1976

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n

1987

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r

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2000

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ated

as

Wis

torn

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ratio

n

History

The types of PC

desktop laptop

netbook

TabletPC

Ultra-Mobile PC

Pocket PC

Industry Analysis

AcerGlobal expansion&Challenge

Major target Markets

Multi-Brand strategyBrands of Acer Inc:

Advantages from Implement the multi-brand strategy worldwide•with differentiated multi-brand products to satisfy diverse customer and market segments.•Expand Acer Group’s global PC market share.•Maintain control and minimize operating expenses.

Global expansion

• In 2007,Acer used $710 million to acquire Gateway.

• Get experience from Gateway

• Enjoy the Gateway’s market share

Acer in AmericaAcer in America

Global expansion

AsiaAsia• In china, Acer

ranks No.2 in terms of sales incoming.

• Acer via sponsors series of sports events to improve brand recognition

EuropeEurope

• In 2008, Acer announced it had acquire 75% stakes of Packard Bell.

• At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth

Global expansion

ChallengeChallenge

• Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple

• Economic crisis & PC market shrink

• The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation

• Keep innovation

SWOT Analysis

• Economic recession

• Mainland China market

Many competitors all over the world

Substitute products

Lenovo

Perfect and efficient service

Good performance in Chinese market

Short-term Recommendation

Long-term Recommendation

Conclusion

Conclusion

Conclusion

Conclusion