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20 YEARRESTAURANTEUR
TRAININGINNOVATOR
RESTAURANTASSOCIATIONBOARD MEMBER
WHAT IS$ALES★$TARS?
They’re not just here for the food.
WHY IS TRAINING SO IMPORTANT?
MOST RESTAURANT TRAINING focuses on SERVICE, NOT SALES..Both are Equally Important…“5-STAR Service” restaurants are Still Missing SALES OPPORTUNITIES!Servers who Take the Order, Deliver the Food & Bring the Check are NOT providing a “DINING EXPERIENCE”!
THE ICEBERG!Imagine This…
WHERE TO FIND HIDDEN OPPORTUNITY?
LOOK BELOW
THE SURFACE
Land of the“Order Taker”
Domain of
Upsells
Add-Ons
Most Profitable Items
Bottles of Wine
Desserts
Coffee Drinks
Retail Merchandise
Live Music/Events
ABSOLUTELY NO YES/NO QUESTIONS
WOULD YOU LIKE COFFEE?DOES ANYONE WANT DESSERT?
“PLEASE BRING OUR CHECK”!!
YES: 50% NO: 50% (terrible odds)
DON’T BE AN ORDER TAKER
Choice A - 33.3%Choice B - 33.3%
NO - 33.3%
66.6% - YES VS 33% NOif No, offer to bring extra forks.. The Perfect End
to your Meal!
CHOICESIMPROVE YOUR ODDS
ORDER TAKER
CHECK AVERAGESCOMPARED
Bombay & Soda $6.50
Poland Spring $4
Kendall Jackson $28
Famous Garlic Knot $8.99
King Crab Sp. $22
BBQ Ribs $21.99
Onion Rings $3
Rasp. Cheesecake $5.99
Bailey’s Coffee $6.50
$106.97 + $21.39 (20%)
TIP
Gin & Soda $5
Water FREE
“I DON’T KNOW THE WINE”
Cup of Soup $3.99
Sirloin Tips $14.99
Eggplant Lasagna $13.99
“Dessert Anyone?” “NO”
Coffee $1.50
$39.47 + $6.67 (15%)
TIP
HOW CAN “SALES STARS” BENEFIT YOUR Restaurant?
INCREASED CHECK AVERAGES, SALES & PROFITS FOR THE RESTAURANTS
ENTERTAINING DINING EXPERIENCES THAT BOOST REPEAT BUSINESS &
RECOMMENDATIONS
TEAM SPIRIT, MOTIVATED SERVICE STAFF & HIGH TIPS
24/7 Website Access
Ability to Train Existing & New Staff ANYTIME day or night!
Regular Newsletter Updates & Tips
Membership Includes:
4 Online Modules, Workbook, Test &
Printable Certificates
Sales Stars Facebook Forum