2 2019 IMBC - Association of Marina Industries · The Leadin Marina and Boatyard Conference 11 Educational Sponsor Wednesday, January 23, 2019 8:00 am–11:00 am Marina 101 3.0 CH

2 2019 IMBC

Three recent projects for Yacht Clubs that incorporated floating breakwaters. It’s a team approach, working with club members and staff ensuring a successful project.

To see our full range of marina and industrial systems, visit sfmarinausa.com

SF Marina Systems: Solutions for the Next Yachting Era

Hyannis Yacht Club, Hyannis MA A 10’ x 135’ floating breakwater to upgrade and

protect the interior wooden docks.

Newport Yacht Club, Newport RIA two phased replacement of fixed pier/wave fence.

10’ wide Floating Breakwater.

Boston Yacht Club, Marblehead MALong time customer, upgraded to a new 16’ x 200’

landing dock / fuel pier.

Background photo: Provincetown Marina

3The Leading Marina and Boatyard Conference

3

Educational Sponsor

General Sponsors

International Marina & Boatyard Conference

General Information ................................................................ 5 Convention Floor Plan............................................................. 8 Exhibitors by Booth ................................................................. 9 Seminar Descriptions - Wednesday .................................... 11 Seminar Descriptions - Thursday ............................. 11-13, 16Product Demonstrations ....................................................... 15

Seminar Descriptions - Friday .................................. 16-17, 20 Conference Schedule ...................................................... 18-19 Field Trip ................................................................................. 23Special Events ........................................................................ 252020 IMBC .............................................................................. 33

Title Sponsor

Platinum Partners

Formed in 2002 as the National Marina & Boatyard Conference, the International Marina & Boatyard Conference (IMBC) is the leading show catering specifically to marina and boatyard owners, operators and managers as well as dockmasters, harbormasters, boat builders and repairers, and industry consultants. It is where dedicated marine professionals gather to exchange information, talk about the future of the industry, explore new methods and techniques, and discover new products.

Table of Contents

WELCOME to the 17th AnnualInternational Marina & Boatyard Conference

4 2019 IMBC

Welcome to 2019 IMBC

The International Marina and Boatyard Conference (IMBC) has been busy all year, making plans for the 2019 conference with the goal of providing enriching educational sessions and a full and robust exhibit floor. We are excited to be headed back to Fort Lauderdale, where we have always had great successes throughout our 17-year history. Fort Lauderdale has long been considered the hub of our industry, so we are thrilled that they will be hosting IMBC through 2022.

As always, the goal of the conference is to deliver content that is important to you. This year there was extra emphasis on ensuring we deliver content that speaks to all levels within the industry, from entry-level to senior management. This was accomplished by adding a pre-conference Marina 101 class geared toward entry-level staff and a Leadership Forum, Achieving Business Excellence, presented by John Spence, targeting senior-level managers. Selecting content and building an agenda that is rich with industry insights, valuable learning experiences and some “Aha” moments is always challenging, so we are extremely appreciative of the time the IMBC content committee dedicates to this effort. I sincerely thank members Jim Frye, CMM; Keith Knowlton, CMM; Rick Chapman, CMM; Michael Short, CMM; Stan Jones, CMM; and Giuseppe Alvarado, Kevin Thompson and Pam Lendzion for their contributions and guidance.

The program includes two keynote addresses, five seminar tracks: IMBC Extra/Best Practices, Operations, Boatyard & Service, Marina Design & Engineering and, new this year, Ahead of the Curve. This new track will provide sessions on innovations and a glimpse into future trends in the industry. There will also be multiple networking events, including the annual field trip to local marinas and boatyards and the ever-popular casino night! We built ample time into the schedule to visit the exhibit floor with industry-leading exhibitors, so make sure to take full advantage of this time!

This year’s keynote focus is on leadership and purpose. Our carefully selected keynote speakers are sure to provide inspiration, education and outside-the-box thinking on leadership and how to create a company with a culture of purpose and identifying and building a personal purpose. John Spence will open the conference, challenging the group to embrace the nine elements critical to a winning culture and providing guidance on how best to create an organization rich with purpose. Debbie Mason, IMBC’s second-day keynote, will dovetail from the opening keynote to offer strategies for creating a personal purpose. Studies show that fulfillment comes from feeling as though what we do is making a difference, which gives us purpose and ownership—traits that are essential to a successful organization.

My thanks go to all our sponsors. They play a critical role in supporting the association and IMBC, which in turn provides IMBC with the ability to continue offering a high-energy and valuable event for our industry.

Thank you for being here with us at IMBC this year. I wish you a successful 2019 show — we have many exciting things in store for you!

Joe Riley, CMM AMI Chair


BadgesName badges will be issued at conference registration. Please wear your badge at all times during the conference. The badge is your pass to all educational seminars, social events and the exhibit hall. IMBC has stationed personnel at all events.Consent to Use PhotosRegistration and attendance at, or participation in, AMI meetings and other activities constitutes an agreement by the registrant to AMI's use and distribution (both now and in the future) of the registrant or attendee's image or voice in photographs, videotapes, electronic reproductions and audio tapes of such events and activities.Data SharingAs an AMI event registrant, your name, address, phone number and email address will be shared with other participants. You may indicate that you would not like your email address shared when registering. AMI will not share your information with anyone other than the current event's participants. Seminar downloads and the attendee listing are meant for current participants only. By registering you are agreeing not to share this information with anyone who is not/was not in attendance.Exhibit HallThe hall will be open: Wednesday, January 23, 6:00 pm–8:00 pm Thursday, January 24, 10:00 am–5:30 pmFriday, January 25, 10:00 am–2:00 pmMeal FunctionsFull conference registration includes hors d'oeuvres on Wednesday, January 23; lunch and hors d'oeuvres on Thursday, January 24; lunch on Friday, January 25; and refreshment breaks throughout the conference.

