2 Workbook - Katherine Frank Creative€¦ · Workbook The. The Creative Group As a , it is a challenge to shine in a world full of glittering designs, so we dare to defy the rules

V.2

Wo

rk

bo

ok

The

The Creative Group

As a , it is a challenge to shine in a world full of glittering designs, so we dare to defy the rules by taking an out-of-the-box custom approach in our work. Truth be told, we don’t just assist in building booths; we build relationships. In between bringing your designs to life and wrapping your exhibitor needs in a bright red bow, we do our best to provide an enjoyable experience along the way.

As an award-winning company, our team is proud of the strong presence we have built in the trade show industry. Our history with a variety of shows and events has given us the creative edge we need in order to transform clever concepts into a reality. In addition, the international ties we have built over the past few years have allowed us to showcase our talents in front of new audiences. We are fortunate to have relationships with builders and show management teams in various countries throughout Europe, as well as with our contacts within the Cosmoprof Bologna and Las Vegas groups.

Our team brings a wide range of skills and services to company:

02

• A full in-house Signage and Graphics department • Trade-show management from start to finish• Detailed 3D Renderings• Exhibit Design and Build• Sales and Service Department• Pre-show and Post-show spreadsheet and budget consulting• Custom and Portable Exhibits• Package Design• Retail Point-of-Purchase• Fabric, vinyl, scrim and nylon banners• Brand Development and Consulting

WE DO THINGS...

Creative Group

beautiful

a creative solutions agency

From the moment was formed, our diverse staff has each brought something unique to the company, but when it comes to a passion for originality, this is the key element which unifies our team. My enthusiasm for this business is what has taken me from a young aspiring Chicago entrepreneur to our company CEO; a role in which my passion is the driving force in ensuring that our core values are demonstrated through our services. As a family-owned business, we have had to overcome all the challenges that come with taking the initiative to follow our dreams. Luckily, those ups and downs have given us a strong foundation to stand on and build upon to become the thriv-ing business we are today. Our knowledge and adaptability has enabled us to work with everyone from new start-ups to veteran companies, thus making us well-versed in all aspects of our industry.

We would love for you to read thorough our portfolio that we are delighted to share with you. Thank you!

All the best,

Frank B. Cacciato, Jr.CEO

“The only place where success comes before work is in the dictionary” – Vidal Sassoon

letter from the ceo

We understand your business.We identify with your customers.

We have the passion.We are Katherine Frank Creative.

03

Katherine Frank Creative Inc.


wellaprofessionals arrojo royalcupcoffee vidalsassoon petercoppola clairol internationalvaporgroup zotos decleorblack15in1 viviscal salontech greatclips shortcuts bioionic kenra simplicity kiss belvedere parlux snappies theorie

“Trade shows can be a very stressful experience. No matter how much you prepare, there is always something that’s been left out when you’re at the show site. It is so good to know that there will be group of people who has your back! Frankie, Mike, Terri, and the team have become more than business partners to me. They have become my valuable friends. When I walk onto the trade show floor and see my friends with the Katherine Frank t-shirt, I feel happy, relieved, and confident. They are experienced, capable of performing miracles, a group of genuinely nice people! There are times when I ask for the weirdest things, and they always go out of the way to help. Once, I needed a broom during the show, something I didn’t even think to bring. I texted Frankie, and it was in our closet a few minutes later! What else can I say?”

Director of OperationsSalontech

“KFC did an outstanding job of designing and building the exquisite exhibit that represents Decleor and Carita Paris! I have known Frank and Katherine Cacciato for over 20 years and their approach with clients is “beyond excellence” from start to finish with unparalleled attention to detail. The entire staff at KFC represent this approach during every phase of their client’s project as well as throughout their pre-show and onsite show support. KFC is clearly the industry leader in their field and deserve the highest recommendation possible!”

Director of OperationsDecleor USA, Inc.

client testimonials

04

Donna Malin

Sandy Lee

Robert Cole

“It is a pleasure to partner with Katherine Frank Creative for all of our trade show needs from planning, design, to execution. Their creativity allows us to stand out in the crowd and create a fun, energetic environment to interact with our customers and prospects.”

Vice President of MarketingRoyal Cup Coffee

Steve Reiss

“Katherine Frank has been an outstanding trade show partner. They worked very closely with us in the development phase, and we ended up with a finished product that exceeded our expectations. Since then their service is incredible. In addition to being available 24/7, they have always met all our trade show challenges with creative, impactful and cost-effective solutions.”

