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FIFA World CupThe 20-Year Marketing Plan for CREATIVE Luis

Luis Enrique JosonJan. 12, 2010

CREATIVE

Qualifying Stages

A. Everyday Practice Vision/ Mission Championship Team Formation and Strategy

B. Get Up And Get ItC. Know How To Get There

Creative Luis Hose On This is My Brand Today

Creative

(Tree & 8)

Hose on (Joson)

Ateneo

Headhunter – previous work

Music

Loose (Luis)

7 Keys To Success by Blas Ople

1. Set Your Goals – What Do I Want To Be?

2. Optimism – Reach Goals Amidst Setbacks

3. Active View – Be Persistent and Proactive

7 Keys To Success by Blas Ople

4. Stand By Principles – Stick To The Plan

5. Be Dependable – Improve The Brand

7 Keys To Success by Blas Ople

6. Continuous Growth– Innovation Is The Key

7. Spending Discipline – Use Resources For

Productivity

The 20 year journey is worth it…

NOW

23 Years Old

MBA Student

GO GET IT!

Active 43 Year-Old

Entrepreneur

The 20 year journey is worth it…

NOW

Single

Limited savings

GO GET IT!

Married with 3 Kids

Ability to spend on hobbies

The 20 year journey is worth it…

NOWWriting as a hobby

Exploring the Philippines

Fear of running out of time

GO GET IT!Famous Lyricist

Explore the World

Contentment

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FIFA World CupThe 20-Year Marketing Plan for CREATIVE Luis

Luis Enrique JosonJan. 12, 2010

CREATIVE