Proper AttireCasual business attire is acceptable for all educational seminars, meals and receptions. Please take potential weather conditions into consideration when choosing your wardrobe. A light jacket is recommended, as room temperatures may vary. Print and Internet CenterIMBC's exhibit hall will include a Print and Internet Center, located at booth 107, where you can meet with clients or colleagues, charge your phone or other electronic devices, check in for flights, print boarding passes, and check your email. In addition, you can access IMBC's seminar downloads page and print presentations in this area.Registration/Information CentralRegistration for IMBC will be located on the 1st floor of the convention center, outside the entrance to Hall A. Please visit the registration desk during the conference if you have questions regarding your registration or the conference. Registration Hours Wednesday, January 23: 2:00 pm–8:00 pmThursday, January 24: 7:30 am–5:00 pmFriday, January 25: 8:00 am–1:00 pmSeminar DownloadsSeminar downloads will be available for print from this site. Additionally, seminar downloads can be printed in the Print and Internet Center throughout the conference.Total CH/PDH Hours Available• Field Trip Pass: 3.5• Full Conference Pass w/Field Trip: 14.0• Full Conference w/o Field Trip: 10.5

General Information

6 2019 IMBC

8 2019 IMBC

2019 IMBC Rooms

Convention Floor Plan

Registration .................................................Outside Hall A, 1st FloorExhibits ....................................................................... Hall A, 1st FloorReceptions/Breaks/Lunches .................................. Hall A, 1st FloorGeneral Seminars .............................................................Floridian ABreakout Seminars Rooms ...... Floridian B/C, 301, 302, 304, 305Roundtables ...................................... 203, 204, 207, 208, 209, 210

AMI Member Meeting ........................................209-210, 2nd FloorFirst Time Attendee Reception ..........................209-210, 2nd Floor Hilton Fort Lauderdale: CMM/CMO Roundtable and Dinner ...........................Atlantic 1-2IMBC Casino Night .......................................................Redfin Room

1st Floor

2nd Floor

3rd Floor


Essensa .........................................................102Take One Booth ..........................................104Marina Dock Age Magazine ......................106Star Connection LLC ...................................108Barbour Plastics.................................. 110, 112Suntex Marinas ............................................111International Dock Products, Inc. ..............116Dock Blocks of North America ......... 117, 119Marina World Magazine .............................118Safe Harbor Marinas ...................................120Seaflex, Inc. ..................................................122Poralu Marine, Inc. .......................................124Goodman-Gable-Gould/Adjusters Int'l ...126Westrec Marinas ..........................................128BIT Marine Software ....................................130SF Marina Systems, USA .............................132Marina Dock Parts .......................................134Structurmarine .............................................135Sunwalk Docks ................................... 137, 236Dockwa Inc. .................................................202Boat U.S. .......................................................203Soundings Trade Only ....................... 205, 207DockMaster .................................................210Stellar IMS ....................................................211Merco Marine ..............................................212MYMIC Training Technologies ..................213Marinetek North America, Inc. ......... 216, 218America's Great Loop Cruisers' Assoc .....217Freedom Boat Club ....................................219Scribble Software ............................... 223, 225Tricon Services ............................................227"No Profile" Boat Lifts .................................229K & R Manufacturing Co., Inc. ........... 231, 233Beacon Wi-Fi ...............................................235Dr. Shrink, Inc. ..............................................302Edson International ....................................303Walsh Marine Products ...............................304ONBOARD Boating Club & Rentals..........305Hazelett Marine ...........................................306Floating Docks Mfg. Co. .............................307Sea Tow Services International ..................310Golden Giant, Inc. .......................................311Double Trac by Omega Flex ......................312Bender Inc. ...................................................313METSTRADE-Marine Equip. Trade Show & IBEX .316SlipSure ........................................................317Tiger Docks ..................................................318Roof & Rack..................................................319Creative Pultrusions, Inc. ............................322Atlantic Alum. & Marine Products, Inc. .....323OPW Fuel Management .............................324PowerDocks LLC .........................................325Hurricane Boat Lifts............................ 326, 328Southeastern Dock & Platform, LLC .........327SeaHorse Dock & Fender ...........................329Decks & Docks / Fortress Pilings ...............330Franklin Fueling Systems ............................331Drive-in Boatwash USA ..............................332SmartPlug LLC .............................................333American Muscle Docks & Fabrication ....336Eagle Floats by Hendren Plastics. .............337SpeedyDock ................................................402PileMate Corp ..............................................403Boating Industry Magazine ........................404

Denso ...........................................................405Wiggins Lift Co.-Taylor SSI .........................406Wave Armor .................................................410Europa Manufacturing ...............................411Sea Technology, Inc. ...................................412Titan Deck ....................................................413Marine Travelift, Inc. ........................... 416, 418Formex Floats ..............................................417Pipe & Piling Concrete USA Co. ................419HydroHoist Marine Gr./Hypower ......422, 424, 426Meeco Sullivan, LLC ...................428, 430, 432Eaton Corp.-Marina Power & Lighting ......435Perspective Products ..................................436MarineSync Corp. .......................................437SG1 Cloud ...................................................502Mack David Buildings .................................503Aero-Docks ..................................................505Snag-A-Slip ..................................................506Hoist Liftruck Manufacturing .....................507National Marina Sales ........................ 510, 512Connect-A-Dock, Inc. .................................516Wahoo Docks ..................................... 517, 519Marina Electrical Equipment, Inc. .............518Bellingham Marine ............................ 523, 525ASAR, Inc. .....................................................527Colliers International ..................................529RMS - The Hospitality Cloud ......................531Maptech .......................................................533

Keco, Inc. ......................................................536Valvtect Marine Fuels ..................................537 Leisure Investment Properties Group .......602Association of Marina Industries ...............604 Highland Flotation Systems .......................611Molo .............................................................613Pearson Pilings ............................................616Jet Dock Systems, Inc. ................................617EZ Dock ........................................................618Kasco Marine ...............................................619Cellofoam North America Inc. .......... 622, 624ThruFlow & Aqua-Dek ....................... 626, 628MariCorp U.S. ..................................... 630, 632Browns Bridge Dock Co. ............................635FindSlips .......................................................636PMS Dock Marine .......................................637ShoreStation Boat Lift Systems ......... 710, 712ABBRA ..........................................................711Coverra Insurance Services .......................715Fisher Phillips Safety Solutions ..................716Den Hartog Industries, Inc ............... .717, 719American Underwater Contractors ...........718Pier Genius ...................................................721Golden Marine Systems, LLC............ 723, 725Pine River Group .........................................731Kropf Industrial, Inc. ........................... 733, 735EMP Industries/Best Marine Solutions ......736, 737

Exhibitors by Booth

Exhibitors as of December 17, 2018

For an up-to-date list of exhibitors

and to view company profiles,

scan the code.

