shroud, and yoke-to-hood air seal. • Heavy-Duty Suspension: Heavy-duty torsion bars. Large sway bars. Heavy-duty rear leaf springs with a higher spring rate. High-control shock absorbers. • Heavy-Duty Stop Lamp Switch: Increases switch life. • Heavy-Duty Turn Signal Flasher • Heavy-Duty brakes: 11 x 3 inch drums, both front and rear. Non-self-adjusting. Special fade-resistant brake linings. 255.4 square inches of effective bonded lining area. • Wide Safely-Rim Wheels: 6 in. heavy-duty rims. • Heavy-Duty Performance Axle : 3.23 to 1 ratio.

INTERIOR

Eflective Seat log Shoolder Overall Head Room Height Room Room

Width Height Front Rear front Rear Fro11l ... , frHI ... ,

1•1 78.6 S6.& 39.1 3&.5 11.9 3&.9

71.7 SS.6 3&.6 37.4 &.4 11.4 41.1 3S.9 .... .... 71.6 SS.t 39.0 37.3 11.9 3&.0

71.6 S7.6 40.1 39.6 &.4 11.9 41.1 37.9 .... ....

.... ..... 6.5

4.0

5.7

4.1

Page 31: 1968 Rochester, NY Auto Show program

CIDAA

The next time you admire a Chrysler, make it your own.

Make it a 300. The sports-bred Chrysler that demands attention. And gets it .

New concealed headlights. 440 cubic inch V-8. Automatic transmission. Contoured bucket seats. All standard. Plus options like AM radio with stereo tope. Or AM/ FM Stereo Multiplex Radio.

Chrysler caters to you . Quietly. Always with taste . Vinyls. Jacquard weave fabrics .

Chrysler 300 Convertible

Optional leather upholstery. Yet the 4 Newports are priced just a few

dollars a month more thon the most popular smaller cars, comparably equipped. And every Newport is full-size . We build no small Chryslers.

Newport to New Yorker. The "68 Chryslers are here . Make your move. Then sit back . And watch your friends watch.

MOVE UP TO CHRYSLER '68

Page 32: 1968 Rochester, NY Auto Show program

R. A. D. A. Serves the Dealer and the Public

The automobile business has undergone a phenom-enal growth during the past half century, and with its mushrooming expansion have come a number of com-plex problems.

Today the automobile business is not only big busi-ness but also a somewhat problematical business, if the proper relationship is to be maintained between dealer and customer.

One reason for the existence of such an organiza-tion as the Rochester Automobile Dealers Association is to improve constantly the standards of service to the motoring public and to clarify complicated issues, both on a local and national scale, as they develop.

The automobile dealers of Rochester are as highly competitive as any similar group anywhere, but, by getting together as members of the association and thrashing out their problems in an argumentative but friendly manner, they have succeeded in establishing an unwritten code of ethics that benefits both the public and themselves.

We believe that today, the fact that a dealer is a member of the RADA establishes him as an ethical op-erator in whom the buyer or prospective buyer can have confidence.

It also means that the advertising of member dealers, in whatever medium, is factual and trust-

worthy. It means, too, that the service jobs performed by

these dealers are dependable and that the work is done by skilled mechanics who really know their business.

All of these things have a two-fold aim: 1) to assure satisfaction to the buyers of new or used cars, and (2) to promote greater safety for the motorist through expert car servicing.

From time to time, the Rochester Automobile Deal-ers' Association has bought advertisements in the local newspapers to explain complicated issues that have re-sulted from changes in government rulings regarding purchase and credit terms, price ceilings, etc.

Although in actualitythe so called "family car" is an unbelievably complex piece of mechanism, the aver-age American, with little or no mechanical knowledge, drives month after month, year after year, in safety thanks to the marvelous quality of the American pro-duct and, secondly, to thorough dependability of serv-ice by the dealer which keeps that car in good running order.

By constant vigilance, and exchange of ideas, and mutual agreement upon ethics, the emblem of the RADA has come to be accepted as a guarantee of ex-pert dependable service, trustworthy sales practice and reliable advertising.

Best Wishes For .Another Great

.And. .Another GRE.AT Year Of Sales 1

with the continued support of WHEC-TV RADIO, your sales partners since 1925.

Page 33: 1968 Rochester, NY Auto Show program

It does things other small cars shouldn't do.

Cornering at high speeds is one of the last things to expect small cars to do, successfully. Unless it's a SAAB, the out-of-the-ordinary small car. Out of the ordinary because it has front-wheel drive. So it doesn't push you around like others do. It pulls you around cor-ners, curves and other drivers' mistakes. Is that all SAAB has? Not on your life. Most ordinary cars don't give you, even as options, all the standard SAAB safety features. As an optional extra, our new V-4 engine has a LIFETIME GUARANTEE. Unusual overseas plan : Free Shipment from Sweden to P.O.E. East Coast . You can drive it like a big car.

BEST MOTORS 1500 UNIVERSITY AVE

ROCHESTER, N .Y. 14610

473 -8530

Page 34: 1968 Rochester, NY Auto Show program

1968 VOLVO SPECIFICATIONS

122S Sedan/Station Wagon DDIENSIONS AND WEIGHTS Wheelbase ........................................ 102.5 in. Curb Weight, Approx ......... 2360 lb./2640 lb. Length .................................. 175 in./176.5 in. Height ................................ 59.25 in./60.25 in. Width .................................................. 65.75 in. Track. front and rear ........................ 51.75 in. BRAKE SYSTEM Power assisted dual circuit brake system. Warning light signals if one eircuit fails. Special rear wheel pressure relief valves as-sure maximum stability during emergency stops. Parking handbrake mechanically op-erated on rear wheel brake system. Hand-brake warning light. Front: Self-adjusting 10.9 in. discs Rear : Self-centering 9 in. drums Effective Swept Brake Area: 339 sq. in. STEERING (Cam and Roller) Turns. lock to lock ...................................... 3'>' Turning Circle ............ 31 ft. 2 in./34 ft. 9 in. Collapsible steering column.

14 2 S Two-Door/ 144 S Four-Door DIMENSIONS AND WEIGHTS Wheelbase .......................................... l02.4 in. Curb Weight, Approx ......... 2520 lb./2600 lb. Length ................................................ 182.7 in. fleight .................................................. 56.7 in. Width ........... ..................................... .. .. 68.1 in. Track, front and rear ........ .. ................ 53.1 in. BRAKE SYSTEM Power assisted four-wheel self-adjusting disc brakes. Twin circuits. Each operates on both front wheels and one rear wheel. Warning light signals if one circuit fails. Single circuit provides 80% of full four-wheel braking efficiency. Special rear wheel pressure relief valves assure maximum sta-bility during emergency stops. Separate me-ehanically operated rear wheel drum park-ing handbrake system. Handbrake warning light. Lining area 27 sq. in. Disc Diameter: Front ...................... 102%2 in.

Rear ...................... 111%2 in. Pad Area: Front .................... 22.6 sq. in.

Rear .................... 14.4 sq. in . STEERING (Cam and Roller) Turns, lock to lock .................................... 4.15 Turning Circle ................................ 30 ft. 4 in. Recessed steering wheel with collapsible steering column.

1800S Sports Coupe DIMENSIONS AND WEIGHTS Wheelbase ............................................ 96.5 in. Curb Weight, Approx ......................... 2460 lb. Length ................................................ 173.3 in. Height .................................................. 50.5 in. Width .................................................... 67.0 in. Track, front and rear .......................... 51.7 in. OVERDRIVE (Optional) Electrically operated on 4th gear· by means of finger-controlled lever mounted on steer-ing column. Ratio: 0.756:1. BRAKE SYSTEM Power assisted dual circuit brake system. Warning light signals if one circuit fails. Special rear wheel pressure relief valves as-sure maximum stability during emergency stops. Parking handbrake mechanically op-erated on rear wheel drum brake system. Handbrake warning light. Front: Self-adjusting 10.9 in. discs Rear: Self-centering 9 in. drums Effective Swept Brake Area: 339 sq. in. STEERING (Cam and Roller) Turns, lock to lock .................................... 3.25 Turning Circle .............................. 29 ft. 10 in.

