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Synopsis: The Intelligence
FutureBusiness Intelligence has consistently been a top
concern for the majority of CIOs over the last 10 years.
This is unlikely to change in coming years. We will lookat the underlying reasons for this and the key
challenges they present to senior managers.
The second part of the presentation offers practicalactions on how to best meet these challenges. Finally,
current best practices are explained and used to predictan organisational structure to meet the intelligence
future.
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The Intelligence Future:Simple, Seamless, Social, and Strategic
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Agenda
Our Intelligence Future
Simple Seamless Social Strategic
Meeting the Challenge Organising For The Future
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My World
Background Company
Activities
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My Background
Co-founder Business Intelligence GroupCORTEX - an online community of BI,
PM, DWH, ETL and Analyticprofessionalswww.tbig.com.au/forums
20 years building analytic capabilities Oz Analytics - a blog about analytics
with a Pacific rim perspectiveanalytics.typepad.com
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News Limited
Publisher of 110 Newspapers
40 Magazines 30 major online sites
Media assets including cable TVnetworks, TV channels, productioncompanies, sports franchiseswww.newscorp.com
http://www.tbig.com.au/forumshttp://www.tbig.com.au/forums8/3/2019 1.Steve Bennett_News Corporation
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My Role National Information Manager Business owner of our information
assets 4 major warehouses, 19 operational data
stores
30+ reporting and analysis suites Data governance Analytic insights
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gns ou eeAnalytics1. You have to wait to make/change a
report2. There are more than 100 requests
pending
3. Multiple numbers for the same thing
4. The same words mean different things5. You can't get an instant understanding
6. The commentary is larger than thereport
7. The report is handcrafted8. It takes longer than 5 minutes to view
9. You can't access the report
10. You manually validate key numbers
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Our IntelligenceFuture
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Introduction Video
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Si l K T d
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Simple Key Trends Between now and 2020, the amount of digital
information created and replicated in the world
will grow to an almost inconceivable 35 trilliongigabytes as all major forms of mediaIDC iView, "The Digital Universe Decade Are You Ready?" May2010
Global mobile data traffic will increase 26-foldbetween 2010 and 2015 ... Mobile networkconnection speeds will increase 10-fold by2015 ... Two-thirds of the worlds mobile datatraffic will be video by 2015.Cisco Visual Networking Index: Global Mobile Data Traffic ForecastUpdate, 20102015, February 2011
Chinese-language content will dominate theinternet by 2014
Gartner 2009
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Things
Di i l D i
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Digital Dominates
University of Southern California study,February 2011
1996 2007
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Intelligence Generating
Apps Transactional Apps Content Rich Apps
Composite Value AddApps
Distributed Grid AwareApps
Hosted Apps Semantic Apps
Analytic Apps Mobile AppsEmbedded
AppsSOA Apps
Real Time Apps
Complex Event Apps
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Tug-of-war
Data challenges:
unstructured
multimedia regulation/privacy
IT skilled people real-time
Trends that help:
search
taxonomies open standards
storage technologies (analytic) software
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Every app is an intelligenceapp
Every vendor presentationand POC looks simple
Your problems are rarelysimple
But most people will only
use your intelligence if it iseasy ...
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Seamless
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Social
At News we are improving ourintelligence capability by leveraging
social media, content management andcollaboration software
Internally, this means creatingcommunities and delivering technologyto make them virtual but responsible fordata, information and insights.
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Strategic
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Meeting TheChallenge
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Meeting The
Challenge DQ champions in IT and BIDepartments. Domain experts from across the
enterprise
Data owners of every data item andmeasure empowered to make decisions:
All business data and their definitions (including reference data) Enterprise performance measures and their calculation basis Solutions (business processes and IT)
Monthly meetings to solve DQ issues
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36Hes charged with expressing contempt for business intelligence.
Have C-level support
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Garbage In Garbage Out
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Concentrate on value adding analysis
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Concentrate on value adding analysis
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Deliver Enterprise dashboards down to transactions
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Deliver Enterprise dashboards down to transactions
We just want a dashboard
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Have a business driven (governed) analytic community
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Have a business driven (governed) analytic community
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Organising For The
Future BI is today a specialist art We are now at a tipping point where
business success comes fromintelligence based on our ability toprocess BIG data
This ability develops when a broaderrange of people are skilled in a range ofBI skills
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Executives - Business people who consume highly
structured reports or dashboards
Analytic Experts - Business experts in structured analytictechniques and related toolsets
Power Report Users - Business people who consumereports or dashboards frequently and who are highlyskilled in the specific BI tool used
Average, Regular Users - Business people whoconsume reports or dashboards frequently (typically eachweek)
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Casual Users - Business people who consume reports ordashboards infrequently (typically less than weekly)
Data Entry People - Business people working in CallCentres, etc. that use transactional applications to createand modify data
BI Application Developers - Experts in PresentationLayer toolsets that support data access and report writing.Examples include Business Object Universes andFrameworks in Cognos
Data Integration Developers - Experts in ETL and dataquality toolsets and methods. Examples includeDataStage, Informatica, SAS and SQL
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CEO/CFO/COO
DataCommunities
AnalyticCommunities
Centreof Excellence
Access Monitor and Analyse Discover and Explore Quality Classify Data Metadata Management Data Profiling
IM Strategy BI Tool Evaluation and
Selection Content Management Collaboration and Change Implementation and Training
Business Organisation
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CIO
EnterpriseArchitects
ApplicationDevelopment
Infrastructure
Information Architecture Application Interfaces Data Warehouse Design Governance
IM Application Development Data Profiling Project Management
Database Administration Operations Management
IT Organisation
Intelligence Organisation
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Intelligence OrganisationChart
= People (Role)
= Function / Task
= Matrix Reporting Line
= Close Alignment of Function
= Direct Reporting Line
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Your commitmentof people can
grow as andwhen you decideto invest in
intelligence.Here is atemplate for small,medium and
large teams.
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And here
are therolesneeded foreffective
small,mediumand largeteams.
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Further Reading
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Business Intelligence CORTEXA new online Australian community of DQ, DWH, ETL, BI, PM and Analytic professionals
Forums Research Jobs Local BI News & Events
www.tbig.com.au/forums
[email protected] +61 413 666 724
http://www.tbig.com.au/forumsmailto:[email protected]:[email protected]://www.tbig.com.au/forums