Hall A Hours

Wed. Jan 23 6:00 pm–8:00 pm

Thurs., Jan 24 10:00 am–5:30 pm

Friday, Jan 25 10:00 am–2:00 pm


Educational Sponsor

Wednesday, January 23, 20198:00 am–11:00 am Marina 101 3.0 CH / PDH pre-registration and additional fee required

Marina 101 is a three-hour marina industry introduction course geared toward those individuals, with little or no marina experience, looking to get into the industry by way of an advancement opportunity, career shift or an interest in purchasing or developing a marina.

The Marina 101 course includes six individual presentations, created and presented by Carl F. Wolf, CMM, CMI and former president of the International Marina Institute. The session offers an inside view of the various aspects of marina operations. Presentations cover the topics of day-to-day and seasonal operations, maintenance, emergency preparedness, long-term planning, financial reports, and the various roles of a marina manager. Speaker: Carl Wolf, CMM, CMI, Marina Operations. LLC

Thursday, January 24, 2019 KEYNOTE

8:15 am–9:45 am Creating a Culture of Purpose Sponsored by 1.25 CH / PDH

One of the key areas that can drive business success is having a strong culture of committed employees who give their best every day. In this keynote, John will talk about the nine elements of winning culture, why helping people find a sense of purpose and meaning in their job is critical, and how to instill a sense of ownership and accountability across the organization. This will be a fast-paced, information-intensive program with lots of solid takeaways.Speaker: John Spence

BREAKOUT SESSIONS10:00 am–11:30 am

Leadership Forum: Achieving Business Excellence Sponsored by 1.5 CH / PDH pre-registration and additional fee required

Based on John’s experience working with companies around the world for the last 25 years, during this workshop participants will explore how their organization is performing on key success metrics and will develop their own personal leadership competency model to help them be a more effective and successful leader in their business. This will be a hands-on workshop where participants will leave with ideas and tools they can implement

immediately upon returning to their company.

This is John’s most intensive business improvement workshop. It was specifically created to help a management team take a hard, honest look at their business in order to determine exactly where their strengths and weaknesses are and then create a focused plan for how to succeed at a higher level in the marketplace. John has presented this program to CEOs and senior managers in more than two hundred companies with extremely positive results. At the end of this workshop, you will leave with a much-improved understanding of your business and a plan of specific action steps that address what needs to be done immediately to improve the revenues, market share and profitability of the organization.Speaker: John Spence

Education hours toward certification renewal are tracked by contact hours (CH) and professional development hours (PDH). One (1) hour is equal to one (1) CH / PDH

Session Key General IMBC Extra Operations Boatyard & Service Marina Design Ahead of the Curve Session Best Practices & Engineering

Seminar Descriptions

12 2019 IMBC

Thursday, January 24, 2019 (continued)

10:30 am–11:30 am

Marina Infrastructure Grant Funding Strategies for Success Sponsored by 1.0 CH / PDHThis presentation will highlight the types of grants available and help walk marine infrastructure owners/operators through the grant application process. The seminar will take industry professionals beyond the more widely known boat launch ramp and Boating Infrastructure Grant (BIG) type grants and introduce them to other, less well-known funding streams. The focus will be the broad range of federal, state and local grants available that are targeted

specifically for marine infrastructure or related studies. The session will also introduce other, nongovernment agencies that offer grants for infrastructure — ranging from new piers, to beach nourishment, to studies on building resilience to future extreme weather events, to programs for research and education on marine ecosystems. Speakers: Robert Sloop, P.E. and Jerry Holcomb, P.E., Moffatt & Nichol

Going Beyond the American Disabilities Act (ADA) and Improving Access 1.0 CH / PDH for All Generations

As lifelong boaters, we understand that ADA has done an excellent job making docks, restrooms and marina facilities accessible. The missing link is the last few feet between the dock and the boat, where all too often the relationship between the dock height and the deck of the boat creates an exceedingly difficult transition for

boaters with impaired mobility. It is not only these individuals who struggle with the transition. Our boaters are getting older. Giving them easy access increases the possibility they will keep boating longer. As an industry we need to be considering this issue of easy access more often in our design. This presentation covers a range of strategies for addressing this gap. For example, the use of adjustable multiuse platforms that allow an individual to adjust the dock so they are able to board a specific boat. It will also cover how to design and retrofit facilities that maximize access while still being affordable and economically workable.Speakers: Gregory Weycamp, ASLA, LEED, AP, BD+C and Ron Schults, PE, Edgewater Resources, LLC

The Business and Politics of Workforce Development 1.0 CH / PDH Workforce development used to be considered the “poor cousin of education.” It was defined as providing training to produce more and better-prepared workers. Workforce development is now considered to be more than a single program with an interconnected set of solutions to meet employment needs. It prepares workers with needed

skills, emphasizes the value of workplace learning and addresses the hiring demands of employers from the outset. Katie is the senior federal policy analyst for the National Skills Coalition in Washington DC. She provides in-depth analyses of proposed and existing federal workforce, postsecondary education and human services policies. Katie’s job requires her to understand the politics involved in shaping workforce development policy. As executive director of the American Boat Builders & Repairers Association (ABBRA), Pam has heard ABBRA members’ concerns about the problems caused by the lack of skilled labor and job-ready workers. For the past four years, she has served on Business Leaders United’s Advisory Panel on Work-Based Learning, providing important guidance and insight into the needs of small and mid-sized businesses in the expansion of work-based learning programs nationally.Speaker: Katie Spiker, National Skills Coalition and Pam Lendzion, MarineTec Management

Top Trends Impacting Marina Infrastructures/Solar Piers and 1.0 CH / PDHExcess Energy as a New Revenue Source Marina infrastructures are destined to experience significant transformational changes in the coming years. These

changes are driven by the rapid consumer adoption of technology at a personal level, changing environmental conditionals due to climate change, increasing environmental pollution due to the use of plastics and waste

management practices, and marine industries' continued evolving products and technology innovations.