All Models E:\l;JNE In line. overhead valve. with "Dual lndue-tion"' exhaust emi!"sion control system, full-flow oil filter. Designation ............ .......... .. ........................ BI8 No. of cylinders .......................................... ..4 No. of main bearings ................... ................. 5 Bore .................................................... 3.313 in. Stroke ................................................ 3.150 in. Displacement ................................ 109 cu . in. Output .......... ll5 b.h.p. SAE (ii'· 6.000 r.p.m. Torque .......... ll2 ft. lb. SAE (ii 4.000 r.p.m. Compression Ratio ................................ IO.O: I Oil cooler is standard equipment on 1800S. TRANSMISSION Four-speed. fully synchronized with floor-mounted gearshift lever. Ratios: lst .............................................. 3.13:1

2nd ............................................ 1.99:1 3rd ............................................ 1.36:1 4th ............................................ 1.00:1 Reverse .................................... 3.25: I

Optional: Fully automatic hydraulic three-!" peed transmission with torque converter. column-mounted shift-lever and standard quadrant. Available for all models except 1800S. REAR AXLE (Hypoid) Ratio: 1800S with overdrive,

122S Station Wagon .............. 4.56:1 All other models .............. ...... ...... 4.1 :1

COOLING SYSTEM Sealed with anti-freeze. Coolant circulation by engine-driven pump. Capacity 212 gal-lons. Transparent expansion tank. FUEL SYSTEM Twin horizontal SU carburetors supplied by mechanical pump. Tank Capacity: 122S. 1800S ......... 11.75 gal.

142S, 144S .......... .15.50 gal. ELECTRICAL SYSTEM Voltage ........................................................ 12 Battery Capacity ........................ 60 amp. hrs. Generator Output ...................... Max. 360 W Starter Motor Output ............................ 1 h.p. WHEELS AND TIRES Balanced pressed-steel wheels with safety rims. Stainless steel hubcaps. 122S, 142S and I 44S come with white-sidewall, wide-base. low-profile tubeless tires. 1800S comes with high-performance wide-base, low-pro-file radial tires with tubes. Rim Size: 122S Sedan ...................... ..4 x 15"

All other models ............ 412 x 15" Tire Size: 1800S ................................ 165-15"

122S Station Wagon ..... .6.40-15" 142S, 144S,

122S Sedan .. 165S15 (6.85-15") SUSPENSION Front: Independent with ball joints and rubber-mounted control arms. Anti-sway bar. Coil springs with telescopic shock ab-sorbers. No lubrication of front suspension and drive shaft components is required for the life of the car. Rear: Solid rear axle carried by longitudi-nal rubber-mounted support arms and torque rods. Transverse location by rubber-mounted track rod. Coil springs with telescopic shock absorbers. Station wagons are equipped with heavy-duty coil springs plus auxiliary rub-ber springs. BODY Integral allowelded steel. Fully rustproofed and undercoated. Passenger compartment surrounded with boxed steel members.

Specifications subject to change without notice.

Page 35: 1968 Rochester, NY Auto Show program

Your car has five numbers on the speedometer. Volvo has six.

One could get the impression that the people who made your car lack a little confidence.

The Volvo speedometer (odometer in automotive talk) goesupto999,999 before it flips back to 0. We dare say your car will never make it.

Of course, neither will a Volvo. But what a Volvo can do is go beyond

a mere 99,999. Volvo, remember, is the car that lasts

an average of eleven years in Sweden. Eleven years, at say 10,000 miles a year works out to 110,000 miles.

Now we don't guarantee that a Volvo will last eleven years here in the States-or go 110,000 miles. But we do know that over 95% of all the Volvos registered here in the last eleven years are still on the road.

There are also Volvo dealers who have complained bitterly about people driving 100,000 miles on previous (5 digit) Volvos, letting the odometers flip back to zero, driving another 30,000 or so miles and trying to peddle them as low-mileage cars.

So naturally, when we made the new

Volvo 144, the sixth digit on the odometer was inevitable.

But an odometer that tells you how far you can go isn't the only thing you'lllike about a Volvo.

There's also a gas gauge that tells you how economically you're getting there. Volvo gets nearly 25 miles to a gallon, even with automatic transmission.

Basically, that's the difference between Volvos and other cars.

Other cars go a little way and use a lot of gas.

Volvos go a long way and use a little gas.

SU T"( H~LOW ~ACES ~0" f .. [ DE AlE" N(A•EST YOU . 0VE .. S( AS OHIH"V AV"-ILHIL£ . CvOLVO, I N C . , \~68

BEST MOTORS 1 500 UNIVERSITY AVE

ROCHESTER, N.Y . 14610

473-8530

Page 36: 1968 Rochester, NY Auto Show program

850's 2-DOOR SEDAN INTEGRAL-CONSTRUCTION BODY-Dimensions: Wheelbase 7951/64'. Track: front 45'/s"; rear 47<3fd'. Overall length 140'/4". Overall width 56'/,,''. Overall height 54"/32". Turning circle radius 15ft. 9 in. . ENGINE-4 cylinders, capacity 843 cc. Compression ratio: 8. Bore 65 mm. Stroke "63.5 mm. 40 hp (SAE), 34 hp (DIN). Cast-iron crankcase . Aluminum cylinder head. Three-bearing crankshaft with hardened journals. Overhead valves . Single-choke carburetor. Cartridge type air filter wittr s.ummer and winter intakes. Mechanical petrol pump. Gear pump promoting forced lubri-cation. Centifrugal oil filter. Water cooling by centrifugal pump, thermostati-cally controlled plastic fan, and special antifreeze sorution giving protection down to -35•c (-31°F) . Translucent expansion tank. Thermostatically oper-ated warning light for coolant temperature. Key-operated solenoid starter. Provision for diversion of oil breather and blow-by gases through the engine. Engine-transmission unit mounted at rear of the car. CLUTCH- SinglE: dry plate. TRANSMISSION-Through the rear wheels by two swing half-shafts with inner splined and resilient outer universal joints. DIFFERENTIAL GROUP AND FINAL DRIVE-Incorporated in the gearbox: ratio 8/37. GEARBOX- Four forward speeds and reverse. All forward gears in constant mesh with Porsche-type synchronizers. STEERING-Worm and sector. Steering linkage greased for life. FRONT SUSPENSION -Independent. Transverse leaf spring. Double-acting telescopic shock absorbers . Anti-roll bar. REAR SUSPENSION -Independent. Coil springs and double-acting telescopic shock absorbers acting on swing arms. Anti-roll bar. BRAKES-Hydraulic. Mechanically operated parking and emergency brake acting on the rear wheel shoes. WHEELS-Steel disc, with 4.00-12 rims and 5.50-12 tires. VENTILATION AND HEATING-Heating and · windscreen demisting system draws fresh air through intake below windscreen . Heater fan in air distribution duct. Heater radiator in circuit with engine cooling system . ELECTRICAL SYSTEM -12 volt. 230 watt generator. 36 amp/hr battery. SPEED-Approx. 74.6 m.p.h . FUEL TANK-In rear section of car situated between the· engine and pas-senger compartments . Capacity 8 gals.

