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Credits
Copy: mobilezone holding ag
Editing: Christoph Zurfluh, Baar
Design: Af IT, Buergi & Partner, Oberglatt ZH
Photos: Marcel Studer, Zurich (portraits );
Peter Dotzauer, Henau (BD/GM) ; Archive mobilezone
Printing: Druckerei Horisberger, Regensdorf ZH
Information: Current information
from press conferences and publications on the website
www.mobilezone.ch
Link : corporate homepage mobilezone holding ag
This annual report is a translation of the original
version in German. The English translation is only available
in form of a pdf-file from the corporate homepage.
© 2006 mobilezone holding ag
Simply lifting off and floating. Somewhere between heaven and earth. But those who
want to fly should never lose their bearings.
ACROSS THE SKIES.
� OSKY STEINER (43) , HELICOPTER PILOT AND BASE LEADER IN PFAFFNAU
MOTOROLA A780, CO-PILOT AT MOBILEZONE �
m o b i l e z o n e h o l d i n g a g A N N U A L R E P O R T
Table of contents
Course of business
Chairman’s report 5
Key figures at a glance 7
Corporate governance / governing bodies 9
mobilezone 17
globalzone 21
Europea Trade 21
mobilezone net 22
Outlook – consulting competence becoming ever more important 25
Financial report
Table of contents 29
List of mobilezone outlets 64
2005
Annual report 2005 mobilezone holding ag 3
� CARLA BÜRGI (20) , SALES PRO IN ZURICH
SIEMENS CL75, BIG SELLER AT MOBILEZONE �
Every working day a sweet temptation.To sell something, you have to love it. Who can
resist you then?
COLLECTOR’S ITEM.
m o b i l e z o n e G r o u p C H A I R M A N ’S R E P O R T
Annual report 2005 mobilezone holding ag 5
D espite a disappointing first half of 2005,
mobilezone can look back on a good
second half of the year and a brisk Christmas
trade. Retail sales – the Group’s core business
area – grew by more than 7 percent. However,
the last year’s excellent result could not be
achieved again. Nevertheless, we consider the
Group’s consolidated result of CHF 15.4 million
(previous year: CHF 16.7 million ) very positive,
and for that reason the Board of Directors for
the first time will ask the General Meeting for a
dividend distribution of CHF 0.25 per share.
Due to the elimination of the business activi-
ties in Germany (previous year: CHF 20.6 mil-
lion ) and a decrease in wholesale business
by ca. CHF 19 million, the resulting consoli-
dated gross sales for 2005 are lower and
amount to CHF 261.8 million (previous year:
CHF 288.7 million ). Reduced cost contri-
butions from business partners and higher
personnel and leasing costs led to a decrease
in the operating result (EBIT ) by 3.6 % to
CHF 18.8 million (previous year: CHF 19.5 mil-
lion ). The decrease of the operating cash flow
to CHF 6.8 million (previous year: CHF 19.9 mil-
lion ) is largely due to high balances of receiv-
ables due from the network operators at
the end of the reporting year. This is a direct
result of significantly stronger Christmas
sales than in the previous year.
As in previous years, in the reporting year
many existing locations were improved, and
the number of stores was expanded to a
current total of 104 outlets. Although this devel-
opment has resulted in higher personnel and
leasing costs in this fiscal year, in the future
it will lead to an increase in sales and income.
In the current year, too, mobilezone plans
to open outlets in new locations. Bulle and
Brugg were added this past year to the mobile-
zone network of shops as new regions.
In 2006, new outlets are planned for the shop-
ping center Balexert (Geneva ) and for Mythen
Center ( Ibach, Schwyz ).
In the past year mobilezone worked particularly
intensively on the project service providing
(MVNO). The cooperation agreement with
Orange Communications AG made it possible
to launch an initial offer in January 2006.
The division mobilezone net ag was established
to handle this new business activity.
As expected, more new products have
been announced for 2006 than ever before.
Improved cameras (with a resolution of up
to 8 megapixels ) and considerably im-
proved sound quality (MP3, iPod ) combined
with even larger memory capacity
(up to 3 gigabytes ) will continue to keep
the demand for mobile phones high.
In addition, the expansion of UMTS networks
by all three network operators (Swisscom,
Orange, and Sunrise ) has made live-TV recep-
tion on cell phones a reality. For the coming
year, mobilezone expects that particularly
the Soccer World Cup in Germany will gener-
ate demand for live-TV devices.
On the whole, mobilezone is convinced that
the sales and income of fiscal year 2005
can be improved in 2006 and that its strong
market position can be maintained. The
company’s high degree of specialization and
its outstanding, dedicated staff will make it
possible to achieve these ambitious goals.
Charles Gebhard Ruedi Baer Chairman of the Board Delegate and CEO
For the first time
mobilezone
will distribute
dividends
Communicating properly means to find ways and means to touch people. Only what is retained will
have a lasting effect.
COMMUNICATOR.
� PAUL WIDMER (58) , ACTING HEAD OF A PUBLISHING HOUSE IN ZURICH
QTEK 9100, COMMUNICATOR AT MOBILEZONE �
m o b i l e z o n e G r o u p K E Y F I G U R E S A T A G L A N C E
Facts & figures
from the
financial report
Key figures 2005 2004
( in CHF ’000 or as noted, respectively )
mobilezone Group
Gross sales revenues 261,831 288,709
Net sales 243,590 268,920
Operating profit before depreciation & amortization (EBITDA) 22,524 23,387
Operating profit before interest & tax (EBIT ) 18,831 19,487
(As a percentage of net sales ) % 7.7 7.2
Net profit 15,408 16,728
(As a percentage of net sales ) % 6.3 6.2
Total assets 76,890 81,670
Net cash (cash & cash equivalents ) 14,485 24,593
Shareholders’ equity 45,698 41,783
(As a percentage of total assets ) % 59.4 51.2
Net cash provided by operating activities 6,799 19,855
Investment in property, plant & equipment, and intangible assets 3,783 3,357
Number of employees (FTE’s ) as of December 31 317 309
Number of shops as of December 31 104 101
mobilezone holding ag
Net profit 1,250 10,505
Total assets 33,586 49,063
Shareholder’s equity 27,306 47,774
(As a percentage of total assets ) % 81.3 97.4
Share information
Weighted average number of shares outstanding Piece 35,952,000 35,437,000
Number of shares outstanding as of balance sheet date Piece 35,765,006 36,853,145
Earnings per share CHF 0.43 0.47
Earnings per share (diluted ) CHF 0.43 0.46
Shareholders’ equity per share CHF 1.28 1.13
Dividend per share 1 CHF 0.25 0
Share price (highest / lowest ) CHF 5.68 / 3.70 4.78 / 2.26
Share price on December 31 CHF 5.45 4.19
1 2005: According to the Board of Directors’ request to the General Meeting of April 13, 2006.
Annual report 2005 mobilezone holding ag 7
Taking part in the Basel carnival costs more than a smile. It takes a lot of work and practice –
and under each mask a little star.
ROLE-PLAYER.
� BENJAMIN STÄHLI (13) , STAR OF A CLIQUE IN BASEL
NOKIA 6101, CELL PHONE STAR AT MOBILEZONE �
m o b i l e z o n e G r o u p C O R P O R A T E G O V E R N A N C E
of the issue of equities are set forth in Articles
36 and 37 of the Articles of Association. The
current Articles of Association may be viewed
at any time at www.mobilezoneholding.ch
under the heading “Corporate Governance”.
2.3 Changes in capital
Changes in capital made in the past three
years are listed in the consolidated
equity statement on page 33 and on page 31
of the previous year’s annual report.
2.4 Shares and participation certificates
As of December 31, 2005, there were
35,772,996 bearer shares with a par value of
CHF 0.01. Of these, 7,990 shares were the
Group’s own holdings. The shares in the
Group’s own holdings carry neither voting nor
dividend rights. All other shares carry equal
voting and dividend rights.
2.5 Profit-sharing certificates
There are no profit-sharing certificates.
2.6 Limitations on transferability
and nominee registrations
Not applicable, as only bearer shares exist.
2.7 Convertible bonds and warrants /options
As of the balance sheet date, there were no
convertible bonds or options issued by Group
companies outstanding. ��
1. Group structure and shareholders
1.1 Group structure
The mobilezone Group consists of two business
areas: Commerce (mobilezone ag and Europea
Trade AG) and Fixed Line (globalzone ag and
mobilezone international ag ). In January 2006
mobilezone net ag launched its business
activity as provider of its own mobile commu-
nications subscription. A list of consolidated
companies is provided in Note 2 to the
appendix to the mobilezone holding ag annual
report. The parent company is mobilezone
holding ag, Riedthofstrasse 124, 8105 Regens-
dorf, Switzerland. It is listed on the Swiss
Exchange SWX (Valor no.: 1258340, ISIN :
CH 0012583404). As of December 31, 2005,
the market capitalization (excluding own
stock ) was CHF 195.0 million.
1.2 Significant shareholders
A list of significant shareholders is provided in
Note 3 to the appendix to the mobilezone
holding ag annual report. There is no share-
holder’s agreement between the significant
shareholders.
1.3 Cross-shareholdings
There are no cross-shareholdings.
2. Capital structure
2.1 Capital
The amount of ordinary, authorized, and
conditional capital is shown in Note 3
to the mobilezone holding ag single financial
statements.
2.2 Authorized and conditional capital
in particular
Details regarding the amount of the increase
in authorized and conditional capital, the group
of beneficiaries, and the terms and conditions
Information
on Corporate
Governance
pursuant to
Swiss Exchange
(SWX)
guidelines
Annual report 2005 mobilezone holding ag 9
m o b i l e z o n e G r o u p
3. Board of Directors
3.1 Members of the Board of Directors
3.2 Other activities and vested interests
All information regarding office terms,
nationality, curricula vitae, and other activities
as well as vested interests can be found at
www.mobilezoneholding.ch, under the
heading “Corporate Governance/Directors
and Group management.” Rudolf Baer is
CEO and chairman of mobilezone’s Group
management. Currently, no other members of
the Board of Directors hold executive posi-
tions in the Group’s companies, nor have they
held such positions during the past three
Charles Gebhard,
Chairman
Ruedi Baer,
Delegate
Walter Heutschi
Michael R. Kloter
Hans-Ulrich Lehmann
years. Rudolf Baer and Hans-Ulrich
Lehmann had business relationships with
some of the Group’s companies in the
last year through companies they control-
led (see Note 22 in the appendix to the
consolidated financial statements).
3.3 Cross-involvement
There is no cross-involvement with the
Boards of other companies listed on
the Stock Exchange.
3.4 Elections and terms of office
The Board of Directors is elected by the
General Meeting of Shareholders
for a one-year term. Unlimited reelec-
tion is possible.
10 Annual report 2005 mobilezone holding ag
C O R P O R A T E G O V E R N A N C E / G O V E R N I N G B O D I E S
Board of Directors /
Group management
( from left to right ) :
Hans-Ulrich Lehmann
Ruedi Baer
Charles Gebhard
Michael R. Kloter
Walter Heutschi
Wolfgang Gross
Werner Waldburger
Martin Lehmann
3.7 Information and control instruments
vis-à-vis the Group management
Each member of the Board of Directors has
the right to be informed about the course
of business by the Group management, even
outside of official meetings, and, subject
to the Chairman’s authorization, to be also
informed about individual transactions.
The information and control tools that the
Board of Directors uses vis-à-vis the
Group management include the following:
• Consolidated budget (annual )
• Quarterly reports
( incl. comparison with budget )
• Profit and loss forecast
(beginning in the 3rd quarter )
• Financial projections ( in every meeting )
• Detailed reports of the Group manage-
ment on the course of business
( in every meeting )
Annual report 2005 mobilezone holding ag 11
3.5 Internal organizational structure
Charles Gebhard is Chairman and Rudolf Baer
is the Delegate of the Board of Directors.