Vice President & Publishing DirectorVance Publishing


“The first thing I can say about Katherine Frank Creative is they certainly live up to being “Creative”. We work with KFC in a broad range of events. From large trade show exhibits to custom design and installations they meet every challenge and exceed our expectations. The most important asset to KFC is their people. Not only do they provide above and beyond service but it is always done with a go for it attitude. Katherine Frank Creative is a mom and pop organization energized with rocket fuel.”

Director, National Shows & EventsP&G Professional

“Working with the Katherine Frank Creative, Inc. staff has over the years morphed into a relationship that effortlessly ebbs and flows with ease, organization and accuracy. It has a family feel that exists because each player is hitting their marks, deadlines and towing their own line. We share the same goals, understand each other’s businesses and work together so both parties can succeed. My respect for Frank Cacciato and his wife is enormous and it makes the relationship of my team working well with their team a source of pride and nod to that sentiment. I can’t think of another vendor relationship that works as harmoniously and as respectfully with common clients.”

Group Show DirectorBeauty and Spa Expo GroupsQuestex Media Group, Inc.

“Everyone loves, loves, loves the new booth!! I can’t tell you what an amazing journey it’s been with you guys (the entire team). So many compliments on the booth, I stopped counting! I’ve built booths before but never has it been so seamless, easy and awesome as its been with KFC. Put me on the reference list. I am happy to be one on your behalf...Hats off to an awesome team!” Director of MarketingFusion Packaging

“Katherine Frank Creative, Inc. is a pleasure to work with at trade shows. It is such a comfort to see them at show site and know that their projects will be done right and on time. Frankie’s knowledge and background within the industry is priceless. He is someone you can trust; someone you want on your team. KFCI’s happy clients are happy exhibitors and that makes my job a lot easier!”

Trade Show ManagerProfessional Beauty Association

“We switched to Katherine Frank Creative after having negative experiences with other exhibit houses. Our experience with Katherine Frank Creative over the past show season has been fantastic. None of the problems we’ve encountered with other companies have arisen. Frankie and the team always go above and beyond our expectations to ensure that each of our trade shows is a success. As ARROJO’s trade-show coordinator I can whole heartedly recommend them to any company looking to improve their trade show experience.”

ARROJO education

client testimonials cont’d

05

Dana E. Lupton

Jamie Moore

Jen Burns

Christine Gordon

californiapavilion merchandisemart-chicago, la & d.c. hotheads nyx fusionpackaging gbodyart hsakeratincomplex auraline modernsalon oligo behindthechair denman belson jcpsalon

Mark Pontrelli


06

design/build portfolio

- 10’ x 30’ custom booth design and build

idea reality

Theoriea creative solutions agency

07


idea reality

Black 15 in 1

LED lit shelves

Custom lightbox with graphic



08

- 20’ x 20’ custom booth design and buildBlack 15 in 1

custom illuminated pedestalsdetails- LED strip lightingdetails-



09


idea

Parlux

reality

Custom attached fabric canopy- no rigging needed!!!



010


idea reality

Fusion



11

- 20’ x 30’ custom booth design and buildFusion

custom pillbox display with LED lighting

details- custom acrylic displays with LED lightsdetails-



12

- 30’ x 30’ custom design and build

idea reality

Salon Tech

Fabric circular hanging banner with bottom

Custom 12’h curved wall




13

idea

G Body Arts

reality



14

custom back lit stencil bardetails- custom illuminated pedestals with pierce cut logo

details-

- 10’ x 20’ custom design and build G Body Arts




15

idea reality

Bio Ionic

Double

sided

portabl

e, lighw

eight

fabric

wall with

metal fra

me

Custom workstation



16

- 8m x 6m custom/ rental design and build

idea reality

Zotos-

16’h fabric t

ower with

tube aluminum frame



17


idea

Peter Coppola

Custom

fabric

canopy

with rece

ssed

lighting

reality



18

- 50’ x 50’ custom design and build Peter Coppola

3D wave accent counter paneldetails- 16’h control tac match mural with illuminated product cubbies

details-



19


idea reality

Shortcuts

Custom computer

kiosk statio

ns



20

- 8m x 3m custom booth design and build

idea reality

Cortex

Portable, lightweight photo mural backwall



21


idea reality

Decleor & Carita

2’h curved logo header



22

- 20’ x 30’ custom booth design and build Decleor & Carita

Curved storage house and countersdetails- Custom vertical panel with built in lightbox and display window

details-



This Concept drawing is the property of Katherine Frank Creative, Inc. and cannot be used or reproduced without the express written consent of Katherine Frank Creative, Inc.20’x40’ ISLAND CONCEPT 1.A_V6_12.3.12