Marina customers are increasingly adopting electric mobility and electric and hybrid marine propulsion for their vessels. This new trend will ultimately increase the electric demand marinas will need to provide their customers, impacting marina electrical operating costs. Customers driving their new electric vehicles will grow to expect their marinas to offer them facilities to recharge their vehicles while they visit the marina and go boating. Upon returning, customers' electric propulsion vessels will require their energy storage systems be recharged to full capacity. Marinas will need to consider options for mitigating this new cost increase impacting their operations.

Customer retention will be challenged as customers adopt electric mobility and their environmental behavior evolve to intolerance for aquatic waste and pollution at their marinas. Marinas will need to develop new services to match their new customer behaviors and needs. Speakers: Anthony Baro, Power Docks, LLC and Bill Munger, CMM, Conanicut Marine Services, Inc.



Educational Sponsor


1:30 pm–2:30 pm

The National Electric Code Update: How Will You Be Affected? 1.0 CH / PDH In 2017, the National Electric Code (NEC) was updated. Learn how NEC 2017 can affect your business and about what’s going on right now at the National Fire Protection Association to update the code in 2020. This seminar will explain the recent changes made in the NEC sections that pertain to the marina industry. The focus will be on

ground-fault protection and compliance with the latest regulations. Topics will include: which code edition applies to which state, various methods of meeting the code requirements, and the equipment currently on the market that can help make your marina safe.Speakers: Chris Dolan, Marina Electrical Equipment; Cliff Norton, Bellingham Marine Utilities; and Gary Loftis, Maffett Loftis Engineering

In the Eye of the Storm: A Marina Manager’s 1.0 CH / PDH Perspective When Faced With a Direct Eye Wall Hit Sponsored by

When the eye of the hurricane is headed straight for your marina, how would you react? Are you prepared? This presentation captures the emotional accounts of two Florida marina management teams. One took a direct hit from Hurricane Irma’s eye wall. One was planning for a direct hit from Hurricane Michael in Panama City, FL, only weeks

ago. Experience the accounts of the pre-planning and scramble to prepare for what looked to be a Category 5 storm, the recovery efforts, and lessons learned on the importance of teamwork and a solid preparedness plan.Speakers: Daniel High, CMM, Rose Marina, Marco Island, FL and Susan Prichard, General Manager, Marathon Marina

Designing for Daily Operations Sponsored by 1.0 CH / PDH Engineers typically focus on designing a marina to be able to survive an extreme weather event, hurricane, flood, ice, etc. But this is often in conflict with the functional and aesthetic needs of the marina. Such conflict is typical 99.9 percent of the time. This session looks at the “other” design criteria and how to develop appropriate

operational criteria that result in a design that is both compatible with the marina’s daily use as well as ensuring it can survive extreme weather conditions.Speaker: Gregory Weycamp, ASLA, LEED, AP, BD+C

Translating OSHA for Boatyards 1.0 CH / PDH Boat yards struggle with OSHA [Occupational Safety and Health Administration] regulations, as these command-and-control measures leave little room for interpretation. And, as shown by the yard’s high workers compensation insurance costs and high injury rates, these regulations do not effectively protect their workers. How

can boatyards proactively protect their employees, eliminate hazards, and identify the root causes of problems that can lead to unsafe behavior in the yards? All businesses need to follow OSHA regulations, but the marine industry has its own idiosyncrasies. Kellie Crete has been working for 27 years to help businesses understand OSHA compliance requirements. As a boatyard owner herself, Kellie is sure to keep up with the changing regulations that affect boatyards. Speaker: Kellie Crete, Gowrie Group

Financial Benchmarking for Marinas: 1.0 CH / PDH How Does Your Marina Measure Up? Sponsored by

Join Jim Frye, Westrec Marina’s vice president of business development and president emeritus of the Association of Marina Industries (AMI), for a discussion of marina financials and a presentation of AMI’s new 2018 Financial & Operational Benchmark Study for Marina Operations. The association has been working in recent years in

cooperation with Marina Dock Age Magazine to gather financial information on marina operations. Jim will present some financial ratios for measuring marina performance including current, quick, debt to equity ratios, gross profit, operating profit, net profit measurements and some other financial jargon you know you should be interested in but haven’t thought too much about. Bring your financials and we’ll help you sort them out!Speaker: Jim Frye, CMM, Westrec Marinas




14 2019 IMBC


Thursday, January 24, 2019Speedy Dock • Booth 511 • 11:45 am-12:00 pm SpeedyDock is a system built to make operating dry stack marinas easier. See a live demo of how the system simplifies dry stack marina operations with an app for marina customers and staff to use on their smartphone, tablet, or web browser.

This demo shows how easy it is for customers to schedule a launch through the app on their smartphone. It walks through a typical dry stack launch and retrieval process from the viewpoint of a marina forklift operator. It also includes a quick tour of some reporting features that help motivate marina staff, increase accountability, and give valuable insight when planning work schedules.

If you own or operate a dry stack marina, be sure to attend. SpeedyDock is easy to implement and use. This quick demo makes it easy to see how SpeedyDock can immediately improve customer satisfaction and efficiency at your dry stack marina.

ONBOARD • Booth 511 • 12:45 pm-1:15 pm

Dockwa • Booth 511 • 4:15 pm-4:30 pm

Dockwa is an award-winning marina software platform that connects marinas to boaters in real time, online and by app. Marinas use Dockwa to fill their slips, save time, and provide excellent customer experiences. Dockwa empowers marinas to process both long-term dockage contracts as well as transient reservations, provides communication tools within the app and on marina websites, and connects marinas with our large network of boaters. Creating your free marina profile is easy – find us at IMBC or visit dockwa.com/imbc to get started.