The individual members have no other posi-
tions, and there are no committees. The Board
of Directors meets as often as required by
business but at least three times a year.
Last year six meetings were held ; usually they
lasted half a day.
3.6 Definition of areas of responsibility
To the extent allowed by law, the Board of
Directors has delegated managerial functions
to the Group management. The breakdown
of tasks and competencies is established
in the bylaws and rules of organization in the
form of a detailed chart.
4. Group management
4.1 Members of the Group management
Ruedi Baer, CEO
Wolfgang Gross, CFO
Martin Lehmann, Sales Manager
Werner Waldburger, COO Switzerland
4.2 Other activities
and vested interests
All information regarding nationality, educa-
tion, professional background, and other
activities and vested interests can be found
at www.mobilezoneholding.ch, under the
heading “Corporate Governance/Directors
and Group management”. ��
m o b i l e z o n e G r o u p C O R P O R A T E G O V E R N A N C E
4.3 Management contracts
There are no management contracts
regarding the transfer of managerial functions
to third parties.
5. Compensations, shareholdings,and loans
5.1 Content and method of determining
the compensation and
the shareholding programs
The members of the Board of Directors
receive compensation independent of profits
in an amount set by the Board of Directors.
In addition, the Board may award a bonus if
the course of business warrants it. The Board
of Directors determines the compensation
of Group management at the request of
the CEO. The Board of Directors determines
the CEO’s total compensation.
There are no profit-sharing programs.
5.2 Compensations for acting members
of governing bodies
Total compensation paid to the executive
member of the Board of Directors and
members of Group management amounted
to CHF 1,522,000. Total compensation
paid to non-executive members of the Board
of Directors during the reporting year
was CHF 165,000. No severance payments
were made to departing members of
any of the governing bodies during the
reporting year.
5.3 Compensations for former members
of governing bodies
No compensation was paid to former members
of governing bodies.
5.4 Share allotments in the reporting year
No shares were allocated to members of govern-
ing bodies or parties closely linked to them.
Former members
of governing bodies
did not receive
any compensation
in 2005
5.5 Share ownership
As of December 31, 2005, the executive
member of the Board of Directors and members
of Group management and parties
closely linked to them held a total of
3,823,833 shares in mobilezone holding ag.
The non-executive members of the
Board of Directors and parties closely linked
to them held 5,855,600 shares.
5.6 Options
As of December 31, 2005, there were
no options.
5.7 Additional fees and remunerations
In fiscal year 2005, the law firm
Kloter Attorneys-at-Law, in which the
Board member Michael Kloter is a partner,
invoiced the Group’s companies for fees
totaling CHF 140,700.
5.8 Loans granted by governing bodies
There are no loans or securities for
loans to the members of the Board and
management, or to parties closely linked
to them.
5.9 Highest total compensation
The member of the Board of Directors with
the highest total compensation was paid
CHF 810,000 during the reporting year.
This member was not allocated any shares
or options during the reporting year.
6. Shareholders’ participation
6.1 Restrictions on voting rights
and representation
There are no restrictions on voting rights,
and the rules in the Articles of Association
regarding participation in the General
Meeting of Shareholders do not deviate
from those mandated by law. ��
12 Annual report 2005 mobilezone holding ag
Discover worlds of sound. And create new ones. Let yourself be swept away. And carry away others. Music
opens up new dimensions. For all.
PAINTING WITH SOUND.
URS STUCKI (24) , PROFESSIONAL MUSICIAN FROM EMMEN �
� SONY ERICSSON W800i, HOBBY MUSICIAN AT MOBILEZONE
m o b i l e z o n e G r o u p C O R P O R A T E G O V E R N A N C E
Every year
the mobilezone
Group publishes
an annual and
a semi-annual
report
14 Annual report 2005 mobilezone holding ag
6.2 Statutory quorums
There are no statutory voting quorums that
deviate from those mandated by law.
6.3 Convocation of the General Meeting
of Shareholders
There are no statutory rules on convening the
General Meeting of Shareholders that deviate
from those mandated by law.
6.4 Agenda
The procedures for adding items to the agenda
are in accordance with the legal requirements.
6.5 Inscriptions into the share register
Not applicable, as only bearer shares exist.
7. Changes of control and defense measures
7.1 Duty to make an offer
There is an opting-out regulation.
7. 2 Clauses on changes of control
There are no change-of-control clauses.
8. Auditors
8.1 Duration of the mandate
and term of office of the lead auditor
Since fiscal year 2000, KPMG Fides Peat has
been the auditor of the Group’s Swiss compa-
nies, and since fiscal year 2001, when the
new holding structure was introduced, KPMG
Fides Peat has also prepared the consolidated
audit report for mobilezone holding ag.
The lead auditor has been responsible for the
auditing mandate since fiscal year 2000.
8.2 Auditing fees
In the past year, KPMG invoiced CHF 135,500
for auditing fees.
8.3 Additional fees
In the past year, KPMG did not invoice fees
for any additional services such as tax and
business consulting.
8.4 Supervisory and control instruments
pertaining to the audit
Once a year the chairman of the Board of
Directors or another, non-executive member
attends KPMG Fides Peat’s concluding
discussion of the Group audit. The auditor
reports the findings from its audit in a report
to the Delegate of the Board of Directors.
9. Information policy
Every year the mobilezone Group publishes
an annual and a semi-annual report pursuant
to IFRS ( International Financial Reporting
Standards ) rules. Additional information
on important changes and essential business
activities is published on an ad-hoc basis.
All information, including a list of contact
addresses, is available at
www.mobilezoneholding.ch under
the heading “Media /Press Room”.
Anyone who wishes to receive mobilezone’s
media information can register there under
the heading “E-mail Service”.
Always up-to-date :
Latest information is available under
www.mobilezoneholding.ch
Hands-on living, even if it means getting dirty hands. Being there for your customers and always doing your best.
Because reliability pays off in the end.
WORKING EXPERIENCE.
� ROBERTO TOTO (22) , MECHANIC IN BUTTWIL
SAMSUNG SGH-E720, ALL-ROUNDER AT MOBILEZONE �
Making visible what one doesn’t see. Showing it in a new, unfamiliar way. Art does not merely reproduce. It creates
something new. For example, with a thousand colors.
ENCHANTING COLORS.
� PETRA AMERELL (43) , ART PAINTER IN MUNICH AND ZURICH
MOTOROLA V3 RAZR, ARTWORK AT MOBILEZONE �
m o b i l e z o n e C O N T I N U I N G A S M O S T I M P O R T A N T P A R T N E R F O R P R O V I D E R S
At the end of 2005, mobilezone already had
more than 104 outlets. The third flagship
store was opened during the reporting year in
the shopping center Letzipark in Zurich, and new
outlets were opened at locations of the Migros-
Genossenschaft Aare in Burgdorf and Buchs.
The search for new and improved locations
will continue in 2006 as before. In January two
new locations were already added when the
new outlets in Bulle and Brugg were opened.
In the first quarter the outlets in Chur, Fribourg,
and Neuenburg will move to better locations.
In addition, mobilezone for the first time will
also have a presence in the shopping centers
Balexert (Geneva ) and Mythencenter (Schwyz )
as well as on the Via Nassa in Lugano.
Marketing and advertising As before, mobilezone’s catalogs continued
to be the focal point for advertising in 2005
and are now published with a print run of three
million copies. In the reporting year mobile-
zone for the first time also distributed twelve
smaller additional catalogs. This marks
mobilezone’s growing and successful pres-
ence in the cell phone market.
Providers As before, mobilezone continued to be the
most important independent partner of all three
network operators in 2005. Now mobilezone
is also the most important partner for contract
extensions. In total, mobilezone concluded
mobilezone
is also
becoming the
most important
partner for
contract
extensions
Annual report 2005 mobilezone holding ag 17
344,950 contracts for the network operators
Swisscom Mobile, Orange, and Sunrise,
an increase of 13 percent compared to the
previous year.
Compared to the development in neighboring
countries, UMTS – broadband, live-TV, etc. –
grew more slowly here. Nevertheless, following
Swisscom Mobile’s lead, Orange and Sunrise
also expanded their UMTS networks in 2005.
In fall, the first “no frills” prepaid offers
were launched on the Swiss market, namely,
“M-Budget” (Swisscom Mobile) and “Coop
Mobile” (Orange). While this led to a large
number of units being sold – some of them
Market shares of providers* • Swisscom Shops 32 % • mobilezone 29 %
• Orange Shops 8 % • Interdiscount 7 % • The Phone House 7 % • Sunrise Shops 4 % • Migros 4 %• Die Post 3 % • Media Markt 3 % • Other 3 %
* An estimated 1.8 million cell phones sold,not including direct business clients of network operators
Brand shares in 2005 at mobilezone ( value )
• Nokia 37, 3 % • Samsung 32,0 % • Sony Ericsson 13,7 % • Motorola 10,4 %• Sharp 3,8 % • Siemens 2,1% • Panasonic 0,3% • LG 0,2% • Sagem 0,2%
Brand shares in 2005 at mobilezone ( quantity )
• Nokia 39,4 % • Samsung 23,8 % • Motorola 13,4 % • Sony Ericsson 12,6 %• Siemens 6,2% • Sharp 3,1% • Sagem 0,8% • LG 0,4% • Panasonic 0,3%
18 Annual report 2005 mobilezone holding ag
cell phones at rock-bottom prices – in terms
of value this had hardly any impact on the mar-
ket. Even though prepaid is not mobilezone’s
core business, in cooperation with yallo
(a subsidiary of Sunrise) a low-price prepaid
offer was implemented.
In 2005 mobilezone prepared for its new
role as service provider (MVNO), and in
January 2006 the company began offering
its own subscriptions ( see also page 22 /
mobilezone net ) and is thus the first Swiss
service provider.
Range While all manufacturers again increased the
number of new cell phone models they
offer, the demands on storage and logistics
have also grown. Since there are more and
more preprogrammed cell phones – especially
in the area of UMTS – every model must be
offered in several configurations and, to some
extent, also in several languages. The total
of 525,000 cell phones sold in 2005 consti-
tutes an increase in sales of 4.2 percent over
the previous year.
Services In fiscal year 2005 a total of 52,165 repairs
were carried out. Thanks to the excellent
technical know-how of its consultants,
mobilezone is increasingly being asked to
repair even cell phones that were purchased
elsewhere. This builds customer loyalty,
from which mobilezone is highly likely
to benefit directly when customers buy their
next cell phone.
Accessories Cell phones not only offer increasingly better
sound quality, but also include digital cam-
eras that take pictures of outstanding quality.
It is thus only logical that mobilezone now
also sells photo printers and the required con-
m o b i l e z o n e
More than
500,000
cell phones sold
speak for
mobilezone’s
consulting
competence
sumables. A strong revenue increase also
came from the sale of memory cards ; however,
the prices in this segment are steadily falling.
Staff, training, and continuing education As of December 31, 2005, mobilezone had
317 full-time employees (previous year : 309).
In connection with the location optimization
and the new, larger outlets, personnel costs
rose. In 2005 sales personnel was increasingly
trained in cooperation with manufacturers
and network operators. This allows mobilezone
to provide its customers with even better
advice and consultation regarding new tech-
nical functions.
