MSc in Marketing2021-2022

Asia’s Most Enticing City This city of 7.4 million people has a vibrant international community, a full calendar of exciting cultural events and activities. Apart from academics, engage yourself in the huge array of full - on diverse, fruitful and interesting activities around.

International Financial Centre As the world’s freest economy and one of the world’s most competitive �nancial and business hubs, Hong Kong is the regional headquarters of many international companies. Countless varieties of job and internship opportunities await.

Gateway to China and the World Take advantage of the geographical proximity. Studying in Hong Kong allows you to get invaluable insights into doing business with and in China and be part of Asia’s bustling economy and insuppressible vitality, in addition to an extraordinary intercultural learning experience.

Flexible Visa Policy Under the Immigration Arrangements for Non - local Graduates (IANG) scheme, non - local graduates are eligible to apply to stay in Hong Kong for 12 months after graduation to seek employment.

CUHKFounded in 1963, The Chinese University of Hong Kong (CUHK) is a forward-looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West.

ABOUT USCUHK Business SchoolCUHK Business School has blazed a trail for business education in Hong Kong and Asia since 1963, cultivating high - achieving graduates who steer and shape the global business landscape. This spirit of leadership and innovation goes to the very core of our legacy as the �rst business school in Asia to o�er a full suite of BBA, MBA, and Executive MBA programmes. Today, our world - class faculty and cutting - edge research continue to nurture nimble leaders, entrepreneurs and social stewards, with our proud network of more than 35,000 alumni driving meaningful impact in the Pearl River Delta and beyond.

HONG KONGONE OF ASIA’S MOST DYNAMIC BUSINESS HUBS

In alignment with the mission and vision of the CUHK Business School to “develop global business leaders for the Asian Century”, MSc in Marketing (MScMKT) Programme aims to train students to become future leaders in marketing who are capable to meet the challenges and opportunities in the region through a well - designed curriculum that incorporates theory and practice, tradition and technology, intuition and analytics, local ideas and global vision.

Our Programme with concentration in Big Data Marketing and Managerial Marketing is the �rst programme of its kind in the Greater China Region. The Programme not only helps students achieve their goals in acquiring frontier knowledge

Some courses include a combination of lectures, group projects, meetings, reports, and presentations to learn marketing research techniques and to work with a company to solve a real marketing problem, which provides students with practical experience in this �eld of emerging importance.

RIDE ON THE OPPORTUNITYand professional skills in marketing, it is also set to meet the high demand for the new generation of marketers from the industry in an internet - driven economy.

The Programme is o�ered in full - time mode. It commences in August 2020 and �nishes in June 2021. Classes are conducted during day time or in the evenings. Some courses will be o�ered on Saturdays as well.

Lectures and teaching materials are mainly in English. Other languages may be used depending on the presentation materials as provided by the teachers / guest speakers.

Students may choose one of the two concentration options. Each concentration requires the completion of three particular core courses and three elective courses.

• Managerial Marketing – prepares students to work in marketing management of consumer and business goods and services in general, and in specialised areas such as branding, advertising, and multinational marketing.

• Big Data Marketing – prepares students to work in areas such as digital marketing, marketing engineering and database marketing.

The Marketing Engineering Laboratory of CUHK is the �rst marketing lab powered by IBM in the Greater China region. The lab provides students with opportunities to learn frontier IBM software for data mining and text mining.

Students are given opportunities to gain hands-on experiences to solve big data marketing problems or managerial marketing problems from di�erent industries through participation in conferences, company visits, professional sharing and internships.

Marketing Practicums

State - of - The - ArtMarketing EngineeringLaboratory

Two Concentrations

Collaborationswith Industry

Core Courses (Total 5 courses / 15 credits) • Marketing Management

• Marketing Research

• Buyer Behaviour

Concentration Required Courses (Total 3 courses / 9 credits) Managerial Marketing Concentration

• Service Marketing

• Global Marketing Management

• Strategic Brand Management

Elective Courses (Total 4 courses /12 credits)• Integrated Marketing Communication

• Salesmanship and Sales Management

• Special Topic in Marketing

• Big Data Strategy

CREATE YOUR BEST MScMKT EXPERIENCE

Term 1(Sep – Nov 2021)• 4 core courses

Term 3 (Mar – Jun 2022)• 1 concentration required course• 1-2 elective courses

Term 2 (Dec 2021 – Mar 2022) • 1 core course• 2 concentration required courses• 1-2 elective courses

Pre-term(Aug 2021)• 1 core course (Pre - requisite course)

Big Data Marketing Concentration

• Social Media Analytics

• Marketing Analytics

• Customer Relationship Management

• Behavioural Decision Making

• Marketing Engineering

• Pricing Model

• Digital Marketing

• Strategic Marketing

First Degree Universities

Academic Backgrounds

LEAGUE OF DIVERSE TALENT

740HIGHEST GMAT SCORE

(VERBAL: 39)

663AVERAGE GMAT SCORE

(VERBAL: 30)

85TOTAL NO. OF

STUDENTS ENROLLED

32% Bachelor of Arts

27% Bachelor of Business Administration

39% China (Other Universities)

