January 11-14 1968 War Memorial Rochester, N.Y.
LOOK AROUND You'll find Fred Walker Ford is Rochester's action Ford dealer. Where you will get the best deal on a new, better idea Ford, or an A-1 plus used car.
At Fred Walker Ford you get great action deals, plus satisfaction is guaranteed.
350 MONROE AVE., NEAR ALEXANDER, PHONE 325-4800
See The New Chevrolet At
Your Metropolitan Chevrolet Dealer! --
for General Motors Cars Windshield wipers
Carburetors and fuel injection
Electric motors for heaters, defrosters and air conditioners
Electric actuators for windows, antennas and top lifts
Transmission shift controls
locks and keys
General Motors in Rochester DELCO PRODUCTS DIVISION/ROCHESTER PRODUCTS DIVISION
R. Henry PRESIDENT
J. Barnett DIRECTOR
A. Gosh en DIRECTOR
A. A. Catalfo VICE PRESIDENT
A. Ra lph TREASURER
Officers and Directors of the
Rochester A utomobile Dealers' Association, Inc.
E. Meagher DIRECTOR
F. Wa lker DIRECTOR
D. N . Stahl EXECUTIVE DIRECTOR
M. Hallman DIRECTOR
R. Sieber t DIR ECTOR
FOR LOVERS ONLY
The new Triumph TR-250. And with 6 cylinde rs, independent rear suspension, 4 forward gears , disc brakes, rack-and-pinion steering, reflective safety stripi ng and red-band radial ply t ires, there's an awful lot to love.
TRIUMPH! Maker of
GT-6 Spitfire Mk3 TR-250 For sales, service and parts see:
BEST MOTORS 1 500 UNIVERSITY AVE
ROCHESTER, N .Y. 14610
PUBLICATIONS FOR: Churches - Business
Schools - Organizations
Manzler PREss 268 SANFORD ST D ROCHESTER. NY 0 14620
HOFFEND-ROCHESTER DECORATORS, INC.
274-278 Sanford St. Rochester, N.Y.
is privileged to serve the
ROCHESTER AUTO SHOW as its DECORATOR
473-9781 Daniel J. Hoffend
RICHARD HENRY President
Rochester Automobile Dealers' Assn., Inc.
Why An Auto Show?
An Auto Show provides the public with a relaxed convenient opportunity to see all makes and styles of automobiles side by side, and compare their various features.
Each make of car displayed on the Show floor is shown in as full a range of models as space permits and men fully versed in explaining the merits of the cars are here to serve you.
Perhaps the most noticeable trait of the men who exhibit the cars is their friendly attitude toward the public and toward one another. It is their firm con-viction that the public can best be served by friendli-ness, so in this spirit, they agree on a principle of sin-cere and honest service to the people who attend the Show.
These capable men believe that knowledge of what makes an automobile go and what is built into the car to make it a vehicle of necessary strength, comfort and endurance is of the utmost importance. They be-lieve that you, the public should know all this and they are here to enlighten you. Thus by your understanding of the "inner side" of an auto you gain knowledge which invites the care every automobile should receive to insure its long life, and at the same time it promotes a better understanding of safety which, in turn, insures your longer life.
The Auto Show can therefore be regarded as an Institute of Public Information and out of it comes a better appreciation of cars and their proper handling.
Further, the Auto Show gives you an opportunity to see the cut-away component parts of the cars in actual operation. These displays are seldom seen in the dealers' show rooms as they have been built by the manufacturers at enormous cost (as high as $50,000 for a single display) just to be presented at various shows. Our show is particularly fortunate in having been able to obtain an unusually large number of these interesting and instructive exhibits.
When looking at the cars, do not hesitate to ask questions regardless of how simple or complicated the questions may be. Learn the facts before you purchase and in this way obtain the car best suited to your needs and in a price range that best fits your budget. Do not be in doubt about any of the characteristics of the car you buy, but become familiar with its every feature.
1968 DODGE SPECIFICATIONS
DODGE CHARGER SPECIFICATIONS
EXTERIOR PASSENGER SPACE ENGINE AVAilABI LITY
Wheelbase 117" Head room, front/rear 37.4 "/36.4" DISPLACEMENT / HP
Overall length 208" Legroom, front/rear 41.4 "/ 34.1" Standard V8-Charger 318/ 230
Overall width 76.6" Hiproom , front/ rea r 60.6" / 60.4 " Optional V8-Charger 383/290
53.2" Optional V8-Charger 383/330 Overall height Shoulder room , front/rea[ 58. 1"/58.1 " Track, front/ rear 59.5 "/59.2 " Standard V8-Charger R/ T 440 Magnum/ 375
Optional V8-Charge r R/ T
The Charger with standard front bucket seats has room for five-with the addition of the optional front cen ter cushion/fold -down armrest,* the Charger accommodates six.