IT and logistics Cooperation with a new logistics partner has
led to a cost reduction and at the same
time also to quality improvement. In the area
of IT, projects were developed to expand the
SEALLIVE AT THE MOBILE AWARD 2004 CEREMONY IN REGENSDORF
mobilezone outlets in April 2006
N E T W O R K O F O U T L E T S C O N T I N U E S T O B E O P T I M I Z E D
Annual report 2005 mobilezone holding ag 19
POS terminals. For the first six months
of 2006, investments are planned
that will allow mobilezone to charge the
prepaid cards of all network operators
electronically with the EFT/POS devices.
“mobile awards 2004”The gathering of the mobile communi-
cations industry was again a resounding
success in 2005 – not only because
of the eight “mobile awards” the
presenter, Kurt Aeschbacher,
awarded on the occa-
sion, but also because
of the performance
of the English soul star
Seal, who literally rocked
the large auditorium
of the Mövenpick Hotel in
Regensdorf.
Outlets opened in 2005 • Bachenbülach, Migros Zentrum
• Brig, Bahnhofstrasse
• Burgdorf, Neumarkt
• Geneva-Carouge, Einkaufszentrum La Praille
• Frauenfeld, Einkaufszentrum Passage
• Pfäffikon, Seedamm-Center
• Schaffhausen, Herblinger Markt
• Steinhausen, Einkaufszentrum Zugerland
• St. Gallen, Multergasse ( flagship store )
• Villars-sur-Glâne, Centre Carrefour
• Zurich, Letzipark ( flagship store )
Outlets closed in 2005 • Brig, Rhonesandstrasse
• Geneva, Rue Rousseau
• St. Gallen, Hauptbahnhof
• St. Gallen, Neugasse
• Vevey, Rue du Simplon
• Yverdon-les-Bains, Centre Bel-Air
• Zurich, Kasernenstrasse
Openings planned in 2006• Brugg, Zürcherstrasse Neumarktplatz
• Buchs, Einkaufszentrum Wynecenter
• Chur, Einkaufszentrum CityShop
• Bulle, Grand-Rue
• Fribourg, Rue de Romont 12
• Geneva, Einkaufszentrum Balexert
• Glarus
• Kriens, Einkaufszentrum Pilatusmarkt
• Lugano, Via Nassa
• Neuchâtel, Rue du Seyon 6
• Oftringen, Einkaufszentrum A1
• Sarnen, Sarnen-Center
• Schwyz, Mythen-Center
• Wettingen, Zentrumsplatz
Closures planned in 2006 • Chur, Bahnhofstrasse
• Fribourg, Rue de Romont 6
• Geneva, Place du Molard
• Kriens, Einkaufszentrum Hofmatt
• Neuchâtel, Rue du Seyon 5
52 outlets in city centers
2 shop-in-shop outlets
Outlet addresses on page 64
53 outlets in shopping centers
Chur
St. GallenSt. Margrethen
Kreuzlingen
Winterthur
RapperswilZürich
Luzern
Solothurn
Neuchâtel
Biel/Bienne
Fribourg
Thun
Martigny
Sierre
Montreux
Lausanne
Aarau
Basel
Bellinzona
Locarno
Delémont
Genève
Yverdon
Bern
Baden
Schaffhausen
Regensdorf
Frauenfeld
La Chaux-de-Fonds
Nyon
Zug
Almost 4,000 children were born with her help. And throughout her fulfilling life she was where she
was needed. For God’s reward.
EMERGENCY ASSISTANCE.
� DEACONESS SR. ELISA (89) , RETIRED DISTRICT NURSE IN UNTERÄGERI
MOTOROLA PEBL U6, ON DUTY AT MOBILEZONE �
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g l o b a l z o n e T H E P R E V I O U S Y E A R ’ S P O S I T I V E R E S U LT W A S M A I N T A I N E D
globalzone ag For globalzone ag 2005 was an eventful
year. Due to the sale of parts of SOLPA,
globalzone’s partner in the fixed-line seg-
ment, to Cablecom, a new provider of
fixed-line services had to be found. After
an intensive evaluation phase, globalzone
chose COLT Telecom AG.
At the same time, changes at the billing
partner made it necessary to look for
a new provider in this area too. Here, the
independent provider Ergon Informatik AG
was chosen and has taken on the
responsibility for globalzone’s billing in
January 2006.
In the course of 2005 the connection
fees of the cell phone operators, especially
those of Swisscom Mobile, were drasti-
Price reductions
led to a loss
in sales but not
in profit
cally reduced. In addition, in many countries
the high capacity of fiber-optic connections
led to further price reductions. This also
affected globalzone’s sales. Despite its stable
customer base, sales fell to CHF 13.2 mil-
lion (previous year: CHF 16.7 million ).
However, thanks to higher margins it was
still possible to maintain the positive result
of the previous year.
Since January 2006 globalzone’s custom-
ers also profit from the attractive
ADSL offers globalzone has developed in
cooperation with green.ch.
Europea Trade AG The increase in operator-specific models,
such as “Signature Device” and “Co-
Branding” ( including on foreign markets ),
led to a drastic decline in trading sales
from CHF 34 million (previous year)
to CHF 15 million (2005). With declin-
ing opportunities for sales to third
parties, Europea Trade was mostly used
for mobilezone’s parallel imports.
While fluctuating trading sales must
also be expected in the future, they do
not affect the Group’s result.
Irresistible times two
High-speed
at great savings:
globalzone’s current
ADSL offers are
especially attractive.
And so are the
discount calling cards,
by the way –
customers save
up to 86% on landline
phone calls.
Annual report 2005 mobilezone holding ag 21
m o b i l e z o n e n e t F I R S T S W I S S S E R V I C E P R O V I D E R
I n the past year mobilezone was able to
conclude a cooperation agreement
with Orange Communications AG, and thanks
to that, the company was able to launch
its own offer as service provider (MVNO) for
cellular telephony in January 2006.
The Group’s business as service provider
is managed by mobilezone net ag, which was
founded specifically for this purpose.
Since the communication costs of mobile-
zone subscribers are also billed by mobile-
zone, a growth in sales will necessarily
result for the whole Group. In the coming
years, funds from free cash flow will
be invested in systematically cultivating a
regular clientèle. Of course, mobilezone
As service
provider, too,
mobilezone
will achieve a
strong market
position
will offer its customers especially attrac-
tive minute rates.
The first post-pay price plan “fair value”
has been offered successfully since the
middle of January 2006. In April /May 2006
a prepaid offer will be on the market under
the name “light”, and for the second half
of the year the introduction of the post-pay
price plan “freedom” is planned.
With individual subscriptions and attrac-
tive price plans globalzone will stand out
against other providers and will thus
also achieve and maintain a strong market
position as service provider.
22 Annual report 2005 mobilezone holding ag
Customer Care
0900 700 800
mobilezone
lets you be mobile :
with individual
subscriptions and
attractive price plans,
we will provide you
with new impulses.
The recipe for success : take authentic ingredients, create a pleasant atmosphere, and serve
everything with a smile.
ASIAN STYLE.
� JOHN WONG (49) , RESTAURATEUR IN BÜLACH
SAMSUNG SGH-D600, A DELICACY AT MOBILEZONE �
At some point the camera feels like lead on your shoulder. But in the end only the result counts. And the sure knowledge
that moving pictures move people.
CAMERA! ACTION!
� ROMAN HEER (44) , VIDEO PRODUCER IN LUCERNE
NOKIA N70, VIDEO PRODUCER AT MOBILEZONE �
Annual report 2005 mobilezone holding ag 25
the young. Groundbreaking developments
will also take place in the area of music
downloading. Cell phones with integrated
iPod are already on the market.
More and more memory. The first models
with 3-gigabyte memory are expected to
be on the market before the end of 2006.
Models with replaceable memory cards with
a capacity of up to 2 gigabytes are already
on the market. In the future, cell phone users
will not only carry a telephone but also
a photo album, music library, and all sorts
of data with them.
A veritable flood of novelties. For 2006
manufacturers have announced more
new products than ever before. Moreover,
with LG and BenQ-Siemens new providers
are crowding into the Swiss market.
O u t l o o k N O L I M I T S T O I N N O V A T I O N
M ore pixels, more memory, more music:
innovative solutions will continue to have
a positive effect on the cell phone business
also in 2006. The most important trends are
already beginning to emerge.
From the simple cell phone to full-featuredigital camera. As a result of the announced
introduction of 3.2-megapixel cameras (Sony
Ericsson ), 5-megapixel ( LG ) and even 8-mega-
pixel cameras (Samsung ), cell phones are
gradually pushing digital cameras out of the
market. Better lenses, auto-focus, and
zoom and flash are just a few developments
in this industry sector.
Music ever more important. In addition to
good MP3 players, Bluetooth stereo continues
to improve the cell phone music-listening
experience, which is especially important to
LG Leo
Flat enough for
any pocket :
high-quality cell phone
in an extremely flat
design with
5-megapixel ( ! )
digital camera.
Innovations
will keep
the demand
for cell phones
and acces-
sories high
also in 2006
iPod function makes external speakers a
hot topic. Result : the accessory business
will become even more important.
Essentially, mobilezone is confident
that both sales and revenue can be
increased in 2006, not only because of its
product range, but above all because of
the outstanding consulting competence
of its employees. The rapid technical
development not only creates more oppor-
tunities where cell phones and services
are concerned, but also makes their
use more complex. Technical know-how
will pay off in the future.
Additional impulses are also expected
from mobilezone’s new activities –
from service providing and from the sub-
sidiary mobilezone net.
O u t l o o k C O N S U LT I N G C O M P E T E N C E B E C O M I N G E V E R M O R E I M P O R T A N T
Live TV moves. Watching TV via cell phone
has already become almost common-
place. Live TV can be received via UMTS or
EDGE – and in either case at lower and lower
rates. For sure, the upcoming soccer
World Cup will have a positive effect on
the “TV cell phone”.
More e-mails on the road. More and
more, people read and answer their e-mail via
their cell phones. Increasingly, cell phones
come equipped with Windows Mobile, a
software many cell phone users are already
familiar with.
Accessory business increasingly important. Improved digital cameras are
practically crying out for photo printers.
Bluetooth stereo will boost demand for high-
quality stereo headphones. And the MP3/
Cell phones
are turning into
multimedia
devices before
our eyes
BenQ/Siemens EF81
Smart all-round
talent : With 2-mega-
pixel camera,
sharp display, large
memory, and –
of course – UMTS.
Sony Ericsson W810i
Soundstation :
The walkman for tele-
phoning – or music
freaks ! Comes with
lots of memory too !
Samsung SGH-D800
Stylish slider :
Its predecessor was
mobilezone’s
top-seller in 2005.
Motorola PEBL U6
A jewel :
Captivating design with
solid inner life – the cell
phone for showing off !
26 Annual report 2005 mobilezone holding ag
Nokia 6280
Top-seller :
2-megapixel
camera and a
high-resolution
large display –
the camera
cell phone with
class.
Stamina. Determination. Desire for peak performance. To be successful always also means to believe in oneself.
And sometimes also to rise above oneself.
CONTENDER FOR THE TITLE.
� SARAH SCHÜTZ (27) , TRI-ATHLETE FROM DÜBENDORF
SONY ERICSSON K750i, ALL-ROUND TALENT AT MOBILEZONE �
2005
Annual report 2005 mobilezone holding ag 29
m o b i l e z o n e h o l d i n g a g F I N A N C I A L R E P O R T
Group financial statements
Consolidated income statement 30
Consolidated balance sheet 31
Consolidated cash flow statement 32
Consolidated statement of changes in equity 33
Notes to the consolidated financial statements 34
Report of the Group Auditors 55
mobilezone holding ag financial statements
Income statement 56
Balance sheet 57
Notes to the financial statements 58
Proposal by the Board of Directors 61
Report of the Statutory Auditors 62
This Financial Report is published in German and English.
