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8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
http://slidepdf.com/reader/full/2-albert-personal-branding-service-delivery-for-projection 1/22
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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PERSONAL BRANDING
& SERVICE DELIVERY
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Presentation Outline Why you can’t afford to ignore it
Branding as a Business Investment
What is a Personal Brand?
The Internal & External Brand
Brand Building Strategies & Benefits
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Why you can’t afford
to ignore your PB…
In 0.25 secs, a person makes uphis/her mind about you.
“People buy your personality andideas long before they buy yourproducts and services.” – N. Hill
“People buy the person first,company second, services thirdand price last.” – Harry Beckwith
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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You already have one A Personal Brand is notsomething you can choose
to have or not have.
What you choose is whetherthat Personal Brand ispositive, negative or neutral.
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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"Even individuals need to
develop a brand forthemselves .... Whatever
your area of expertise,take steps to make peoplethink of YOU when they
think of your field."
Accelepoint Webzine
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A Personal Brand is The personal identity that
stimulates a meaningfulemotional response inanother person or audience
about the qualities orvalues a person or business
stands for.
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Who Needs a P. Brand?
If your success depends uponthe cooperation of others, youneed a great Personal Brand.
Lawyer, pastor, politician, minister, airhostess, lecturer, artiste, author etc.
It is no longer important…
IT IS INDISPENSABLE!!!
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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The missing link in
Service Delivery
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Service Delivery
Intangible
Inseparable
Variable
Perishable
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Service & Branding
Customer Buying
StrategyFierce Competition
Information Overload
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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"If you can, be first.If you can't be first,
create a new categoryin which you can be
first."Al Ries & Jack Trout, The 22 Immutable
Laws of Marketing
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Building a Brand?Its all about what others think
Reserving a word or
phrase in the mind of another… Al Ries & Laura
EMOTION…
WORD…
INTENTIONAL BEHAVIOURS…
Congruence, Consistency & Authenticity
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Internal brand: the values & principles that guide your lifeand choices.
External brand: How you
project yourself to the world.It influences perception and
the value they place on you.
The Personal Brand:
Internal & External
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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Branding Elements
Values & Character
Talent/Skills
Personal Mission/USPKnowledge
Communication
Dress Sense & Etiquette
Generic Value Enhancers
Social Network Positioning
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Personal Branding
Benefits
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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1. Focus
Definition & Identity
FundamentalAttribution Error (FAE)
Object for Investment
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2. Uniqueness
Beckham
RonaldoMessi
RooneyEssien
Azuma
AgbekoIke
PoisonClottey
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One of the managersanswered the CEO and said,
“Look, I have seen a youngexecutive, who is skillful, acourageous man, a man of
war, prudent in speech, and ahandsome person; and the
LORD is with him.”
1 Samuel 16:18
3. Reputation Equity
(Goodwill)
8/4/2019 2. Albert - Personal Branding Service Delivery - For Projection
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4. Patronage
Brand loyalists and
Advocates.Ever increasing value
Personal & BusinessSuccess
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Thank You
"Regardless of age, position or
business, all of us need to understand
the importance of branding. We areCEOs of our own companies: ME INC."
- Tom Peters.