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On-PageSEO1.LinktoRelevantInnerPages
1.1.Internallinking(seeContentHubscheckpoint)canmakethedifferencebetweenahealthywebsiteandawebsitestrugglingfororganictraffic.1.2.Asaruleofthumb,alwayslinktootherinternalandrelevantpageswhenwritinganewpieceofcontent.
2.Linkouttorelevant,authoritativewebsites2.1.NeverLinktoaPage/WebsitewiththeSameAnchortheCurrentPageisTargeting!!!
3.SetanEnticing,yetSEO-OrientedMetaTitle3.1.WhenoptimizingatitleforSEO,keepinmindtheseaspects:-makeitmatchtheintentofthefocuskeyword-makeitenticingtoincreaseclick-throughrate-keepitunderthemaximumcharacterlimit-thisvariesbysearchtype,butasagoodpractice,usethefocuskeywordinthefirsthalfofthetitle.
4.WriteaCompellingMetaDescription4.1.Justaswithtitles,thesamecriteriaappliesformetadescriptionaswell:-makeitmatchtheintentofthefocuskeyword/article-makeitenticingtoincreaseclick-throughrate-youcanusealittlebitofclickbaitaswell.-keepitunderthemaximumcharacterlimit-usethefocuskeywordaspartofthedescription
5.NameYourImagesProperly5.1.ThebestexampleIcouldgivearestockphotosites.IfyougotoDepositphotosforexampleandhoveranimage,you'llseethedescriptionofit.Thisishowimagesshouldbenamed.Ex:
"delicious-fresh-meat-cheeseburgers-wooden.jpg"6.SetImagesAltText
6.1.Bedescriptive,likeyouwouldhavetopublishtheimagesonastockphotosite.Awordofcaution,though.Settingsimilaralttagstotheimagescouldover-optimizeapagebecausethealttagsadduptothekeyworddensity.
7.CheckforSocialMarkup7.1.Youshouldcheckwhatinformationisgoingtobedisplayedwhensomeonesharesyourcontentonsocialnetworksandtweakittomatchyourcontent.
8.Don’tOver-Optimize8.1.-withcontent:stuffingthesamekeywordsvariationuptothepointwhereitistoomuch,evenfromauserexperiencepointofview8.2.withanchors:usingthesameanchortext,whichmatchesthetargetURL(ex:CheckoutmynewSEOchecklistebookwhereURLishttps://domain.com/seo-checklist-ebook/)
9.FormatandStyletheContentProperly9.1.Useformattingtagssuchasbold,italic,lists,blockquotes,etctoenhancetheuserexperienceandenjoythebenefitsofhigherrankings.
10.UseHeadingsforContentHierarchy10.1.UseHeading1(H1)forthemaintitle,whichdefinesthepageandH2,H3andsoonforthesubtitles,etc.
11.UseaSingleH1onthePage
11.1.Heading1canhelpsearchenginesunderstandwhatthepageisallabout.11.2.Asagoodpractice,matchtheH1withtheMetaTitlesetforthepage.
12.UseFocusKeywordin1stParagraph13.HavethetargetkeywordinURL,TitleandHeading
13.1.ResearchshowsthatarticleswhichhavethetargetkeywordinURL,titleandheadingrankhigherthantheoneswhichdon'tsatisfythistrio.
14.Checkthetargetkeywordmatchesuserintent14.1.CheckthesearchresultstoseewhatGoogleshowsforthatkeywordandmatchyourcontentwiththesameuserintent.
15.WriteforPeople,notforSearchEngines15.1.Atthecoreofasearchenginestaystheend-userexperience,sothegreatertheexperienceauserhasonyoursite,thebetter.15.2.Soit'simportanttowritecontentforpeopleandnotforsearchengines.