The German original is binding. The English version is a translation.
m o b i l e z o n e G r o u p C O N S O L I D A T E D I N C O M E S T A T E M E N T
30 Annual report 2005 mobilezone holding ag
for the years ended December 31 2005 2004 2005 2004 2005 2004
( in CHF 000) Notes Total Group Continuing Discontinuing operations operations
Gross sales revenues 261,831 288,709 261,831 268,094 20,615
Sales deductions including VAT – 18,241 – 19,789 – 18,241 – 17,433 – 2,356
Net sales 1 243,590 268,920 243,590 250,661 18,259
Other operating income 291 855 291 593 262
Cost of goods and materials – 183,594 – 209,732 – 183,594 – 194,032 – 15,700
Personnel costs 2 – 25,672 – 25,375 – 25,672 – 23,692 – 1,683
Other operating costs 3 – 12,091 – 11,281 – 12,091 – 9,975 – 1,306
Operating profit before depreciation & amortization (EBITDA) 22,524 23,387 22,524 23,555 – 168
Depreciation of property, plant & equipment 8 – 2,467 – 2,747 – 2,467 – 2,650 – 97
Amortization of intangible assets 10 – 1,226 – 1,326 – 1,226 – 1,326 0
Net result of discontinued operations 4 0 173 0 0 173
Operating profit before interest & tax (EBIT) 18,831 19,487 18,831 19,579 – 92
Share of the results of associated companies 9 0 272 0 272 0
Other financial income 5 770 894 770 892 2
Financial expense 6 – 325 – 214 – 325 – 139 – 75
Profit / loss before income taxes 19,276 20,439 19,276 20,604 – 165
Income tax expenses 7 – 3,868 – 3,711 – 3,868 – 3,711 0
Net profit / loss 15,408 16,728 15,408 16,893 – 165
( in CHF ) ( in CHF ) ( in CHF ) ( in CHF ) ( in CHF )
Earnings per share 16 0.43 0.47 0.43 0.47 0.00
Earnings per share – diluted 16 0.43 0.46 0.43 0.46 0.00
as of December 31 2005 2004
( in CHF 000) Notes
ASSETS
Property, plant & equipment 8 5,168 5,385
Intangible assets 10 2,697 2,413
Deferred tax assets 7 219 303
Securities 11 1,635 0
Other accounts receivable 14 72 72
Fixed assets 9,791 8,173
Inventories 12 20,568 21,796
Trade accounts receivable 13 28,111 22,030
Other accounts receivable 14 3,935 5,078
Cash & cash equivalents 15 14,485 24,593
Current assets 67,099 73,497
Total Assets 76,890 81,670
LIABILITIES AND SHAREHOLDERS’ EQUITY
Share capital 16 358 369
Additional paid-in capital ( share premium) 9,737 21,219
Retained earnings 35,603 20,195
Shareholders’ equity 45,698 41,783
Deferred tax liabilities 7 1,980 2,206
Advances received 208 376
Long-term liabilities 2,188 2,582
Trade accounts payable 20,884 27,285
Current tax liabilities 4,284 5,366
Current provisions 17 100 850
Other current liabilities 18 3,736 3,804
Current liabilities 29,004 37,305
Total Liabilities and shareholders’ equity 76,890 81,670
m o b i l e z o n e G r o u p C O N S O L I D A T E D B A L A N C E S H E E T
Annual report 2005 mobilezone holding ag 31
for the years ended December 31 2005 2004
( in CHF 000) Notes
Profit / loss before income taxes 19,276 20,439 Interest income and expenses, net – 90 – 10 Depreciation & amortization 8,10 3,693 4,073 Gain on sale of property, plant & equipment 0 2 Changes in provisions, net 17 – 750 130 Changes in value adjustments, net 523 360 Income from associates accounted for using the equity method 9 0 – 272 Gain on sale of investments in associates 9 0 – 145 Other expenses not involving the movement of funds 0 – 191
22,652 24,386 Changes in
trade accounts receivable 13 – 6,081 9,982 other accounts receivable 14 1,143 946 inventories 12 705 – 829 trade accounts payable – 6,401 – 10,980 other current liabilities – 58 – 668
Income taxes paid – 5,161 – 2,982 Net cash from operating activities 6,799 19,855
Acquisitions of property, plant & equipment 8 – 2,273 – 2,599 intangible assets 10 – 1,510 – 758 securities in fixed assets 11 – 1,635 0
Proceeds from disposals of property, plant & equipment 8 23 30 investments in associated companies 9 0 1,000
Cash flow relating to divestiture of subsidiaries1 0 – 1,537 Interest received 41 37 Net cash from investing activities – 5,354 – 3,827
Interest paid – 60 – 61 Capital increase 16 637 9,592 Reduction in par value 16 0 – 3,216 Purchase of treasury shares 16 – 12,366 – 10,646 Sale of treasury shares 16 236 390 Issuance of call-options on own shares 0 591 Net cash from financing activities – 11,553 – 3,350
Translation adjustments on cash & cash equivalents 0 – 26
Net decrease / increase in cash & cash equivalents – 10,108 12,652 Cash & cash equivalents at January 1 24,593 11,941 Cash & cash equivalents at December 31 15 14,485 24,593
1 Details on assets and liabilities acquired and disposed of are disclosed in the notes under “Scope
of consolidation” on page 37.
m o b i l e z o n e G r o u p C O N S O L I D A T E D C A S H F L O W S T A T E M E N T
32 Annual report 2005 mobilezone holding ag
Movements of shareholders’ equity
( in CHF 000) Share Additional Retained Cumulative Total capital paid-in earnings translation
capital adjustment
At December 31, 2003 3,560 21,317 3,467 – 75 28,269
Capital increase from options exercised 43 9,549 9,592
Reduction in par value – 3,216 – 3,216
Purchase of treasury shares – 18 – 10,238 – 10,256
Issuance of call-options on own shares 591 591
Translation adjustments from deconsolidation 75 75
Net profit 16,728 16,728
At December 31, 2004 369 21,219 20,195 0 41,783
Capital increase from employee options exercised 7 630 637
Purchase of treasury shares – 18 – 12,112 – 12,130
Net profit 15,408 15,408
At December 31, 2005 358 9,737 35,603 0 45,698
The previous year’s line items “Additional paid-in capital” and “Retained earnings” have been
adjusted by the reclassification of CHF 591,000 ( income from issuance of call-options on
own shares ).
The l ine item “Retained earnings” includes legally restr icted reserves in the amount of
CHF 1,597,000 (2004: CHF 1,602,000 ) that are not available for distribution. Such legal reserves
are established based on the legal requirements of the Swiss Code of Obligations.
The transaction costs and taxes of CHF 108,000 (2004: CHF 272,000 ) related to the issuance of
share capital were deducted from additional paid-in capital. The transaction costs of CHF 121,000
(2004: CHF 112,000 ) related to the purchase of treasury shares were debited to the reserves.
Additional information on the share capital is provided in Note 16.
m o b i l e z o n e G r o u p C O N S O L I D A T E D S T A T E M E N T O F C H A N G E S I N E Q U I T Y
Annual report 2005 mobilezone holding ag 33
Commerce Fixed-line Discontinued Other / telecommunications operations eliminations
2005 2004 2005 2004 2005 2004 2005 2004
248,768 252,031 13,063 16,063 — 20,615 0 0
0 0 175 686 — 0 – 175 – 686
– 17,322 – 16,274 – 919 – 1,159 — – 2,356 0 0
231,446 235,757 12,319 15,590 — 18,259 – 175 – 686
284 922 – 1 23 — 262 8 – 352
– 176,183 – 183,510 – 7,421 – 11,057 — – 15,700 10 535
– 24,048 – 22,690 – 373 – 286 — – 1,683 – 1,251 – 716
– 12,077 – 10,003 – 1,185 – 1,174 — – 1,306 1,171 1,202
19,422 20,476 3,339 3,096 — – 168 – 237 – 17
– 2,455 – 2,638 – 12 – 12 — – 97 0 0
– 940 – 1,135 – 286 – 191 — 0 0 0
0 0 0 0 — 173 0 0
16,027 16,703 3,041 2,893 — – 92 – 237 – 17
Commerce Fixed-line Discontinued Other / telecommunications operations eliminations
2005 2004 2005 2004 2005 2004 2005 2004
7,364 7,141 573 729 — 0 1,854 303
65,472 61,288 6,758 5,265 — 0 – 5,131 6,944
72,836 68,429 7,331 5,994 — 0 – 3,277 7,247
22,393 28,343 1,765 3,227 — 0 7,034 8,317
50,443 40,086 5,566 2,767 — 0 – 10,311 – 1,070
3,641 3,142 142 210 — 5 1,635 0
Consolidated income statement
( in CHF 000) mobilezone Group
2005 2004
Gross sales revenues with third parties 261,831 288,709
Gross sales revenues with other segments 0 0
Sales deductions including VAT – 18,241 – 19,789
Net sales 243,590 268,920
Other operating income 291 855
Cost of goods and materials – 183,594 – 209,732
Personnel costs – 25,672 – 25,375
Other operating costs – 12,091 – 11,281
Operating profit before depreciation & amortization (EBITDA) 22,524 23,387
Depreciation of property, plant & equipment – 2,467 – 2,747
Amortization of intangible assets – 1,226 – 1,326
Net result of discontinuing operations 0 173
Operating profit before interest and tax (EBIT) 18,831 19,487
Consolidated balance sheet
( in CHF 000) mobilezone Group
2005 2004
Fixed assets 9,791 8,173
Current assets 67,099 73,497
Total Assets 76,890 81,670
Liabilities 31,192 39,887
Net assets 45,698 41,783
Investments in fixed assets 5,418 3,357
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T Sm o b i l e z o n e G r o u p
34 Annual report 2005 mobilezone holding ag Annual report 2005 mobilezone holding ag 35
The segment “Commerce” consists of mobilezone ag and Europea Trade AG.
The segment “Fixed line telecommunications” includes globalzone ag and mobilezone international ag.
The segment “Discontinued operations” consisted of the German companies Tebbe Harms Kleen GmbH
& Co. KG, Kleen Vertriebs GmbH & Co. KG, and Kleen Handels GmbH (all until May 31, 2004).
Except for the trading activities in the segment “Commerce”, the segment operations are limited to their respective
geographical markets. In 2005 in the segment “Commerce” trading revenues in the EU markets came to CHF 0.8 million
(previous year CHF 21.3 million ).
Segment information
Principles of the Group accounting
General The mobilezone Group conducts business in the area of mobile and fixed-line telecommunications. The
core activity lies in the segment Commerce with mobilezone ag, which was established in May 1999
and now has a total of 104 retail stores with locations in every bigger Swiss city, and Europea Trade AG,
which is active in the wholesale business. The business model is based on agreements with the three
providers active in Switzerland that pay mobilezone for finding new clients for them (one-time commis-
sions ). Due to these commissions, mobilezone is able to provide its clients with mobile phones at very
low prices or even at no charge. The segment “fixed-line telecommunications” consists of globalzone
ag and mobilezone international ag. These so-called “switchless” retailers offer their customers
fixed-line telecommunications services. Under the brand name “fair value” the newly founded mobile-
zone net ag has been offering mobile subscription service based on its own pricing plan since
January 2006. The parent company of mobilezone Group is mobilezone holding ag, Riedthof-
strasse 124, 8105 Regensdorf / Switzerland. The company is listed on the Swiss Exchange SWX.