SPIDER INTEGRAL CONSTRUCTION BODY-Dimensions: Wheelbase 79"/d'; track : front 54'%2'', rear 47"/32"; overall length 12' 4"/32" (3782 mm); overall width 59'/16"; overall height 48 '/32". Turning circle radius 14' 7'%<''· ENGINE-4 cylinders . Piston displacement 843 cc. Compression ratio 9.3. Bore and stroke 65 x 63:5 mm. Output 54 HP (SAE), 49 HP (DIN). Cast-iron crankcase . Aluminum cylinder head. Three-bearing crankshaft with hardened journals. Overhead valves. Dual-barrel carburetor. Cartridge air cleaner. Mechanical, diaphragm fuel pump. Forced lubrication by gear pump. Centri-fugal oil filter. Cooling system : centrifugal pump-promoted circulation of a special anti-freeze coolant mixture providing protection down to -31°F. Cool-ing circuit with translucent expansion tank. Plastic axial-flow tan. Cooling tem-perature adjusted by thermostat. Key-operated solenoid starter. Oil vent fumes and blow-by gases recirculation system. Power plant mounted at rear. CLUTCH -Single-plate, dry. DRIVE LINE-To rear wheels by two swing, half axle shafts connected by runner slip joints at differential and flexible joints at wheels. DIFFERENTIAL AND FINAL DRIVE UNIT -Incorporated in transmission cas-ing. Ratio: 8/39. TRANSMISSION- Four speeds forward and reverse. All forward gears in con-stant mesh with Porsche-type synchronizers. STEERING -Worm· and sector. Steering post with two universal joints. Steering linkage greased for life. · FRONT SUSPENSION -Independent-wheel, by transverse-mounted leaf spring and hydraulic, telescopic, double-acting shock absorbers. Stabilizer bar. REAR SUSPENSION -Independent-wheel, by coil springs and hydraulic, tele-scopic, double-acting shock absorbers- on swinging arms. Stabilizer bar. BRAKES-Hydraulic service brakes by disc at front and drums at rear-mechan-ically-operated parking and emergency brake acting on rear brake shoes. WHEELS-Steel disc, with size 4 '/, J-13 rims and 5.50-13 tires. VENTILATION AND HEATING SYSTEM-Provides also windshield demisting and defrosting; air intakes on bonnet; heater fan in air distribution system; heater radiator with hot water recirculation from engine. ELECTRIC SYSTEM -12 ·Volts; 230 W generator; 48 Amp/h battery. SPEED-Over 90 m.p.h. FUEL TANK-Located at rear, between engine and passenger compartments. Capacity: abt. 8 gals.

FAST BACK INTEGRAL CONSTRUCTION BODY-Dimensions: wheelbase 7951fo4'; track: front 45'~>'1 "; rear 47>3j,"; overall length 142%4'; overall width 59'/16''; overall height 51'/16''. Turning circle radius 175'%<''. ENGINE-4 cylinders, piston displacement 843 cc. Compression ratio 9.3. Bore and stroke 65 x 63.5 mm. 52 HP (SAE). Cast-iron crankcase. Overhead valves . Dual-barrel carburetor. Cartridge air cleaner. Centrifugal oil filter. Cool-ing system: centrifugal pump-promoted circulation of a special anti-freeze coolant mixture providing protection down to -3s•c (-31.F). Axial-flow tan. Cooling temperature adjusted by thermostat. Power plant mounted at rear. CLUTCH- Single-plate , dry. DIFFERENTIAL AND FINAL DRIVE UNIT -Incorporated in transmission casing. Ratio : 8/39. TRANSMISSION- Four speeds forward and reverse. All forward gears fully synchronized. STEERING- By worm screw and helical sector. Steering post with flexible joint. Steering linkage articulations lubricated for life. FRONT SUSPENSION -Independent-wheel , by transverse-mounted leaf spring and hydraulic, telescopic, double-acting shock absorbers. Stabilizer bar. REAR SUSPENSION -Independent-wheel, by coil springs and hydraulic, tele-scopic, double-acting shock absorbers on swinging arms. Stabilizer bar. BRAKES-Hydraulic disc brakes at front and drums at rear-mechanically operated. parking and emergency brake acting on rear brake shoes. WHEELS-Steel disc, with size 4'h'' J-13 rims and 5.20-13 tires. ELECTRICAL SYSTEM-12 Volts; 230 W generator; 48 Amp/h battery. FUEL TANK- Rear mounted. ca·pacity: 8 gallons.

124's STATION WAGON STRESSED BODY STRUCTURE -Wheelbase: 7' 11'/4'. Track: front 4' 4'fe'' ; rear 4' 33/16". Overall length : 13' 23f.". Overall width: 5' 4". Overall height: 4' 8''116''. Payload: 795 lbs. plus driver. ENGINE-4 cylinders . Capacity 1,197 cc. Compression ratio: 8.8:1. Bore 73 mm. Stroke 71.5 mm. 65 hp (SAE) 60 hp (DIN). Cast-iron cylinder block. Alum-inum cylinder head. Five-bearing crankshaft. Overhead valves. Horizontal twin-choke carburetor. Mechanical fuel pump. Pressure lubrication by gear pump. Cooling water circulated by centrifugal pump. Full-flow cartridge-type oil filter. Blow-by gases recirculated and burned in combustion chambers . Rubber-mounted engine/clutch/gearbox unit . CLUTCH- Single dry plate. TRANSMISSION- Four forward speeds and reverse. Free-ring synchronizers on 1st, 2nd, 3rd and 4th gears. Central floor lever. Shalt in two sections with a rubber center bearing, universal joints between the two sections and rubber coupling at gearbox end. Rear section enclosed in tubular axle casing exten-sion. STEERING -Worin and roller. Steering linkage greased tor life. FRONT SUSPENSION-Wishbones and coil springs, hydraulic shock absorbers and anti-roll bar. Sealed-lor-life bearings requiring no lubrication. REAR SUSPENSION- Live axle located by two trailing arms and a transverse Panhard rod, coil springs, hydraulic shock absorbers and anti-roll bar. BRAKES- Disc all round with braking effort distribution valve. Emergency and parking brake operating on rear wheels . WHEELS-Disc type with 4"2 J rims. 5.60 S-13 (6 pr) tires . Spare wheel under loading platform. ELECTRICAL SYSTEM-12 Volt. 230 W generator 48 amp/hr battery. (Wind-screen washer) . SPEED- Over 87 m.p.h. FUEL TANK-Capacity 13 gallons.

4-DOOR SEDAN STRESSED BODY STRUCTURE -Wheelbase : 2.42 m, 7' 11'/4'. track: (front) 1.33 m, 4' 4%"; (rear) 1.30 m, 4' 3'/16", overall length: 4.03 m, 13' 2'!.''; overall width: 1.625 m, 5' 4"; overall height (unladen): 1.42 m, 4' 8". ENGINE-4 cylinders. Capacity 1,197 cc . Bore 73 mm, stroke 71.5 mm. Com-pression ratio: 8.8 : 1. Maximum power output 65 b.h .p. (SAE), 60 b.h.p. (DIN) . Cast iron cylinder block. Aluminum cylinder head. Five-bearing crankshaft. Overhead valves . Horizontal twin-choke carburetor. Mechanical fuel pump. Pressure lubrication by gear pump. Cooling water circulated by centrifugal pump. Full-flow cartridge type oil filter. Blow-by gases recirculated and burned in combustion chambers. Rubber-mounted engine/clutch/gearbox unit. CLUTCH- Single dry plate. GEARBOX-Four forward speeds and reverse. Free-ring synchronizers on 1st, 2nd, 3rd and 4th gears. Central floor lever. REAR AXLE- Hypoid crown wheel and pinion with 4.3 : 1 ratio. STEERING- Worm and roller. Steering linkage with separate symmetrical track rods. Central relay. Steering linkage bushings with sealed-tor-life bear-ings requiring no lubrication. FRONT SUSPENSION- By wishbones and coil springs, hydraulic shock ab-sorbers and anti-roll bar. Sealed-for-life bearings requiring no lubrication. REAR SUSPENSION- Live axle located by two trailing arms and a transverse Panhard rod, coil springs, hydaulic shock absorbers and anti-roll bar. BRAKES- Disc all around with braking effort distribution valve. Emergency and parking brake operating on rear wheels . WHEELS-Disc type with 4'/, J rims. 155S-13 or 6.15S-13 tires. Spare wheel mounted on left of luggage boot. ELECTRICAL SYSTEM -12 volt. 230 watt dynamo. 48 amp-hr battery. Wind-shield washer. . FUEL TANK-At the rear. Capacity approximately 8'/, gallons (imperial).

Fiat Specifications

Page 37: 1968 Rochester, NY Auto Show program

850's 124's

2-DOORSEDAN $1497 STATION WAGON $1998

SPIDER $2067 4-DOOR SEDAN $1788

FASTBACK $1853

Fiat sales are up-It figures!

RoN JoNES CoLONIAL DoDGE INc. 31 STATE ST. PITTSFORD N.Y.

Page 38: 1968 Rochester, NY Auto Show program

WBBF 950

at home or in your car ... it's gotta Bee!

