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22000 Extension Risk Management 000 Extension Risk Management Education ConferenceEducation Conference
St. Louis, MissouriSt. Louis, Missouri
Richard OwenRichard OwenMontana Grain Growers AssociationMontana Grain Growers Association
www.montanamarketmanager.orgwww.montanamarketmanager.org
Montana MarketManagerMontana MarketManager®® ProgramProgram
Developed in late 1998 to improve producer marketing skills. Integrates use of leading-edge telecommunications.
MISSION: To provide Montana grain and livestock producers with the tools and information necessary to maximize profits from the marketplace.
Integrates Workshops/Seminars, Marketing Clubs and an online Market Information System (website)
Recently expanded to include livestock information in all three program components
Montana MarketManagerMontana MarketManager®® ProgramProgram
We are in the education and information business – not the advisory business
Why Montana Why Montana MarketManager?MarketManager?
Because our members told us this was what they wanted MGGA to do!
Because it makes $ense!– Every one cent increase that Montana
producers receive for their grain equals $1.7 million to the states economy.
1993-1999 Wheat Prices vs % Marketed Each Month
0%
2%
4%
6%
8%
10%
12%
14%
16%
July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
3.45
3.5
3.55
3.6
3.65
3.7
3.75
3.8
3.85
3.9
Average % Sold
Average Price
Montana Grain Grow ers Association SOURCE: MASS April 2000
1995/96 Wheat Marketings vs Prices By Month
0%
2%
4%
6%
8%
10%
12%
14%
16%
July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
3.5
3.7
3.9
4.1
4.3
4.5
4.7
4.9
5.1
5.3
5.5
%Sold
Price
Montana Grain Grow ers Association SOURCE: MASS April 2000
1996-97 Wheat Marketings and Price By Month
0%
2%
4%
6%
8%
10%
12%
14%
16%
July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
3.5
3.7
3.9
4.1
4.3
4.5
4.7
4.9
5.1
5.3
5.5
%Sold
Price
Montana Grain Grow ers Association SOURCE: MASS April 2000
MarketManager Goal MarketManager Goal
How will we know when we are successful?
When Montana grain producers consistently market their crop in the upper ½ of the market
Program Evaluation and Program Evaluation and AssessmentAssessment
Benchmark and measure educational progress of participants
Benchmark and measure increased income from participation in the program
MarketManager Major MarketManager Major Sponsors:Sponsors:
MT Dept. of Ag. – (Growth Through Ag) Burlington Northern Santa Fe General Mills – Northwest Grain Division USDA - Rural Development Agency Burns Telecommunications Center, MSU Northwest Farm Credit Services USDA – Risk Management Agency US WEST Montana Stockgrowers Association
Advisory CommitteeAdvisory CommitteeProvides overall guidance and direction
for the program
Includes producers, extension (both specialists and county agents), grain and livestock industry reps, ag lenders, adult and distance education, agribusiness
Meets on a regular basis in Great Falls and by conference call, e-mail
Program ElementsProgram Elements
Marketing Clubs
Marketing Workshops
MarketManager Online (Website)
Marketing ClubsMarketing ClubsClubs provide a peer support group for learning
about and practicing marketing decisions
Over 40 clubs in place around MT – and growing
MarketManager provides a network among clubs and leaders. Staff position assigned to clubs.
Offers material, speakers, hands-on support
Most clubs cover both livestock and grain markets
Marketing ClubsMarketing ClubsEncourage producers to be the club leaders
Extension agents, as well as ag lenders, grain merchandisers, brokers, etc., play an important role as club facilitators
Each club chooses their own facilitator(s)
Marketing WorkshopsMarketing Workshops Started out just grain – now includes livestock Fall and winter - nine grain workshops – 1039 attendees Total of 114 workshops in 22 locations Available to multiple Montana locations through interactive
video Market situation update part of each workshop Speakers hosting online discussion forum All workshops videotaped Just completed first two livestock workshops – 14
locations
Marketing WorkshopsMarketing WorkshopsNine grain workshops focused on specific topics:
– Introduction to Price Risk Management– Cost of Production– Whole Farm Budgeting– Futures and Options– Understanding Grain Contracts– Role of Govt. in Marketing (LDP’s, Mktg Loan
Gains)– Developing and Maintaining a Marketing Plan– Fundamental and Technical Analysis
Montana MarketManager OnlineMontana MarketManager Online®® (www.montanamarketmanager.org)(www.montanamarketmanager.org)
Hub of the overall program Debuted in March 1999. Expanded to included
livestock market information June 5, 2000 Provides Montana-specific market news, pricing
information, market commentary, weather, educational information
Full time Website Manager Portions of the website are subscriber only –
Association membership is a prerequisite
Montana MarketManager OnlineMontana MarketManager Online®® (www.montanamarketmanager.org)(www.montanamarketmanager.org)
Free 30 day trial for anyone
Extension agents and agriculture teachers get substantial discount. Free subscription if they work with a marketing club.
Richard Owen
Montana Grain Growers [email protected]
Phone: (406) 761-4596
www.montanamarketmanager.org