The consolidated financial statements of mobilezone provide a true and fair picture of its financial
position, the results of operations, and cash flows in accordance with the International Financial
Reporting Standards ( IFRS ) and comply with Swiss law. They have been prepared on a historical cost
basis except for derivative financial instruments and marketable securities that are listed at fair market
value. The reporting currency is the Swiss franc (CHF ).
The preparation of financial statements in conformity with IFRS requires assessments, estimates, and
assumptions on the part of management that affect the reported amounts on the reporting date of the
financial statements. The estimates and associated assumptions are based on historical experience
and various other factors that are believed to be reasonable under the circumstances. Actual results
may differ from these estimates. The estimates and underlying assumptions are reviewed on an
ongoing basis. Revisions to accounting estimates are recognized in the period in which the estimate
is revised and also in future periods if the revision affects them. No positions with a significant risk
of material adjustment due to changes in assessments and estimates are known.
In 2003 the International Accounting Standards Board ( IASB) published a revised version of IAS 32
“Financial Instruments: Disclosure and Presentation”, a revised version of IAS 39 “Financial Instruments :
Recognition and Measurement” as well as “Improvements in International Accounting Standards”, which
affected 14 existing Standards. In 2004 the IASB published IFRS 2 “Share-based payments”, IFRS 3
“Business Mergers”, IFRS 4 “Insurance Contracts”, IFRS 5 Fixed Assets held for Sale and Discontinued
Operations”, the revised IAS 36 “Impairment of Assets”, and IAS 38 “Intangible Assets” and additional
changes in IAS 39. The Group has adopted all of the new and revised Standards and Interpretations as
of January 1, 2005. The adoption of these new and revised Standards and Interpretations had no mate-
rial effect on the Group’s shareholders’ equity, net income, or cash flow statement. No adjustments
in prior years’ figures were necessary, but the changes required additional disclosures in the Notes.
m o b i l e z o n e G r o u p
36 Annual report 2005 mobilezone holding ag
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Annual report 2005 mobilezone holding ag 37
The following IFRS standards were adopted in 2005, but they will not take effect until later and were
not yet used in preparing this set of consolidated financial statements. No material effects on the
financial statements of mobilezone are expected.
Standard / Interpretation First-time adoption :
Changes to IAS 19, Employee Benefits January 1, 2006
Changes to IAS 39, Financial Instruments January 1, 2006
Changes to IAS 21, Foreign exchange rates January 1, 2006
IFRS 6, Exploration for and Evaluation of Mineral Resources January 1, 2006
IFRIC 4, Determining whether an Arrangement Contains a Lease January 1, 2006
IFRIC 6, Waste Electrical and Electronic Equipment January 1, 2006
IFRIC 7, Financial Reporting in Hyperinflationary Economies January 1, 2007
IFRIC 8, Scope of IFRS 2 January 1, 2007
IFRS 7, Financial Instruments: Disclosures January 1, 2007
Changes to IAS 1, Presentation of Financial Statements :Disclosures regarding Equity January 1, 2007
Scope of consolidation The scope of consolidation is set out in Note 4 to the financial statements of mobilezone holding ag
on page 56. In the previous year the scope of consolidation was reduced as per May 31, 2004, when
Tebbe Harms Kleen GmbH & Co. KG, Kleen Vertriebs GmbH & Co. KG and Kleen Handels GmbH were sold.
The transaction price amounted to CHF 15,000 and was received in cash. These companies’ 2004
(5 months ) contribution to operating income are presented separately in the column "Discontinued
Operations" of the consolidated income statement. Assets and liabilities as of the date of disposal
consisted of :
Disposals 2004
( in million CHF )
Cash & cash equivalents 1.5
Other current assets 1.6
Property, plant & equipment 0.4
Bank and other interest-bearing liabilities 0.0
Liabilities ( excluding Group loans ) – 3.9
Translation adjustments 0.0
(Gain) / Loss from deconsolidation – 0.4
Net cash outflow from deconsolidation (cash & cash equivalents derecognized) – 1.5
Jamba! AG (Schweiz ), which was included in the consolidated financial statement using the equity
method, was sold as of October 1, 2004, for CHF 1 million, at an accounting profit of CHF 145,000.
38 Annual report 2005 mobilezone holding ag
m o b i l e z o n e G r o u p
Discontinued operations On January 20, 2004, mobilezone announced in a press release that it had decided to discontinue its
German activities. In June 2004 the remaining companies in Germany were sold (Kleen Group). Accord-
ingly, this segment was presented in the previous year as a discontinued operation. The result of this
unit is disclosed separately in the income statement. Cash flows from operating activities, from
investing activities, and from financing activities in 2004 amounted to CHF 0.0 million. In the previous
year the deconsolidation of the discontinued operations led to a net gain of CHF 173,000, which was
included in the income statement under “Net result of discontinued operations”. The net result did not
have any effect on income taxes.
Principles of consolidation The consolidated financial statements of mobilezone include the financial statements of mobilezone
holding ag and all the subsidiaries it controls directly or indirectly by majority of votes or other means.
Those entities are fully consolidated, whereby assets, liabilities, income, and expenses are incorpo-
rated fully in the consolidated accounts.
Investments and joint ventures, on which mobilezone exercises significant influence but no control,
are recorded according to the equity method and disclosed as “investments in associated companies”.
The share in the profit or loss of associated companies is presented separately in the income state-
ment. Significant positions and transactions with such investments and joint ventures are disclosed
separately as items relating to associated companies.
Capital consolidation is based on the purchase method, whereby the acquisition cost of subsidiaries is
offset at the time of acquisition against the fair market value of the net assets acquired, determined
according to uniform corporate valuation principles. During the year under review companies acquired
or disposed of are consolidated as of the date of acquisition and deconsolidated as of the date of
disposal. Any gain or loss from deconsolidation is recognized in the income statement.
Accounts payable to, accounts receivable from, and income and expenses between the companies
included in the consolidation are eliminated. Intercompany profits within the Group are also eliminated
upon consolidation.
Foreign currency translation The consolidated financial statements are prepared in Swiss francs. Monetary assets and liabilities
denominated in foreign currencies are translated using the exchange rates effective on the balance
sheet date. Transactions in foreign currencies are recorded using exchange rates prevailing at the
time of the transaction. Gains or losses arising from the settlement of these transactions are included
in current year’s income statement.
Assets and liabilities of subsidiaries that do not report in Swiss francs are translated into Swiss francs
for consolidation purposes at the exchange rate in effect on the balance sheet date. The income state-
ment, cash flow statement, and other movements are translated at the average rate of the reporting
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Annual report 2005 mobilezone holding ag 39
period. Currency translation differences resulting from the translation of the balance sheet and income
statements of subsidiaries and from the translation of equity-like corporate loans denominated in
foreign currencies are recognized directly in equity capital and presented separately as cumulative
translation adjustments.
Financial risk management and derivative financial instruments Approximately 55% of mobilezone’s purchases for Switzerland are paid in euro. Due to the short-term
nature of payments and the high inventory turnover, the Group generally does not hedge any foreign
currency risks on purchases. Accordingly, the Group used only few derivative financial instruments with
a short maturity during the year under review. As of the balance sheet date, any open contracts are
valued at fair market value with any changes in fair market value recognized in the income statement.
Property, plant & equipment Property, plant, and equipment are stated at historical cost less accumulated depreciation. Deprecia-
tion is charged to the income statement on a straight-line basis over the following estimated useful
lives of items of property, plant, and equipment :
Office equipment and furniture incl. EDP 2 to 5 years
Shop equipment 5 to 8 years
Vehicles 3 to 5 years
Intangible assets Acquired rights such as contracts with clients, lessors, and suppliers and similar rights that are gen-
erating a positive cash flow are capitalized and amortized over the estimated useful live of 5 years.
Goodwill arising from acquisitions, determined as the difference between the purchase price and
the fair market value of the net assets acquired, and other intangible assets with an indefinite useful
live are not amortized but will be tested annually for impairment.
Securities Initially, securities are recognized at fair market value. Subsequent changes in fair market value are
recognized in the income statement. If there is no active market or the fair market value cannot be
determined reliably, securities are stated at amortized cost less necessary valuation adjustments.
Impairment of fixed assets The value of property, plant, and equipment and other fixed assets, including goodwill and other intan-
gible assets, is reexamined whenever changes in circumstances or events make an overvaluation
of the book values appear likely. When the book value exceeds the realizable value, an accelerated
depreciation is recorded on the income statement against the value that seems recoverable based
on discounted, anticipated future revenues or on the estimated net sale value.
40 Annual report 2005 mobilezone holding ag
m o b i l e z o n e G r o u p
Inventories Inventories are stated at the lower of cost or net realizable value, whichever is lower. The cost of inven-
tories is calculated using the weighted average cost method. Goods with long storage periods are
subject to appropriate value adjustments. Net realizable value is the estimated selling price in the
ordinary course of business, less selling expenses. The price of the mobile communications product
is determined based on whether the product is sold on a stand-alone basis or in conjunction with
a provider subscription. Net realizable value therefore takes into account both components. In addi-
tion, price protection arrangements with certain suppliers are also considered in determining the need
for any value adjustments.
Trade and other accounts receivable Trade and other accounts receivable are stated at their nominal amounts less any valuation adjust-
ments for credit risks.
Cash & cash equivalents Cash & cash equivalents are stated at nominal value. They include cash on hand, postal and bank
accounts, and money market deposits with original maturity of three months or less.
Provisions for liabilities and contingencies Provisions are set aside for current or future legal or de facto obligations when on the balance sheet
date, as a result of past events, reasonable estimates regarding the future transfer of economic values
are possible and when such a transfer is likely. The provisions are determined based on the best
possible estimate of the expenditures. In cases of considerable importance, provisions are determined
by discounting the expected future cash flow on the balance sheet date at a rate that reflects current
market assessments of the risks specific to the liability.
Contingent liabilities are disclosed in the attachments hereto if a future obligation is possible or if a
present obligation exists, but an outflow of funds is not probable or the amount cannot be reliably
estimated.
Leasing Lease contracts are recognized in the balance sheet when the significant risks and rewards of
ownership are assumed by the Group. Lease payments are divided according the annuity-method
into interest and principal payments. Leased assets are depreciated over the lower of either the lease
term or the estimated useful life.
Payments made under operating leases are recognized in the income statement on a straight-line
basis over the term of the lease. Lease incentives are recognized in the income statement as a
reduction of the total lease expense. Revenue-based and other contingent leases are accrued on an
estimated basis.
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Retirement benefits For all relevant risks the mobilezone Group companies have joined a multi-employer plan established
under Swiss law as a defined contribution plan, which has reinsured all risks at a large insurance
company. The plan is funded by employees’ and employers’ contributions. Nevertheless, the
plan qualifies in Switzerland as a defined benefit plan according to IAS 19. The financial impact of this
plan, including accompanying provisions, on the consolidated financial statements is determined
based on the projected unit credit method. In accordance with IAS 19, the difference between plan
assets and defined benefit obligation is principally recognized as an asset or a liability on the consoli-
dated balance sheet. However, a pension surplus is recognized as an asset only if the asset embodies
future funds that are actually available to the Group in the form of refunds or reductions in future contri-
butions. Actuarial gains and losses arising from the periodical reassessments by external actuaries
are recognized if and to the extent that they exceed 10% of the higher of either the projected benefit
obligation or the fair market value of plan assets. The amount exceeding this “corridor” is amortized
over the expected average remaining working lives of the employees participating in the plan.
Revenues Net sales include all revenues from the sale of goods and services, less rebates, discounts, VAT, and
write-offs of trade accounts receivable. Revenues from sale of goods are included in the income state-
ment when the significant risks and rewards of ownership have been transferred to the buyer. One-time
commissions from providers are recognized upon conclusion of the contract. The recurring airtime
profit-sharing commissions are normally based on the subscribers’ monthly payments of mobile phone
bills to the providers. These amounts are recorded in the income statement based on the providers’
invoices on an accrual basis.