Product Demonstrations

16 2019 IMBC


3:00 pm–4:00 pm

The Leader Of Now Sponsored by 1.0 CH / PDH For the first time in history, five generations are working side by side. But whether this multi-generational workplace feels happy, engaged and productive or misunderstood and antagonistic is, in large part, up to the leader. How should you manage employees of different age groups? What motivates the different generations? What motivates the fastest growing segment of the workforce, the millennials? What can you or your management

team do to help these different employee groups work effectively together, share knowledge and ideas, foster an engaged and collaborative culture, create strong work units while delivering the required business results? Whether focusing on the millennial generation’s attitudes, value systems and what motivates them or integrating all generations into cohesive teams, this information-intensive workshop will provide the specific skills and tools to help you successfully lead and manage across this incredibly diverse workforce. Speaker: John Spence

How To Identify And Eliminate Stray Electrical Currents In Your Marina 1.0 CH / PDH One of the scariest prospects for operators and owners is stray electrical current in the waters around their marina. Learn from experts how to identify electrical hazards and prevent these hazardous conditions to keep your marina safe.Speakers: James Cote, Cote Marine, LLC and Stan Jones, CMM, St. Johns Yacht Harbor

Combining Maintenance, Operations and Capital Planning 1.0 CH / PDH Making a conscious effort toward preparing a multi-faceted plan results in the most cost-effective and functional plan. Flexible multiyear planning allows for prioritizing issues, desires and expenditures and yields a more cost efficient and meaningful approach that ties into marketing and rates.Speaker: Daniel Natchez, Daniel S. Natchez and Associates, Inc.

How to Develop Training Standards for Your Company 1.0 CH / PDH Standards are a model in comparative evaluations; a level of quality or attainment; an agreed way of doing something. Standards are important in all areas of your business, but especially when developing your workforce. This session will help you use your expertise and resources to define the competency and skills standards your

business needs to consistently perform quality work. A structured on-site training program can then be developed internally, or you can hire an outside trainer to create a program.Speakers: Pam Lendzion, MarineTec Management and Susan Swanton, ABBRA

Build Your Customer Base, Improve User Experience 1.0 CH / PDH You will leave this session with simple ideas you can use in your marina. Reach new customers and build loyalty. Learn how to offer an experience that reflects what’s important to your clients. The boater demographic is changing. New needs, expectations and opportunities are emerging. Customer experience is at the heart of the

change. Learn from development, operations and design experts how to take advantage of the shifting marketing. Be inspired by this dynamic team. They will challenge how you think about and approach your business. Simple changes can have a big impact.Speakers: Roxie Comstock, Bellingham Marine and Matthew Strunk, Stock Island Marina Village

Friday, January 25, 20198:15 am–9:15 am

Regional "Hot Button" Roundtables 1.0 CH / PDHDiscussion is an important part of the educational process, the round table learning experience takes it to the next level. The Round Table learning style encourages the discussion and sharing of ideas. Join your colleagues, marina and boatyard owners and operators, suppliers and all other marina professionals as they gather together

at these facilitated “hot button” roundtable discussions organized by region. Having respectful and inclusive conversation about key issues and opportunities allows the industry to learn from one another and to build relationships to foster collaboration.(Please see onsite signage for room assignments by region)





Educational Sponsor

Friday, January 25, 2019 (continued)

KEYNOTE9:20 am–10:30 am

Building a Legacy of Purpose Sponsored by 1.0 CH / PDHExcellent businesses with high customer satisfaction have employees who are engaged with a sense of accountability equal to that of management. This ensures employees strive to execute superior front-line customer experiences and thereby build long-term relationships with loyal customers. Employee actions = brand perception by customers.

Building upon the keynote session from the prior day, Debbie Mason will deliver a keynote address that helps IMBC members understand how different personality styles influence how employees respond to management’s messages and actions. This keynote provides some steps in building a road map for a more effective approach that managers can use to build a legacy of purpose. This dynamic program provides great content for managers to walk away with and put into action.Speaker: Debbie Mason, APR, CPRC, Fellow PRSA , President, Strategists, Inc.

BREAKOUT SESSIONS11:00 am–12:00 pm

Marina Policies and Operations Manuals: Critical Guidelines for Best Practices 1.0 CH / PDH in Marina Management

All too often there is a lack of a solid understanding between the marina management team and the marina owner as to marina operations. This seminar focuses on how to clearly and consistently communicate the intended direction for marina operation throughout the entire marina organization and how this can be used as a benchmark

in evaluating the success of the team.Speaker: Carl Wolf, CMM, CMI, Marina Operations. LLC

When a Boat is Abandoned in Your Marina or Boatyard – What Can You Do? 1.0 CH / PDH This is a common problem when customers realize their yard bill exceeds the value of the vessel they’ve been unable to sell. For the marina, there are two stages to the abandoned boat problem — first is acquiring ownership; second is disposal. Getting ownership is straightforward under the Abandoned Boat laws, providing a non-judicial remedy to acquire title. It’s disposing of an end-of-life boat that is difficult. Considering current IRS rules on

charitable donation programs, donating the vessel only makes sense if it is valuable. Meanwhile, transporting a valueless boat to a landfill is expensive and a waste of increasingly scarce landfill space.

Professor Nixon has been working on this problem and developed a technical solution for transforming the waste fiberglass. A pilot program is underway in Rhode Island to study the logistics, costs and long-term feasibility for the solution. Early indicators are that such a program could work with the support of local governments, members of the marine trades and boat owners themselves.Speakers: Dennis Nixon, Rhode Island Sea Grant and University of Rhode Island Professor

Shoreline Erosion Control: New Options For Low-Lying Coastal Areas 1.0 CH / PDH Many low-lying coastal areas are suffering significant erosion. Traditional approaches are often costly or not possible for many reasons, including unstable bottom soils and accessibility issues. The state of Louisiana alone has lost 1,900 square miles of coastal land during the 20th century. Desperate for solutions to minimize the rate of

erosion, the U.S. Department of Agriculture Natural Resources Conservation Service (NRCS) issued a Request for Proposals for non-rock protection systems that could circumvent accessibility issues, poor soil conditions, severe weather, and would allow marine fisheries access to the area. In this session, Mr. Ryder shares information on a new erosion control system known as Buoyancy Compensation Erosion Control Modules (BCECM) and the promising results of a five-year NRCS study that monitored the effectiveness of BCECM installations on Shark Island, Louisiana. Speaker: Steve Ryder, Bellingham MarineHow to Retain Employees in a Competitive Labor Market 1.0 CH / PDH