7% Hong Kong / Macau

4% US

14% Bachelor of Economics

1% Master of Science

49% China (Project 211 / 985)

9% Bachelor of Science

17% Bachelor of Management

1% Taiwan

BE NEXT IN THE CONVERSATION

“It was my great honour to be one of the students in the Marketing Programme. For me, this Programme was a wonderful journey to further discover myself with a bunch of surprises and challenges, and it served as a platform for me to become better in di�erent aspects. As for the professional skills: the Programme laid a solid foundation of marketing, where all projects were practical and could easily be applied in future careers. As for the soft skills: the Programme o�ered many opportunities to improve my core abilities for interviews and future work routines, such as presentation skills and software operations. As for life experience: inspirations gained from teamwork and brainstorming with excellent professors and classmates rebuilt my way of thinking, study and even lifestyle. Many thanks to the Marketing Programme, where I uncovered my potential and future possibilities.”

Serena LI(2017 Graduate)ORACLE

“I am honored to have the chance to share my appreciation for the MSc in Marketing Programme. I have learned the gist of marketing and experienced lots of unforgettable events in this programme. With the guidance of great professors and wise practitioners, I was able to gain analytical skills and form my strategic mindset, which helps a lot in my career as a marketer. Besides, the substantial courses enhanced my multi-tasking skill helps group work improved my teamwork spirit and creative thinking. The business world is changing rapidly; only those with both innovative thoughts and great executive skills can ful�ll their ambition. I believe that the study in MSc in Marketing Programme will empower you to be equipped with these qualities.”

Francis YIP(2019 Graduate)HUAWEI

“The year in the Marketing Programme has been one of the most memorable year in my life. We came through the uncertainties of Hong Kong issues and the fear of an unprecedented global pandemic. However, it was under such a hard situation we felt the unreserved support and great care of the Programme as well as all the professors. Because of the coronavirus, we spent less time in the campus than the previous students, but we were still able to equip ourselves with practical knowledge and skills that can be well applied in today’s changing market situation. The Programme also o�ered numerous job opportunities and helpful guidance on our career. And most importantly, the projects of the courses encouraged me to discover and develop my potential in di�erent �elds such as consumer understanding, data analysis and content creation.”

Richard WANG(2020 Graduate)Tencent

Job Scopes Our graduates can work as Sales & Marketing Executive, Communication O�cer, Advertising Specialist, Digital Marketer, etc. in the marketing, IT, consulting, banking, �nance sectors and many others.

List of Employers (Partial)• Accenture (China)

• AIA Group Limited

• Alibaba Group

• Bank of China Group

• Belle International

• China Mobile

• DiDi

Placement (by Location)

Placement (by Industry)

EXPLORE UNLIMITED POSSIBILITIES

• Google

• HUAWEI

• IBM

• ICBC Asia

• JD.com

• Nielsen

• Oracle System

Graduate Career Prospects(based on the response of 226 graduates (2013-2018) in the survey as of February 2019)

• Prudential plc

• Reckitt Benckiser Group

• Sun Hung Kai Properties

• Tencent

• The Coca - cola Company

• Unilever

76.5% China 0.9% Others

22.6% Hong Kong

33.6% IT, E-commerce, Internet, Telecom

27.9% Finance / Banking

9.3% FMCG, Sales & Retailing

6.6% Others

4.4% Real Estate

4.0% Education

7.1% Accounting, Consultancy Service

4.9% Manufacturing / Trading

2.2% Marketing / Marketing Research

Master of Science Programme in MarketingAddress: Room 1135, 11/F, Cheng Yu Tung Building 12 Chak Cheung Street Shatin, N.T., Hong KongTelephone: +852 3943 5935Email: mktmsc@cuhk.edu.hk Website: masters.bschool.cuhk.edu.hk/programmes/mscmkt/Facebook: facebook.com/cuhkbschoolWeibo: weibo.com/MScMktCUHKWeChat: MScMKT-CUHK2016 Scan it and

�nd out more!

Website

TAKE YOURNEXT STEP FORWARD WITH USAdmissions Requirements• A recognised bachelor’s degree in any discipline (normally with second class

honours / B grade and above) or equivalent professional qualification.

• Provide a satisfactory and valid GMAT or GRE score.

• Fulfil English language proficiency requirements:

• an undergraduate degree completed in Hong Kong, a degree programme taught in English, or a recognised professional quali�cation with the examination conducted in English; or

• a TOEFL report with a score not lower than 550 (paper - based) or 79 (internet -based); or

• an IELTS (Academic Format) report with a score not lower than 6.5; or • a GMAT report with a verbal score not lower than 21; or • equivalent proof of English proficiency. * 2 - year validity period of TOEFL and IELTS results from the test date. * 5 - year validity period of GMAT and GRE results from the test date.

Application Deadline

Round 1: 09 October 2020 Round 4: 27 January 2021

Round 2: 16 November 2020 Round 5: 05 March 2021

Round 3: 17 December 2020 Round 6: 12 April 2021

Tuition Fee

HKD 260,000 (Subject to the University’s approval)

Online Application

https://apply.bschool.cuhk.edu.hk