Income tax Current income taxes are determined on the taxable income for the year and are recorded in the
income statement.
Deferred income taxes are calculated using the balance sheet liability method on any temporary
differences between the book value of assets and liabilities for financial reporting purposes and
the value used for tax purposes. Deferred tax is calculated using tax rates enacted or substantially
enacted on the balance sheet date and will be offset in future tax periods. Deferred tax loss carry-
forwards and deferred earnings tax credits are activated only to the extent that it is probable that
they will be realized in the future.
Annual report 2005 mobilezone holding ag 41
m o b i l e z o n e G r o u p
42 Annual report 2005 mobilezone holding ag
Notes to the consolidated income statement
Net sales 2005 2004
( in CHF 000)
Mobile communication products 96,984 121,745
One-time commissions and recurring “airtime”profit-sharing commissions from providers 135,154 116,813
Fixed line telecommunication revenues and telephone cards 11,452 14,903
Kiosk merchandise 0 15,459
Total Net sales 243,590 268,920
Personnel costs 2005 2004
( in CHF 000)
Wages and salaries 22,481 22,408
Social security costs 1,957 2,067
Pension costs 627 519
Other employee benefit costs 607 381
Total Personnel costs 25,672 25,375
Number of employees at balance sheet date (based on full-time employment ) 317 309
Option program An option program for members of the Board of Directors, the executive committee, and upper
man-agement was in effect until 2002. In 2003 that option program was replaced with a bonus plan.
In 2001 and 2002 the following options were granted to beneficiaries under the old plan according
to the conditions set out below:
Grant year 2002 2001
Number 989,000 1,720,000
Maturity April 15 , 2005 Nov. 29, 2004
Exercise ratio 1:1 1:1
Exercise price 1.275 3.650
Due to the reduction of nominal value in 2004 and the repurchase of shares during 2004 and 2005,
the exercise price was reduced in accordance with the provisions of the program by a total of CHF 0.16
(grant year 2001) and CHF 0.23 respectively (grant year 2002) per option. These reductions corre-
spond to the theoretical decline in the fair market value of these options due to the above-mentioned
equity capital transactions.
1
2
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Annual report 2005 mobilezone holding ag 43
The allocated options vest over 3 years from grant date.
The issuance of the options, except for the social security contribution, is not recognized in the consoli-
dated financial statements.
By December 31, 2005, the following options had been exercised :
Grant year 2002 Number Exercise price ∅ share price
By June 2, 2004 137,800 1.275 3.15
By December 7, 2004 175,000 1. 115 4.10
By March 10, 2005 543,600 1. 115 4.80
By April 6, 2005 132,600 1. 045 4.80
Total 989,000
Grant year 2001 Number Exercise price ∅ share price
On December 7, 2004 1,720,000 3.49 4.05
Employee retirement benefits The actuarial calculation performed in accordance with IAS 19 as of 12/31/2005 resulted in the
following situation :
Components of pension costs 2005 2004
( in CHF 000)
Current service costs 1,121 987
Interest costs 169 225
Expected return on plan assets – 143 – 134
Recognized actuarial loss in the current year 31 13
Pension cost, gross 1,187 1,091
Less employees’ contributions – 555 – 486
Pension costs, net 623 605
Funded status and recognized net assets 2005 2004
( in CHF 000)
Present value of defined benefit obligation – 7,797 – 5,914
Fair market value of plan assets 6,661 5,214
Excess of obligations over assets – 1,136 – 700
Unrecognized actuarial losses 1,254 817
Adjustment due to IAS 19 para. 58 – 118 – 117
Recognized pension assets / liabilities 0 0
44 Annual report 2005 mobilezone holding ag
m o b i l e z o n e G r o u p
3
4
Itemized changes in retirement fund assets 2005 2004
( in CHF 000)
Pension assets / liabilities as of January 1 0 0
Pension costs – 1,178 – 1,092
Contributions 1,179 951
Change of adjustment due to IAS 19 para. 58 – 1 141
Pension assets / liabilities as of December 31 0 0
The following assumptions were applied : 2005 2004 Discount rate 2.9% 3.25%
Expected return on plan assets 2.5% 2.25%
Future salary increases 0 – 1.5 % 0 – 1.5 %
Future benefit increases 0% 0%
Fluctuation rate up to 21.9% up to 21.9%
Average remaining service years 7.3 7.3
Number of insured employees as of December 31 329 306
Other operating costs 2005 2004
( in CHF 000)
Operating lease costs 6,294 6,556
Marketing 14,637 15,763
Repair and maintenance, general and administrative costs 6,062 6,802
less : contributions received from third parties – 14,902 – 17,840
Total Other operating costs 12,091 11,281
Marketing costs are mostly covered out of cost contributions and location contributions of business
partners; the same applies to operating lease costs, though to a lesser extent.
Net result of discontinued operations 2005 2004
( in CHF 000)
Book gain from disposal of investments 0 423
Provisions made for litigation claims 0 – 250
Total Net result of discontinued operations 0 173
The net result did not affect income taxes in any way.
Annual report 2005 mobilezone holding ag 45
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Other financial income 2005 2004
( in CHF 000)
Interest on bank accounts 115 39
Book gain from disposal of Jamba! AG (Schweiz ) 0 145
Foreign exchange differences 655 710
Total Other financial income 770 894
Financial expense 2005 2004
( in CHF 000)
Interest on bank loans 25 29
Bank commissions and foreign exchange differences 300 185
Total Financial expenses 325 214
In the year under review, as in the previous year, there were no significant interest-bearing debts.
Income tax expenses 2005 2004
( in CHF 000)
Current income taxes 4,009 4,104
Deferred income taxes – 141 – 393
Total Income tax expenses 3,868 3,711
Current income taxes are based solely on the profit of the year under review. Deferred income taxes
are based solely on changes in temporary differences and the recognition of tax loss carry-forwards.
Taxes on capital are included under “Other operating costs”.
5
6
7
m o b i l e z o n e G r o u p
46 Annual report 2005 mobilezone holding ag
Income tax reconciliation 2005 2004
( in CHF 000 or as indicated )
Profit before taxes 19,276 20,439
Average applicable tax rate 21.2% 21.1%
Expected tax expense 4,082 4,310
Impact on tax expense from:
tax-exempt income 0 – 65
effect of previously unrecognized tax losses now utilized – 69 – 221
unrecognized tax loss carry-forwards on current losses 5 125
recognition of tax loss carry-forwards of previous periods 0 – 303
effect of tax rate changes – 150 – 135
Effective income tax expense 3,868 3,711
Deferred tax assets 2005 2004
( in CHF 000)
Tax benefits of loss carry-forwards 219 303
In addition, the Group has tax benefits of loss carry-forwards of CHF 270,000 (2004: CHF 368,000)
that were not recognized previously due to the uncertainty as to whether future taxable profit will be
available against which the Group will be able to utilize such benefits. The related tax loss carry-
forward of CHF 3,465,000 expires in 2009.
Deferred tax liabilities 2005 2004
( in CHF 000)
Intangible assets 120 131
Inventories 1,509 1,670
Trade accounts receivable 329 382
Provisions 22 23
Total Deferred tax liabilities 1,980 2,206
As in the previous year, no income taxes were recognized directly in shareholders’ equity.
8
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Annual report 2005 mobilezone holding ag 47
Notes to the consolidated balance sheet
Property, plant & equipment
( in CHF 000) Shop Other Total equipment property,
plant & equipment
Cost :
At December 31, 2003 11,670 2,505 14,175
Additions 2,446 153 2,599
Disposals – 804 – 196 – 1,000
Changes in scope of consolidation – 2,349 – 2,349
Translation adjustment – 40 – 40
At December 31, 2004 10,923 2,462 13,385
Additions 2,008 265 2,273
Disposals – 729 – 145 – 874
At December 31, 2005 12,202 2,582 14,784
Accumulated depreciation :
At December 31, 2003 6,803 1,368 8,171
Additions 2,166 581 2,747
Disposals – 804 – 164 – 968
Changes in scope of consolidation – 1,916 – 1,916
Translation adjustment – 34 – 34
At December 31, 2004 6,215 1,785 8,000
Additions 2,033 434 2,467
Disposals – 729 – 122 – 851
At December 31, 2005 7,519 2,097 9,616
Book Value :
At December 31, 2004 4,708 677 5,385
At December 31, 2005 4,683 485 5,168
The fire insurance value of property, plant & equipment as per December 31, 2005, amounted to
CHF 11,000,000 (2004: CHF 10,600,000).
48 Annual report 2005 mobilezone holding ag
m o b i l e z o n e G r o u p
9
10
Investments in associated companies
( in CHF 000) Share of equity in associated companies
At December 31, 2003 583
Share of net results 272
Disposals – 855
At December 31, 2004 0
Additions / Disposals 0
At December 31, 2005 0
The previous year’s entry concerned the 49.9% investment in Jamba! AG (Schweiz ). An accounting
profit of CHF 145,000 resulted from the sale.
Intangible assets
( in CHF 000) Acquired Acquired Customer Total shop locations goodwill list
Cost :
At December 31, 2003 3,471 28,980 2,143 34,594
Additions 403 355 758
Disposals – 28,980 – 28,980
Changes in scope of consolidation – 6 – 6
At December 31, 2004 3,868 0 2,498 6,366
Additions 1,284 226 1,510
Disposals – 551 – 551
At December 31, 2005 4,601 0 2,724 7,325
Accumulated amortization :
At December 31, 2003 2,041 28,980 592 31,613
Additions 843 483 1,326
Disposals – 28,980 – 28,980
Changes in scope of consolidation – 6 – 6
At December 31, 2004 2,878 0 1,075 3,953
Additions 450 776 1,226
Disposals – 551 – 551
At December 31, 2005 2,777 0 1,851 4,628
Book value :
At December 31, 2004 990 0 1,423 2,413
At December 31, 2005 1,824 0 873 2,697
Annual report 2005 mobilezone holding ag 49
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
11
12
13
14
Securities 2005 2004
( in CHF 000)
Listed capital-protected investment certificates 1 1,535 0
Shares not listed 2 100 0
Total Securities 1,635 0
1 Stated at market value; maturity date: April 18, 2008 2 Stated at amortized cost less valuation adjustments
Inventories 2005 2004
( in CHF 000)
Inventories, gross 21,181 22,106
Less valuation adjustments – 613 – 310
Total Inventories 20,568 21,796
The carrying amount of inventories carried at fair value less costs to sell amounted to CHF 2,053,000
(2004: CHF 1,293,000). In the year under review value adjustments in the cost of goods and materials
were made in the amount of CHF 523,000 (previous year : CHF 310,000). As in the previous year,
no value adjustment transfers were made.
Trade accounts receivable 2005 2004
( in CHF 000)
Accounts receivable from third parties 28,352 23,555
Accounts receivable from associated companies 24 11
Value adjustments – 265 – 1,536
Total Trade accounts receivable 28,111 22,030
The value adjustment has decreased because it was set off with receivables not affecting the income
statement.
Other accounts receivable 2005 2004
( in CHF 000)
Accruals 3,758 4,815
Other accounts receivable 249 335
4,007 5,150
less : long-term accounts receivable – 72 – 72
Total Other accounts receivable (current ) 3,935 5,078
50 Annual report 2005 mobilezone holding ag
m o b i l e z o n e G r o u p
15
16
Cash & cash equivalents 2005 2004
( in CHF 000)
Cash on hand, at banks and in postal accounts 14,485 15,593
Fixed-term deposits 0 9,000
Total Cash & cash equivalents 14,485 24,593
Cash and cash equivalents are not subject to any restrictions on disposal. The effective interest rate
on fixed-term deposits was 0.45%.
