2 Wheeler Business Domestic

8/3/2019 2 Wheeler Business Domestic

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2-Wh Business (Domestic)

S. SridharCEO 2Wh

1stAugust 2009


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Agenda

Industry Trend

Industry Insights

Segment Trends

August 3, 2009 BAJAJ AUTO - 2 Wh 2

BAL Performance


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Industry Trend

Category Trends - Volumes - Domestic

3898751

4725996

5749867

5826678

6586443

5826793

6640000

6224000

4,000,000

5,000,000

6,000,000

7,000,000


2537061

3396409

1032809

378,690409,193 412,728 530,009 659,266

747,523 878829791676

1161356

1733147

1396895

0

1,000,000

2,000,000

3,000,000

99-00 00-01 01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10

Mopeds Scooters (G) Scooters(UG) Motorcycles Step Thrus Series6


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Motorcycle Industry Month wise Forecast

Domestic Motorcycle Industry - Monthwise

600000

750000


300000

450000

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

2006-07 Dom 2008-09 Dom Estimated 2010


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Industry Insights

Vehicle Penetration

Population Strata

Age


Occupation

Household Income

Repeat Vs First Time


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All India Penetration

Overall Penetration

16.1

13Motorcycle


26.5

23.7

0 5 10 15 20 25 30

2-Wh

2008 2006


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Penetration Motorcycles (Population Strata)

Motorcycle - Penetration

33.3

28.4

10.1

30.9

27.7

22.0

8.2

1-10 lakh cities

Towns

Rural areas


16.1

22.9

36.8

13.0

18.8

0.0 10.0 20.0 30.0 40.0

All India

Top 7 metro cities

2008 2006


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% Contribution By Population Strata

25

30

35

40

1 million+cities

1-10 lakh

cities

Rural areas


5

10

15

20

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

Towns


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BAL: Metro Vs. Rural M/C

Metro Vs. Rural MS% 2008 MS%

Metro Cities 31%


Rural 22%

Difference 9%


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Discussion Rural Vs. Urban :

trategy


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Penetration by Age

Penetration - By Age - M/C

15.8

18.5

20.5

17.9

12.0

12.6

14.8

15.6

15.6

-

36 - 40 years

41 - 45 years

46 - 50 years

50+ years


16.1

7.5

11.6

.

13.0

5.9

9.2

0.0 10.0 20.0 30.0

All India

Upto 25 years

26 - 30 years

2008 2006


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Contribution By age

35

45Over 20 up to 30 years

Over 30 up to 40 years


5

15

25

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

Up to 20 years

Over 40 years


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BAL: Below 20 Vs. Above 40 M/C

2008 MS%

Below 20 35%


ove

Difference 11%


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Penetration by Occupation

Penetration - By Occupation - M/C

13.9

28.7

4.0

3.0

6.9

10.5

24.3

4.5

1.9

Skilled Worker

Farmer

Retired

Not Mentioned

Others


16.1

36.0

36.2

.

13.0

29.8

28.4

0.0 10.0 20.0 30.0 40.0

All India

Self Employed/ Business/Trade

Employed Govt/Company/Firm

2008 2006


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Contribution by Occupation

30

35

40

45

50

55

Govt./public/private

companyemployees

Self employed


5

10

15

20

25

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

Students

Farmers


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Penetration By Income

Penetration - By Household Income - M/C

42.9

53.4

59.8

60.0

Rs.8001 to Rs.16000

Rs.16001 to Rs.25000

Rs.25001 to Rs.50000

Over Rs.50000


16.1

2.3

21.1

0 10 20 30 40 50 60 70

All India

Upto Rs.5000

Rs.5001 to Rs.8000

2008


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50

60

70

80

90

Repeat Vs. New Buyer

First Time buyers


0

10

20

30

40

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

ReplacementBuyers


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21/34

Motorcycle Segments Major Brands

Entry (Commuter Standard)

Mid

Commuter Deluxe


Light Sports

Premium (Sports)


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Segment Volumes

Segment Volumes

207173 206817200005

234721

286517271616

305284

373933

200000

300000

400000


172275148655

118743

98030

35166

4604158148 62800 60710

84702

0

100000

04-05 05-06 06-07 07-08 08-09 09-10

Entry MID Premium


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Segment Share

Segment Share

42% 42%

38%

49% 48%

52%

56%

63%

67%

40%

50%

60%

70%

80%


31%

24%

18%

9% 9%11%

13% 13%15%

0%

10%

20%

30%

04-05 05-06 06-07 07-08 08-09 09-10

Entry MID Premium


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Entry Segment

PlatinaCD Deluxe


TVS Star


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Entry Volume and MS%

BAL Entry

7469378135

81245

57065

4516939% 38%

38%

44%

45000

60000

75000

90000

40%

50%


0

15000

30000

04-05 05-06 06-07 07-08 08-09

30%

Volume BAL MS


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MID Segment

XCD135

Passion


DiscoverDTS-Si Splendor


27/34

Discover DTS-Si

Long distance Bike (100

Km/day) Durability

Comfort


Discover, The Brand

Rs. 40000 Ex-showroom


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MID Volume and MS%

BAL Mid MS%

35969

56131

48148

20%

18%15%

45000

60000

75000

20%

30%


12868

11%6%

0

15000

30000

04-05 05-06 06-07 07-08 08-09

0%

10%

Volume BAL MS


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Premium SegmentPulsar FZ - S


HunkApache


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Premium Volume and MS%

BAL Premium MS%

65%

47%

54%

72%71%

45000

60000

75000

90000

40%

60%

80%


23181

31465

35865

3237328825

0

15000

30000

04-05 05-06 06-07 07-08 08-09

0%

20%

Volume BAL MS


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Pulsar Performance Analysis

BRAND FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09

PULSAR 150 20736 28634 30528 21965 19602

PULSAR 180 745 1324 4064 6557 6049

PULSAR 220 0 0 5 791 499

PULSAR 200 0 0 225 2700 1912


Share of 180 and above

Volume of 180 cc + 745 1324 4294 10049 8459

Share 3.47% 4.42% 12.33% 31.39% 30.15%

Premium Industry 35166 43663 55568 59500 61541

Pulsar MS% 61% 69% 63% 54% 46%


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Overall MS% Performance

BAL MS%

32%

22%

29%30%30%

25%

30%

40%


0%

10%

20%

04-05 05-06 06-07 07-08 08-09 09-10


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Performance Summary

Scenario - 1 08-09 09-10 Growth

BAL Volume 106369 140633 32.2%

Industry 485568 556665 14.6%

MS% 21.9% 25.3%


Scenario - 2 08-09 09-10 Growth

BAL Volume 106369 130000 22.2%

Industry 485568 519558 7.0%

MS% 21.9% 25.0%


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Documents

2 Wheeler Business Domestic