426 Hemr/ 425
* A kind of bucket seat that lets you sea t three.
Hideaway headlights look as good open as they do closed.
Aircraft-type instrumentation and optiona l simulated woodgra in wheel.
DODGE DART, CORONET, POLARA AND MONACO GENERAL SPECIFICATIONS*
EXTERIOR PASSENGER SPACE DART CORONET POLARA, MONACO DART CORONET POLARA , MONACO
Wheelbase lll " 117" 122" Headroom, front/ rear 38.3" /37.3" 38.6"/ 37.4" 39.8"/ 38.5" Overall length 195.4" 206.6" 219.0" Legroom, front/ rear 41.7 "/35.7 . 41.9"/36.3" 41,8"/39.0" Overall width 69.7" 76.7 " 80.0" Hiproom, front/rear 57.2"/57.2" 60.4"/ 60.4 " 63.3" / 63.3" Overall height 53.9" 54.7" 56.3" Shoulder room, front/ rear 55.4 "/55.4. 58.1 "/58.1" 60.0" / 60.0" Track, front/ rear 57.4"/55.6" 59.5"/ 59.2" 62.0"/60.7"
*Dimensions are for VB 4-door-sedan models.
Catalogs with complete specifications for all '68 Dodges .... Dart, Coronet, Charger, Po lara and Monaco ... are available at the Dodge display.
There are Dream Cars you can dream about ... and there are Dream Cars you can drive. This one is both.
'68 Dodge Charger
See all the new '68 Dodges- Dart, Coronet, Polara, Monaco and Charger- at the Dodge Exhibit. Five great ways to catch ...
The automobile, . circa
It arrived, of course, amid widespread controversy; work stoppages, price hikes, several new and not al-together popular or practical safety s tandards, and, for the first time, mandatory application of anti-smog exhaust controls.
Yet, despite all of these complications, the atmos-phere was filled with optimism.
If these concensus projections, robust as they were, come true and 1968 does turn out to be a vintage year, it obviously will not be due to any of the factors that seemed to cloud its unveiling.
The final accounting will be determined by the cash customers.
What are the sales attractions for '68? They're certainly broader than 1967 when the do-
mestic industry clearly defined its battlefield as the specialty car market.
This time the concentration has shifted to the in-termediate field, which should prove to be a brisk trad-ing area.
For one thing, it smacks a bit of the same excite-ment which has made the specialty car so popular ... not too big, yet not too small ... plus a youthful design flair. And it's a bigger market, rising to 27 per cent of the total.
'68 Virtually every domestic manufacturer chose to
re-do its intermediate line. Naturally, the provocative long hood, short deck " look" prevails .
One new nameplate was even established in the " in-between category that separates compacts, dwind-ling breed, and standard size automobiles. lt was Lin-coln-Mercury division's Montego, which was created to compete favorably in size and market position with the GM intermediates and to overcome the "compact" identity of its Comet line.
Chrysler-Plymouth division chose this market clas-sification to offer what it termed a "new concept" car-the low budget, high performance Road Runner, named after a TV cartoon character.
In a year that saw the domestic industry pare its numbers of models for the first time in nine years, the selection of intermediates was boosted from 122 to 124 in 1968, embracing the Chevrolet Chevelle, Dodge Coro-net, Oldsmobile F-85, Ford Fairlane, Mercury Montego, Plymouth Belvedere, Rambler Rebel, Buick Special, and Pontiac Tempest. Overall, industry's model count total of 1968 is 357, down from 370 in 1967.
After a thorough inspection of the intermediate line-up, it appears that the 1968 breed of "in-be-tweenies" will pose some serious competition for the specialty "crowd."
was born on Furnace Street in Rochester
14 GLENDALE PARK ROCHESTER . N.Y. 14613 647-2000
As we Commemorate our 69th Anniversary, We Salute the Rochester Auto Dealers Association and wish them Success and Good Luck on their 51st Auto Show.
AMERICAN LINEN SUPPLY co. 143 EDISON ST. SYRACUSE. N.Y. GR 2-5255
68 Auto Show
SPECIAL FACTORY PURCHASE
1968 Pontiac Tempest Sports Coupe
PIEHLER PITTS RALPH SCHOEN PONTIAC PONTIAC PONTIAC PONTIAC 1560 LAKE AVE. 1067 RIDGE RD. 626 W. MAIN 1177 FAIRPORT RD.
ROCHESTER WEBSTER ROCHESTER FAIRPORT
1968 PONTIAC SPECIFICATIONS Catalina, Ventura , Executive, Bonneville, Brougham and Grand Prix
SWEPT-HIP -PERIMETER FR AME: Oi slnbules stresses and stra1n s