Share capital
Bearer shares CHF 0.01 CHF 0.10 par value par value
Issued and fully paid-in at December 31, 2003 0 35,601,944
Capital increase from employee options exercised 0 137,800
Partial reduction of nominal value from CHF 0.10 to 0.01 per share 35,739,744 – 35,739,744
Capital increase from employee options exercised 1,895,000 0
Capital increase from shareholder options exercised 1,000,000 0
Number of shares issued at December 31, 2004 38,634,744 0
Less treasury shares :from share repurchase 2004, scheduled for destruction – 1,776,326
Held for trading purposes – 5,273
Number of shares issued and outstanding at December 31, 2004 36,853,145
Number of shares issued at December 31, 2004 38,634,744
Destruction of repurchased shares – 3,537,948
Capital increase from employee options exercised 676,200
Number of shares issued at December 31, 2005 35,772,996
Less treasury shares :Held for trading purposes – 7,990
Number of shares issued and outstanding at December 31, 2005 35,765,006
In 2004 and 2005 the Company bought a total of 3,537,948 of its own shares by means of a share
buy-back program with tradable put options. According to the resolution of the Annual General Meeting
of April 14, 2005, these shares were destroyed in the year under review. More details regarding the
share repurchase are included in Note 3 to the annual financial statements of mobilezone holding ag
on page 59.
The treasury shares do not have any dividend or voting rights at the Annual General Meeting. All other
shares issued are equally entitled to dividends and voting.
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Annual report 2005 mobilezone holding ag 51
17
18
Details regarding treasury shares and contingent and authorized capital are included in Note 3 to the
annual financial statements of mobilezone holding ag on page 59.
Calculation of earnings per share 2005 2004
Consolidated net profit CHF 15,408,000 16,728,000
Weighted average number of shares outstanding Pieces 35,952,000 35,437,000
Earnings per share CHF 0.43 0.47
Consolidated net profit CHF 15,408,000 16,728,000
Weighted average number of outstanding and potential shares Pieces 36,141,000 36,158,000
Earnings per share – diluted CHF 0.43 0.46
Provisions
( in CHF 000) Litigation and Discontinuing Total 2005 Total 2004 warranty claims Operations
At January 1 100 750 850 720
Additions 0 0 0 250
Used 0 – 750 – 750 0
Reversed 0 0 0 – 120
At December 31 100 0 100 850
Of these current 100 0 100 850
The increase in provisions in the previous year was due to claims related to the discontinued business
activities in Germany. The amount was paid in cash based on a final settlement. The provision for liti-
gation and warranty claims is mainly for expected warranty claims from the sale of mobile phones.
Other current liabilities 2005 2004
( in CHF 000)
Deferrals 2,031 2,349
Other current accounts payable 1,705 1,455
Total Other current liabilities 3,736 3,804
m o b i l e z o n e G r o u p
19
20
21
Other disclosures
Operating leases As of December 31, 2005, mobilezone Group operated 104 shops all of which were leased. Leases
typically have fixed terms between 3 and 5 years, with an option to renew for several years.
Future payments under fixed-term operating leases as of balance sheet date will become due as
follows :
At December 31 2005 2004
( in CHF 000)
Less than one year 6,734 6,148
Between one and five years 19,029 16,411
More than five years 4,428 5,414
Total 30,191 27,973
The expected lease income from sublease arrangements amounts to CHF 166,000
(2004: CHF 390,000).
During the year under review, CHF 6,294,000 were recognized as an expense from operating leases
in the income statement (2004: CHF 6,556,000 ). These expenses included revenue-based rents in
the amount of CHF 67,000 (2004: CHF 89,000 ).
Contingent liabilities and future commitments, capital commitments and restrictions of ownershipAs of December 31, 2005, and December 31, 2004, no items had to be reported under this heading.
Financial instruments
Credit risk The Group is exposed to credit risks in the ordinary course of its operating activities. Due to industry
practice – most sales are paid in cash – there are relatively few receivables outstanding as compared
to total sales. Since Swiss law limits the number of network operators, these outstanding receivables
are due from a small number of telecommunication providers. The company meets such risks by
negotiating relatively short payment terms.
52 Annual report 2005 mobilezone holding ag
Foreign currency risk The revenues in the retail business and in the fixed-line telecommunications business are all denomi-
nated in local currency. Approximately 55% of purchases in the retail business are denominated in
euro. The Group decided generally not to hedge the currency risk on purchases due to the short payment
terms and the high inventory turnover. The wholesale business is not exposed to any currency risks.
Open put options to sell euros In the year under review put options with short maturity were sold that give the counterpart the right
to sell euros at the agreed upon-basis price. The premiums earned were used to reduce the price for
the Group’s euro purchases. As of December 31, 2005, there were three open contracts at a value of
euro 6,000,000 (2004: none ). The fair market value (price to settle the options ) was minus CHF 8,454.
Interest-rate risk No long-term financial liabilities exist. The interest-rate risk arising from long-term securities is in-
significant.
Fair market value of financial assets and liabilities The fair market values of the Group’s financial assets and liabilities approximate the corresponding
book values.
Transactions with related parties and companies Related parties are Members of the Board of Directors, Group Management, their close relatives, and
key shareholders including companies controlled by them.
The total cash compensation ( including pension contributions ) to Directors and the Group Management
( including those working on a mandate basis ) amounted to CHF 1,687,000 (prior year CHF 1,985,000).
As in the previous year, there were no share-based payments, other long-term benefits, or severance
benefits paid.
Hans-Ulrich Lehmann, Member of the Board of Directors, and Rudolf Baer, CEO, are the owners of
Immoplaza AG. This company rents the central warehouse and the administrative building in Regens-
dorf to mobilezone. Hans-Ulrich Lehmann is the owner of Autronic AG, Samtel AG, and Mobile
Solutions AG. The first two companies are distributors of Nokia and Samsung mobile phones in
Switzerland. They supply mobilzone ag with mobile phones and pay marketing contributions to
mobilezone ag. Mobile Solutions AG develops content for mobile phone applications. All transactions
are effected at arm’s length.
22
N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
Annual report 2005 mobilezone holding ag 53
54 Annual report 2005 mobilezone holding ag
m o b i l e z o n e G r o u p N O T E S T O T H E C O N S O L I D A T E D F I N A N C I A L S T A T E M E N T S
23
Transactions and balances with related parties 2005 2004
( in CHF 000)
Purchases of mobile phones from Autronic AG 41,054 60,006
Marketing contributions from Samtel AG 159 410
Service fees from Mobile Solutions AG 283 159
Operating lease expenses to Immoplaza AG 284 293
Accounts payable to Autronic AG 3,419 8,220
Accounts receivable from Samtel AG 24 11
Accounts receivable from Mobile Solutions AG 51 85
Payments for consulting services from members of the Board of Directors or their related law offices
amounted to CHF 155,000 (prior year : CHF 160,000).
Post-balance-sheet events There have been no events that significantly affect the consolidated financial statements. The
Board of Directors approved the consolidated financial statements for publication on March 6, 2006.
The consolidated financial statements must still be approved by the Annual General Meeting on
April 13, 2006.
m o b i l e z o n e G r o u p R E P O R T O F T H E G R O U P A U D I T O R S
Report of the Group Auditors to the General Meeting of
mobilezone holding ag, Regensdorf
As group auditors, we have audited the consolidated financial statements presented on pages
30 to 54 (balance sheet, income statement, statement of changes in equity, cash flow statement and
notes ) of mobilezone holding ag for the year ended December 31, 2005.
These consolidated financial statements are the responsibility of the board of directors. Our
responsibility is to express an opinion on these consolidated financial statements based on our audit.
We confirm that we meet the legal requirements concerning professional qualification and
independence.
Our audit was conducted in accordance with Swiss Auditing Standards and with the International
Standards on Auditing ( ISA ), which require that an audit be planned and performed to obtain
reasonable assurance about whether the consolidated financial statements are free of material mis-
statement. We have examined on a test basis evidence supporting the amounts and disclosures
in the consolidated financial statements. We have also assessed the accounting principles used,
significant estimates made and the overall consolidated financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
In our opinion, the consolidated financial statements give a true and fair view of the financial
position, the results of operations and the cash flows in accordance with the International Financial
Reporting Standards ( IFRS ) and comply with Swiss law.
We recommend that the consolidated financial statements submitted to you be approved.
KPMG Fides Peat
Fredy Luthiger Claudius Rüegsegger Swiss Certified Accountant Swiss Certified Accountant Auditor in Charge
Zurich, March 6, 2006
Annual report 2005 mobilezone holding ag 55
56 Annual report 2005 mobilezone holding ag
m o b i l e z o n e h o l d i n g a g I N C O M E S T A T E M E N T
January 1 to December 31 2005 2004
( in CHF 000)
Dividend income 0 7,399
Financial income 1,189 2,483
Reversal of provisions and value adjustments 389 570
Gain from disposal of investments 0 501
Income from services provided and other income 1,608 1,764
Total Income 3,186 12,717
Administrative expenses 1,814 1,888
Financial expenses 92 61
Set aside for provisions and value adjustments 30 263
Total Expenses 1,936 2,212
Net profit 1,250 10,505
The presentation of the income statement has been slightly changed in the year under review and the
prior year’s figures have been adjusted accordingly to allow comparison.
Annual report 2005 mobilezone holding ag 57
m o b i l e z o n e h o l d i n g a g B A L A N C E S H E E T B E F O R E A P P R O P R I A T I O N O F A V A I L A B L E E A R N I N G S
as of December 31 2005 2004
( in CHF 000) Notes
ASSETS
Cash & cash equivalents 820 7,083
Treasury shares 31 10,256
Accounts receivable from
Third parties 25 25
Group companies 0 1,122
Accruals and deferrals 0 1
Current assets 876 18,487
Investments 2 31,076 30,576
Securities 1,634 0
Fixed assets 32,710 30,576
Total Assets 33,586 49,063
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current accounts payable to
Third parties 279 238
Group companies 5,500 2
Accruals and deferrals 501 299
Current liabilities 6,280 539
Provisions 0 750
Share capital 358 386
General reserves 15,162 26,627
Reserve for own shares 31 10,256
Available earnings
Balance brought forward 10,505 0
Net profit 1,250 10,505
Shareholders’ equity 3 27,306 47,774
Total Liabilities and shareholders’ equity 33,586 49,063
58 Annual report 2005 mobilezone holding ag
Except for the comments that follow, there are no further facts that require disclosure in accordance
with Art. 663b of the Swiss Code of Obligations.
Contingent liabilities at December 31 2005 2004
( in CHF 000)
Letters of postponement issued in favor of subsidiaries 0 643
Additional guarantees in favor of subsidiaries 0 99
Joint and several liability from VAT – group taxation p. m. p. m.