One thing most U.S. businesses have in common is a lack of the skilled workers needed to sustain and grow their businesses. There is a great deal of focus on recruiting and training new hires, but some employers may be overlooking the importance of creating solid strategies to keep the workforce they have. Employee turnover is much more expensive than a strategy to create loyalty and keep workers. Shirley Adams is an experienced human

resources professional and an adjunct professor at Rollins College. She also is an instructor for the American Boat Builders & Repairers Association’s Marine Service Managers course. Shirley enjoys developing programs to build strong, productive teams for organizations, especially in the marine industry where she worked for 28 years.Speaker: Shirley Adams, MBA, SPHR, SHRM-SCP


18 2019 IMBC

IMBC Extra Operations Marina Design Boatyard Ahead of Best Practices & Engineering & Service the Curve Floridian B/C Room 305 Room 304 Room 302 Room 301

The Business and Politics of Workforce Development

Translating OSHA for Boatyards

How to Develop Training Standards for Your Company

Marina Infrastructure Grant Funding: Strategies

for Success

In The Eye of the Storm: A Marina Manager’s

Perspective When Faced with a Direct Eye Wall Hit

How to Identify and Eliminate Stray Electrical Currents in Your Marina

Going Beyond the American Disabilities Act

(ADA) and Improving Access for All Generations

Designing for Daily Operations

Combining Maintenance, Operations and Capital Planning

Conference Schedule

Top Trends Impacting Marina Infrastructures/Solar Piers and Excess Energy as

a New Revenue Source

Financial Benchmarking for Marinas: How Does Your

Marina Measure Up?

Build Your Customer Base, Improve User Experience

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Leadership Forum: Achieving Business Excellence

(additional registration & fee required)

The National Electric Code Update: How

Will You Be Affected?

Keynote Follow-up: The Leader of Now

Wednesday, January 23, 2019

8:00 am–11:00 am Marina 101 Room 216

11:30 am–4:15 pm Field Trip (see page 23 for details) 4:30 pm–5:15 pm AMI Member Meeting Room 209/210 5:15 pm–5:45 pm First Time Attendee Reception Room 209/210 6:00 pm–8:00 pm Opening Exhibit Hall Reception Hall A, 1st Fl Sponsored by 8:00 pm Dinner on Your Own

Thursday, January 24, 2019

7:30 am–5:00 pm Conference Registration Outside Hall A, 1st Fl

8:15 am–9:45 am Welcome and John Spence: Creating a Culture of Purpose Room Floridian A xxx

9:45 am-10:00 am CMM and CMO Awards Floridian A 10:00 am Exhibit Hall Opens Hall A, 1st Fl 10:00 am–10:30 am Coffee Break - Exhibit Floor Hall A, 1st Fl Sponsored by

BREAKOUT SESSIONS

10:00 am–11:30 am

10:30 am–11:30 am

Visit with Exhibitors Hall A, 1st Fl

11:30 am–1:30 pm 11:45 am–12:00 pm Product Demonstration: SpeedyDock Booth 511 Hall A, 1st Fl

12:00 pm–1:00 pm Lunch Hall A, 1st Fl Sponsored by 12:45 pm–1:15 pm Product Demonstration: ONBOARD Booth 511 Hall A, 1st Fl

1:30 pm–2:30 pm

2:30 pm–3:00 pm Refreshment Break on Exhibit Floor Hall A, 1st Fl Sponsored by

3:00 pm–4:00 pm

4:00 pm–5:30 pm Exhibit Hall Reception Hall A, 1st Fl Sponsored by 4:15 pm–4:30 pm Product Demonstration: Dockwa Booth 511 Hall A, 1st Fl 5:30 pm Exhibit Hall Closes/Dinner on Your Own 5:45 pm–8:00 pm CMM and CMO Dinner Hilton, Atlantic 1-2 (invitation only) 8:00 pm–11:00 pm IMBC Casino Night Hilton, Redfin Room Sponsored by

Sponsored by

Sponsored by


Conference Schedule

IMBC Extra Operations Marina Design Boatyard Ahead of Best Practices & Engineering & Service the Curve Floridian B/C Room 305 Room 304 Room 302 Room 301

Friday, January 25, 2019

8:00 am–1:00 pm Conference Registration Outside Hall A, 1st Fl

8:15 am–9:15 am Regional "Hot Button" Roundtables (see on-site signage for regional room assignments)

9:20 am–10:30 am Welcome and Debbie Mason: Building a Legacy of Purpose Room Floridian A xxxxxxxx

10:00 am Exhibit Hall Opens Hall A, 1st Fl 10:30 am–11:00 am Coffee Break - Exhibit Floor Hall A, 1st Fl

Congratulations! Certified Marina Managers Certified Marina Operators

Dustin Bruce, CMOIndian Harbor Yacht ClubGreenwich, CT

Matthew Faucher, CMOBeach Point Yacht ClubMamaroneck, NY

Trey Hayes, III, CMOThe Charleston City MarinaCharleston, SC

Roxanne Rockvam, CMORockvam Boat Yard, Inc.Spring Park, MN

Sponsored by

Joseph Cangianelli, CMM James Creek MarinaWashington, DC

William Gauspohl, CMMA.C. VIP MarinaLeander, TX

Ray Fernandez, CMMBridge MarinaLake Hopatcong, NJ

Scott Grindy, CMM San Francisco MarinaSan Francisco, CA

Doug Mason, CMMSunset Harbour Yacht ClubMiami Beach, Fl

Ted Schiafone, CMMOceanside Harbor & BeachesOceanside, CA

James Pickett, CMMBranford Yacht ClubBranford, CT

Derek Roderick, CMMAlbany MarinaNassau, Bahamas

Marina Policies and Operations Manuals: Critical Guidelines for

Best Practices in Marina Management

Culture, Messages, and Work-Life Balance for Creating a Legacy

How to Retain Employees in a Competitive

Labor Market

Human Resource Compliance Matters

When a Boat is Abandoned in Your Marina or Boatyard –

What Can You Do?

Lessons on Teamwork: How We Took Our

Marina From a “Row Boat to a Luxury Yacht”

Shoreline Erosion Control: New Options for Low-Lying

Coastal Areas

The Critical Role of Planning in

Marina Redesign

BREAKOUT SESSIONS

11:00 am–12:00 pm

Visit with Exhibitors Hall A, 1st Fl12:00 pm–2:00 pm 12:45 pm–1:45 pm Lunch Hall A, 1st Fl Sponsored by

2:00 pm Exhibit Hall Closes

2:00 pm–3:00 pm

The Sharing Economy and Airbnb in Marinas—Liability

or Opportunity?