- 20’ x 40’ custom fabric booth design and build

23

idea

Belvedere

14’h fabric structure with tube aluminum frame Dimensional letters

reality



24


idea reality

Wella

Custom workstation podsCustom runway



25


idea reality

Arrojo Goldwell

10’d Fabric circular hanging banner with bottom

Built in backlit lightboxes



26

-10’ x 30’ custom booth design and build

idea reality

Denman



27


idea reality

Vidal Sassoon

Fabric hanging banner

8’ round

custom stage



28


idea reality

FHI

Fabric Canopy



29


idea reality

Clairol

Mannequin head workstation



30


idea reality

Cleanlogic

Custom raised letters



31


idea reality

Blinc



32


idea reality

O&M

Portable

Octanorm

walls with g

raphic

panel ove

rlays



portable EXHIBITS We offer a wide range of portable exhibits with every type of budget in mind. Portable exhibits present many benefits including a lightweight feel, simple assembly and teardown, plus flexibility with design options that will help you showcase your brand in style. As with all our products, custom components can be added to lightweight exhibits to enhance and customize the space.

Examples of portable displays include:

• Pop-up booths• Banner stands• Velcro display booths• Fabric tension displays• Tabletop displays• Silicone edge graphics• Literature holders

33a creative solutions agency

34

idea reality

Snappies

portable EXHIBITS portfolio


Portable

, lightweigh

t

fabric n

ouveau s

ystem

Custom retail counter with canopy and lights


35

idea reality

Modern Salon - 10’ x 30’ custom booth design and build

Portable

, lightweigh

t

photo m

ural bac

kwall



36

idea reality

Wella School Program - 10’ x 30’ custom booth design and build


Custom branded pedestal


37

Sexy Hair idea Viviscal

This Concept drawing is the property of Katherine Frank Creative, Inc.

and cannot be used or reproduced without the express written consent

of Katherine Frank Creative, Inc.

10’x20’_ABS 2012 CONCEPT 1.A_V1_2.10.12

VIVISCAL

- 10’ x 30’ custom booth design and build - 10’ x 10’ custom booth design and build

Custom branded table throws

Portable, lightweight fabric wall with metal frame 3 Po

rtable, l

ightweigh

t

backwall s

ystems w

ith

photo m

ural ove

rlays



Shelby idea Beauty Kiosk idea - 10’ x 20’ custom booth design and build - 10’ x 10’ custom booth design and build

Portable, light-weight photo mural backwall

Custom portable metal extrusion system

38



39

The Creative GROUP - international

Katherine Frank Creative, Inc. is always eager to take on new experiences and in the last few years, we have done just that by shaking hands with the world of International Business.

We have embarked on various ventures that have played a big role in our objective to not only diversify our clientele and exceed their expectations, but to improve upon our own so we can build on our vision within the company. We realize that when expanding internationally, it is imperative to be familiar with the target country’s culture in order to determine the best ways to market a company. We are confident that the extensive knowledge our team has gained during 16 years in the trade show industry has given us the expertise we need. We feel that one of the most important aspects we can bring to our international clients is top notch communication skills. Understandably, concepts or ideas can get lost in translation between differing cultures, so whether it’s negotiating contracts or discussing design ideas, we make sure those procedures go smoothly. We are excited to continue watching the international side of life grow and flourish by exploring new markets, gaining worldwide exposure, and widening our circle of acquaintances in the process.

We are currently working with partner builders from France and Portugal in addition to our already existing relationships that have been created through previous successful trade shows. Our relationships with these contacts revolve around the creative design and build process, consulting, and show management for various upcoming trade shows. The future is bright with visits to London, Germany, and China just to name a few. Please see our trade show list for a more detailed look into our plans for the upcoming months.


- 160SQM custom booth design and build

40

idea reality

California Pavilion

international/build portfolio



This Concept drawing is the property of Katherine Frank Creative, Inc. and cannot be used or reproduced without the express written con-sent of Katherine Frank Creative, Inc.

8M x 8M_COSMOPROF BOLOGNA Concept A.1_V.FINAL 2.23.13

41


idea reality

Keratin Complexa creative solutions agency

42


idea reality

Oligo



43


idea reality

Sexy Hair



44


idea reality

Kiss Products



45


idea reality

Dashing Diva



Point-of-Purchase is a highly effective tool used to shed light on your latest products and remains an essential piece of successful marketing, yet “invisible” to the average consumer. Getting noticed is the first step and a well done display will draw consumers to one product over another but it’s important to note, great products deserve an equally desirable presentation. As always, our approach is to design something that is creative and tailored to you. With a few specifications for your packaging vision and some logo files, we get to work on 3D drawings so you can see the rendering before the reality. Keeping your project goals in mind, we produce an effective display solution to capture customer attention and generate buzz surrounding your brand.