The Ultimate in MODERN

AUTOMATIC CAR WASHING

-TWO LOCATIONS-NuMsER I - -

Jsa LAKE AV.

254-3509

Just off Ridge Rd. E. 544-3350

OPPOSITE TOPPS DISCOUNT CENTER

" A CLEAN CAR RIDES BETTER"

Go With The Leader!

~RTCO UNIFORM SUPPL~

your complete Rental Laundry

Supplier. Rochester

owned and operated

395 - 409 ST. PAUL STREET

232-5290 232-6144

Page 39: 1968 Rochester, NY Auto Show program

Year after year, we finance more new auto sales than any other bank in Monroe County.

Isn't that a gas?

MARINE MIDLAND TRUST COIVIPANV OF ROCHESTER

Member F . D. I. C.

Page 40: 1968 Rochester, NY Auto Show program

Here are the 1968's from Ford! 48 great new cars all with Ford's Better Idea features

see and drive them at your Ford Dealer's soon!

21 FORDS Ford LTD 4-Door Sedan, 2-Door Hardto p, 4-Doo r Hardtop. Ford XL Fastback and Convertible. Ford Galaxie 500 4-Door Sedan, 2-Door Hardtop, 2-Door Fastback, 4-Door Hardtop, 2-Door Con-vertible. Custom 500 2- and 4-Door Sedans. Ford Custom 2- and 4-Door Sedans. Ford Station Wagons (all 4-door), Ranch Wagon, Custom 500 Ranch Wagon, Country Sedan, Country Squire. (All except' Ranch Wagon available with Dual-Facing Rear Seats.) Power Doorgole window standard on all three Dual-Facing Rear Seat station wagon models and Country Squire.

MAJOR EQUIPMENT, 240-cu. in . Six engine , fully synchronized 3-speed manual transmission standard on all models (except LTD ' s and Country Squires with 302-cu. in. V-8 standard),

ENGINE AND TRANSMISSION OPTIONS, 302-, 390- (2V), 390- (4V), 427- and 428-cu. in. V-8 engines; fully synchronized 4-speed manual trans-mission, or 3-speed SelectShift Cruise-O-Matic Drive (which con be operated fully automatic or manually),

COLOR AND UPHOLSTERY CHOICES, 15 Super Diamond Lustre exterior colors plus 23 two-tone combinations. Up to 7 all-vinyl or cloth-and-vinyl interior colors available on each model. A rich Brougham Interior Trim option is available in the LTD models,

POPULAR OPTIONS, GT Equipment Group; Bucket Seats with Console (XL models) Automatic Speed Control Floating Caliper-Type Power Front Disc Brakes Radial Ply and Wide-Oval Tires Deluxe and Styled Steel Wheel Covers Tinted Glass'.

Conventional and Adjustable Wagon Roof Rock Power Tailgate Window (standard on Country

Squire and all Dual-Facing Rear Seat models) Load Leveling System Transistorized, Push - Button

AM Radio AM/ FM Stereo Radio Stereo-Sonic Tope System with AM Radio Rear Seot Speakers

SelectAire Conditioner Comfort -Stream ventila-tion Rear Window Defogger Convenience Group (reminder lights for door ajar, low fuel , parking broke on, and to fasten seat belts) Vinyl Roof Cover 6-Woy Power Seat Power Steering

7-Position Tilt Steering Wheel Power Door Locks Power Windows LTD Twin Comfort Lounge Seats

Remote-Control Outside Mirror Right-Hand Outside Mirror Shoulder Harnesses Headrests, and many others.

6 TORINOS, 8 FAIRLANES Torino GT 2-Door Hardtop, Torino GT Fastback , Torino GT Convertible. Torino 2-Door Hardtop, Torino 4-Door Sedan, Torino Squire Wagon. Fairlane 500 2-Door Hardtop, 4-Door Sedan, Fast-bock, Convertible, Wagon . Fairlane 2-Door Hardtop, 4-Door Sedan and Station Wagon .

MAJOR EQUIPMENT, 200-cu. in. Six, fully synchro-nized 3-speed manual transmission standard (except Torino GT's with 302-cu. in, V-8's) .

ENGINE AND TRANSMISSION OPTIONS, 302-, 390- (2V) and 390- (4V) cu. in. V-B's teamed with 3-speed or 4-speed manual transmissions or Select-Shift Cruise-O-Matic available in all models . 427-

cu. in. V-8 with the SelectShift offered on 2-door hardtops and fastbacks .

COLOR AND UPHOLSTERY CHOICES, 15 Super Diamond Lustre exterior colors plus 23 two-tone combinations. Up to 7 all- vinyl or cloth-and-vinyl interior col ors a vailable on each model.

POPULAR OPTIONS, Sports Tachometer Bucket Seals Sports Console Floating Caliper-Type Power Front Disc Brakes 4-Speed Manual Trans-mission Limited-Slip Differential Heavy-Duty Suspension (with V-8 engines only) GT Reflective Group Comfort-Stream Ventilation Wide-Oval Tires Sport Wheel Covers Styled Steel Wheels

Vinyl Roof Cover Power Windows Deluxe Seat Belts AM/ FM Stereo Radio Fully Transis-torized AM Radio Rear Seat Speakers Rear Window Defogger Convenience Group (reminder lights-door ajar, low fuel , parking broke on, seot belts) SelectAire Conditioner Power Steering

Wagon Luggage Roof Rock Power Doorgole Window Tinted Glass Shoulder Harnesses

Headrests, plus many more.

7 FALCONS Futuro Sports Coupe, Club Coupe, 4-Door Sedan, 4-Door Wagon. Falcon 2-Door Club Coupe, 4-Door Sedan, 4-Door Station Wagon .

MAJOR EQUIPMENT, 200-cu . in. Six, fully synchro-nized 3-speed manual standard on all models (except Falcon Club Coupe and 4-Door Sedan which

hove 170-cu. in. Six standard).

ENGINE AND TRANSMISSION OPTIONS, 200-cu. in. Six, 289-cu. in. V-8 and 302-cu . in. V-B avail-able on any model. 3-speed fully synchronized transmission standard with any engine; SelectShift Cruise-O-Matic transmission available with a engines, and 4-speed fully synchronized manual available with 289- ond 302-cu. in. V-8's,

COLOR AND UPHOLSTERY CHOICES, 15 Super Diamond lustre exterior colors including 23 two. tone combinations. Up to 4 all-vinyl or clolh-and-vinyl interior colors are available.

POPULAR OPTIONS, Power Steering Power Toil-gate Window Floating Caliper-Type Power Front Disc Brakes Transistorized, Push -Button AM Radio

AM/ FM Stereo Radio Rear Seat Radio Speakers SelectAire Conditioner Radio I Ply Tires Vinyl

Roof Cover Deluxe Wheel Covers Convenience Group (reminder lights-door ajar, low fuel, park-ing broke on, and to fasten seot belts) Rear Window Defogger Wagon Luggage Rock Magic Doorgate Tinted Gloss Shoulder Harnesses

Headrests, and much more.

3 MUSTANGS

Hardtop, Convertible, Fastback .

MAJOR EQUIPMENT , 200-cu . in. Six engine, fully synchronized 3-speed manual transmission (floor-mounted shift lever) standard on all models.

ENGINE AND TRANSMISSION OPTIONS, 289-, 302- and 390-cu. in. V-8's available with all models. 427-cu. in. High Performance V-8's available with all models when specified with GT Group. 302-cu. in. high performance V-8 for sedan racing available late in 1967 on special order with 4-speed man. trans. only. SelectShift Cruise-O-Matic available

with all engines (e xcept 302 high perf. ). 4-speed manual available with all V-8's except 427 . 3-speed manual standard with 289- (2V) and 302-cu . in . V-8 engines.