Calculating and Understanding Your Marina’s Economic

Impact and How This Can Benefit You

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Friday, January 25, 2019 (continued)

11:00 am–12:00 pm

The Sharing Economy and Airbnb in Marinas—Liability or Opportunity? 1.0 CH / PDHMarinas across the country wrestle with the issue of boaters letting out their vessels as part of the Airbnb revolution — there are hundreds of thousands of boaters doing it. Vessel and marina insurers usually do not cover these commercial uses, and cities often regulate such activities. As a result, many marinas refuse to allow letting out

and evict vessels that do. But the tide continues to rise; can it be an opportunity?

Sanders will describe, step-by-step, the problems and opportunities for well-managed marina Airbnb programs. These programs can generate income, attract and retain high-quality boats, become a powerful and positive new amenity for your facility, add life to the harbor, and introduce boating to future boaters!Speakers: Mark Sanders, Westpoint Harbor LLC and Clarke Smith, International Special Risks

2:00 pm–3:00 pm

Culture, Messages, and Work-Life Balance for Creating a Legacy 1.0 CH / PDH In today’s market, it can often be challenging to find and hire great employees who are the right fit for your business culture. It can be equally challenging to shift the perspectives of long-term employees to embrace changing marketplace needs and expectations. For extra pressure, add to that everyone’s focus on achieving work-life balance! Different styles of employees perceive messages in quite different ways. Managers must know

how to navigate employee styles as they build and sustain culture expectations. In this breakout session, Debbie Mason will build on her keynote messages by highlighting specific ways for leaders to learn how to discern what messages powerfully resonate with employees, inspiring them to be engaged and accountable.Speaker: Debbie Mason, APR, CPRC, Fellow PRSA , President, Strategists, Inc.

Lessons on Teamwork: How We Took Our Marina from a “Row Boat to a Luxury Yacht” 1.0 CH / PDH Marathon Marina is proof positive that through a unified effort, from the owner down to the newest “yard dog,” a facility can rise from the ashes and soar into the future as a shining star, if the team shares a common goal. Success has been based on a culture of recognizing every team member for their talents and prior life experiences, and embracing those talents regardless of their position, to stay on course and meet the goals. This session will be full of

new ideas and innovations creating a roadmap to the ultimate customer experience, being a part of an inclusive marina “community.” Success in developing this community starts from creating a team culture of responsibility and ownership of the goals of the marina, and bringing out the best in everyone. Learn how leadership laid the groundwork for creating the ultimate team.Speaker: Susan Prichard, General Manager, Marathon Marina

The Critical Role of Planning in Marina Redesign 1.0 CH / PDH Most marinas in the United States are more than 25 years old and are ready for renovation. Planning for renovations includes understanding the changing market and the changing requirements and development of funding approaches. This discussion will illustrate some success paths in planning.Speaker: Bruce Lunde and Dan Williams, MSA Professional Services, Inc.

Human Resource Compliance Matters 1.0 CH / PDH The human resources (HR) function is at the center of most employers’ efforts to find, hire and keep the people the organization needs to execute its strategy and achieve its goals. But the HR function is a key player within the organization’s compliance structure as well. There are many laws and regulations governing the employment

relationship that employers, their managers or HR professionals must understand and navigate to ensure their organizations avoid costly fines and other penalties, including the potential harm to the organization’s reputation. Ben combines solid litigation experience with a practical appreciation of the challenges facing the marine industry today. Never afraid to get his hands dirty, Ben’s clients benefit from his legal experience as well as his 15 years working in the marine trades. Ben is also an instructor for the American Boat Builders and Repairers Association’s Marine Service Managers course, teaching maritime law and risk management.Speaker: Benjamin Ford, Verrill Dana LLP

Calculating and Understanding Your Marina’s Economic Impact 1.0 CH / PDH and How This Can Benefit You

Thinking about expanding your marina or boatyard? In this session you will learn how to use a powerful tool to calculate the current economic impact of your marina as well as the economic impact of any planned expansion. Quantifying and understanding your marina’s economic impact will help you advocate for your business when

seeking licensing and permitting for expansion. AMI worked with the University of Florida and the Virginia Institute of Marine Sciences to develop this calculator. Gather your financials and input revenues from different streams to calculate your impact on the regional economy including total economic output ($), total number of supported jobs, and business taxes generated at local, state and federal levels.

In this session we will examine the marina industry at a national scale, looking at total employment numbers and output dollars, as well as drilling down into the data of the states that are the largest contributors to the marina industry. Speaker: Eric Kretsch, AMI Legislative Coordinator



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Wednesday, January 23, 2019 Hop on the bus with your colleagues, have lunch and tour a few local marinas and boatyards that are going through, will be going through or have undergone huge capital renovations. Follow their progress and the see the results!

Lauderdale Marine CenterOver the past two years, Lauderdale Marine Center has carried out a far-reaching $20 million renovation, making the facility a leading destination for recreational boaters of larger vessels from near and far. A key part of realizing the new vision for Lauderdale Marine Center was the acquisition of Riverbend, an adjoining 15-acre facility that offers dockage space for large vessels, as well as a site for office space.

Strategically, the Riverbend acquisition enables Lauderdale Marine Center to maintain its presence in the marina market for vessels below 80 feet, allowing the main Lauderdale Marine Center property to focus increasingly on the needs of 80- to 200-foot vessels.

Bahia MarThe Bahia Mar Resort and Yachting Center is the ultimate Hotel and Marina destination in the heart of Fort Lauderdale, Florida. The property features a Hilton Hotel complete with restaurants, shops, swimming pool, tennis and is directly across the street from a pristine sand beach along the shore of the Atlantic Ocean.

This full service tropical Beach Resort and Marina is conveniently located in the heart of downtown Fort Lauderdale. On the Beach front, the marina is adjacent to the Intercostal Waterway and only 1.5 miles from Port Everglades. Only 2 miles from the Fort Lauderdale Convention Center and 4.5 miles from the Fort Lauderdale International Airport, the Bahia Mar Resort and Yachting Center is a required part of your Dream Destination whether if by land or by sea.