Scope of consolidation and significant investments in subsidiaries and associates
Investment held Paid-in capital Consolidation ( %) ( in CHF 000)
Switzerland
mobilezone ag, Regensdorf 100 2,850 C
Europea Trade AG, Regensdorf 100 100 C
mobilezone net ag, Regensdorf ( since September 20, 2005) 100 500 C
globalzone ag, Regensdorf 100 100 C
mobilezone international ag, Regensdorf 100 200 C
Jamba! AG (Schweiz ), Regensdorf (until September 30, 2004) E
Germany
Tebbe Harms Kleen GmbH & Co. KG, Hausham (until May 31, 2004) C 1
Kleen Vertriebs GmbH & Co. KG, Hausham (until May 31, 2004) C 2
Kleen Handels GmbH, Hausham (until May 31, 2004) C 2
C = Fully consolidated
E = Included in the consolidated financial statements according to the equity method.1 Indirectly owned subsidiary of mobilezone holding ag (via Kleen Vertriebs GmbH) 2 Management company not engaged in operations
1
2
m o b i l e z o n e h o l d i n g a g
Annual report 2005 mobilezone holding ag 59
3 Shareholders’ equity
Share capital, authorized and conditional capital increases As of December 31, 2005, the ordinary share capital consists of 35,772,996 bearer shares at a par
value of CHF 0.01 each. As of the balance sheet date, there was authorized share capital in the amount
of CHF 30,000 (2004: CHF 30,000). Conditional share capital amounting to CHF 132,910 (2004:
CHF 139,672) is earmarked for the exercise of employee stock options (up to CHF 22,910), for the
exercise of conversion and option rights relating to any debenture loans (up to CHF 100,000) and for
the exercise of other options (up to CHF 10,000). As of balance sheet date there were no options
outstanding (2004: 676,200 options outstanding for the purchase of 676,200 bearer shares at a
par value of CHF 0.01).
Change in number of treasury shares
Amount of Price in CHF Total bearer shares Maximum Average Minimum ( in CHF 000 )
At January 1, 2004 0 0
Purchases from stock repurchase program 2004 1,776 326 5.70 5.70 5.70 10,124
Transaction costs relating to stock repurchase program 112
Other purchases at cost 99,229 4.40 4.13 3.81 410
Disposals at sale prices – 93,956 4.37 4.16 4.04 – 390
At December 31, 2004 1,781,599 10,256
Purchases from stock repurchase program 2005 1,761,622 6.81 6.81 6.81 11,997
Transaction costs relating to stock repurchase program 121
Destruction of purchased shares – 3,537,948 – 22,355
Other purchases at cost 50,165 5.50 4.94 4.34 248
Disposals at sale prices – 47,448 5.60 4.97 4.36 – 236
At December 31, 2005 7,990 31
N O T E S T O T H E F I N A N C I A L S T A T E M E N T S
60 Annual report 2005 mobilezone holding ag
m o b i l e z o n e h o l d i n g a g N O T E S T O T H E F I N A N C I A L S T A T E M E N T S
Significant shareholders According to the information to the Board of Directors, as per year-end the following shareholders
controlled more than 5% of the share capital :
At December 31 2005 2004
( in %)
Hans-Ulrich Lehmann / Lehmann-Holding AG 16 22
Schroders Plc., GB-London 10 10
Rudolf Baer / B & B Beratungs AG 6 8
Bestinver Gestión SA, E-Madrid 6 0
Asialand Holding Corp., VG-Tortola 5 5
Martin Lehmann — 5
Erich Traber — 5
Total 43 55
m o b i l e z o n e h o l d i n g a g P R O P O S A L B Y T H E B O A R D O F D I R E C T O R S
Annual report 2005 mobilezone holding ag 61
Proposal by the Board of Directors
2005 2004
( in CHF )
Balance brought forward 10,505,455 0
Net profit 1,249,922 10,505,455
Available earnings at the disposal of the Annual General Meeting 11,755,377 10,505,455
The proposal of the Board of Directors of mobilezone holding ag to the Annual General Meeting, to be
held on April 13, 2006, is to dispose of the available earnings as follows :
Payment of a dividend of CHF 0.25 per bearer share entitled to dividends 8,943,249 0
To be carried forward 2,812,128 10,505,455
Total 11,755,377 10,505,455
In addition, the Board of Directors submit a motion to the General Meeting to assign CHF 15,062,103
from general reserves to free reserves.
62 Annual report 2005 mobilezone holding ag
m o b i l e z o n e h o l d i n g a g R E P O R T O F T H E S T A T U T O R Y A U D I T O R S
Report of the Statutory Auditors to the General Meeting of
mobilezone holding ag, Regensdorf
As statutory auditors, we have audited the accounting records and the financial statements
presented on pages 56 to 61 (balance sheet, income statement and notes ) of mobilezone holding ag
for the year ended December 31, 2005.
These financial statements are the responsibility of the board of directors. Our responsibility is
to express an opinion on these financial statements based on our audit. We confirm that we meet
the legal requirements concerning professional qualification and independence.
Our audit was conducted in accordance with Swiss Auditing Standards, which require that an audit
be planned and performed to obtain reasonable assurance about whether the financial statements
are free of material misstatement. We have examined on a test basis evidence supporting
the amounts and disclosures in the financial statements. We have also assessed the accounting
principles used, significant estimates made and the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
In our opinion, the accounting records and financial statements and the proposed appropriation
of available earnings comply with Swiss law and the company’s articles of incorporation.
We recommend that the financial statements submitted to you be approved.
KPMG Fides Peat
Fredy Luthiger Claudius Rüegsegger Swiss Certified Accountant Swiss Certified Accountant Auditor in Charge
Zurich, March 6, 2006
m o b i l e z o n e b r a n c h e s S H O P A D D R E S S E S
Aarau Bahnhofstrasse 11
Aigle Centre Commercial MMM Centre,
Chemin sous le Grand Pré 4
Arbon Zentrum Novaseta
Baden Badstrasse 7
Balerna Centro Breggia, Via San Gottardo 56 a
Basel RailCity SBB Bahnhofpasserelle first floor/
Güterstrasse 115; Claraplatz / Rebgasse 2;
Gerbergasse 70; Shopping-Center St.-Jakob-Park
Bellinzona Via Nosetto 4
Berne Von-Werdt-Passage 3;
Waaghaus-Passage 8
Biel / Bienne Bahnhofstrasse 6; Nidaugasse 60;
CARREFOUR, Centre Boujean, Zürichstrasse 24
Brig Bahnhofstrasse 4
Brugg Neumarktplatz 5
Buchs SG Bahnhofstrasse 28
Bülach Marktgasse 21;
MIGROS Center Süd, Feldstrasse 85
Bulle Grand-Rue 30
Burgdorf Poststrasse 7; EKZ Neumarkt
Chur EKZ City Shop
Collombey Centre Commercial, Parc du Rhône
Crissier Centre MIGROS
Delémont Avenue de la Gare 42
Dietlikon CARREFOUR, Industriestrasse 28
Écublens Centre Commercial du Croset 1
Egerkingen Gäupark, first floor
Emmenbrücke Emmen-Center
Frauenfeld EKZ Passage, Bahnhofstrasse 70
Fribourg Rue de Romont 12
Geneva Centre Commercial Planète Charmilles;
Eaux-Vives 2000; Rue de Rive 10; Rue de Carouge 18;
Rue du Mont-Blanc 17
Geneva-Carouge Centre Commercial
La Praille, Route des Jeunes 10
Geneva-Meyrin Centre Commercial
Grancia Parco Commerciale Grancia
Heimberg CARREFOUR, Blümlisalpstrasse 61
Hinwil CARREFOUR, Wässeristrasse 38
Kreuzlingen Hauptstrasse 55
Kriens EKZ Pilatus-Markt
La Chaux-de-Fonds Avenue Léopold-Robert 33;
CARREFOUR, Boulevard des Éplatures 20
Langenthal Bärenplatz / Marktgasse 12–14
Lausanne Rue de Bourg 17; Rue Mauborget 12
Liestal Rathausstrasse 29
Locarno Largo Zorzi
Lucerne Kapellgasse 7; Pilatusstrasse 7
Lyss Hirschenplatz 1a
Marin-Épagnier Centre Commercial MANOR Marin,
Avenue Champs-Montants
Martigny Centre Commercial Migros Manoir
Mels Pizol Center, Grossfeldstrasse 63
Montreux Centre Forum, Place du Marché 6
Morges Grand-Rue 10
Meyrin EPA, Centre Commercial
Neuchâtel Rue du Seyon 6
Nyon Centre Commercial La Combe,
Rue de la Morâche 6
Oftringen Perry Center, Bernerstrasse
Olten Baslerstrasse 60
Pfäffikon SZ Seedamm-Center, Passage
(middle salesfloor )
Rapperswil Obere Bahnhofstrasse 44
Regensdorf EKZ Regensdorf ;
Riedthofstrasse 124 (head office)
Rorschach Hauptstrasse 67
Sarnen EKZ MM Sarnen-Center, Nelkenstrasse 5
Schaffhausen Vordergasse 41;
Herblinger Markt
Schönbühl SHOPPYLAND, Industriestrasse 20
Sierre Noës, Centre Commercial
Signy Centre Commercial, Rue des Fléchères
Sion Rue de la Porte-Neuve 21
Solothurn Marktplatz 45
Spreitenbach Shopping-Center Tivoli
Stans EKZ Länderpark
Steinhausen EKZ Zugerland
Sursee EKZ Surseepark
St. Gallen Multergasse 31; EKZ Neumarkt 1
St. Margrethen Rheinpark
Thun Bälliz 4; LOEB, Bälliz 39
Vernier CARREFOUR, Route de Meyrin 171
Vevey Centre Commercial Midi Coindet
Villars-sur-Glâne CARREFOUR,
Route de Moncor 1
Visp Bahnhofstrasse 2
Volketswil VOLKI-LAND, Industriestrasse 1
Wallisellen Glattzentrum,
middle salesfloor
Weinfelden Zentrum-Passage 1
Wil SG Obere Bahnhofstrasse 21
Winterthur EKZ Neuwiesen,
Strickerstrasse 3;
Marktgasse / Obere Kirchgasse 22;
Zentrum Stadttor / Bahnhofplatz 5
Wohlen Bahnhofstrasse 5
Yverdon Rue du Lac 24
Zug EKZ Metalli,
Baarerstrasse 16
Zurich Bahnhofstrasse 87; Löwenstrasse 56;
City Shopping, Löwenstrasse 35;
EKZ Letzipark, upper salesfloor ;
Stauffacherstrasse 35; Theaterstrasse 12
Zurich-Oerlikon EKZ Neumarkt,
Hofwiesenstrasse 350
Situation in April 2006
64 Annual report 2005 mobilezone holding ag
Company addresses
mobilezone holding ag
Riedthofstrasse 124
CH-8105 Regensdorf
Tel. ++ 41 (0 ) 43 388 77 11
Fax ++ 41 (0 ) 43 388 77 12
E-mail: [email protected]
www.mobilezoneholding.ch
Investor Relations : Wolfgang Gross
Media Relations : Ruedi Baer
mobilezone ag
Riedthofstrasse 124
CH-8105 Regensdorf
Tel. ++ 41 (0 ) 43 388 77 11
Fax ++ 41 (0 ) 43 388 77 12
E-mail: [email protected]
www.mobilezone.ch
Europea Trade AG
Riedthofstrasse 124
CH-8105 Regensdorf
Tel. ++ 41 (0 ) 43 388 76 70
Fax ++ 41 (0 ) 43 388 76 77
E-mail: [email protected]
globalzone ag
Riedthofstrasse 124
CH-8105 Regensdorf
Tel. ++ 41 (0 ) 43 388 77 11
Fax ++ 41 (0 ) 43 388 77 97
E-mail : info@ globalzone.ch
www.globalzone.ch
mobilezone international ag
Riedthofstrasse 124
CH-8105 Regensdorf
Tel. ++ 41 (0 ) 43 388 77 11
Fax ++ 41 (0 ) 43 388 77 12
E-mail: [email protected]
www.mobilezone.ch
mobilezone net ag
Riedthofstrasse 124
CH-8105 Regensdorf
Tel. ++ 41 (0 ) 43 388 77 11
Fax ++ 41 (0 ) 43 388 77 12
www.mobilezonenet.ch