COLOR AND UPHOLSTERY CHOICES , 16 Super Diamond lustre exterior colors plus opti onal tw o-tone black hood stripes. Up to 8 interior co lors ore available on all models,

POPULAR OPTIONS , Sports Trim Group with Tw o-Tone Hood GT Group GT Reflective Group

T ochometer and Reset Trip Odometer Collapsible Spore Tire Floating Caliper-Type Power Front Disc Brakes Power Steering Convertible Power Top

AM/ FM Stereo Radio Stereo-Sonic Tope System with AM Radio SelectAire Conditioner Conso le

Styled Steel Wheels Deluxe Wheel Co vers Wide -Oval and Radial Ply Tires Vinyl Roof Cover Full-Width Front Seat Comfort-Weave "Breath-

able " Vinyl Bucket Seat Convenience Group (reminder lights-door ajar, low fuel , parking broke on, seat belts) Tilt-Away Steering· Wheel

Remote-Control Outside Mirror Shoulder Har-nesses Headrests Rear Window Defogger

Automatic Speed • Folding Rear Sea (2+2l Tinted Glass Performance Rear Axle Ratio Limited-Slip Differential Extra Cooling Package, plus many others.

3 THUNDERBIRDS 2-Door Hardtop, 2-Doo r Landau and 4-Door Landau.

MAJOR EQUIPMENT, 390-cu. in. Thunderbird Spe-cial V-8 Engine and SelectShift Cruise-O-Matic transmi ssion are standard. 429-cu. in. Thunder Jet V-8 Engine is optional. Also standard, Power Front Disc Brakes, Power Steering, Comfort-Stream Ven- tilation, Full-Width Front Seat.

COLOR AND UPHOLSTERY CHOICES, 20 exterior colors. New alligator-grain vinyl roof on landaus in black, dark blue, parchment or dark Ivy gold. 8 choices of interior colors.

POPULAR OPTIONS , Distinctive Leather-and-Vinyl Upholstery Deluxe Brougham Interior Front Bucket Seats AM/ FM Stereo Radio Stereo -Sonic Tope System with AM Radio Rear Seat Speakers

Power Antenna Cornering lights Rear lamp Monitor Tilt-Away Steering Wheel Power Deck lid Release Power Windows Power Door locks

6-Way Power Front Seat Red Bond Sidewall Tires Automatic Highway Pilot Control Remote-Control Outside Mirror Convenience Group (re -minder lights-door ajar, low fuel, flasher on, and to fasten seat belts) SelectAire Conditioner

Automatic Climate Control with SelectAire Rear Window Defogger Heavy-Duty Suspension

Deluxe Wheel Covers Tinted Glass Reclining Passenger Seat Headrests Deluxe Seat Belts

Shoulder Harnesses, plus many more.

Page 41: 1968 Rochester, NY Auto Show program

America falls for Ford's hot new line. 6 models! 6-passenger size! Surprising low price!

TORINO-New luxury series of the action-size cars Fairlane invented : 6 models-2-door formal hardtop, 4-door sedan, Torino Squire Wagon, and 3 GT's : 6-passenger fastback , convertible, hardtop. 200-cu. in. Six standard. (On GT's, new 302-cu. in . V-8 standard .) Options : SelectShift transmission (works automatically and manually!) engines up to 427-cu. in . V-8, power windows, power front disc brakes, AM/ FM Stereo Radio. TORINO. FORD'S NEWEST BRIGHT IDEA.

1968 Torin o GT 3+3 Fastback

.. . has a better idea.

Page 42: 1968 Rochester, NY Auto Show program

RENAULT FEATURES, SPECIFICATIONS AND DATA FOR 1968

Feature :: Engine HP

:4-Wheel Disc Brakes .. :;4 Whl. Indpdt. Susp. Fuel Economy MPG 4-Spd. Synchromesh Shift Pushbutton Automatic Shift City-Hiway Pushbutton Auto, Switch

: Unit Body Const. . 12/12 Warranty

,J . ~Long Life Lube :·4-Doors ·:Long Life Liquid Cooling System

Throw-Out Needle Bearing Clutch Foam Rubber Seats

···. Bed Seats 2-Speed Heater & Defroster

. Rear Seat Assist Straps ·Front-Rear Ashtrays

':~Washable Vinyl Padded Dash Door Panels Headlining

; Sunvisors (2 Way) Front Arm Rests Rear Arm Rests

:': Glove Compartments Garment Hangers

: Two Tone Horn 4-Way Safety Flash,er : Bumper Guards-Front and Rear ·-~·contour Dash ,./Deep-Dish Impact Absorbing .. Steering Wheel

. Recessed Instruments Electric w/s wipers-two speed Windshield Washers ·Safety Glass Front-Mounted lmpace Absorbing

.. .... Spare Tire Safety Tire Rims

Side-Visible Front and Rear Lights Front and Rear Side Reflectors

. Independent Turn Signal and ' Break Lights

·:'Automatic 3-Way Interior Lights Outside" Rear View Mirror Backup Lights Air Conditioning

., '·Whitewall Tires Radial Ply Tires Washable Vinyl Upholstery Radio Wood-Finish Dash Automatic Choke Luggage Capacity Maximum Speed mph Accerleration 0-60 1968 Federal Safety Stds. 1968 Federal Anti-Smog Device

Manual Std. 48 X X 35 X

X X X X X X X X X X X X X X X X X 3 X X X X X

X X X X X

X X X X

X X X X

X X

80-85 15 seconds X X

Opt.

X X X X X

RENAULT 10

Automatic Std. Opt. 48 X X 35

X X X X X X X

X X X X X X X X X X X 3 X X X X X

X X X X X

X X X X

X X X X

X X 13 80-85 18 seconds X X

X X X X X

Page 43: 1968 Rochester, NY Auto Show program

Find another car under $2,000 with all these advantages,

and we'll buy it for you.

35 miles per gallon And that's an honest 35. (A lot of peo-ple say they get more.)

Concave seats that recline for sleeping

You know how soft foam rubber is. Well, that's the stuff we stuff our seats with. So if you sleep well at home you'll sleep well in a Renault 10. You'll sit well, too. There are 18 adjust-able seat positions. And 13% inches of seat travel to make up for short or long legs.

Engine over the drive wheels In the winter you'll pass a lot of those big powerful cars. The rear drive wheels can really bear down on snow and ice because the en-tire engine is bearing down on them.

4 doors as standard equipment The two back doors make it easy to get to the back seat. Logical?

4-wheel independent suspension Independent suspension means each wheel can move up or down without moving the one on the other side. So when one wheel hits a bump, only one gets bumped. The other three keep the car and you going in a level position.

4-wheel disc brakes Because of this system's ability to withstand heavy braking without fade, t;1ey have long been used on cars cap-able of over 160 m.p.h. Imagine how fast they can make the Renault 10 stop.

4-speed synchromesh transmission This design synchronizes the speeds

of the engine and the transmission to allow the gears to mesh easily. Which makes shifting a lot easier on you and your transmission.

Wet sleeve When the cylinders wear out in a con-ventional engine, the whole engine has to be pulled out and rebored. (Some-times it pays to buy a new car.) A Renault 10 piston moves in a remov-able wet sleeve. (It's 'wet' because it's surrounded by liquid coolant.) If the sleeve wears out, it can be easily re-placed.

Liquid cooling system with expansion tank

Water-cooled engines are much quieter than air-cooled engines. But in ordi-nary water-cooled engines, water and anti-freeze can frequently overflow and escape. Our system, however, has a tank which keeps the overflow from escaping. So you won't have to add anything. (But we do recommend checking the system about every 18 months.)

5-main bearing engine Instead of three bearings, we support the crankshaft at five points, (which is more than some six cylinder engines do).

Draft-free ventilation On a hot day you don't have to get your hair blown off. You can roll up the windows, open the dashboard vents, crack the back win-dows, and enjoy a little peace and quiet.

Rack and pinion steering Driving is no time for playing. That's why we use a system that eliminates play in the steering wheel.

This applies to all new cars (exclusive of other Renaults, of course) ava ilable in the United States at the t ime of printing of this ad .

Whitewalls, automatic transmission, air conditioning optional.

KESSLER MOTORS RIDGE AT LAKE

Turning circle of 30 feet A short turning circle means you can make most u-turns in one clean sweep. (That funny little car you've seen so much of has a turning circle of 36 feet.)

2-speed hot-water heater and double outlet defroster (at no extra cost)

Our heater uses the same hot water that circulates around the engine. And because water heats more evenly than air, our system can produce more even heat than any of the air-type heaters.