46

P.O.P/P.O.S


47

P.O.P/P.O.S

custom acrylic blow dryer display

custom acrylic make up tray and header


48

P.O.P/P.O.S

custom acrylic product counter displays


signage/graphicsLooking for raised letters to make your company logo (literally) stand out? Need outdoor signage to shed the best light on your business? Lost on where to go for directional signage? Our signage and graphics department can fulfill all of these needs, from the simple to the simply impossible. We have produced a lengthy list of unique signage for our clients including corporate McDonalds and the prized Chicago Merchandise Mart, where we are a preferred vendor providing work for them weekly.

Our scope of work includes but is not limited to:

49

• Raised letters: Made from a variety of materials ranging from solid metal to plastic• Monuments• Real-Estate• Digital printing• Awnings• Neon• Banners• Illuminated & non-illuminated• Trade show displays• Sandblasted signs• Vinyl application: Sintra, gator foam, cut out metal (brass, stainless steel), and wood. Our vinyl applications are not restricted to any one type of location, as we do applications in storefronts, showrooms, vehicles, etc.• Photo murals• Printed graphics• Stand offs


50

pinwheel hanging bannerraised letters

- custom booth graphics and signage

full mural graphic application

Trade Show Signage

signage/graphics

circular hanging banner


51

- indoor and outdoor custom signage

interior signage

interior signage

exterior signage

exterior signage

Signage

signage/graphics


- indoor custom signageMerchandise Mart

metal dimensional letters

acrylic wayfinding signage

dimensional lightbox

vinyl

signage/graphics


52

- design / install

53

Euroloft

signage/graphics


- design / install / maintenance54

Vidal Sassoon School Academy Chicago, IL

signage/graphics


Kwick Screen: KwickScreen® is an ingenious way of managing space. Simply, KwickScreen® is a screen, a partition, a space separator and a room divider. Its portable, printable, flexible and retractable which makes it perfect for a 10x10 back wall in your exhibit or a room divider in your salon. KwickScreen® is available in a fixed or portable model and can be designed in any color, print, design or finish. The choices are endless, as you can also choose from opaque, translucent or transparent or a combination of such.

Pull-up Banners: Banners add instant flair to your brand, but won’t deplete your marketing budget. Everything we offer is customizable including pull-up banners with setup that’s as easy as unpacking the portable bag, putting the pole in the base and raising the banner. The banners are available in a variety of sizes including the popular table top style, perfect for no-fuss marketing.

55

accessories


56

accessories

kwick screen

table top banners

pull-up banners

outdoor banners


show servicesAs a company who lives by the show season’s calendar year, our Show Services Department is always looking ahead to the next event. Pre-show, we focus on getting a head start in the areas that matter most such as budget spreadsheets with complete analysis, show orders/books, and space negotiation followed by reservations. On the exhibit floor, our crew is well versed in many labor aspects including everything from installation and dismantle to hanging banners. Our reputable relationships with show management teams and general contractors ensure great communication and problem-solving skills, thus creating a smooth overall event experience. In addition, we can assist you with the following:

57

• Supervision• Drayage• Audio/visual• Electric• Transportation• Storage and maintenance• EAC Contractor Certification of Insurance


- show management & supervision

58

AACS School Event

show services


59

- 3D design / show management & supervisionAACS

show services


60

- trade show: design, build, show management & supervisionManagement

show services


61 - trade show: design, build, show management & supervisionDecleor & Carita

show services


62 - trade show: design, build, show management & supervisionFusion Set-up

show services


63 - trade show: design, build, show management & supervision30,000 Square Feet Beauty Evnt

show services


64

- trade show: design, build, show management & supervisionManagement

show services


65

- trade show: design, build, show management & supervisionStage Presence

show services


66

show services

- trade show: design, build, show management & supervisionStage Presentationsa creative solutions agency

67

notes


68

notes


Please contact Frank Cacciato for more informationcell: 630.742.2169 • office: 630.620.7720 • email: [email protected]

1025 N Lombard Rd. Lombard, IL. 60148 • www.katherinefrank.com a creative solutions agency

Documents

2 Workbook - Katherine Frank Creative€¦ · Workbook The. The Creative Group As a , it is a challenge to shine in a world full of glittering designs, so we dare to defy the rules