Las Olas MarinaOwned by the city of Fort Lauderdale, Las Olas Marina is about to undergo a multi-million-dollar redevelopment. In the process, it’s gaining new operators, who’ll make it more welcoming for slip holders and the public alike.

Currently offering 60 slips for yachts and megayachts, Las Olas Marina has been the focus of the city’s attention for some time. Last year, it solicited bids for redevelopment, since it considered the property a bit outdated in looks and services. It recently selected Suntex Marinas for the makeover, plus granted a 50-year lease for operations. Suntex Marinas oversees 45 marinas across the country, including Liberty Landing Marina in Jersey City, New Jersey, and Ocean Yacht Marina in Portsmouth, Virginia.

Suntex Marinas is partnering with Edgewater Resources for the project. The latter is a marina design, engineering, and development firm. Among the 300 global properties it’s designed are Liberty Landing Marina and the Marina at Keppel Bay in Singapore.

The Las Olas Marina makeover is part of an overall $70-million waterfront redevelopment plan that the city established.

IMBC Field Trip

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IMBC Field Trip (must be pre-registered) Wednesday, January 23 • 11:30 am–4:15 pm This year attendees will visit Lauderdale Marine Center, Bahia Mar and Los Olas Marina. Lunch will be provided to the group and the buses will return back to the convention center promptly at 4:15 pm for the kickoff of the IMBC Events, starting with the AMI member meeting at 4:30 pm. The field trip is always an enriching learning experience and a chance to make some new friends along the way. Field trip offers 3.5 CH / PDH.

AMI Member Meeting and Reception Rooms: 209-210 Wednesday, January 23 • 4:30 pm–5:15 pmKeep updated on the great things the association is doing for its members and the industry while mingling at this important event. The member meeting will include a reception, an overview of what lies ahead for the association and the annual vote on new board members.

First-Time Attendee Reception Rooms: 209-210 Wednesday, January 23 • 5:15 pm–5:45 pmAre you an IMBC newbie? Attend this reception to meet and network with other first-time attendees, association board members and industry veterans. Get familiar with IMBC and learn how to make the most of your conference experience while building strong professional relationships.

Opening Exhibit Hall Reception Room: Hall A Wednesday, January 23 • 6:00 pm–8:00 pmSponsored by This event is the official kick-off! Explore the exhibits, experience new products and services, catch up with old friends and make some new ones, all while enjoying hors d'oeuvres and cocktails with your colleagues.

CMM and CMO Dinner (invite only) Room: Hilton, Atlantic 1-2 Thursday, January 24 • 5:45 pm–8:00 pmThis exclusive CMM and CMO-only event honors those professionals who have been awarded the coveted Certified Marina Manager and Certified Marina Operator designation and provides attendees with a chance to relax and catch up with other industry leaders. IMBC Casino Night Room: Hilton, Redfin Room Thursday, January 24 • 8:00 pm–11:00 pmJoin us for a chance to win major bragging rights! Casino Night promises to be a fascinating evening of games and fun with a bar and plenty of chances to get reacquainted with old friends, make new contacts, and visit with some of the marina industry’s top suppliers. IMBC’s Casino Night will feature blackjack, roulette, and craps and a DJ that will surely get you grooving! Sponsored by

Special Events

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29The Leading Marina and Boatyard Conference 29

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Transactions include: Nestegg Marine, WI; Highland Marina Resort, GA; Eau Gallie Yacht Basin, FL; Rockhold Marina, M

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Lankford Bay Marina, MD; Eagle River Marina, WI; Snake Creek Marina, FL; State Dock, KY; Wolf Creek, KY; Marine Dynamics, F

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L. Under Agreement: One of the largest SE Marinas; NC Marina; Starved Rock Marina, IL; and South Florida Marina.

Dear marina owners and professionals,

Simply Marinas welcomes you to IMBC. We are pleased to sponsor “Financial Benchmarking for Marinas: How Does Your Marina Measure Up?” by Jim Frye, Vice President of Business Development, Westrec Marinas. Financial statements are also relevant to marina sales and valuations we prepare for marina clients.

With 15 years as marina specialists, private lenders and investors, we’ve closed over 70 transactions nationwide. How? Clients rely on our negotiating, deal structuring, and innovative financing solutions. Simply put: We’re the trusted partner to buyers--independent marina owners, hedge funds, top marina investment and management companies, investors, and lifestyle-change buyers. By matching their criteria with our network, our results are unparalleled.

Simply Marinas is the leading independent national marina real estate and marketing firm. Our team has top-tier talent and include: Michele Ash-Ph.D. Business with a focus on Marketing and Research, and post doctorate in Total Quality Management; George Ash-B.S. Hospitality and Leisure Management, and studied Real Estate Finance at MIT; Jon Kukuk-prior owner of Nestegg Marine (Marina of the Year, 2011/sold by Simply Marinas, 2018); and John Baxa advises on deal structure and exit strategy advantageous to clients.

Our ability to close numerous deals has earned such praise as “The Real Estate Achievers and Leaders Award,” a Daily Business Review “Deal Maker,” the “national marine brokerage experts” by the South Florida Business Journal, Marina Dock Age Magazine and Trade Only.

If you’re a seller, we’re your exit strategist. We offer free preliminary valuation and programs ranging from robust public marketing to offerings that adhere to strict confidentiality – All, with a competitive fee structure only an independent broker can offer.

Read our client testimonials in the conference brochure. Review our offerings in your conference bag. Then visit SimplyMarinas.com to learn about our team and transactions. Discover why we are uniquely qualified to oversee any marina and marina resort disposition or acquisition. Contact me if you would like to be included in our marketing plan for Q1/Q2-2019, or if you are thinking of selling, or buying a marina.

George Ash, Simply Marinas National Director ~ 352-262-5784 ~ [email protected] B.S., Hospitality & Leisure Management |CCIMCandidate | Certificate-Real Estate Finance, MITSimplyMarinas.com

Documents

2 2019 IMBC - Association of Marina Industries · The Leadin Marina and Boatyard Conference 11 Educational Sponsor Wednesday, January 23, 2019 8:00 am–11:00 am Marina 101 3.0 CH