11 cubic feet of trunk capacity We're not the biggest in this compart-ment but we're not the smallest, either. The smallest has 2.3 cubic feet, which is about as much space as we have be-hind our back seat.

A separate compartment for the spare tire

If you get a flat, you don't have to un-load all your luggage to unload your spare tire. And you don't have to get dirt on everything when you put the flat tire away.

15 inch wheel A larger wheel makes fewer revolu-tions to go the same distance. Which means you save rubber. Which means you save money.

Acceleration 0-60 in 15.0 seconds Top speed 84 m.p.h.

Isn't that fast enough?

Price- Under $2,000 Way under $2,000.

Page 44: 1968 Rochester, NY Auto Show program

The BIG Used Car Guarantee from VETERANS Auto Parts

Each one of the used cars from Veterans used car

lot is guaranteed to 30 days or 4,000 miles-which-

ever comes first AND th is guarantee covers such items

as the battery and tires . Who else offers a. guarantee

like this!

Only VETERANS, where guaranteed MEANS

guaranteed!

VETERANS AUTO PARTS Your Automotive Supermarket

1 060 LEE ROAD 254-2910

Open Week Nights Til 9:00, Saturdays Til 6:00

KEEP WARM AND DRY AND NEAT AND SAFE

With The " OVERHEAD DOOR" automatic garage door operator.

Na t•onw•de Sales • lnstallation Serv1ce

OVERHEAD DOOR COMPANY OF ROCHESTER

PHONE: 288-1770

Now there's a Jaguar XK-E for everyone.

Two-seater convertible, two-seater coupe. Now the new 2 + 2 with automatic transmission. This newest Jaguar has more headroom and leg-room than the 2-seater models, a fully up-

holstered rear seat for two passengers, easier entry through a wider door, and the choice of auto-matic transmission or the standard 4-speed fully synchromesh gearbox. It's a dual-purpose car, built to accommodate 4 passengers, or to be used as a 2-seater with sedan-like proportions for luggage. With the rear seatback moved forward, there is almost 4½ feet of cargo length. See it at

Best Motors, Inc. 1500 University Ave. Rochester, New York

Page 45: 1968 Rochester, NY Auto Show program

The Automobile by

John O. Munn

I AM SPEED MADE SUBJECT TO HUMAN WILL. I give mankind dominion over distance. I open the avenues of all the world to humanity. I enlarge the radius of human life. I expand the horizon of human opportunity. I give to man a locomotion as rapid and as subtle as his desire. I give to his body the speed and mobilitv of his ambition.

I promote peace and good fellowship in the human race, for I have bridged the spaces that kept men isolated and ignorant of each other. I hurry the master minds of the world to conference places where the destinies of nations are determined. I snatch the dying from the scythe of Death and outrun him a thousand times a day.

I am the silent partner in all the business houses of the world. I save hours out of man's workday and

PORSCHE BRETON MOTORS

1600 Ridge Rd. E.

342-9880

E A D Q u A R T E R s

give them to him to play with. I make man free for all the far places of venture, recreation and delight.

I am the most capable and constant servant in the homes of men. I bear the sick swiftly and gently out to nature whose touch puts the roses into cheeks fatigue has faded. I take men from their stifling cities of steel and stone out to the murmuring streams and windswept meadows.

I cement the ties of home and kinship with the blessing of frequent reunion and concerted recreation. I give supremacy of locomotion to man whom nature made slower than the beasts. I am individual trans-portation free of all laborious limitations.

I am the Automobile.

"THE TRANMISSION KING"- 1 DAY SERVICE

Milt &. Ron's Transmission Service

473-3130

6 MONTH GUARANTEE

849 CLINTON AVE. S. ROCHESTER, NEW YORK 14620

Serving The NEW Car Dealers For Over A

Quarter Of A Century

WOLTING'S RADIATOR REPAIRS FRONT WHEEL ALIGNMENT WHEEL STRAIGHTENING FRAME STRAIGHTENING

325-4466 7 PITKIN ST.

off East A ve . at Inner Loop

Page 46: 1968 Rochester, NY Auto Show program

IPIIH

AU.

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(221

1 m

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(1J

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mm

) 52

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(133

5 m

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(133

9 m

m)

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90 in

(416

3 m

m)

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9 in

(161

0 m

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7 in

(132

0 m

m)

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in

(150

mm

)

appr

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4.g

ft (1

0.5

m)

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lbs

(g7o

kp)

23

841b

s (1

080

kp)

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lbs

(127

5 kp

) 30

90 lb

s (1

400

kp)

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1bs

(570

kp)

13

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s (6

00 k

p)

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1bs

(750

kp)

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s (8

40 k

p)

appr

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ph (1

85 k

m/h

) 13

0 m

ph (2

10 k

m/h

)

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lbs/

HP

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lbs/

HP/

SA

E (

8.8

kp/H

P/D

IN)

(11

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p/H

P/D

IN)

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mpg

(8.5

1it/1

00 k

m)

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(9.6

1it/1

00 k

m)

-

(n

-c (I

) n -· I - -· n Q .. -· 0 ::::J

en

Page 47: 1968 Rochester, NY Auto Show program

Some day, all convertibles will have a roll bar. At last. The basic problem of open ca r sa fety has been solved. With a roll bar fully integrated into the car's total design. Th e wo rld 's f irst producti o n-seri es con-ver tible to have it is now here.

That's the new Porsche Targa, the co mpetition -b red car named for the Targa Flo ri o (th e punishing Sicilian mountain road race that 's become one o f Porsche's most success fu l proving grounds).

Like most Porsche innovation s, th e Targa's di stin ctive roll bar is a rac ing idea. That 's why it 's as logical and functional as

a sa fety pin. It makes the Targa secure as a coupe, with race- track protection for eve ryday driving. The stainless-stee l-cov-ered roll bar also separates top and back, so they can be used independent ly as well as together:

Top and windows down: Fully open to sky and breeze.

Windows up: Airflow stays out. A woman's hairdo is safe at any speed.

Top up and rea r window down: Cool enjoyment of open-air, daytime driving.

Top and windows up: Closed-car com-

The new Targa by Porsche.

fort, shielded aga inst rain, snow or co ld. Porsche offers the Targa in th ree ver-

sions, the 912, 911 and 911 L, w ith the same air-coo led, rear-mounted engines and equ ipment developed for Porsche's coupes. Common to all Targas are Porsche s famous four-whee l disc brakes, full- synchromesh transmiss ion, and the trouble-free performance inherent in every Porsche. Coupe prices start about $4950, East Coast POE . Targa co nvertibl es , $400 more. For information , overseas delivery: Porsche of America Corporation, 107 Tryon Avenue West. Teaneck, N.J. 07666.

BRETON MOTORS, INC. 1600 RIDGE ROAD EAST.

Page 48: 1968 Rochester, NY Auto Show program

Social Drinker - Menace

The self-confident social drinker is a greater men-ace behind the wheel of a car than the habitual drunk.

The "drunk" driver often enjoys a kind of built-in protection when he drives his car weavingly down the stree t. It is generally not too difficult for other drivers and pedestrians to note his condition and avoid him. But, of course, not in all cases.

Much more dangerous is the driver who returns from a party or other social engagement with two or three drinks under his belt . He has just enough alcohol in his system to release inhibitions often giving him the necessary daring to take chances in traffic. At the same time he acquires an exaggerated opinion of his driving ability, he generally lacks the necessary phys-ical and psychological qualifications to be behind the wheel. This, needless to say, is an explosive combina-tion.

More than 20 per cent of drivers killed in traffic accidents have been drinking. A study by the Associa-tion of Casualty and Surety Companies showed that drinking drivers were involved in 130,143 accidents of all types during one recent year.

Individual reaction to alcohol varies to such a

degree that it is impossible to predict its affect on driving ability in general. While one driver may be able to consume five drinks and retain most (but not all) of his physical faculties, another motorist will be almost incapable of shifting gears smoothly after only two.

The following suggestions on drinking are made to motorists:

( 1 ) Do not try to judge your own capacity for alcohol. While you may think you are a much better driver after a drink or two, you are not.

( 2) If you have been drinking, no matter how much or little, let someone else do the driving. or use public transportation.

