1Survey Methodology

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Survey Methodology-Robert M Groves et al

20081021 趙偉翔



大綱調查方法學民意調查類型

母體與抽樣

問卷設計調查誤差

調查執行與品質管理

加權

資料分析

實例討論



調查方法學

Survey有明確的目標利用系統的方式收集母群體 (population)

的資料並用量化指標描述母群體特性 (美國統計學會 1995)

Survey Methodology探討 Survey

設計蒐集分析與成本效益分析之學問

Source Survey Methodology Chapter 1



Choose mode of collection Choose sampling frame

Construct and pretest questionnaire Define and select sample

Design and implement data collection

Code and edit data

Make adjustments

Perform analysis

Define research objectives



民意調查的類型

Mail

Telephone

Face-to-face

CATI

CAPI

Disk by mail E-mail Web

TDE

SAQ


Fax

IVRT-ACASI

Text-CASI



母體與抽樣

Survey population

Sampling frame

Eligible units (households and persons)

Frame elements

Coverage error (the half-openintervalmultiplicity samplingmultipleframe designs)




問卷設計

Questionnaire

Instruction (介紹語填答介紹 )

Questions (明確客觀單一 )

Responses (充分反映特性週延互斥

)




調查誤差的來源 --抽樣誤差


N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068

E=error (誤差 ) Z=臨界值

P=probability(估計的比例 ) N=樣本數



調查誤差的來源 --非抽樣誤

差Failure to deliver the survey request

The refusal to participate

The inability to participate




調查執行與品質管理 Reducing interviewer bias

Experienced interviewer

Standard interviewer behavior

Reducing interviewer related varianceMinimizing nonstandard interviewer behavior

Professional interviewer behavior

Reading questions as they are worded

Explaining the survey process

Probing nondirectively




加權

Weighting

Ratio adjustment

Differential selection probabilities

Adjust for unit nonresponse

Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析

T test Chi-square Regression




BRFSS

Start by 1984

Varies by state (n=3075)

Collect uniform state-specific data on preventivehealth practices and risk behaviors that are linked to

chronic diseases injuriesand preventable infectiousdiseases in adultSource Survey Methodology Chapter 1



謝謝聆聽

敬請指教



大綱調查方法學民意調查類型

母體與抽樣

問卷設計調查誤差

調查執行與品質管理

加權

資料分析

實例討論



調查方法學











Code and edit data

Make adjustments

Perform analysis





Mail

Telephone

Face-to-face

CATI

CAPI


TDE

SAQ


Fax

IVRT-ACASI

Text-CASI



母體與抽樣

Survey population

Sampling frame


Frame elements





問卷設計

Questionnaire




)






N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教



調查方法學











Code and edit data

Make adjustments

Perform analysis





Mail

Telephone

Face-to-face

CATI

CAPI


TDE

SAQ


Fax

IVRT-ACASI

Text-CASI



母體與抽樣

Survey population

Sampling frame


Frame elements





問卷設計

Questionnaire




)






N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教






Code and edit data

Make adjustments

Perform analysis





Mail

Telephone

Face-to-face

CATI

CAPI


TDE

SAQ


Fax

IVRT-ACASI

Text-CASI



母體與抽樣

Survey population

Sampling frame


Frame elements





問卷設計

Questionnaire




)






N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教




Mail

Telephone

Face-to-face

CATI

CAPI


TDE

SAQ


Fax

IVRT-ACASI

Text-CASI



母體與抽樣

Survey population

Sampling frame


Frame elements





問卷設計

Questionnaire




)






N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教



母體與抽樣

Survey population

Sampling frame


Frame elements





問卷設計

Questionnaire




)






N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教



問卷設計

Questionnaire




)






N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教





N

P)-P(1ZE

2

-1α

=

N

05)-05(1196003 = N=1068























加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教





















加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教














加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教



加權

Weighting

Ratio adjustment



Poststratification




資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教



資料分析

描述性統計

Frequencies

Central tendency

Dispersion

統計分析





BRFSS

Start by 1984






謝謝聆聽

敬請指教



BRFSS

Start by 1984






謝謝聆聽

敬請指教



謝謝聆聽

敬請指教

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1Survey Methodology