The average motor vehicle today lasts 4.5 years longer than in 1925, when 6.5 years was the typical age of vehicles when scrapped. Today, the usual age of cars headed for the junk heap is 11 years or more. Accumulated mileage during a motor vehicle's lifetime has quadrupled-from 25,750 in 1925 to over 100,000 today.

advertising

promotion and publicity was

created and directed by Hart/Conway Co., Inc. Triangle Building Rochester, N.Y. 14604

Page 49: 1968 Rochester, NY Auto Show program

YOU'RE MISSING HALF THE FU.N WITHOUT IN YOUR CAR

Sundown means showdown for WinNYR 68 AM; but now you can continue to have fun on WinNYR 101. WNYR is now on the air at 101 FM 'til Midnight. Don't miss one second of the modern Nash-ville sound install FM radio in your car now, and be a winner with music country wide on WNYR AM & FM!

CUSTOMIZED Automotive lubricants

Chemicals

J. H. RAE OIL CO. INC. Available at Your Automotive Dealer

T. T. BEARING CO., INC.

One of the largest stocks of bearin gs in Western N.Y

232-7 4 30 or 232-7 431

454 COURT ST. ROCHESTER

Interstate Teletype Radio Dispatched Delivery

Fast- Modern Service Phone: 458-5656

LAKE AVE. A UTO PARTS Specializing in Late Model Used Parts

' '0 N A U T 0 M 0 B I L E R 0 W ' .

788 Lake Ave. Rochester, N.Y. 1 461 3

Complimen ts of

ALLIED INDUSTRIAL LAUNDRY,

Inc. Complete Uni form Rental Service

342-5200 622 Hollenbeck St. Rochester, N.Y.

Page 50: 1968 Rochester, NY Auto Show program

The facts of ife. '68 Odsmobi e Specifications Toronado - Coupe 4 -4-2 - Holidoy Coupe Sports Coupe Convertible

Ninety -Eight - lu xury Sedan Holiday Se d a n • Town Sedan Cutlass Supreme - Holido )' Se dan • Town Sedan • Holiday Coupe Hol iday Coupe • Convertible Cutlass 5 - Holidoy Coup e • Sports Coupe • Convertible

Delta 88 Custom - Holiday Sedan • Holiday Coupe Cutlass - Holiday Sedan • Town Sedan • Station Wagon

Delta 88 - Hol iday Sedan • Town Sedan • Holiday Coupe F-85 - Town Sedan • Club Coupe

Delmont 88 - Holidoy Sedan • Town Sedan • Holiday Coupe • Convertible Vista-Cruiser - 3-seot Station Wagon • 2 ~ seat Station Wagon

GENERAL TORONADO NINETY- DaTA 88 DaTA 88 DaMONT 88 -4--4-2 CUTLASS CUTLASS S CUTLASS f-85 VISTA-BGHT CUSTOM SUPREME CRUISER

Wheelbase (in.) 119' 126' 123' 123' 123' 112' 116'a 112' 116' 116' 121 ' Overall length (in.) 211.-4' 223.7 ' 217.8' 217.8' 217.8' 201.6' 205.6'b 201.6' 205.6' 205.6'b 217.5'

___gverall width (in.) 78.8' 80.0' 80.0' 80.0' 80.0' 76.2' 76.8'c 76.2' 76.8' 75.9"c 767' Overall height (in.) 52.8' 55.8' 55.5' 55.5' 55.5' 52.8' 53.5'd 52.8 ' 53.5' 53.5'd 56.8' Shipping weight (lb.) 4265 -4277e -4059e -4038e 39-46e 35121 3-421e 32821 337-4e 3315g 392-4h Headroom, front/ rear (in.)* 37.9' / 37.3' 39.6' / 38.2' 38.2' / 37.3'• 38.9' / 37.8' 39.1' / 37.8' 37.6' / 36.3'1 38.9' / 37.1'1 37.6' / 36.3'1 38.9' / 37.1' 38.9' / 37.1' 38.9' / 39.1' legroom, front/ rear (in.) * .( 1.3' / 36.6' -42.-4'/ -41.6 ' .( 1.6' / 38.7' e .( 1.6' / 39.0' -41.7'/ 39.0' -42.7' / 32.7'1 -42.8' / 35.1'i -42.7' / 32.7'1 -42.8' / 35.1' -42.8' / 35.1' -42.8' / 36.8'

Hi;room, front/ rear (in.)* 62.2' / 55 .6' 63.5 ' / 62.6 ' 63.7' / 62.7'e 63.7 ' / 62.9' 63.8' / 62.8' 59.5' / 53.0'1 59.5' / 59.-4'1 59.5' / 53.0'1 59.5' / 59.4' 59.5' / 59.4' 59.5' / 59.0' Tread, front/~ear (in.) 63.5' / 63.0' 62 .5' / 63.0' 62.5' / 63.0' 62.5' / 63.0' 62.5' / 63.0 ' 59.0' / 59.0' 59.0' / 59.0' 59.0' / 59.0' 59.0' / 59.0' 59.0' / 59.0' 59.0' / 59.0' Tire size (in.) 8.85. 15' 8.85 X ),4" 8.55 X ).(" 8.55 X).(" 8.55 X J.(" f70 X J.C" 7.75 X 14• 7.75 X ).(" 7.75. u• 775. u• 8.25 X 14" Trunk capacity (cu. ft.) 1-4.5 20.1 19.0 19.0 19.0 17.5 17.5 17.5 17.5 17.5 -Fuel-tonk capacity (gal.) 2.( 25 25 25 25 20 20 20 20 20 20 Axle ratio (auto. trans.) 3.07-to-1 2.56-to-1 · 2.56-to-1 2.56-to-1 2.78-to-1 3.08-to-1 2.78-to-1 2.78-to-1 2.78-to-1 2.56-to-1 278-to-1

a-Coupe 112" b-Coupe 20 1.6" c-Coupe 76.6" d - Coupe 52.8 11 e-Hohday Sedan. f-Hohday Coupe. g-Town Sedan (V-8). h- 2-Seat Model. 1-Coupe dimensions same as 4-4-2. •-Town Sedan unless otherwise indicated.

HORSE- TORQUE ENGINES POWER at RPM

at RPM (lb.-ft.)

-400-hp Rocket -455 V-8• -400 at-4800 500 ot 3200 375-hp Rocket -455 V-8 375 at-4600 510 at 3000

365-hp Rocket -455 V-8 365 at-4600 510 at 3000

320-hp Rocket -455 V-8 320 at-4200 500 atUOO

310-hp Rocket -455 V-8 310 at-4200 -490 at 2-400

360-hp Rocket -400 V-8 • 360 at 5-400 .(.(0 at 3600 350-hp Rocket -400 V-8 350 at-4800 .(.(0 at3200

3 2 5-hp Rocket -400 V -8 325 at-4600 .(.(0 at 3000

290-hp Rocket -400 V-8 290 at-4600 -425 at 2-400

310-hp Rocket 350 V-8 310 at-4800 390 at 3200

250-hp Rocket 350 V-8 250 at-4-400 355 ot 2600

155-hp Action-line 6 155 at -4200 2-40 ot 2000

•-With Force-Air Induction System.

EQUIPMENT TORONADO NINETY-BGHT

Turbo Hydra-Malic Std. Std. Jetawoy Drive - -Power Steering Std. Std. Power Brakes Std. Std. Power Windows Opt. Std. a Power Seat Opt. Std. a Custom Sport Seat - Std. b Strato Bucket Seats Opt. -Foam-Padded Front Seat Std. Std. Deluxe Steering Wheel Std. Std. Electric Clock Std. Std. Wheel Discs Opt. Std.

Note: Optional equipment is at extra cast unless otherwise Indicated. a -Opt. in Town Sedan. b-Std. in Holiday Sedan and Holiday Coupe. c-lncluded in Custom Interior for Holiday Sedan and Holiday Coupe. d-Std. in Holiday Sedan. e-Opt. in Holiday Coupe. f-Std. in Holiday Coupe. g-Std. in Convertible; opt. in Sports and Holiday Coupes.

DISPLACE- COM- CARBURETOR MENT PRESSION (no. bbl) FUEL AVAILABILITY (cu. ln.) RATIO

.(55 10.25-to-1 .(• Premium Available at extra cost on Toronado 455 10.25-to-1 .( Premium Standard on Toronado

.(55 10.25-to-1 .( Premium Standard on Ninety-Eight; available at extra cost with Turbo Hydro-Matlc on Delta 88 Custom, Delta 88 and Delmont 88

.(55 10.25-to-1 2 Premium Available at no extra cost with Turbo Hydra-Matk on Delta 88 Custom, Delta 88; extra cost with Turbo Hydra-Matic on Delmont 88

.(55 9.00-to-1 2 Regular Standard on Delta 88 Custom and Delta 88; available at extra cost on Delmont 88

-400 10.50-to-1 .(• Premium Available at extra cost on ..C - ..C -2 -400 10.50-to-1 .( Premium Standard with fully synchronized transmission on 4-..C-2

-400 10.50-to-1 .( Premium Standard with Turbo Hydra-Matic on 4-4-2; available ot extra cost with Turbo Hydra-Matk on Vista-Cruiser

-400 9.00-to-1 2 Regular Available with Turbo Hydra-Matlc on 4-4-2, available ot extra cost with Turbo Hydra-Matk on Vista-Cruiser Standard on Cutlass Supreme; avaJJable at extra cost with Turbo

350 10.25-to-1 .( Premium Hydra-Matlc or Jetaway Drive on Delmont 88; available at extra cost on Vista-Cruiser, Cutlass and F-85

350 9.00-to-1 2 Regular Standard on Delmont 88 and Vista-Cruiser; available on Cutlass and F-85; available at less cost on Cutlass Supreme

250 8.50-to-1 1 Regular Available on Cutlass and F-85

DaTA 88 DELTA DaMONT -4--4-2 CUTLASS CUTLASS CUTLASS F-85 VISTA-CUSTOM 88 88 SUPREME s CRUISER

Opt. Opt. Opt. Opt. - - - - Opt. - - Opt. - Opt. Opt. Opt. Opt. -

Opt. Opt .. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. - Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Std. Std. b Opt. c - Std. d - - - -Opt. e - - Std. Std. I Std. g - - -Std. Std. Opt. Std. Std. Std. Opt. Opt. Std. Std. Std. Opt. Std. Std. Std. Std. Opt. Std. Std. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Opt. Std. Std. Std. Opt. Opt. Opt. Opt. Opt. Opt.

Oldsmobile reserves the nght to make changes at any time, w1thout notice, in .prices, colors, materials, equipment, spedflcations and models, and also to diKontinue models.

OLDSMOBILE DIVISION • GENERAL MOTORS CORPORATION MARk Of EICHL[NC(

Page 51: 1968 Rochester, NY Auto Show program

See young ideas at the Olds exhibit Drive young ideas at your Olds Dealer's. They're the '68 "youngmobiles" from Oldsmobile, youngest in seventy years. Young in the way they look. Young in the way they act. They come in all sizes. All body styles. All prices. Like this all-new Cutlass S. Like front-whee l-drive Toronado. Like the bigger-than-ever Vista-Cruiser, sportier-than-ever 4-4-2, more luxuri-ous-than-ever 88 and Ninety-Eight.

There are 31 "youngmobiles" in all-and they all have famous Oldsmobile quality, reliability and engineering.

And all the new GM safety features, too-including the

energy-absorbing steering column. So after you see them at the show, why not put one of these "young ideas" into action. Your Olds dealer will be happy to

provide the key.

'68 Cutlass 5 Holiday Coupe ~Drive it at Your Oldsmobile Dealers MARK OF EXCELLENCE

Page 52: 1968 Rochester, NY Auto Show program

Hinged Window Design Extends Applications

of Tempered Auto Glass

A unique folding window, developed by Corning Glass Works, allows lightweight chemically strength-ened glass to be used as the backlight in any current model convertible auto .

The new window system, which uses a flexible hinge of silicone rubber, allows the backlight to fold to fit the window well as the top is lowered. The devel-opment permits glass to be used in convertibles in which design or styling limitations preclude installa-tion of a single piece of glass.

The first application of the hinged window was on the 1967 Ford Mustang convertible.

Ford first used chemically strengthened glass in its 1964 Ford Galaxie and Mercury convertibles-the first usc of tempered glass in convertible backlights. r n 1966 models, Ford used glass backlights in all con-vertibles except Mustang , where a single piece of glass was not practical.

Corning's chemically strengthened glass is the thinnest, strongest automobile glass available, the com-pany said. It is offered as an option on all 1968 Mustang convertibles.

The glass is only 0.085-inch thick (almost one-third thinner and lighter than Vs -inch-thick automobile glass), yet is five times stronger than standard annealed sheet glass.

Because it is glass, the new window will not scratch or discolor, and thus offers improved visibility and safety. If an extreme impact should break the glass, it "dices" in small, harmless particles.

The Mustang window is about 14 inches high and 42 inches wide, with the flexible hinge running hori-zontally across the center of the window. The hinge is a translucent Dow-Corning Silastic rubber which is thermally bonded to the glass by a process developed by Corning.

Corning is working with all American auto manu-facturers to develop specialized glass for automobile application, and also supplies a line of replacement backlights for most convertibles made since 1960.

Further information about automotive applica-tions of chemically strengthened glass is available from Corning's Transportation Products Department, Corn-ing, N.Y. 14830.

232-2919 OPEN Mon., Wed., Fri.

9 A.M. to 6 P.M. Tues., and Thurs. 9 A.M. to 9 P.M.

Sat. 9 A.M. to 4 P.M.

SNYDER AUTO SEAT COVERS CONVERTIBLE TOPS

FACTORY TAILORED AND CUSTOM MADE

HAROLD SNYDER 336 EAST AVENUE ROCHESTER, N.Y. 14604

The Action is at

MT. HOPE SPEEDWAYS, INC.

1665 MT. HOPE AVE. Mt. Hope Shopping Center

We carry the newest and latest supply of cars, 271-9688 parts and accessories for

SLOT RACING Clip this ad for V2 hour free track time

Limit one to a customer

FLOWER CITY GLASS CO., INC.

"Auto Glass Specialists"

124 - 126 MONROE AVE at the Loop

SAM GIANFORTI - BERT GIANFORTI RICHARD GIANFORTI

546-8646

MERWINS EAST A VENUE COLLISION

Accurate damage appraisals Charlie Effrige Jim Fahy

442-2060 1693 East Avenue

Page 53: 1968 Rochester, NY Auto Show program

I'm in business and what can a savings institution like Columbia Banking do for me?

I •

Use Columbia Banking for your corpo-rate business accounts to build cash re-serves earning 5% dividends in insured savings.

Deposit $1 ,000, one year later with Columbia's 5% dividends added, your balance would be $1 ,050.95 Deposit $5,000, one year later with Columbia's 5% dividends added, your balance would be $5,254.75 Deposit $10,000, one year later with Columbia's 5% dividends added , your balance would be $10,509.50 Deposit $15,000, one year later w ith Columbia 's 5% dividends added, your balance would be $15,764.25 Save by the 10th of ANY month , earn dividends from the first of the month.

COLUMBIA BANKING, SAVING AND LOAN ASSOCIATION

Offices throughout the area at 31 E. Main Street, 40 North Clinton Avenue, 1415 Mt. Hope Avenue, 1740 East Avenue. Opening soon at 2118 Hudson Avenue. Also in Newark and Penn Yan.

Page 54: 1968 Rochester, NY Auto Show program

'68 Oldsmobile 88 Holiday Coupe

give Olds young wheels a whirl ! See this young-acting DELMONT 88 at any Roches-

ter area Oldsmobile dealer. Powered by swinging

Rocket V-8's, they're quick, quiet and economical.

For young ideas and young prices ... see us.

BON EN BLUST & BUCKMAN 340 LAKE AVENUE 254-4646

FINCHER OLDS 18 SOUTH UNION ST. 232 -5650

PHILANZ OLDS 960 RIDGE RD. E. 266-2900

MALCOLM'S OLDSMOBILE 1301 FAIRPORT RD . 586-6940